Asian Media Access
Asian Media Access is a Minneapolis-based 501(c)(3) nonprofit founded in 1992 that delivers multimedia arts education, generative AI workforce training, multilingual health outreach, and community organizing programs to Asian American, Pacific Islander, and BIPOC communities across Minnesota.
- Company typePrivate
- Founded1992
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Asian Media Access does
Asian Media Access (AMA) is a Minneapolis-based 501(c)(3) nonprofit founded in 1992 that operates as a comprehensive community media arts education agency serving Asian American and Pacific Islander (AAPI) and BIPOC communities in Minnesota. Its portfolio spans multimedia education, exhibition, production, and information technology programs, including the e-Magine Initiative (a 13-week generative AI and digital marketing training program), the R.I.C.E. direct services program for BIPOC artists, the AMAConnect technology services division supporting other nonprofits, the BALL multilingual health information website, and the RadioASIA 24/7 HD radio station broadcasting in six Asian languages. AMA also runs youth workforce development programs (YouthBUILD Minneapolis, STEP UP internships, Youth Media Force), the Asian Film Festival and Pan Asian Arts Festival, and community engagement initiatives such as cultural competency training for law enforcement.
The organization delivers services free of charge and is funded primarily through grants from federal, state, and local government agencies (NIH All of Us Research Program, Minnesota Department of Health, DOJ, DOL, City of Minneapolis, Ramsey County, Minnesota State Arts Board), corporate sponsorships (Target, Comcast, Wells Fargo, Best Buy Foundation, HRSA), and individual donations. AMA's go-to-market is community-led, relying on direct outreach, ethnic media partnerships, heritage-language calling campaigns, and a coalition of 12+ community agency partners through the APA ComMNet network to reach Limited English Proficiency populations across multiple Asian languages including Chinese, Hmong, Korean, Vietnamese, Laotian, and Hindi. It operates two offices (Minneapolis headquarters and St. Paul) and reports tangible outcomes such as a 93.3% AAPI senior vaccination rate in Minnesota and 10,000+ attendees at its Taste of Asia festival.
Asian Media Access firmographics
Firmographics- Name
- Asian Media Access
- Legal name
- Asian Media Access
- Website
- https://ww1.amamedia.org
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Asian Media Access is a Minneapolis-based 501(c)(3) nonprofit founded in 1992 that delivers multimedia arts education, generative AI workforce training, multilingual health outreach, and community organizing programs to Asian American, Pacific Islander, and BIPOC communities across Minnesota.
- Ownership category
- akta.pro rank
Asian Media Access industry classification
Industry- Product category
- Community Media Arts Education and Nonprofit Community Services
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Public Media Digital Platforms & Streaming (Apps, On-demand, Podcasts) (MPABADAG)
- akta.pro secondary industries
- Educational/Instructional Public Media Services (Schools, Distance Learning) (MPABADAH), Special Education & Accessibility-Optimized Media (UDL, AAC, Captioning) (EDAGALAH)
Keywords
Where Asian Media Access is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Asian Media Access business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Grants and Government Funding: Funded through grants from government agencies including Minnesota State Arts Board, Department of Justice, Department of Labor, and city/county governments. Part of NIH All of Us Research Program with 4-year funding
- Donations and Charitable Contributions: Accepts donations through PayPal and other channels. Non-profit 501(c)(3) organization
- Community Training Services: Provides workforce development, multimedia training, and capacity building programs to community members. Programs often free with stipends available for qualified participants
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time/ perpetual license | Free Training Programs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Asian Media Access product offering
Product offeringCore offering
Asian Media Access is a 501(c)(3) nonprofit community media arts education agency that delivers multimedia arts education, generative AI and digital marketing workforce training, youth development programs, multilingual health outreach, and cultural programming for AAPI and BIPOC communities in Minnesota. Its core offerings include the e-Magine Initiative, R.I.C.E. direct services, AMAConnect technology services, the BALL multilingual health information platform, and RadioASIA HD radio broadcasting across multiple Asian languages. Services are provided free or subsidized to participants and funded through grants, donations, and government partnerships.
