The Sports Company of Trinidad and Tobago

What The Sports Company of Trinidad and Tobago does

The Sports Company of Trinidad and Tobago Limited (SporTT) is a state-owned statutory corporation established in 2008 and domiciled in Balmain, Couva, Trinidad and Tobago, operating under the Ministry of Sport and Youth Affairs. The organization functions as a national sport development agency and facilities manager, overseeing an inventory of major sporting venues including Hasely Crawford Stadium, Dwight Yorke Stadium, the National Aquatic Centre, the National Cycling Velodrome, the Jean Pierre Complex, and the Ato Boldon and Mannie Ramjohn Stadiums. SporTT funds, oversees, and enforces compliance on 15 National Governing Bodies (NGBs) for sport and delivers community programs reaching 350+ registered clubs and 1,500+ youth participants annually across 31 venues and 20 sporting disciplines.

SporTT's core product set combines facility management and booking with a layered program portfolio: the I Choose Sport umbrella initiative, the Sport in Schools Programme (SISP), the Primary Schools Cricket Programme, Youth Sport Camps, the Elite Athlete Wellbeing Unit, and a Help Desk service for stakeholder access to grants and pathways. It operates the UCI-accredited World Cycling Centre Satellite Centre at the National Cycling Velodrome (designated December 2022), which functions as a regional training hub for athletes from at least eight Caribbean nations. SporTT's technology stack is essentially non-existent as a commercial product — the company's "platform" is physical infrastructure, NGB oversight, and program delivery rather than software.

The business model is dominated by government appropriations routed through the Ministry of Sport and Youth Affairs, supplemented by transactional revenue from facility bookings and event ticketing (e.g., Americas Track Cup tickets priced $80/$40/free by age bracket). Pricing for facility bookings is administered through a Bookings Department rather than disclosed standard rate cards. The customer base spans NGBs, community clubs, primary and secondary schools, elite and aspiring athletes, and the general public — but the ultimate economic counterparty is the Government of Trinidad and Tobago. SporTT does not disclose revenue or ARR figures, and capital projects (e.g., the $36.1M Jean Pierre Complex refurbishment approved in 2024) are funded through Cabinet-approved allocations rather than commercial contracts.

Name

The Sports Company of Trinidad and Tobago

Legal name

The Sports Company of Trinidad and Tobago Limited

Website

https://sportt-tt.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

SporTT is a Trinidad and Tobago state-owned enterprise that manages national sporting facilities, funds and oversees 15 National Governing Bodies, and delivers sport development programs reaching 350+ community clubs, 66+ schools, and 1,500+ youth annually.

Ownership category

akta.pro rank

Product category

Sports Facility Management and National Sport Development

NAICS

Fitness and Recreational Sports Centers (713940), Sports Teams and Clubs (711211)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYMPAKAKAM

Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Management & Promotion Services

Keywords

• Sport facility management
• National sport development
• Athlete development programs
• Community sport initiatives
• Elite athlete support services

Headquarters

HQ city

Couva

HQ country

Trinidad & Tobago

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Government Funding: SporTT operates as a state-owned enterprise receiving government funding to develop sport in Trinidad and Tobago, manage national sporting facilities, support national athletes, and fund National Governing Bodies for Sport.
2. Facility Bookings and Rentals: Revenue generated through booking and rental of sporting facilities including stadiums, aquatic centres, velodromes, and indoor arenas for training, competitions, and events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Sports Company of Trinidad and Tobago (SporTT) is a state-owned enterprise that manages national sporting facilities (stadiums, aquatic centres, velodromes, indoor arenas) and provides bookable access through its Bookings Department and online portal. It also funds and oversees 15 National Governing Bodies for Sport, delivers community sport and school programmes (I Choose Sport, Sport in Schools Programme, Youth Sport Camps), and supports elite athletes through the Elite Athlete Wellbeing Unit and the UCI World Cycling Centre Satellite Centre.

Product overview

The Sports Company of Trinidad and Tobago (SporTT) is a government-owned sports development organization that operates as a platform managing national sports infrastructure, athlete development programs, and sporting event support. The core offering combines facility management services (bookable venues including stadiums, aquatic centres, and velodromes) with sport development programs including the I Choose Sport umbrella initiative, Sport in Schools Programme, Elite Athlete Wellbeing Unit, and Community Sports Department programs. SporTT provides funding oversight for 15 National Governing Bodies and operates the UCI-accredited cycling satellite centre. The organization functions as both a facilities manager and sport development agency, offering programs ranging from grassroots youth camps to elite athlete support.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Facility Management & Booking Online-bookable access to national sporting venues (stadiums, aquatic centres, velodromes, indoor arenas) for athletes, teams, and event organisers. Reserved via the SporTT Bookings Department or the sportt-tt.com/book-a-facility portal.
• Sport in Schools Programme (SISP) Comprehensive school sport programme offering relay workshops, cricket development, and talent identification initiatives delivered through partnerships with the Ministry of Education and National Governing Bodies.
• I Choose Sport Programme Umbrella programme that streamlines SporTT's coaching, talent identification, school sport, community sport, and NGB partnership initiatives to deliver greater national impact.
• NGB Funding & Compliance Services Provision of grant funding to 15 National Governing Bodies for Sport, with compliance requirements that include submission of audited accounts and reconciliation reports.
• Community Sports Department Programmes Grassroots sport development initiatives including youth sport camps, cricket workshops for teachers, club development workshops, and community activations across Trinidad and Tobago.
• Help Desk Service Stakeholder support service providing athletes, coaches, parents, and other stakeholders direct access to information regarding funding, sporting facilities, and pathways toward sports of interest.
• Elite Athlete Wellbeing Unit Support services for elite athletes including sport psychology, talent identification programmes, and wellbeing support.
• UCI World Cycling Centre Satellite Centre UCI-accredited satellite cycling centre at the National Cycling Velodrome offering athlete development, coach and technical education, and hosting regional training camps aligned with UCI standards.
• Youth Sport Camps Annual multi-venue youth sport camps providing exposure to 20+ sporting disciplines for participants ages 7-17 across 31 venues in Trinidad and Tobago.

