bob-fm

What bob-fm does

BOB FM (legally unidentified but operating under DBA names including "BOB Total Country," "BOB FM 106.1," and "KLCI-FM") is a privately held, small-market broadcast radio company operating a five-station cluster across central Minnesota. The FCC-licensed frequencies (KLCI 106.1, KBGY 107.5, KDDG 105.1, WLKX 95.9, WQPM 1300) carry a Total Country music format with localized personality-driven programming, including The BOB Morning Show and on-air hosts Jim Erickson, Neil Freeman, and Geoff Jones, alongside specialty content such as Country Gospel, Honky Tonkin', outdoorsmen shows, and Minnesota Military Radio. The station also maintains a web-based Listen Live player and a dedicated iOS/Android mobile application launched in May 2025, enabling streaming beyond the regional FM signal.

The technology backbone is the OneCMS™ content management system licensed from InterTech Media LLC, which powers the station's website and digital broadcast operations. Supporting products include the BOB Almanac (educational content), VIP Club membership, Monthly Business Boost contest program, Homegrown Artist Directory, and an events calendar tied to community programming including blood drives and live venue broadcasts.

The business model is advertising-driven. Revenue comes from on-air mentions, sponsored content, contest partnerships, and event sponsorships sold to local and regional businesses. Advertising sales are conducted via Starcom as the channel partner, with quote-based (non-publicly disclosed) pricing. The customer base is bifurcated between general radio listeners (B2C audience) and local/regional advertisers (B2B SMB clients), supplemented by a secondary segment of homegrown country artists seeking local exposure. There are no disclosed subscription, data, or non-advertising revenue lines beyond the newly introduced VIP Club.

Name

bob-fm

Legal name

Unknown - BOB Total Country / KLCI-FM (Radio broadcast station; legal entity name not explicitly stated in available sources)

Website

https://dothebob.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

Keywords

• Country music radio
• FM broadcasting
• Radio advertising
• Live radio streaming
• Community radio station

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Advertising and Sponsorships: Radio broadcast advertising sold to local and regional businesses. The station offers various advertising packages through Starcom and direct sales, featuring on-air mentions, sponsored content, and contest partnerships.
2. Event Sponsorships: Local event partnerships including community blood drives, music festivals, and live broadcasts at local venues generate revenue through event sponsorship packages.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

BOB FM operates as a country music radio station group broadcasting 24/7 across five FCC-licensed FM/AM frequencies serving central Minnesota (KLCI 106.1, KBGY, KDDG, WLKX, WQPM). The station pairs on-air programming with online streaming via its website and a dedicated iOS/Android mobile app, selling advertising and sponsorships to local and regional businesses as its primary revenue source.

Product overview

BOB Total Country is a country music radio station (KLCI 106.1 FM) operated as a traditional broadcast media company. The station offers live radio programming through its core broadcast product, complemented by a mobile app for on-the-go listening, a web-based live player, and several community-focused features including the BOB Almanac, VIP Club membership, Monthly Business Boost contest program, and Homegrown Artist Directory. These offerings work together to deliver country music content and engage the local audience.

Differentiator

Problem solved

Functional benefit

Products and services

• BOB Total Country Radio Station (KLCI 106.1 FM and sister stations)

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• InterTech Media LLCcoreTechnology or IntegrationTechnology infrastructure partner providing OneCMS™ content management system powering the station's website operations, digital content delivery, and broadcast management.
• StarcomcoreChannel Partner/ Reseller/ DistributorAdvertising sales partner providing standardized advertising terms, conditions, and media buying services for local and regional advertisers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Midwest Communications: Privately held Midwest-focused radio broadcaster operating stations in small and mid-sized markets, including Minnesota. Especially relevant given BOB FM's central Minnesota geographic focus.
• Townsquare Media: Operates a portfolio of regional radio stations across small and medium U.S. markets with a focus on local content, advertising sales, and live events. Directly comparable as a multi-station cluster operator serving similar non-metro geographies with format-driven programming and local ad sales motion.
• Alpha Media: Owns and operates radio stations across mid-sized U.S. markets, with an emphasis on local programming, digital platforms, and multi-market ad bundling. Comparable as a regional multi-station group competing for the same local advertiser dollars and listener share.
• Saga Communications: Operates radio stations in small-to-medium U.S. markets, prioritizing local content, community engagement, and advertising-driven revenue. Comparable in cluster size, market type, and dependence on local ad spend.
• Beasley Broadcast Group: Owns and operates radio stations in mid-sized markets, with a mix of music formats, digital platforms, and local sales teams. Comparable as a publicly traded multi-station cluster competing for the same local advertiser base.
• Cherry Creek Radio: Privately held operator of small-to-medium market radio stations across the U.S., with a similar cluster strategy and local ad focus. Highly comparable in station count, market type, and operating model.

Broad incumbents

• iHeartMedia: The largest U.S. radio broadcaster with a national footprint, broad format portfolio, and integrated digital ad platform. Comparable as a competitor for national ad budgets and as a defining force on U.S. radio ad pricing.
• Audacy (formerly Entercom/CBS Radio): Major U.S. radio broadcaster with a mix of music, news, sports, and talk formats, operating large-market stations and a national digital audio platform. Comparable as a competing ad inventory source for regional and national advertisers.
• Cumulus Media: Operates hundreds of U.S. radio stations across all market sizes, including significant small-market presence, plus Westwood One syndicated programming. Comparable as a competing ad platform and as a benchmark for industry ad pricing dynamics.
• Salem Communications: Operates radio stations focused on talk, news, and religious formats across U.S. markets, with adjacent digital media assets. Comparable as a multi-station group operator competing for similar small/medium-market ad dollars and listener time.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/MyBOBCountry
• Facebookfacebook.com/MyBOBCountry
• Instagraminstagram.com/mybobcountry

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bob-fm