What X-Media Digital does

X-Media Digital (legal name: Xmedia digital) is a privately held Russian digital media company founded in 2006 and headquartered in Moscow at 125212, Golovinskoye Highway, Building 5. The company operates across the full lifecycle of online media distribution: YouTube channel network management as a YouTube Premium Partner, rights management for digital and television rights (active for 15 years), original content production (animation, music, web series), mobile application publishing, and content licensing to Russian online cinemas and TV broadcasters. It serves two primary customer segments: end-consumers (children aged 1-7 and their families, plus general entertainment viewers) via YouTube and mobile apps, and business clients (online cinema platforms, TV channels, brand advertisers, and content IP owners) via licensing and rights services.

The company's product portfolio centers on the Teremok TV (Теремок ТВ) mobile application for iOS and Android — a freemium children's content app with subscription tier — and a network of YouTube channels including Get Movies (35M+ subscribers, YouTube Diamond Play Button), Teremok TV, Teremok Baby, Teremok School, Teremok Girls, Zhila-Byla Tsarevna, and serial. Original animated series include the flagship Zhila-Byla Tsarevna (Жила-Была Царевна, launched 2013, over 2.3 billion views), Udivitelnaya stroika, Gruzovichok Pik, and Tachki Tachki, supplemented by educational derivative products (Alfavit s Tsarevnoi, Pesenki dlya detei, Raskraska, Poigraika) and the comedy web series Trudovye Budni (#Трудовыебудни). The network collectively generates more than 3 billion monthly views and over 50 million subscribers, with content distributed across all major Russian online cinemas (IVI, OKKO, Megogo, Premiere, Start, Kinopoisk) and TV channels (Tlum, Mult, Karusel, Pervyi kanal).

X-Media Digital monetizes through four revenue streams: YouTube advertising revenue across its channel network, Teremok TV mobile app subscriptions (premium tier for offline downloads and ad-free access), content licensing to digital and TV platforms, and special advertising projects including branded content and product placement (notably in Poigraika and the Trudovye Budni web series). The company's distribution partners include major international and Russian studios and distributors — The Walt Disney Company, Soyuzmultfilm, Masha and the Bear, Fixiki, Mars Media Entertainment, Gorky Film Studio, Paradise, Russian World Vision, Exponent Film, Russian Reportage, ZeptoLab, and Animaccord. No revenue, funding, or financial figures are publicly disclosed; no AI/ML capabilities, patents, or management team information are documented in the available data.

Name

X-Media Digital

Legal name

Xmedia digital

Website

https://xdigital.ru

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

X-Media Digital is a privately held Russian digital media company founded in 2006 that manages online content distribution, YouTube channel networks, and original children's animation, serving end-consumers via apps and YouTube and licensing content to Russian online cinemas and TV channels.

Ownership category

akta.pro rank

Product category

Digital Media Distribution

NAICS

Motion Picture and Video Distribution (512120), Motion Picture and Video Distribution (51212), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Content Syndication, Distribution & Rights Management Platforms (BPAMAJAN)

akta.pro secondary industries

Rights Management, Content ID & Anti-Piracy Platforms (MPACABAK), Kids & Family Streaming Platforms (MPACAAAG), Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

Keywords

• Digital media distribution
• Youtube channel management
• Children's content production
• Content rights licensing
• Mobile content apps

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. YouTube Advertising Revenue: Revenue from video ad placements on YouTube channels including pre-roll and display banners across the channel network.
2. Теремок ТВ Subscription: Free version available with paid subscription option allowing offline content downloads and ad-free experience.
3. Content Licensing: Licensing of digital and TV rights for original projects and partner content to online cinemas and digital platforms. Active for 15 years in rights management.
4. Special Advertising Projects: Custom branded content production integrated with advertising, including product placement in children's content (Поиграйки), web series integration, and promotional campaigns for brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

X-Media Digital manages digital media content distribution and internet rights for digital assets, operating a YouTube Premium Partner network of more than 50 million subscribers across children's and entertainment channels. The company produces original animated and children's content, operates the Теремок ТВ mobile app for children aged 1-7, and licenses digital rights to Russian online cinemas and TV broadcasters. Additional services include YouTube channel network management for partner IP, content rights protection, and custom branded advertising projects.

Product overview

X-Media Digital is a media content distribution and creation company operating a portfolio of products spanning mobile applications, original animated series, educational content, web series, and YouTube channel management. The core product is the Теремок ТВ mobile application for children ages 1-7 featuring cartoons, music, and educational games. The company produces original animated series including Жила-Была Царевна (flagship series launched 2013), Удивительная стройка, Грузовичок Пик, and Тачки Тачки. Educational sub-products derived from animated IP include Алфавит с Царевной (alphabet learning), Песенки для детей (songs), Поиграйка (product reviews), and Раскраска (coloring). The company also manages an extensive network of YouTube channels as a YouTube Premium Partner, and provides rights management, advertising, and special project services for content distribution across major digital platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Теремок ТВ: Mobile application for children aged 1-7 featuring cartoons, music, songs, and educational games. Available on iOS and Android platforms.
• Get Movies

Products and services

• Теремок ТВ Mobile Application
• YouTube Premium Partner Channel Network Management
• Digital Rights Management Services
• Advertising and Special Projects
• Get Movies YouTube Channel

Quantifiable outcome

• 3+ billion monthly views across channel network
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

20 partnerships are on record, tiered core, major and minor.