Product overview
Asian Media Access is a nonprofit 501(c)(3) comprehensive community media arts education agency offering a diverse portfolio of programs and platforms. The core offerings include the e-Magine Initiative (generative AI and digital marketing training), R.I.C.E. (direct services for BIPOC artists), AMAConnect (technology services for nonprofits), and the BALL website (multilingual health information platform). The organization operates media networks including the RICE Network and RadioASIA (106.1 HD 3), produces multimedia content through exhibitions (Asian Film Festival, Pan Asian Arts Festival), and delivers workforce development programs (YouthBUILD Minneapolis, STEP UP internships). Additional offerings include youth development (Youth Media Force, Annual Multimedia Leadership Camp), public health initiatives (All of Us Research Program, Center for Wellness Technology), and community engagement projects (Project Resonance, Taste of Asia festival). All offerings serve the AAPI community through education, production, information technology, and community organizing.
Differentiator
Problem solved
Functional benefit
Brands
- R.I.C.E. Reaching Immigrant with Care and Education - provides direct services to BIPOC artists with counseling, financial literacy workshops and supportive services
- BALL
- e-Magine Initiative
- Youth Media Force
- AMAConnect
- RadioASIA
- APA ComMNet
Products and services
- e-Magine Initiative A 13-week generative AI and digital marketing training and internship program equipping participants with skills for IT jobs or freelancing in AI and digital marketing. Covers ChatGPT, DALL-E, Nightcafe, Pika, social media management, WordPress/web development, financial literacy, and life skills. Participants develop AI portfolios culminating in an eMagazine showcase.
- e-Magine Online Online training platform for the e-Magine Initiative focusing on generative AI for writing, image and audio/video production, data visualization, and content distribution through social media, web development, and digital platforms.
- AMAConnect Technology division providing training, network consulting, website development, database development, and desktop production (audio, video, graphics) at low cost for other nonprofits.
- R.I.C.E. (Reaching Immigrant with Care and Education) Direct services program providing counseling, financial literacy workshops, and supportive services to BIPOC artists, especially young artists. Includes capacity building through the BALL website and community engagement projects with families, schools, healthcare facilities, and law enforcement agencies.
- Bicultural Active Living Lifestyle (BALL) Website Multilingual internet-based network developed for the APA ComMNet coalition of 12 community agency partners to connect community agencies in Minnesota. Features bicultural healthy living products, community assessment reports, multi-lingual health education information, and prevention content in diverse Asian languages.
- RadioASIA 24/7 HD radio station (106.1 HD 3) developed in partnership with BOB FM in Anoka since 2009. Supports Chinese, English, Hindi, Hmong, Korean, and Laotian with news, music, and talk shows through HD channel and web streaming.
- RICE Network Asian American Community Influencer Network developing multicultural news/entertainment/promotional programming to connect local audiences with local news through content providers in diverse Asian languages, client partners, and media affiliates. Reaches Asian American Minnesotans through terrestrial radio, streaming video, and print distribution.
- Asian Film Festival Film exhibition program using film as a tool for promoting inter-ethnic communication among local Asian American populations and engaging with non-Asians. Exhibitions program of AMA.
- Pan Asian Arts Festival Annual arts festival showcasing Asian cultures through diverse film/video exhibition programming and stage performances along with educational events and workshops.
- Youth Media Force Teen group meeting Tue/Thurs nights 5:30-8:30pm dedicated to using multimedia to have their voices heard. Focuses on dramatically increasing media products among disadvantaged youth and fostering collaboration.
- Annual Multimedia and Leadership Camp for Disadvantaged Youth Four-day annual program (usually mid-late October) for youth aged 14-19. Provides hands-on training in journalistic writing, radio and video production, and editing. Students collaborate on final projects on issues of their choice.
