Ultraline
Ultraline ApS is a Danish LED lighting manufacturer selling the proprietary Neoline product family through dealers and online channels to industrial, sports, equestrian, and wet-environment customers, with production in Denmark and Bulgaria.
- Company typePrivate
- Founded2018
- HeadquartersHolstebro, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ultraline does
Ultraline ApS is a Danish private limited company headquartered in Holstebro, Denmark, that designs and manufactures LED lighting products under the proprietary Neoline product family. The company was founded in 2018 after taking over the Neoline program originally established in 2009, and its catalog includes Neolight, Neovision, Neoshape, Shuttle, LED Panels, Stadium lights, and ECLATEC park/road lighting products. Ultraline's fixtures use Samsung and Hongli LED chips, Tridonic drivers, and LEDIL optics from Finland, and support wireless control via IQRF and Casambi alongside DALI protocol compatibility.
The company manufactures in both Denmark and Bulgaria and sells through a dealer network combined with direct online channels. It targets industrial, sports facility, equestrian, and wet-environment customers, and offers free technical consulting as part of its channel partner program. Three named case studies are visible: Alpi Hallerne, Frederikssund Ridecenter, and BJ Gear. In July 2025, Ecofoss A/S took over the Neoline agency from Ultraline, materially altering the go-to-market arrangement for the legacy product line.
No revenue, funding rounds, or headcount figures have been disclosed. Ultraline's business model is primarily one-time hardware sales through dealers and direct online channels, with no disclosed recurring or subscription revenue component.
Ultraline firmographics
Firmographics- Name
- Ultraline
- Legal name
- Ultraline ApS
- Website
- https://ultraline.dk
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ultraline ApS is a Danish LED lighting manufacturer selling the proprietary Neoline product family through dealers and online channels to industrial, sports, equestrian, and wet-environment customers, with production in Denmark and Bulgaria.
- Ownership category
- akta.pro rank
Ultraline industry classification
Industry- Product category
- LED Lighting
- NAICS
- Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (3351)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)
- akta.pro secondary industries
- Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB), LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear) (IMAGAIAJ)
Keywords
Where Ultraline is headquartered
LocationHeadquarters
- HQ city
- Holstebro
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Ultraline business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- LED Lighting Fixtures and Hardware: Sale of proprietary Neoline-branded LED fixtures (Neolight, Neovision, Neoshape, Shuttle) and imported Chinese LED products of high quality. Products include smart wireless control modules, drivers, and sensors as add-ons. One-time hardware sale model with optional accessories.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Ultraline product offering
Product offeringCore offering
Ultraline designs, manufactures and sells proprietary Neoline LED luminaires (Neolight, Neovision, Neoshape, Shuttle) for industrial, sports, commercial and outdoor applications, complemented by imported ECLATEC road/park lighting, LED panels and stadium fixtures. All Neoline fixtures are built on extruded aluminium housings with Tridonic DALI drivers, Samsung/Hongli or CREE LED chips, LEDIL lenses, and optional wireless control via IQRF (Neo-Touch) or Casambi (CBU-ASD). The company also provides energy calculations, lighting design and installation services to dealers and end customers.
Product overview
Ultraline (Ultraline ApS) is a Danish LED lighting manufacturer based in Holstebro, established in 2018, which develops, produces, and sells the Neoline product family alongside imported LED products. The core portfolio centers on five proprietary aluminium LED luminaires — Neolight (general industrial/sports hall), Neovision (up/down light for wet environments, IP67), Neoshape (ultra-slim for narrow aisles and workbenches), and Shuttle (high-bay industrial and street lighting) — all sharing DALI control, Tridonic drivers, and optional wireless integration via IQRF (Neo-Touch controller) or Casambi (Bluetooth). The range is complemented by ECLATEC park and road lighting, LED panels, and extra-powerful stadium fixtures. All products are sustainably designed with replaceable components (driver, LED print, sensors), and the company offers energy calculations and lighting design services alongside installation and maintenance across Denmark.
Differentiator
Problem solved
Functional benefit
Brands
- Neoline: Main product brand for LED lighting fixtures including Neolight, Neovision, Neoshape, and Shuttle products. Focus on intelligent LED lighting for industry and business.
- Neolight
- Neovision
- Neoshape
- Shuttle
- NeoTouch
- Casambi
- ECLATEC
Quantifiable outcome
- Up to 94% energy savings compared to conventional lighting
- +4 more outcomes
Companies that use Ultraline
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Ultraline technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature8 records
Ultraline partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- SPOT Installation A/SminorInstallation partner for the NeoVision project at Frederikssund Ridecenter. SPOT Installation performed the physical installation of the LED lighting fixtures in the equestrian facility.
