Tree Wise Men LLC

What Tree Wise Men LLC does

Tree Wise Men LLC is a veteran-owned, TCIA Accredited tree care company headquartered in Janesville, Wisconsin, with a regional office in Madison. Founded in 2010, the company delivers professional tree removal, trimming and pruning, stump grinding, arborist diagnostics, plant health care, cabling and bracing, and 24/7 emergency storm response across Rock, Dane, Walworth, and Jefferson counties. Service quality is anchored in industry-standard methodologies - ISA TRAQ (Tree Risk Assessment Qualification) for risk evaluation, ANSI A300 pruning standards, and ISA Certified Arborist oversight - supported by specialized equipment including an Effer 655 Grapple Saw crane truck and a fleet of wood chippers, stump grinders, and aerial lifts. A staff of 30+ crew members, including 4 ISA Certified Arborists and CTSP-certified safety professionals, executes every estimate and job under ISA and TCIA protocols.

The company's commercial model blends transactional, project-based work (one-time removals, trimmings, stump grinding priced $150-$1,200 per job depending on size and complexity) with recurring subscription-like revenue from commercial and HOA maintenance contracts and multi-year plant health care programs such as emamectin benzoate trunk injections for emerald ash borer management. The go-to-market motion is consultative and sales-led: free on-site estimates are conducted by ISA Certified Arborists rather than commissioned salespeople, and acquisition leans on a strong local brand signal of 700+ five-star Google reviews, CommunityVotes Platinum awards, BBB and TCIA accreditations, organic content marketing, and a 24/7 emergency dispatch capability with 60-90 minute response. Customer billing can be routed directly to major insurance carriers on storm damage jobs, and the firm has added financing to reduce upfront cost friction.

Operationally, Tree Wise Men is a private LLC with no disclosed funding, parent company, or institutional backing. It markets across five social platforms, runs an educational blog, and offers commercial snow removal as an add-on seasonal service line that uses the same fleet and labor for year-round utilization. Geographic expansion has progressed from a Janesville base into Dane County via the Madison office, and service breadth has grown to include specialized arboriculture services (crown reduction, fruit tree pruning, ornamental tree care, structural pruning, deadwood removal) that command higher-margin, expertise-driven engagements.

Name

Tree Wise Men LLC

Legal name

Tree Wise Men LLC

Website

https://treewisemenllc.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Tree Wise Men LLC is a veteran-owned, TCIA Accredited tree care company serving Southern Wisconsin from Janesville and Madison, delivering ISA-certified removal, pruning, diagnostics, and 24/7 emergency response to residential and commercial customers across four counties since 2010.

Ownership category

akta.pro rank

Product category

Tree Care Services

NAICS

Support Activities for Forestry (11531)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro industry

PRIMARYHSAIADAB

Tree Removal & Dismantling

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Tree Care & Arborist Services

SECONDARYHSAIADAA

Tree Pruning & Crown Management

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Tree Care & Arborist Services

SECONDARYHSAIADAD

Tree Health Care (Diagnosis, Treatment, Fertilization)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Tree Care & Arborist Services

SECONDARYHSAIADAJ

Arborist Consulting, Tree Risk Assessments & Appraisals

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Tree Care & Arborist Services

SECONDARYHSAIADAF

Cabling, Bracing & Structural Support

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Tree Care & Arborist Services

Keywords

• Tree care services
• Tree removal
• Arborist services
• Storm damage response
• Commercial tree maintenance

