Vetdiet International

Name

Vetdiet International

Legal name

Vetdiet International Inc.

Website

https://vetdiet.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Premium Pet Food

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Functional & Veterinary Diet Pet Food (CRADAFAF)

akta.pro secondary industries

Treats & Chews (CRADAFAE), Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN)

Keywords

• Premium pet food
• Dog and cat nutrition
• Dry and wet kibble
• Veterinary formulated pet food
• Pet treats and supplements

Headquarters

HQ city

Anjou

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Pet Food and Treat Sales: Vetdiet generates revenue primarily through the sale of premium dry food, wet food (canned), and treats for dogs and cats across multiple product ranges including Wellness (Bien-être) and Care (Soins) lines. Products are sold exclusively through specialty pet retail partners (Mondou, Ren's Pets, Homes Alive Pets) at fixed retail prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Vetdiet International manufactures and sells premium dry and wet food plus functional treats for dogs and cats in Canada. The portfolio is organized across two product lines — the Gamme Bien-être (Wellness) everyday nutrition line and the Gamme Soins (Care) therapeutic line covering skin and stomach, mobility, dental, weight control, and urinary health — with formulas developed in collaboration with a Health and Nutrition Advisory Committee of veterinarians and animal nutritionists. Products reach consumers exclusively through specialty pet retail partners, primarily Mondou in Québec and Ren's Pets and Homes Alive Pets online.

Product overview

Vetdiet International is a pet food company offering a comprehensive portfolio of premium dog and cat food products. The portfolio consists of two main product lines: the Gamme Bien-être (Wellness Line) featuring natural treats and snacks, and the Gamme Soins (Care Line) targeting specific health needs. Core products include dry and wet food formulas organized by life stage (puppy/kitten, adult, senior), breed size (small, medium, large), and health benefits (skin & stomach health, mobility, weight control, dental care, urinary health). The company also offers treats for both dogs and cats, including functional treats like pill covers for medication administration. All products are formulated with natural ingredients and developed with guidance from their Health and Nutrition Advisory Committee.

Differentiator

Problem solved

Functional benefit

Brands

• Gamme Bien-être: A product line focused on overall wellness and well-being for dogs and cats.
• Gamme Soins

Products and services

• Gamme Bien-être (Wellness Line) — dog products Wellness product line for dogs, featuring natural treats and snacks including freeze-dried chicken breast, chicken bites, and salmon bites, formulated with high-quality natural ingredients.
• Gamme Soins (Care Line) — dog products Specialized dog product line for specific health needs including dental care, skin and stomach health, weight control, and mobility support, formulated with functional ingredients.
• Adulte — Intérieur Saumon (Adult Indoor Salmon cat food) Dry cat food designed for indoor cats, with high-quality salmon protein, L-carnitine for healthy weight maintenance, omega-3 and omega-6 for skin and coat, and a prebiotic blend for digestion.
• Adulte — Santé de la peau et de l'estomac (Adult Skin & Stomach All Breeds dog food) Grain-free dry dog food with salmon and peas for dogs with digestive and skin sensitivities, containing omega fatty acids, prebiotics from chicory root, and easily digestible carbohydrates from sweet potatoes and peas.
• Adulte — Grande race (Adult Large Breed dog food) Dry dog food for large breed adult dogs, formulated with boneless chicken, whole grains, and natural ingredients, with New Zealand green-lipped mussels, glucosamine, and chondroitin for joint health.
• Chaton (Kitten wet food) Wet cat food for kittens under 12 months, prepared with natural ingredients including chicken as the first ingredient, essential fatty acids including DHA for brain development, and antioxidants for immune health.
• Cache-pilules (Peanut Butter Pill Covers for dogs) Peanut butter-flavored pill covers for dogs that facilitate medication administration; made with 100% natural ingredients, free from wheat, corn, and soy, with no artificial preservatives, flavors, or colors.
• Gâteries pour chiens (Dog Treats) Range of dog treats including freeze-dried lamb liver, freeze-dried beef liver, peanut butter bites, calming biscuits, dental biscuits, hip and joint biscuits, and dental sticks in various sizes.
• Gâteries pour chats (Cat Treats) Range of cat treats including chicken-flavored pill covers, freeze-dried chicken breast, freeze-dried white fish, and freeze-dried beef liver.
• Nourriture pour chiots (Puppy Food range) Dry food formulas for puppies available in small breed, all-breeds, and large-breed varieties, formulated with optimal nutrient and energy levels for healthy puppy growth.
• Nourriture pour chien adulte (Adult Dog Food range) Dry food formulas for adult dogs across all breeds, small breeds, and large breeds, including skin and stomach health, mobility support, dental health, and lamb and vegetable variants.
• Nourriture pour chien âgé (Senior Dog Food range) Dry food formulas for senior dogs across all breeds, small breeds, and large breeds, designed for the specific nutritional needs of aging dogs.
• Nourriture pour chaton (Kitten Food range) Wet and dry food formulas for kittens aged 0–12 months, including skin and stomach health varieties with salmon.
• Nourriture pour chat adulte (Adult Cat Food range) Wet and dry food for adult cats (1–10 years), including urinary health, indoor, hairball control, weight control, dental health, skin and stomach health, and active cat formulas.
• Nourriture pour chat senior (Senior Cat Food range) Wet and dry food formulas for senior cats (10 years and older), including the indoor salmon formula.
• Nourriture humide pour chien (Wet Dog Food range) Wet/canned dog food including weight control formula, available in various formulas for different life stages and health needs.
• Nourriture humide pour chat (Wet Cat Food range) Wet/canned cat food including weight control and skin and stomach health with duck formula.