Quantifiable outcome

• 350+ clubs received capacity building support through I Choose Sport workshops
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Trinidad and Tobago Intellectual Property Office (TTIPO)coreStrategic or Co-development Partner · 26 April 2026SporTT and TTIPO collaborate under a Memorandum of Understanding to strengthen awareness around intellectual property within the local sporting landscape. The partnership hosted a virtual seminar on World IP Day 2026 under the theme 'IP and Sport: Ready, Set, Innovate' attracting 86 participants including NGB representatives, athletes, and sport administrators.
• UCI Cycling Centre / World Cycling CentreflagshipStrategic or Co-development Partner · 27 October 2025The UCI World Cycling Centre Satellite Centre at the National Cycling Velodrome provides a hub for talent identification, high-performance training, and capacity building for coaches and mechanics across the Caribbean and Pan American region. The velodrome received UCI Satellite Centre status in December 2022.
• Ministry of Sport and Youth Affairs (MSYA)coreImplementation/ SI/ Consulting PartnerSporTT works closely with MSYA to implement national sport development agenda, coordinate funding for NGBs, and advance sport policy including the National Policy on Sport 2017-2027.
• Ministry of EducationcoreStrategic or Co-development PartnerSporTT partners with Ministry of Education to establish effective sport programming in schools through the Sport in Schools Programme (SISP), curriculum officers participate in relay workshops and school sport initiatives.
• 15 National Governing Bodies for SportcoreChannel Partner/ Reseller/ DistributorSporTT provides funding and oversight to 15 NGBs including Trinidad and Tobago Cycling Federation, Football Association, Cricket Board, Aquatics Association, and others. NGBs receive funding contingent on compliance with audited accounts and reconciliation report submissions.
• Aquatics Sports Association of Trinidad and Tobago (ASATT)coreChannel Partner/ Reseller/ DistributorASATT serves as the key intermediary for aquatic sport bookings and national athlete coordination at the National Aquatic Centre. Training session bookings coordinated through ASATT.
• Urban Development Company of Trinidad and Tobago (UDeCOTT)minorImplementation/ SI/ Consulting PartnerUDeCOTT manages renovation and repair works at SporTT facilities including Phase Four repairs at Dwight Yorke Stadium.
• Trinidad and Tobago Olympic Committee (TTOC)coreStrategic or Co-development PartnerTTOC provides Olympic Committee financial support for training camps and courses at UCI Satellite Centre. TTOC President attended cycling training camp closing ceremony.
• Sports Ambassadors (Keshorn Walcott, Nicholas Pooran, Dwayne Bravo, Kieron Pollard)coreGTM or Marketing PartnerNewly appointed Sports Ambassadors for Trinidad and Tobago who share insights from their experiences as professional athletes representing T&T and West Indies on the global stage.
• Tobago House of AssemblyminorStrategic or Co-development PartnerPartnered with SporTT to support Youth Sport Camps in Tobago with 14 venues including Pigeon Point, Bon Accord, Dwight Yorke Stadium, and others.
• Bermuda Ministry of Tourism, Transport, Culture and SportminorGTM or Marketing PartnerBermuda delegation led by Minister visited SporTT facilities (National Aquatic Centre, National Cycling Velodrome) to learn about facility management and sport development approaches.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sport Ireland: Irish state authority overseeing NGB funding, facility development, and elite athlete support; comparable in combining community sport, high performance, and capital projects.
• UK Sport: Funds elite athlete pathways and NGBs in the UK; directly comparable to SporTT's elite athlete funding and High-Performance/Talent Identification programs.
• Sport England: UK's national sport agency distributing public funding to NGBs, operating community sport programs, and managing facility investment — the closest analog to SporTT's combined funder, developer, and facility-manager role.
• Sport New Zealand: Crown entity funding NGBs, community sport, and facility investment in New Zealand — a like-for-like sovereign sport development and NGB oversight body with similar governance and compliance mandate.
• Sport Canada: Canadian federal sport policy and funding agency distributing grants to NGBs and managing bilateral athlete development — analogous in mandate and NGB oversight function.
• Australian Sports Commission: Australian government body that funds high-performance sport, supports NGBs, and runs community participation programs — directly comparable to SporTT's mandate, scale, and dual elite/community focus.

Regional players

• National Sports Council of Barbados: Caribbean national sport agency with similar facility management and community program mandate; provides regional peer comparison and potential inter-agency partnership counterpart.
• Jamaica Cultural Development Commission (Sports Division): Caribbean state body with sport development responsibilities; similar institutional design and Commonwealth-sport context to SporTT.

Others

• Trinidad and Tobago Olympic Committee (TTOC): National Olympic body for Trinidad and Tobago — an in-country counterpart rather than competitor, working alongside SporTT on athlete preparation and Olympic funding flows.
• Urban Development Corporation of Trinidad and Tobago (UDeCOTT): State-owned project execution partner that delivers SporTT's facility capex (e.g., Dwight Yorke Stadium repairs); an ecosystem counterpart rather than competitor, useful for supply-chain benchmarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sporttco
• YouTubeyoutube.com/user/sporttco
• Facebookfacebook.com/sporttco
• Instagraminstagram.com/sportscompanytt
• LinkedInlinkedin.com/company/the-sports-company-of-trinidad-and-tobago

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sports Company of Trinidad and Tobago