The Sports Company of Trinidad and Tobago
SporTT is a Trinidad and Tobago state-owned enterprise that manages national sporting facilities, funds and oversees 15 National Governing Bodies, and delivers sport development programs reaching 350+ community clubs, 66+ schools, and 1,500+ youth annually.
- Company typePrivate
- Founded2008
- HeadquartersBalmain, Trinidad & Tobago
- Headcount—
- GTM typeB2B
- OfferingServices
What The Sports Company of Trinidad and Tobago does
The Sports Company of Trinidad and Tobago Limited (SporTT) is a state-owned statutory corporation established in 2008 and domiciled in Balmain, Couva, Trinidad and Tobago, operating under the Ministry of Sport and Youth Affairs. The organization functions as a national sport development agency and facilities manager, overseeing an inventory of major sporting venues including Hasely Crawford Stadium, Dwight Yorke Stadium, the National Aquatic Centre, the National Cycling Velodrome, the Jean Pierre Complex, and the Ato Boldon and Mannie Ramjohn Stadiums. SporTT funds, oversees, and enforces compliance on 15 National Governing Bodies (NGBs) for sport and delivers community programs reaching 350+ registered clubs and 1,500+ youth participants annually across 31 venues and 20 sporting disciplines.
SporTT's core product set combines facility management and booking with a layered program portfolio: the I Choose Sport umbrella initiative, the Sport in Schools Programme (SISP), the Primary Schools Cricket Programme, Youth Sport Camps, the Elite Athlete Wellbeing Unit, and a Help Desk service for stakeholder access to grants and pathways. It operates the UCI-accredited World Cycling Centre Satellite Centre at the National Cycling Velodrome (designated December 2022), which functions as a regional training hub for athletes from at least eight Caribbean nations. SporTT's technology stack is essentially non-existent as a commercial product — the company's "platform" is physical infrastructure, NGB oversight, and program delivery rather than software.
The business model is dominated by government appropriations routed through the Ministry of Sport and Youth Affairs, supplemented by transactional revenue from facility bookings and event ticketing (e.g., Americas Track Cup tickets priced $80/$40/free by age bracket). Pricing for facility bookings is administered through a Bookings Department rather than disclosed standard rate cards. The customer base spans NGBs, community clubs, primary and secondary schools, elite and aspiring athletes, and the general public — but the ultimate economic counterparty is the Government of Trinidad and Tobago. SporTT does not disclose revenue or ARR figures, and capital projects (e.g., the $36.1M Jean Pierre Complex refurbishment approved in 2024) are funded through Cabinet-approved allocations rather than commercial contracts.
The Sports Company of Trinidad and Tobago firmographics
Firmographics- Name
- The Sports Company of Trinidad and Tobago
- Legal name
- The Sports Company of Trinidad and Tobago Limited
- Website
- https://sportt-tt.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Short description
- SporTT is a Trinidad and Tobago state-owned enterprise that manages national sporting facilities, funds and oversees 15 National Governing Bodies, and delivers sport development programs reaching 350+ community clubs, 66+ schools, and 1,500+ youth annually.
- Ownership category
- akta.pro rank
The Sports Company of Trinidad and Tobago industry classification
Industry- Product category
- Sports Facility Management and National Sport Development
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports Teams and Clubs (711211)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)
Keywords
Where The Sports Company of Trinidad and Tobago is headquartered
LocationHeadquarters
- HQ city
- Balmain
- HQ country
- Trinidad & Tobago
- HQ region
- Latin America
Offices1 record
Markets served
The Sports Company of Trinidad and Tobago business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Government Funding: SporTT operates as a state-owned enterprise receiving government funding to develop sport in Trinidad and Tobago, manage national sporting facilities, support national athletes, and fund National Governing Bodies for Sport.
- Facility Bookings and Rentals: Revenue generated through booking and rental of sporting facilities including stadiums, aquatic centres, velodromes, and indoor arenas for training, competitions, and events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General public facility access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
The Sports Company of Trinidad and Tobago product offering
Product offeringCore offering
The Sports Company of Trinidad and Tobago (SporTT) is a state-owned enterprise that manages national sporting facilities (stadiums, aquatic centres, velodromes, indoor arenas) and provides bookable access through its Bookings Department and online portal. It also funds and oversees 15 National Governing Bodies for Sport, delivers community sport and school programmes (I Choose Sport, Sport in Schools Programme, Youth Sport Camps), and supports elite athletes through the Elite Athlete Wellbeing Unit and the UCI World Cycling Centre Satellite Centre.
