Robin Exports
Robin Exports is a New Zealand-owned wholesale supply and procurement specialist, founded in 1982, that sources building materials, homewares, hardware, appliances, safety equipment, garden, and automotive products from New Zealand suppliers for buyers across the South Pacific Islands.
- Company typePrivate
- Founded1982
- HeadquartersWiri, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Robin Exports does
Robin Exports is a New Zealand-based, privately held wholesale supply and procurement specialist serving buyers across the South Pacific Islands. Founded in 1982 as a one-man, home-based source-and-sell operation, the company now operates from a warehouse and head office in Wiri, Auckland, and is Kiwi owned and operated. Its offering combines procurement, on-site consolidation, and shipping into a single end-to-end supply chain service, with logistics executed through a strategic partnership with sister company Global Imports & Exports.
The company's product portfolio spans eight wholesale categories: Building Materials & Infrastructure, Homewares, Hospitality & Healthcare, Hardware & Tools, Domestic & Commercial Appliances, Safety Equipment & Apparel, Garden/Outdoors/Sports, and Automotive & Marine Parts. It sources from New Zealand manufacturers and suppliers and acts as their distribution outlet into Pacific Island markets, leveraging 35+ years of combined team experience and local market knowledge of distribution channels and compliance requirements. Customer evidence consists primarily of anonymized B2B testimonials from a Pacific Islands kitchen manufacturer, a resort, and a financial controller.
Robin Exports runs a sales-led, quote-based B2B model with no public pricing. Revenue is generated through product sale markups across the eight categories plus procurement and consolidation service fees. The go-to-market relies on direct outreach via phone and email, a website with enquiry forms, and a Facebook page. The named team of approximately five includes Director Matthew Stroud, Director Neat Stroud, Sales Project Coordinator Tara Marcelo, Sales representative Ruby Quinn, and Procurement Manager Jason Park. There are no disclosed funding rounds, parent company, patents, AI capabilities, or technology integrations.
Robin Exports firmographics
Firmographics- Name
- Robin Exports
- Legal name
- Robin Exports (NZ) Ltd
- Website
- https://robinexports.co.nz
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Robin Exports is a New Zealand-owned wholesale supply and procurement specialist, founded in 1982, that sources building materials, homewares, hardware, appliances, safety equipment, garden, and automotive products from New Zealand suppliers for buyers across the South Pacific Islands.
- Ownership category
- akta.pro rank
Robin Exports industry classification
Industry- Product category
- Wholesale Distribution
- NAICS
- Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Transportation Equipment and Supplies (except Motor Vehicle) Merchant Wholesalers (42386)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Lumber & Other Construction Materials (5030)
- akta.pro primary industry
- Marine MRO Parts & Consumables Distribution (TLAKAOAJ)
- akta.pro secondary industries
- Provisions, Stores & Bonded Supplies Coordination (TLAHAJAC), Water Sports & Marine Recreation Gear Distribution (CRAOAJAD)
Keywords
Where Robin Exports is headquartered
LocationHeadquarters
- HQ city
- Wiri
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Robin Exports business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Supply: Wholesale supply of building materials, homewares, hospitality equipment, hardware, tools, appliances, safety equipment, and automotive parts to Pacific Islands. Revenue generated through product sales with markups.
- Procurement Services: Sourcing and procurement services for clients in Pacific Islands. The company acts as an intermediary between NZ manufacturers/suppliers and Pacific Island buyers.
- Logistics and Consolidation: Consolidation and shipping services through partnership with Global Imports & Exports. Arranging shipping to Pacific Islands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for all product categories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Robin Exports product offering
Product offeringCore offering
Robin Exports supplies wholesale products and procurement solutions to Pacific Islands buyers from its Auckland warehouse. Core offerings include procurement, consolidation, and shipping services bundled with the wholesale supply of building materials, homewares, hospitality and healthcare products, hardware and tools, appliances, safety equipment, garden and outdoor equipment, and automotive and marine parts.
Product overview
Robin Exports is a Kiwi-owned wholesale supply solution specialist serving the Pacific Islands since 1982. The company operates as a single unified offering combining procurement services with logistics support. Their product portfolio spans eight distinct categories: Building Materials & Infrastructure, Homewares, Hospitality & Healthcare, Hardware & Tools, Domestic & Commercial Appliances, Safety Equipment & Apparel, Garden Outdoors & Sports, and Automotive & Marine Parts. These product categories are complemented by three core services—Procurement, Consolidation, and Shipping—which together form a complete supply chain solution. The company sources products locally and globally through their Auckland warehouse, working with their sister company Global Imports & Exports for logistics.
Differentiator
Problem solved
Functional benefit
Products and services
- Building Materials & Infrastructure Quality building supplies delivered for construction and infrastructure projects across the Pacific Islands, serving building partners in the region.
- Homewares Trade partner offering covering kitchens, bathrooms, and laundry homewares, delivered to Pacific Islands customers when required.
- Hospitality & Healthcare Customised product offerings for the hospitality and healthcare sectors, delivered at competitive pricing to Pacific Islands customers.