- Let's Get IT Initiative and YouthBUILD Minneapolis Workforce development program led by AMA and supported through Multi Cultural Community Alliance (MCCA). Improves employment outcomes for African American/Pan African, American Indian, Asian American Pacific Islander, and Latinx young adults through digital technology career pathways, summer internships, IT job placement, social-emotional skills development, and college/work readiness.
- STEP UP Summer Paid Internship Summer paid internship program with AMA. Youth can sign up through City of Minneapolis STEP UP program. Part of workforce development offerings.
- Youth In Charge Blog website exhibiting products youth have produced including videos, photographs, postcards, poems, and other media and written materials. Welcomes participation and critique to inspire constructive dialog and improve understanding across social and geographic borders.
- FAIM (Family Assets for Independence in Minnesota) Individual Development Account (IDA) program enrollment for eligible members. Participants save $960 over 2 years with 3:1 matching ($2,880) for qualified purposes including home ownership, post-secondary education, and small business ownership.
- All of Us Research Program (AoURP) Engagement NIH program engagement where AMA has been funded for 4 years to engage Asian American, Native Hawaiian, and Pacific Islanders (AANHPIs) in health research. AMA is part of Asian Engagement and Recruitment Core (ARC) Coalition working to increase AANHPI participation in precision medicine research.
- Cultural Competency Curriculum Development for Law Enforcement Two curricula developed and hosted for nationwide training of law enforcement officers and AAPI community members. Curriculum 1 focuses on AAPI communication styles; Curriculum 2 covers community-policing strategies for AAPI communities.
- Project Resonance Cross-cultural dance drama project by Pan Asian Arts Alliance in collaboration with African and Asian American artists. Features music and dance performances to mitigate racial tensions, illustrate cross-cultural experiences, and promote intercultural harmony. Includes 17 dances portraying pandemic impacts on BIPOC communities.
- Center for Wellness Technology Integrates traditional healing practices with modern innovations including telehealth systems, VR calming room designs, and culturally informed wearable devices. Advances non-invasive and holistic care models for the AAPI community.
- Public Education Campaign Comprehensive strategy assisting BIPOC communities to incorporate traditional/cultural philosophies into modern practices to develop bicultural attitudes. Utilizes cultural pride to combat education, employment, health, and racial disparities.
Quantifiable outcome
- 93.3% AAPI seniors vaccinated in Minnesota
- +3 more outcomes
Companies that use Asian Media Access
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Asian Media Access technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature4 records
Asian Media Access partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered minor and core.
- Rondo Community Land TrustminorRondo Community Land Trust acquired the vacant former Sears department store at 425 Rice St from Asian Media Access for $10.8 million. The land trust plans to develop the site for mixed-use purposes including commercial, entertainment, art, and housing as part of its long-term effort to return land to community use in the historically-Black Rondo neighborhood.
- East Side Neighborhood ServicescorePartnership enabled stipends for 25 qualified participants in the e-Magine Initiative Generative AI and Digital Marketing Training Program. Collaborated on workforce development initiatives.
- City of MinneapoliscoreJoined 13 agencies to support City of Minneapolis Workforce Outreach Ambassador Program. Funded e-Magine Initiative through City of Minneapolis. Partner on workforce development and employment training programs.
- Chinese American Chamber of Commerce – MNcoreTeamed up to host the 1st ever Taste of Asia event at St. Paul Union Depot Station with 41 Asian food vendors, 38 cultural booths, and 60 cultural performances attracting 10,000+ attendees.
- MN Hmong Chamber of CommercecoreCo-host of Taste of Asia event celebrating AAPI community and honoring community at a time when anti-Asian hate is rising.
- Chinese Community CentercorePartner in hosting Taste of Asia event bringing together area AAPI community based agencies.
- BOB FM AnokacoreSince 2009, developed RadioASIA 24/7 HD radio station at 106.1 HD 3 supporting diverse Asian languages through partnership with BOB FM in Anoka.