Headquarters

HQ city

Janesville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Professional Tree Services: One-time project revenue from tree removal, trimming and pruning, stump grinding, deadwood removal, ornamental tree care, fruit tree pruning, crown reduction, structural pruning, and emergency storm response services. Pricing varies by tree size, species, location, and complexity. Free on-site estimates provided.
2. Arborist Consultations & Assessments: Revenue from ISA TRAQ-qualified tree health assessments and risk evaluations, including written reports for insurance and legal documentation. Standard single-tree assessment ranges $150-$300 depending on size and complexity, with volume discounts for multi-tree property assessments.
3. Commercial & HOA Maintenance Contracts: Recurring maintenance programs for commercial properties, HOAs, multi-family complexes, municipalities, and property managers with seasonal service agreements that keep trees safe and budgets predictable.
4. Plant Health Care: Treatment programs including emamectin benzoate trunk injections for emerald ash borer (EAB) management on ash trees with less than 30% canopy decline, requiring retreatment every 2-3 years.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Tree Wise Men LLC provides professional residential and commercial tree care services across Southern Wisconsin, including tree removal, trimming and pruning, stump grinding, arborist diagnostics and treatment, and 24/7 emergency storm response. Services are delivered by 4 ISA Certified Arborists and CTSP-certified crews following ANSI A300 and ISA TRAQ standards, supported by specialized equipment such as the Effer 655 Grapple Saw crane truck for technically complex removals.

Product overview

Tree Wise Men LLC offers a comprehensive tree care service portfolio organized around core service lines (tree removal, trimming/pruning, stump grinding, arborist diagnostics, emergency response, and commercial services) complemented by specialized service modules (tree health assessment, plant health care, cabling/bracing, crown reduction, fruit tree pruning, ornamental tree care, deadwood removal, and structural pruning). The company also provides snow removal as an add-on seasonal service. All services are delivered by ISA Certified Arborists using ANSI A300 standards, with dedicated offices in Janesville (HQ) and Madison serving Southern Wisconsin's Rock, Dane, Walworth, and Jefferson counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Tree Removal

Quantifiable outcome

• Dispatch within 60 to 90 minutes for emergency calls
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Monster Tree Service: Franchise-based tree service company rapidly expanding across multiple US markets with residential and commercial focus. Comparable in service portfolio (removal, pruning, emergency response) and target customer segments, but distributes through a franchise model rather than direct employment.

Broad incumbents

• Bartlett Tree Experts: Major arborist and tree care firm with offices across the US, providing pruning, removal, plant health care, and consulting using ISA-certified arborists. Closely comparable service portfolio and scientific care approach (similar to Tree Wise Men's ANSI A300 and TRAQ methodology), but at multi-state scale.
• Asplundh Tree Expert Company: Major US tree care and utility vegetation management contractor with extensive fleet and crane capability. Comparable in heavy-equipment tree work and ISA-certified arborist staffing, though weighted more toward utility line clearance than residential/commercial tree care.
• SavATree: Large US tree, shrub, and lawn care company serving residential and commercial customers across multiple states. Comparable in plant health care, pruning standards, and integrated pest management offerings, but operates at broader regional and national scale.
• Davey Tree Expert Company: Largest employee-owned tree care company in North America, offering residential, commercial, and utility vegetation management services across the US. Directly comparable as a full-service arborist firm with ISA-certified arborists, crane capabilities, and TRAQ risk assessments, but operating at vastly broader national scale.

Regional players

• Nelson Tree Service: Midwest-based tree care and vegetation management company with regional service areas. Directly comparable in residential and commercial tree care services, crane-assisted removals, and storm response, though concentrated in different Midwest geographies.
• Mr. Tree (Iowa): Regional Midwest tree care provider offering residential and commercial tree services with ISA-certified arborists. Comparable in service mix including removal, pruning, and emergency response, though based in a different Midwest geography.
• Timberline Tree Service: Regional tree care company operating in the upper Midwest with residential and commercial tree services. Comparable in scope of services (removal, pruning, plant health care) and emphasizing ISA-certified arborist work, though serving different Midwest states.
• ABC Tree & Stump Removal: Wisconsin-based tree service company with residential and commercial offerings. Directly comparable in target geography (Wisconsin) and service portfolio including removal, stump grinding, and emergency response, making it a close direct competitor in the regional market.

Direct peers

• The Tree Care Company: Smaller regional tree care operator offering residential and commercial tree services with certified arborist standards. Closely comparable in scope, customer type, and operating model to Tree Wise Men as a regional single-market arborist specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/treewisemenllc
• YouTubeyoutube.com/@treewisemenllc
• Facebookfacebook.com/treewisemenllc
• LinkedInlinkedin.com/company/tree-wise-men-llc
• Instagraminstagram.com/treewisemenllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tree Wise Men LLC