- Hardware & Tools Extensive range of hardware and tools supplied with a reputation for reliability, serving Pacific Islands buyers.
- Domestic & Commercial Appliances High range of kitchen and bathroom appliances supplied through merchant partnerships, serving Pacific Islands merchant clients.
- Safety Equipment & Apparel One-stop shop for safety equipment and apparel, sourcing all PPE needs for Pacific Islands businesses.
- Garden, Outdoors & Sports Wide range of garden and outdoor equipment supplied to Pacific Islands buyers.
- Automotive & Marine Parts General and specified workshop tools, equipment, and automotive and marine parts supplied through specialist partners to keep motors and vehicles running.
- Procurement Experienced sales team provides market knowledge, distribution channels, and compliance requirements to quickly source products needed for Pacific Islands buyers.
- Consolidation On-site facilities through partnership with Global Imports & Exports allow consolidation of multiple orders into single shipments, minimizing the number of packages to be sent.
- Shipping Arranges shipping with the highest level of service and sustainable supply year round, providing hassle-free delivery to Pacific Islands customers.
Quantifiable outcome
- Maximized container space for shipments
- +1 more outcomes
Companies that use Robin Exports
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles3 records
Robin Exports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Robin Exports partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Global Imports & ExportscoreSister company that provides logistics services to Pacific Islands with very competitive logistic service rates. On-site facilities allow Robin Exports to consolidate multiple orders into single shipments. Partnership enables end-to-end supply chain services.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Robin Exports competitors and assessment
Company assessmentDirect peers
- Blackwoods Paykel: NZ merchant wholesaler of industrial, MRO, and workshop supplies including tools, hardware, and automotive parts. Comparable to Robin Exports across Hardware & Tools, Automotive & Marine Parts, and Safety Equipment categories, with a similar multi-category trade-supply model.
- Carters (Fletcher Building subsidiary): NZ's largest merchant distributor of building materials and supplies to trade and retail customers. Comparable to Robin Exports across building products, hardware, and homewares categories; both serve contractor/trade buyers with quote-based supply, though Carters is NZ-domestic and substantially larger.
- Corys (Sonepar NZ): NZ's largest electrical, lighting, and HVAC wholesaler, distributing to trade contractors via branch networks. Comparable to Robin Exports' wholesale trade-supply model and Hardware & Tools category, with similar quote-based, relationship-driven B2B distribution.
- NZ Safety Blackwoods: NZ specialist wholesaler of PPE, safety equipment, and workwear to industrial and trade customers. Directly comparable to Robin Exports' Safety Equipment & Apparel category, with overlapping one-stop-shop PPE sourcing capability for B2B buyers.
- Steel & Tube NZ Limited: NZX-listed NZ merchant wholesaler of steel, roofing, fasteners, and building products to trade customers. Directly comparable to Robin Exports' Building Materials & Infrastructure and Hardware & Tools categories, with an overlapping B2B trade-customer model though at much larger scale and NZ-domestic focus.
Broad incumbents
- Mainfreight Limited: NZX-listed NZ-headquartered global logistics and freight provider with active Pacific Islands operations and domestic distribution capacity. Comparable to Robin Exports in the Pacific Islands freight and consolidation layer (sister company Global Imports & Exports), though Mainfreight is a far broader incumbent that could enter or expand in Pacific wholesale procurement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Robin Exports social profiles
Digital presenceRobin Exports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Robin Exports leadership team
Management profileNumber of profiles
Profiles5 records
Robin Exports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Robin Exports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Robin Exports
What does Robin Exports do?
Robin Exports supplies wholesale products and procurement solutions to Pacific Islands buyers from its Auckland warehouse. Core offerings include procurement, consolidation, and shipping services bundled with the wholesale supply of building materials, homewares, hospitality and healthcare products, hardware and tools, appliances, safety equipment, garden and outdoor equipment, and automotive and marine parts.
Is Robin Exports a public or private company?
Robin Exports is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Robin Exports founded?
Robin Exports was founded in 1982. It employs 11 to 50 people.
Where is Robin Exports based?
Robin Exports is headquartered in Wiri, New Zealand, in the Oceania region.
How does Robin Exports make money?
Three revenue lines are on record. Wholesale Supply is the primary driver. The others are procurement Services and logistics and Consolidation.
Who are Robin Exports's main competitors?
Direct peers on record are Blackwoods Paykel, Carters (Fletcher Building subsidiary), Corys (Sonepar NZ), NZ Safety Blackwoods and Steel & Tube NZ Limited. Mainfreight Limited is listed as a broad incumbent.
Does Robin Exports have an API?
No public API is recorded for Robin Exports.
What industry is Robin Exports in?
Robin Exports's product category is Wholesale Distribution. Its primary akta.pro industry code is TLAKAOAJ, Marine MRO Parts & Consumables Distribution, with a secondary code of TLAHAJAC, Provisions, Stores & Bonded Supplies Coordination. Its NAICS code is 4234 and its SIC code is 5040.