Skisport.dk

What Skisport.dk does

Skisport.dk ApS is a privately held Danish company founded in 1998 by Rasmus Skov, headquartered in Hammel/Sabro, Denmark. The company operates Denmark's largest ski holiday platform, consisting of two integrated offerings: (1) Skirejser, a ski travel aggregation portal that consolidates ski trips from more than 40 Danish travel agencies into a searchable database of over 1.5 million ski travel options with filtering by destination, transport, dates, price, and accommodation; and (2) SkiShop, an e-commerce store offering 75+ ski and outdoor brands with 5,000+ active SKUs of clothing, equipment, and gear, supported by a price guarantee ('prisgaranti') and fast delivery. The platform also offers complementary services including real-time weather and webcam feeds for ski destinations, weekend ski packages, budget and last-minute ski deal filtering, and an active community forum for ski enthusiasts and ski industry professionals.

The underlying technology is a conventional e-commerce and travel aggregation platform with a relational search engine, pricing comparison interface, and content management system covering destination guides and articles for ski areas across 12+ countries (France, Austria, Italy, Sweden, Norway, Switzerland, Germany, Andorra, Czech Republic, Canada, USA, and Japan). The team has personally visited over 85 ski destinations to generate editorial content. No public APIs, SDKs, or AI/ML capabilities are documented.

Skisport.dk operates a direct-to-consumer go-to-market model across three revenue streams: (a) affiliate referral fees from directing consumers to travel agency booking pages; (b) direct e-commerce hardware sales through SkiShop; and (c) advertising and sponsorships from tourism boards (notably Austria.info) and partner promotions. The company serves Danish consumers seeking ski holiday inspiration, price comparison, and equipment purchases, with a historical customer base of over 375,000 and a 4.9/5 rating from 3,124 Trustpilot reviews. Marketing is driven primarily by content/SEO, email newsletters, competitions, and tourism board co-marketing rather than paid acquisition channels.

Name

Skisport.dk

Legal name

Skisport.dk ApS

Website

https://skisport.dk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Skisport.dk is Denmark's largest ski holiday platform, aggregating ski trips from 40+ Danish travel agencies into a searchable database of 1.5M+ options, and operating SkiShop, the country's largest online ski equipment store with 75+ brands and 5,000+ products serving Danish consumers.

Ownership category

akta.pro rank

Product category

Ski Travel & Outdoor E-commerce

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

akta.pro secondary industry

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)

Keywords

• Ski travel aggregation
• Ski equipment retail
• Ski holiday booking
• Travel comparison platform
• Outdoor gear ecommerce

Headquarters

HQ city

Sabro

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Travel Agency Referrals: Skisport.dk aggregates ski travel packages from Danish travel agencies and drives customer referrals to these partners. The platform generates revenue by directing customers to travel agency booking pages.
2. E-commerce Sales (SkiShop): Direct online sales of ski clothing, equipment, and outdoor gear through the Skisport.dk SkiShop. The shop offers over 75 brands with price guarantee and fast delivery.
3. Advertising and Sponsorships: The platform carries advertising from tourism boards (e.g., Austria.info) and partner promotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Skisport.dk operates a Danish online ski portal that aggregates ski holiday packages from 40+ Danish travel agencies into a single searchable database of 1.5M+ trip options, alongside an online ski equipment shop (SkiShop) offering 75+ ski brands and 5,000+ active products spanning ski clothing, ski equipment, outdoor gear, and free-ski categories. The platform combines travel comparison, editorial content covering 85+ personally reviewed ski areas, and direct e-commerce retail of ski goods, targeting Danish consumers planning ski holidays.

Product overview

Skisport.dk is Denmark's largest ski holiday platform consisting of two core offerings: (1) Skirejser - a ski travel aggregation platform that collects ski trips from over 40 Danish travel agencies with more than 1.5 million travel options, searchable by destination, transport, date, accommodation, and price; and (2) Skishop - Denmark's largest online ski equipment store with more than 75 brands and 5,000 active products including ski clothing, ski equipment, and outdoor gear. The platform also includes complementary services such as weather/webcam information, weekend ski packages, budget ski holiday search, last-minute deals, and a community forum for ski enthusiasts.

Differentiator

Problem solved

Functional benefit

Products and services

• Skirejser (Ski Travel Aggregation) Online ski holiday aggregation platform that consolidates ski trip packages from 40+ Danish travel agencies into a single searchable database of 1.5M+ options, filterable by destination, transport type (bus, train, flight, self-drive), date, accommodation type, and price; designed for Danish consumers researching and booking ski holidays.
• SkiShop (Ski Equipment E-commerce) Online ski and outdoor equipment store carrying 75+ ski brands and 5,000+ active products across ski clothing (Skitøj), ski equipment (Skiudstyr), outdoor gear (Outdoor-grej), and free-ski (Fri Ski) categories, with price guarantee (prisgaranti) and fast delivery; targeted at Danish consumers purchasing ski apparel and equipment.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Austria.info (Austrian National Tourist Office)minorGTM or Marketing PartnerCo-marketing partnership where Austria.info advertises Austrian ski destinations on Skisport.dk. The partnership includes promotional content about Austrian ski areas such as Wagrain, Saalbach, Ischgl, and other destinations featured on the platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sunweb Group: Pan-European ski and beach holiday tour operator with strong Nordic presence. Sunweb is both a listed travel agency partner on Skisport.dk and a competing direct booking channel for Danish ski consumers.
• Friluftsland: Danish specialty outdoor and ski equipment retailer, both online and in-store. Competes head-to-head with Skisport.dk's SkiShop for ski apparel and hardgoods spend.
• SnowTours: Danish specialist ski travel agency operating package tours to Norway, Sweden, Austria, and the Alps — directly comparable to Skisport.dk's core travel aggregation and a listed partner on the platform.
• Sport24: Largest Danish sporting goods retail chain, carrying ski apparel and equipment in season. Directly comparable to Skisport.dk's SkiShop offering within the Danish market.
• Bergfex: European ski information and aggregation portal with snow reports, webcams, and resort data. Operates in adjacent markets but offers a directly comparable ski information/aggregation service to Skisport.dk's content layer.
• Nortlander Skitours: Danish ski tour operator focused on weekend and week-long packages across Europe. Overlaps with Skisport.dk's Weekendski offering and is also a content/booking partner on the platform.
• Snowplaza: Dutch/Scandinavian ski travel comparison and booking platform with a Danish-language site. Closest direct analogue to Skisport.dk's travel aggregation and inspiration content.
• Slopestar: Danish ski travel agency focused on Alpine destinations. Listed as a partner agency on Skisport.dk and a direct competitor for Danish ski trip bookings.

Broad incumbents

• TUI Denmark: Denmark's largest mainstream tour operator offering ski packages among other categories. Represents both a competitor for ski holiday bookings and a potential partner for Skisport.dk.
• Decathlon: Global sporting goods retailer with a Danish online and physical footprint. Sells a wide ski apparel/equipment range at scale, posing pricing pressure on Skisport.dk's SkiShop.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skisport.dk