- Pan Asian Arts AlliancecoreCollaboration with Pan Asian Arts Alliance since 2004 to produce stage works. AMA has collaborated with talented AAPI artists to present newly created theatrical works with diverse styles ranging from Musical, Dance Drama and Multi-media works to portray AAPI issues.
- Asian American Business Resilience Network (AABRN)corePartnership with AABRN for stipends in e-Magine Initiative. Collaborated on voting education and mobilization efforts. AABRN is a trusted community partner for reaching LEP (Limited English Proficiency) members with accurate information.
- Coalition of Asian American Leaders (CAAL)coreCollaborated on community safety training and anti-Asian hate initiatives. Joint hosting of events to promote community safety and stop Anti-Asian Hate. Partnered at voting mobilization events.
- Asian Minnesotan Alliance for Justice (AMAJ)minorPartnered on community safety training with more than 30 AAPIs to learn Safety Patrol techniques to better stop Anti-Asian Hate at Roseville's Central Park.
- Minnesota International Chinese School (MICS)minorHosted vaccination clinic at Minnesota Masonic Heritage Center offering Pfizer and Moderna vaccines including booster shots with $50 gift card incentive.
- Asian Health CoalitioncorePart of Asian Engagement and Recruitment Core (ARC) Coalition led by Asian Health Coalition. AMA actively engaged with ARC through culturally and linguistically specific approaches for NIH All of Us Research Program enrollment among AANHPI communities.
- Asian Engagement and Recruitment Core (ARC) CoalitioncoreDynamic multilevel network of organizations serving AANHPIs across the nation. AMA part of coalition working to increase AANHPI participation in NIH All of Us Research Program through culturally appropriate engagement.
- Minneapolis Masonic Heritage CenterminorVenue partner for MICS Vaccination Clinic at 11411 Masonic Home Dr, Bloomington, MN 55437 - Evergreen Hall #C.
- AAOP (Asian American Organizing Project)corePartnered on voting education and community mobilization. Part of network of Asian-led CBOs trusted by LEP communities to disseminate verified information in native languages.
- Multi Cultural Community Alliance (MCCA)coreLed 'Let's Get IT' Initiative and YouthBUILD Minneapolis through MCCA partnership to improve employment outcomes for African American/Pan African, American Indian, Asian American Pacific Islander, and Latinx young adults.
- Nonviolent PeaceforceminorPartnered for Community Safety Training facilitated by Kalaya'an Mendoza, Director of US Programs. Training focused on Unarmed Civilian Protection framework with skillsets around situational awareness, upstander intervention, and tactical communications.
- Family Assets for Independence in Minnesota (FAIM)coreDesignated agency to enroll eligible members into Minnesota's statewide Individual Development Account (IDA) program through FAIM. Plan designed to build assets for home ownership, post-secondary education, and small business ownership with 3:1 matching.
- Bremer BankminorPartnering bank for IDA savings accounts where participants save $960 over 2 years matched 3:1 ($2,880) for total withdrawal of $3,840 plus interest for qualified purposes.
- SankofaPOWERminorSankofaPOWER focuses on using generative AI for writing, image and audio/video production, and data visualization, with distribution through social media, web development, and other digital platforms.
- Target's Asian Business CouncilminorJointly hosted youth mentorship program providing positive mentorship impact for young people. Research shows 1 in 3 young people growing up without a mentor.
- Minnesota Department of HealthcoreAMA's vaccination outreach efforts contributed to 93.3% AAPI seniors vaccination rate in Minnesota, the highest vaccination rate achieved through AMA-supported community engagement.
Scale indicators7 records
Recent moves4 records
Expansion highlights6 records
Asian Media Access competitors and assessment
Company assessmentBroad incumbents
- KQED: Major public broadcasting station in San Francisco serving diverse communities including multilingual programming. Broad incumbent in public media space where AMA operates RadioASIA, though significantly larger in scale and resources.