Product overview
The Sports Company of Trinidad and Tobago (SporTT) is a government-owned sports development organization that operates as a platform managing national sports infrastructure, athlete development programs, and sporting event support. The core offering combines facility management services (bookable venues including stadiums, aquatic centres, and velodromes) with sport development programs including the I Choose Sport umbrella initiative, Sport in Schools Programme, Elite Athlete Wellbeing Unit, and Community Sports Department programs. SporTT provides funding oversight for 15 National Governing Bodies and operates the UCI-accredited cycling satellite centre. The organization functions as both a facilities manager and sport development agency, offering programs ranging from grassroots youth camps to elite athlete support.
Differentiator
Problem solved
Functional benefit
Products and services
- Sports Facility Management & Booking Online-bookable access to national sporting venues (stadiums, aquatic centres, velodromes, indoor arenas) for athletes, teams, and event organisers. Reserved via the SporTT Bookings Department or the sportt-tt.com/book-a-facility portal.
- Sport in Schools Programme (SISP) Comprehensive school sport programme offering relay workshops, cricket development, and talent identification initiatives delivered through partnerships with the Ministry of Education and National Governing Bodies.
- I Choose Sport Programme Umbrella programme that streamlines SporTT's coaching, talent identification, school sport, community sport, and NGB partnership initiatives to deliver greater national impact.
- NGB Funding & Compliance Services Provision of grant funding to 15 National Governing Bodies for Sport, with compliance requirements that include submission of audited accounts and reconciliation reports.
- Community Sports Department Programmes Grassroots sport development initiatives including youth sport camps, cricket workshops for teachers, club development workshops, and community activations across Trinidad and Tobago.
- Help Desk Service Stakeholder support service providing athletes, coaches, parents, and other stakeholders direct access to information regarding funding, sporting facilities, and pathways toward sports of interest.
- Elite Athlete Wellbeing Unit Support services for elite athletes including sport psychology, talent identification programmes, and wellbeing support.
- UCI World Cycling Centre Satellite Centre UCI-accredited satellite cycling centre at the National Cycling Velodrome offering athlete development, coach and technical education, and hosting regional training camps aligned with UCI standards.
- Youth Sport Camps Annual multi-venue youth sport camps providing exposure to 20+ sporting disciplines for participants ages 7-17 across 31 venues in Trinidad and Tobago.
Quantifiable outcome
- 350+ clubs received capacity building support through I Choose Sport workshops
- +3 more outcomes
Companies that use The Sports Company of Trinidad and Tobago
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
The Sports Company of Trinidad and Tobago technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Sports Company of Trinidad and Tobago partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- Trinidad and Tobago Intellectual Property Office (TTIPO)coreSporTT and TTIPO collaborate under a Memorandum of Understanding to strengthen awareness around intellectual property within the local sporting landscape. The partnership hosted a virtual seminar on World IP Day 2026 under the theme 'IP and Sport: Ready, Set, Innovate' attracting 86 participants including NGB representatives, athletes, and sport administrators.
- UCI Cycling Centre / World Cycling CentreflagshipThe UCI World Cycling Centre Satellite Centre at the National Cycling Velodrome provides a hub for talent identification, high-performance training, and capacity building for coaches and mechanics across the Caribbean and Pan American region. The velodrome received UCI Satellite Centre status in December 2022.
- Ministry of Sport and Youth Affairs (MSYA)coreSporTT works closely with MSYA to implement national sport development agenda, coordinate funding for NGBs, and advance sport policy including the National Policy on Sport 2017-2027.
- Ministry of EducationcoreSporTT partners with Ministry of Education to establish effective sport programming in schools through the Sport in Schools Programme (SISP), curriculum officers participate in relay workshops and school sport initiatives.
- 15 National Governing Bodies for SportcoreSporTT provides funding and oversight to 15 NGBs including Trinidad and Tobago Cycling Federation, Football Association, Cricket Board, Aquatics Association, and others. NGBs receive funding contingent on compliance with audited accounts and reconciliation report submissions.
- Aquatics Sports Association of Trinidad and Tobago (ASATT)coreASATT serves as the key intermediary for aquatic sport bookings and national athlete coordination at the National Aquatic Centre. Training session bookings coordinated through ASATT.
- Urban Development Company of Trinidad and Tobago (UDeCOTT)minorUDeCOTT manages renovation and repair works at SporTT facilities including Phase Four repairs at Dwight Yorke Stadium.
- Trinidad and Tobago Olympic Committee (TTOC)coreTTOC provides Olympic Committee financial support for training camps and courses at UCI Satellite Centre. TTOC President attended cycling training camp closing ceremony.
- Sports Ambassadors (Keshorn Walcott, Nicholas Pooran, Dwayne Bravo, Kieron Pollard)coreNewly appointed Sports Ambassadors for Trinidad and Tobago who share insights from their experiences as professional athletes representing T&T and West Indies on the global stage.