Quantifiable outcome

• 34-35% of dogs and cats in the US are estimated to be overweight or obese, highlighting the market need for calorie-controlled and weight management pet food products
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• MIRA (Mira Foundation)coreStrategic or Co-development Partner · 1 January 2015Vetdiet has partnered with MIRA (Mira Foundation) for over 20 years, providing nutritionally optimized food for all MIRA assistance dogs trained to serve people with visual impairments, physical disabilities, or autism spectrum disorder. This collaboration reflects shared values around animal health and wellbeing, with Vetdiet providing food tailored to the high demands placed on assistance dogs. 2015 marked the formalized collaboration in its current form.
• MondoucoreChannel Partner/ Reseller/ DistributorMondou is the exclusive primary retail partner for Vetdiet products, operating physical retail stores across Quebec. This exclusive distribution arrangement is a foundational element of Vetdiet's go-to-market strategy in the Canadian pet food market.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Royal Canin: Royal Canin (Mars Petcare) is a global leader in health-nutrition and breed/life-stage-specific pet food, with strong veterinary endorsement. Directly comparable to Vetdiet on science-led, condition-targeted dog and cat nutrition, but at vastly greater scale and global reach.
• Wellness Pet Company: Premium natural dog and cat food brand offering life-stage, breed-size, and condition-specific formulas (including weight, dental, skin/coat). Comparable to Vetdiet's wellness/care line split and natural-ingredient positioning, distributed through specialty and online channels in North America.
• Champion Petfoods (Acana / Orijen): Canadian-headquartered premium pet food maker (Acana, Orijen) sold globally. Direct peer on premium, biologically appropriate, ingredient-led positioning; also a Mars Petcare brand, providing a useful benchmark for what scaling a Canadian premium pet brand can look like.
• Blue Buffalo: Premium natural pet food brand (now part of General Mills) marketing life-stage and health-condition formulas with functional-ingredient messaging. Comparable to Vetdiet on premium positioning and life-stage/condition SKU structure, though operating at materially larger scale in North American mass and specialty retail.
• Fromm Family Foods: Family-owned US premium pet food manufacturer offering life-stage and condition-specific dry/wet food and treats. Comparable to Vetdiet on family-business ownership model, premium natural positioning, and reliance on specialty/independent retail channels rather than mass grocery.
• Hill's Pet Nutrition: Hill's (Colgate-Palmolive) is a leading veterinary-formulated pet food brand with therapeutic and life-stage lines sold through vet channels and specialty retail. Closely comparable to Vetdiet on clinical-nutrition positioning, Health and Nutrition Advisory Committee-style credibility, and condition-specific SKUs.

Broad incumbents

• Purina (Nestlé Purina PetCare): World's largest pet care company offering mass-market and premium lines (Purina ONE, Pro Plan, Fancy Feast) across grocery, mass, and specialty. Relevant as the broad incumbent whose scale, trade relationships, and functional-ingredient investment set the competitive baseline Vetdiet must outperform in Canadian specialty retail.
• Mars Petcare (parent of Royal Canin, Acana, Pedigree, Whiskas): Global pet care conglomerate with deep veterinary, specialty, and mass retail relationships across North America. Relevant as the incumbent group whose portfolio strategy (Royal Canin in vet, Acana/Orijen in premium natural) most directly overlaps Vetdiet's positioning across channels.

Emerging players

• Open Farm: Premium, ethically sourced pet food and treats brand with strong transparency, sustainability, and DTC narrative. Comparable to Vetdiet on natural-ingredient premium positioning and treat/functional categories, though with a digital-first, US-centric go-to-market.
• Nulo Pet Food: Premium, high-protein, low-glycemic dog and cat food brand sold through specialty retail and DTC. Comparable to Vetdiet on premium positioning and functional-ingredient marketing, but with a stronger DTC and US-wide specialty footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vetdietCA
• Instagraminstagram.com/vetdietca
• Xx.com/vetdiet_us

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vetdiet International