- Ecofoss A/ScoreAs of 1 July 2025, Ecofoss A/S took over the Neoline agency. Ultraline continues to distribute the products. The Neoline concept continues with focus on sustainable LED lighting for industry and commerce.
Scale indicators3 records
Recent moves2 records
Expansion highlights5 records
Ultraline competitors and assessment
Company assessmentDirect peers
- Trilux: German family-owned LED lighting specialist focused on professional indoor, outdoor, and industrial applications with strong DALI and smart-controls integration. Comparable to Ultraline on premium European-manufactured industrial/commercial LED luminaires and project-led sales motion.
- Glamox: Norwegian LED lighting manufacturer with strong focus on industrial, marine, offshore, and harsh-environment applications. Most directly comparable to Ultraline on premium industrial/harsh-environment LED luminaires and Nordic-manufactured positioning.
- Fagerhult (Fagerhults Belysning): Swedish LED lighting group producing premium indoor, outdoor, and industrial luminaires across Europe. Comparable to Ultraline on Scandinavian design DNA, DALI/wireless control integration, and commercial/industrial project focus.
- RZB Lighting: German mid-market LED lighting manufacturer covering industrial, sports, and outdoor applications with DALI controls. Comparable to Ultraline on the industrial/sports focus, European mid-sized manufacturer profile, and dealer-led distribution model.
- Wila Lighting: Dutch specialist in linear LED lighting for offices, education, and industrial applications with strong focus on DALI and tunable-white controls. Comparable to Ultraline on modular linear luminaire architecture (Neoshape/Neolight) and DALI/IQRF-style control integration.
Broad incumbents
- Zumtobel Group (Thorn, Zumtobel, Tridonic): Austrian lighting group covering professional indoor, outdoor, and industrial segments plus the Tridonic driver brand that Ultraline itself uses. Comparable as a broad incumbent in the same DALI-driven professional lighting space Ultraline targets.
- Ledvance (Osram): German-headquartered LED lighting company offering LED luminaires, lamps, and smart controls across professional and consumer channels. Comparable as a broad incumbent with overlapping industrial/commercial LED product lines.
- Siteco (Zumtobel Group): German outdoor and industrial lighting brand within Zumtobel Group, covering street, road, tunnel, and high-bay applications. Directly comparable to Ultraline's Shuttle and ECLATEC outdoor/road product lines.
- Signify (Philips Lighting): Global leader in connected LED lighting with extensive industrial, commercial, and outdoor portfolios including Interact IoT controls. Comparable as the dominant incumbent Ultraline competes against for industrial and sports/hospitality projects.
Regional players
- Louis Poulsen: Iconic Danish architectural lighting manufacturer with premium indoor and outdoor luminaires. Comparable to Ultraline as a fellow Danish-headquartered lighting brand, though Louis Poulsen skews decorative/architectural while Ultraline focuses on industrial and sports applications.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Ultraline social profiles
Digital presenceUltraline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ultraline leadership team
Management profileNumber of profiles
Ultraline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ultraline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ultraline
What does Ultraline do?
Ultraline designs, manufactures and sells proprietary Neoline LED luminaires (Neolight, Neovision, Neoshape, Shuttle) for industrial, sports, commercial and outdoor applications, complemented by imported ECLATEC road/park lighting, LED panels and stadium fixtures. All Neoline fixtures are built on extruded aluminium housings with Tridonic DALI drivers, Samsung/Hongli or CREE LED chips, LEDIL lenses, and optional wireless control via IQRF (Neo-Touch) or Casambi (CBU-ASD). The company also provides energy calculations, lighting design and installation services to dealers and end customers.
Is Ultraline a public or private company?
Ultraline is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ultraline founded?
Ultraline was founded in 2018. It employs 11 to 50 people.
Where is Ultraline based?
Ultraline is headquartered in Holstebro, Denmark, in the Europe region.
How does Ultraline make money?
One revenue line is on record: LED Lighting Fixtures and Hardware.
Who are Ultraline's main competitors?
Direct peers on record are Trilux, Glamox, Fagerhult (Fagerhults Belysning), RZB Lighting and Wila Lighting. Broad incumbents are Zumtobel Group (Thorn, Zumtobel, Tridonic), Ledvance (Osram), Siteco (Zumtobel Group) and Signify (Philips Lighting). Louis Poulsen is listed as a regional player.
Does Ultraline have an API?
No public API is recorded for Ultraline.
What industry is Ultraline in?
Ultraline's product category is LED Lighting. Its primary akta.pro industry code is IMAGAIAA, Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights), with a secondary code of IMAGAIAB, Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior). Its NAICS code is 335132 and its SIC code is 3640.