• Союзмультфильм (Soyuzmultfilm)coreStrategic or Co-development PartnerPartner channel under X-Media Digital management; major Russian animation studio with extensive library of classic and new content
• Первый канал (Channel One Russia)coreChannel Partner/ Reseller/ DistributorPartner channel with news programs and entertainment shows; major Russian federal television channel
• Маша и Медведь (Masha and the Bear)coreChannel Partner/ Reseller/ DistributorPartner channel under management; one of the most popular Russian animated series globally
• Фиксики (Fixiki)coreChannel Partner/ Reseller/ DistributorPartner channel under management; popular Russian animated series
• Парадиз (Paradise)majorStrategic or Co-development PartnerFilm and series distributor in the premium content catalog; collaborated on theatrical releases and digital distribution
• Марс Медиа Энтертейнмент (Mars Media Entertainment)majorStrategic or Co-development PartnerMajor Russian film and series production company; content partner for catalog including theatrical and TV productions
• Russian World VisionmajorStrategic or Co-development PartnerInternational film distributor; content partner for catalog
• Экспонента Фильм (Exponent Film)majorStrategic or Co-development PartnerFilm production and distribution company; partner for content catalog
• Русский Репортаж (Russian Reportage)majorStrategic or Co-development PartnerDocumentary film production company; partner for documentary content
• Киностудия им. Горького (Gorky Film Studio)majorStrategic or Co-development PartnerHistoric Russian film studio; partner for classic and contemporary Russian cinema
• The Walt Disney CompanycoreStrategic or Co-development PartnerLicensed content from major international studio; popular animated content
• ZeptoLabminorChannel Partner/ Reseller/ DistributorMobile game developer; content partner for popular game-based animation
• AnimaccordminorChannel Partner/ Reseller/ DistributorAnimation studio; partner for animated series content
• IVImajorChannel Partner/ Reseller/ DistributorMajor Russian online cinema; content distribution platform for digital content
• OKKOmajorChannel Partner/ Reseller/ DistributorMajor Russian online cinema; content distribution platform
• MegogomajorChannel Partner/ Reseller/ DistributorOnline cinema and streaming platform; content distribution partner
• PremieremajorChannel Partner/ Reseller/ DistributorRussian online cinema; content distribution partner
• StartmajorChannel Partner/ Reseller/ DistributorRussian streaming platform; content distribution partner
• Мамба (Mamba)minorGTM or Marketing PartnerDating service; integrated into web series Трудовые будни for advertising partnership
• Эгмонт (Egzmont)minorGTM or Marketing PartnerChildren's publishing house; advertising campaign partnership for children's magazines on YouTube Disney channels

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Megogo: Major online cinema platform operating across Russia/CIS and a distribution partner of X-Media Digital. Comparable in operating a multi-territory OTT platform with licensed content including children's programming.
• OKKO: Major Russian streaming service and another distribution partner. Comparable in operating a Russian OTT platform with licensed and original children's content; competes with X-Media Digital's own apps on consumer mindshare.
• Karusel (CTC Media): Major Russian children's TV channel that broadcasts X-Media Digital content. Comparable as a Russian-language children's content broadcaster with both linear TV and digital extensions.
• IVI: Russia's largest online cinema and a key distribution partner for X-Media Digital. Comparable as a major Russian OTT platform aggregating licensed and original video content, though primarily a customer/partner rather than direct competitor.

Direct peers

• Soyuzmultfilm: Historic Russian animation studio and a 'core' partner of X-Media Digital. Comparable in producing and licensing Russian children's animation IP and managing distribution rights to a deep content catalog.
• Animaccord: Russian animation studio producing Masha and the Bear and other globally successful kids' IP. Directly comparable as a Russian animation producer with rights management and channel monetization expertise.
• Moonbug Entertainment: Acquired by Candle Media, Moonbug operates globally popular children's IP (Cocomelon, Blippi) on YouTube and adjacent platforms. Direct competitor in the digital-first children's content and channel network model.
• WildBrain: Canadian kids' entertainment company operating the largest children's network on YouTube and managing rights to major IP (e.g., Peanuts, Teletubbies). Highly comparable to X-Media Digital in managing kids' YouTube channels at scale and monetizing licensed IP across platforms.
• Pocket.watch: US-based kids and family digital media company that acquires, manages, and monetizes children's YouTube channels and IP across multiple platforms. Closely analogous business model to X-Media Digital's channel network operations.

Emerging players

• ZeptoLab: Russian/Cyprus-based developer of the Cut the Rope franchise and adjacent animation IP. Comparable as a Russian-origin digital-first IP company with cross-platform (mobile games, animation, YouTube) monetization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubexdigital.ru/youtube-premium-partner
• Facebookfacebook.com/XMediaDigital
• LinkedInlinkedin.com/company/x-media-digital-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about X-Media Digital