104.7 WONK-FM

Name

104.7 WONK-FM

Legal name

Potomac Radio Group, Inc.

Website

https://1047wonkfm.com

Company type

Private

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Sports Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Sports Radio Networks & Talk Stations (MPABAJAB)

akta.pro secondary industries

Talk/News/Sports Radio Networks & Syndication (MPAIAEAG), Sports Radio Networks (MPABABAE)

Keywords

• Sports radio broadcasting
• Live audio streaming
• Syndicated talk shows
• Local sports coverage
• Digital audio advertising

Headquarters

HQ city

Rockville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Advertising Revenue: Primary revenue generated through selling advertising slots to local and national advertisers seeking to reach the DMV sports audience. iHeartMedia maintains certain rights to program and sell advertising pursuant to a Local Marketing Agreement with Potomac Radio Group.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

iHeart Sports DC (104.7 WONK-FM) is a sports talk radio station that broadcasts live and on-demand audio content to sports fans in the Washington DC metropolitan area. Programming combines nationally syndicated shows (The Dan Patrick Show, The Herd with Colin Cowherd, The Doug Gottlieb Show, Stugotz and Company) with local DMV sports coverage of the Washington Commanders, Washington Nationals, DC United, and college teams, supplemented by traffic, weather, and community features. Content is distributed simultaneously over the 104.7 FM broadcast signal, the iHeartRadio streaming platform, mobile apps, and as podcasts.

Product overview

iHeart Sports DC (104.7 WONK-FM) is a sports radio station serving the Washington DC metropolitan area (DMV). The station operates as part of iHeartMedia's network under a Local Marketing Agreement with Potomac Radio Group. The core offering is live sports radio broadcast programming, supplemented by an on-demand podcast platform. Programming includes nationally syndicated shows (The Dan Patrick Show, The Herd with Colin Cowherd) and locally featured sports talk shows (2 Pros and a Cup of Joe, The Doug Gottlieb Show, Stugotz and Company, Covino & Rich). Content distribution extends through the iHeartRadio mobile application for live streaming and podcast listening. The station also provides localized content including traffic updates, weather forecasts, sports news, and community features.

Differentiator

Problem solved

Functional benefit

Products and services

• iHeart Sports DC (104.7 WONK-FM) Live sports talk radio station serving the Washington DC metro area (DMV) with nationally syndicated and local programming, plus traffic, weather, and community content; distributed via 104.7 FM broadcast and iHeartRadio digital platforms.
• iHeartRadio Mobile App (Sports DC stream) Free mobile and web application providing live streaming and on-demand access to iHeart Sports DC and other iHeartMedia stations and podcasts.
• 2 Pros and a Cup of Joe Sports talk radio show featured on iHeart Sports DC's daily programming lineup.
• The Dan Patrick Show Nationally syndicated sports talk show with sports news and commentary broadcast on iHeart Sports DC.
• The Herd with Colin Cowherd Sports talk show hosted by Colin Cowherd featuring commentary and analysis, broadcast on iHeart Sports DC.
• Stugotz and Company LIVE! Live sports talk show featured on iHeart Sports DC's daily programming lineup.
• Covino & Rich Sports talk show featured on iHeart Sports DC's programming lineup.
• The Doug Gottlieb Show Sports talk show hosted by Doug Gottlieb, broadcast on iHeart Sports DC's daily lineup.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Potomac Radio Group, Inc.coreChannel Partner/ Reseller/ DistributorLocal Marketing Agreement between Potomac Radio Group, Inc. and iHeartMedia. Potomac Radio Group owns the station license while iHeartMedia operates programming and advertising sales under the LMA structure.
• iHeartMediacoreChannel Partner/ Reseller/ DistributoriHeartMedia provides programming content and sells advertising pursuant to a Local Marketing Agreement with Potomac Radio Group. iHeartMedia is described as America's #1 Audio Company.
• Washington CommandersminorStrategic or Co-development PartnerNFL team coverage featured on the station with Washington Commanders content also aired on sister station BIG 100 (wbig.iheart.com).

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• SiriusXM: Satellite and streaming audio subscription service offering dedicated sports talk channels and play-by-play. Competes for sports-listener attention and ad/subscription dollars, particularly for in-car and mobile listeners - an emerging substitute for terrestrial sports radio.

Direct peers

• WFAN 660 AM / 101.9 FM (Audacy): Flagship New York sports radio station owned by Audacy, carrying sports talk programming (including Boomer & Gio, Bet MGM). Comparable sports-radio format, syndicated sports talk model, and national ad sales structure; relevant peer for benchmarking sports-radio economics.
• WEEI (Audacy): Boston sports radio station owned by Audacy offering local sports talk and play-by-play. Closely comparable sports-format radio station with syndicated show mix and team-specific coverage; serves as a comparable for sports-radio audience and ad monetization.
• 670 The Score (Good Karma Brands): Chicago sports radio station operated by Good Karma Brands under an LMA-like structure with regional sports content. Comparable sports talk format, multi-platform distribution, and team-specific coverage model to iHeart Sports DC.
• WTEM (ESPN 980 / The Team): Direct DMV-market sports radio competitor formerly known as ESPN 980, offering sports talk and play-by-play coverage of Washington Commanders, Nationals, and other local teams. Competes head-to-head with 104.7 WONK-FM for the same advertisers and listeners.

Broad incumbents

• iHeartMedia, Inc. Parent operating company for 104.7 WONK-FM via Local Marketing Agreement; America's largest radio operator. Most direct corporate peer for operating model, sports network ownership, iHeartRadio streaming platform, and podcast distribution.
• Cumulus Media / Westwood One: Major U.S. radio broadcast group and syndicator (Westwood One) carrying sports content including NFL play-by-play distribution. Comparable broadcast/sports-radio operating model and scale to iHeartMedia's sports network that runs WONK-FM.
• Audacy, Inc. Major U.S. radio operator (formerly CBS Radio/Entercom) owning sports radio stations including WFAN and WEEI and operating ESPN Radio distribution. Direct operator peer to iHeartMedia, which manages the WONK-FM LMA, and competes for the same national sports ad budgets.
• Fox Sports Radio (Premiere Networks / Fox): Nationally syndicated sports talk radio network distributed across hundreds of AM/FM affiliates. Comparable to the syndicated sports talk layer on 104.7 WONK-FM (e.g., Colin Cowherd, Doug Gottlieb are Fox Sports Radio properties) and competes for both listeners and advertiser attention.

Others

• Compass Media Networks: Radio syndication company distributing sports and talk programming to AM/FM affiliates. Adjacent peer relevant to the syndicated-programming layer that powers 104.7 WONK-FM's sports talk lineup.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/1047wonkfm
• Facebookfacebook.com/iHeartSportsDC
• Instagraminstagram.com/iheartsportsdc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 104.7 WONK-FM