- Tobago House of AssemblyminorPartnered with SporTT to support Youth Sport Camps in Tobago with 14 venues including Pigeon Point, Bon Accord, Dwight Yorke Stadium, and others.
- Bermuda Ministry of Tourism, Transport, Culture and SportminorBermuda delegation led by Minister visited SporTT facilities (National Aquatic Centre, National Cycling Velodrome) to learn about facility management and sport development approaches.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
The Sports Company of Trinidad and Tobago competitors and assessment
Company assessmentDirect peers
- Sport Ireland: Irish state authority overseeing NGB funding, facility development, and elite athlete support; comparable in combining community sport, high performance, and capital projects.
- UK Sport: Funds elite athlete pathways and NGBs in the UK; directly comparable to SporTT's elite athlete funding and High-Performance/Talent Identification programs.
- Sport England: UK's national sport agency distributing public funding to NGBs, operating community sport programs, and managing facility investment — the closest analog to SporTT's combined funder, developer, and facility-manager role.
- Sport New Zealand: Crown entity funding NGBs, community sport, and facility investment in New Zealand — a like-for-like sovereign sport development and NGB oversight body with similar governance and compliance mandate.
- Sport Canada: Canadian federal sport policy and funding agency distributing grants to NGBs and managing bilateral athlete development — analogous in mandate and NGB oversight function.
- Australian Sports Commission: Australian government body that funds high-performance sport, supports NGBs, and runs community participation programs — directly comparable to SporTT's mandate, scale, and dual elite/community focus.
Regional players
- National Sports Council of Barbados: Caribbean national sport agency with similar facility management and community program mandate; provides regional peer comparison and potential inter-agency partnership counterpart.
- Jamaica Cultural Development Commission (Sports Division): Caribbean state body with sport development responsibilities; similar institutional design and Commonwealth-sport context to SporTT.
Others
- Trinidad and Tobago Olympic Committee (TTOC): National Olympic body for Trinidad and Tobago — an in-country counterpart rather than competitor, working alongside SporTT on athlete preparation and Olympic funding flows.
- Urban Development Corporation of Trinidad and Tobago (UDeCOTT): State-owned project execution partner that delivers SporTT's facility capex (e.g., Dwight Yorke Stadium repairs); an ecosystem counterpart rather than competitor, useful for supply-chain benchmarking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Sports Company of Trinidad and Tobago social profiles
Digital presenceThe Sports Company of Trinidad and Tobago financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Sports Company of Trinidad and Tobago leadership team
Management profileNumber of profiles
Profiles11 records
The Sports Company of Trinidad and Tobago funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Sports Company of Trinidad and Tobago M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Sports Company of Trinidad and Tobago
What does The Sports Company of Trinidad and Tobago do?
The Sports Company of Trinidad and Tobago (SporTT) is a state-owned enterprise that manages national sporting facilities (stadiums, aquatic centres, velodromes, indoor arenas) and provides bookable access through its Bookings Department and online portal. It also funds and oversees 15 National Governing Bodies for Sport, delivers community sport and school programmes (I Choose Sport, Sport in Schools Programme, Youth Sport Camps), and supports elite athletes through the Elite Athlete Wellbeing Unit and the UCI World Cycling Centre Satellite Centre.
Is The Sports Company of Trinidad and Tobago a public or private company?
The Sports Company of Trinidad and Tobago is a private company. It is classified as state government owned and is currently operating.
When was The Sports Company of Trinidad and Tobago founded?
The Sports Company of Trinidad and Tobago was founded in 2008.
Where is The Sports Company of Trinidad and Tobago based?
The Sports Company of Trinidad and Tobago is headquartered in Balmain, Trinidad & Tobago, in the Latin America region.
How does The Sports Company of Trinidad and Tobago make money?
Two revenue lines are on record. Government Funding is the primary driver. The others are facility Bookings and Rentals.
Who are The Sports Company of Trinidad and Tobago's main competitors?
Direct peers on record are Sport Ireland, UK Sport, Sport England, Sport New Zealand, Sport Canada and Australian Sports Commission. Regional players are National Sports Council of Barbados and Jamaica Cultural Development Commission (Sports Division). Others are Trinidad and Tobago Olympic Committee (TTOC) and Urban Development Corporation of Trinidad and Tobago (UDeCOTT).
Does The Sports Company of Trinidad and Tobago have an API?
No public API is recorded for The Sports Company of Trinidad and Tobago.
What industry is The Sports Company of Trinidad and Tobago in?
The Sports Company of Trinidad and Tobago's product category is Sports Facility Management and National Sport Development. Its primary akta.pro industry code is MPAKAKAM, Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity). Its NAICS code is 713940 and its SIC code is 8600.