- WGBH: Major PBS station in Boston producing educational multimedia content and operating public broadcasting platforms. Comparable as established public media organization with educational programming focus and community service mission.
- KCET (PBS SoCal): Los Angeles PBS station serving diverse Southern California communities with multilingual programming and cultural content. Comparable as public broadcasting entity with community-focused content and educational programming.
Direct peers
- Asian Americans for Equality (AAFE): NYC-based AAPI-focused community development nonprofit providing services for immigrant communities including financial counseling, housing, and small business support. Highly comparable to AMA's mission of serving AAPI communities through direct services and community organizing.
- Asian American Federation: NYC-based umbrella organization representing AAPI community service organizations. Comparable in mission to advocate for and provide services to AAPI communities through member organizations and policy work.
- Japanese American Citizens League (JACL): National AAPI civil rights organization with local chapters providing community education, advocacy, and youth programs. Comparable as established AAPI-focused nonprofit with educational mission and community engagement focus.
- Asian Health Coalition: National AAPI health organization coordinating community-based health initiatives and coalition work. Comparable as AAPI-focused nonprofit partnering with health and civic institutions, and a documented coalition partner of AMA in the NIH All of Us Research Program.
- Center for Asian American Media (CAAM): National AAPI-focused nonprofit media arts organization supporting Asian American film, media, and storytelling through grants, festivals, and training programs. Directly comparable to AMA in mission, target community, and operational structure as a media arts nonprofit serving AAPI populations.
- Pacifica Foundation (Pacifica Radio): Community-supported nonprofit radio network operating listener-funded stations with diverse programming including multilingual and community-focused content. Directly comparable to AMA's RadioASIA as community-supported independent multilingual radio operation.
- Asian and Pacific Islander American Vote (APIA Vote): National AAPI civic engagement organization focused on voter mobilization, education, and advocacy through multilingual outreach. Comparable to AMA's voting education work and civic engagement initiatives for AAPI communities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Asian Media Access social profiles
Digital presenceAsian Media Access financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asian Media Access leadership team
Management profileNumber of profiles
Asian Media Access funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asian Media Access M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asian Media Access
What does Asian Media Access do?
Asian Media Access is a 501(c)(3) nonprofit community media arts education agency that delivers multimedia arts education, generative AI and digital marketing workforce training, youth development programs, multilingual health outreach, and cultural programming for AAPI and BIPOC communities in Minnesota. Its core offerings include the e-Magine Initiative, R.I.C.E. direct services, AMAConnect technology services, the BALL multilingual health information platform, and RadioASIA HD radio broadcasting across multiple Asian languages. Services are provided free or subsidized to participants and funded through grants, donations, and government partnerships.
Is Asian Media Access a public or private company?
Asian Media Access is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Asian Media Access founded?
Asian Media Access was founded in 1992. It employs 1 to 10 people.
Where is Asian Media Access based?
Asian Media Access is headquartered in Minneapolis, United States, in the North America region.
How does Asian Media Access make money?
Three revenue lines are on record. Grants and Government Funding is the primary driver. The others are donations and Charitable Contributions and community Training Services.
Who are Asian Media Access's main competitors?
Broad incumbents on record are KQED, WGBH and KCET (PBS SoCal). Direct peers are Asian Americans for Equality (AAFE), Asian American Federation, Japanese American Citizens League (JACL), Asian Health Coalition, Center for Asian American Media (CAAM), Pacifica Foundation (Pacifica Radio) and Asian and Pacific Islander American Vote (APIA Vote).
Does Asian Media Access have an API?
No public API is recorded for Asian Media Access.
What industry is Asian Media Access in?
Asian Media Access's product category is Community Media Arts Education and Nonprofit Community Services. Its primary akta.pro industry code is MPABADAG, Public Media Digital Platforms & Streaming (Apps, On-demand, Podcasts), with a secondary code of MPABADAH, Educational/Instructional Public Media Services (Schools, Distance Learning). Its NAICS code is 516 and its SIC code is 4833.