Pirate Coast Paddle

What Pirate Coast Paddle does

Pirate Coast Paddle is a stand-up paddleboard and kayak rental and experiences company founded in 2010 and based at a single physical location inside the Newport Dunes complex at 1131 Back Bay Dr, Newport Beach, California. The company operates a direct-to-consumer model serving walk-in individuals (no reservations required) and pre-paid group bookings of 10 or more, with seasonal daily hours from June through October and appointment-based access the rest of the year. Its core offerings include hourly and full-day paddleboard and kayak rentals (single and double), private and group SUP lessons, the SUP Glow LED-lit night tour (the first in California, running 6+ years), SUP Yoga classes delivered through a partnership with SoCal Paddle Yoga, a five-day Kids Summer Camp for ages 8-12, corporate and private group events, a Summer Paddle Pass punch card, gift cards via Square, and branded merchandise.

The underlying technology stack is light: proprietary waterproof LED lighting on paddleboards for the Glow experience, third-party booking platforms (FareHarbor for Glow, BookWhen for Yoga, RegFox for Camp, Square for gift cards), and standard navigation integrations (Google Maps, Waze). Revenue mechanics are predominantly per-use rentals and per-session experiences priced from $20 to $100 for equipment, $60 for glow tours, $80 for lessons, and $295 per camper for the youth program, supplemented by a $185 seasonal pass and small-dollar retail. Customer segments are split across families and individual recreation seekers, group event organizers, youth/summer camp participants, fitness and yoga enthusiasts, and adventure seekers, with no enterprise anchor accounts identified.

Name

Pirate Coast Paddle

Legal name

Pirate Coast Paddle

Website

https://piratecoastpaddle.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Pirate Coast Paddle is a Newport Beach-based stand-up paddleboard and kayak rental and experiences company operating from the Newport Dunes complex. It serves families, tourists, fitness enthusiasts, and group event organizers with hourly rentals, lessons, LED-lit night glow tours, yoga classes, and a youth summer camp.

Ownership category

akta.pro rank

Product category

Outdoor Water Sports Recreation

NAICS

Recreational Goods Rental (532284), Scenic and Sightseeing Transportation, Water (4872)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Kayaking, Canoeing & SUP Coastal Tours (THAAAIAF)

akta.pro secondary industry

Kayaking, Canoeing & SUP Tours (Guided/Paddling Excursions) (THAJAJAF)

Keywords

• Paddleboard rentals
• Kayak rentals
• Guided water tours
• Summer youth camp
• Outdoor recreation services

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Equipment Rentals: Stand-up paddleboards and kayaks rented by the hour (1hr to full day). Single and double kayaks available. No reservations needed for individuals, first-come first-served basis.
2. Private and Group Lessons: Private 1-on-1 and group SUP lessons available by appointment. $80 for first person, $40 per additional person.
3. SUP Glow Night Tours: Guided LED-lit paddleboard night tours through calm waters. $60 per person, requires prior paddleboarding experience. First glow tour in California.
4. SUP Yoga Classes: Paddle board yoga classes taught by Kelly Huck of SoCal Paddle Yoga. Classes held at Newport Beach Back Bay lagoon.
5. Kids Summer Camp: 5-day paddle board camp for ages 8-12. $295 per camper with 10% sibling discount. Includes SUP instruction, water activities, and games.
6. Group Events: Corporate events, birthday parties, team building, and group excursions for 10+ people. Pre-paid and non-refundable. Additional instructor available for $80/hour.
7. Summer Paddle Pass: Waterproof punch pass with 10 punches (each punch = 1 hour). $185. Limited to 5 punches per visit, usable June-September only.
8. Retail and Ancillary: Locker rental ($3), trucker hats ($15), t-shirts ($20), sweatshirts ($40), sunglasses ($7), waterproof cases ($10). Dogs allowed on equipment for $5.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Pirate Coast Paddle is a Newport Beach, California water recreation business that rents stand-up paddleboards and kayaks at hourly rates from its Newport Dunes location, and offers beginner SUP lessons, illuminated night "Glow Tours" on LED-lit boards, SUP yoga classes, a children's summer camp, group/corporate event bookings, and branded merchandise and gift cards.

Product overview

Pirate Coast Paddle is a stand-up paddleboard (SUP) and kayak rental company based in Newport Beach, Orange County, offering recreational water sports experiences. The core portfolio consists of paddleboard and kayak rentals, private and group SUP lessons, and specialized experiences including SUP Glow (night LED-lit tours) and SUP Yoga classes. The company also operates a Kid's Camp summer program for ages 8-12 and accommodates group events for birthdays, corporate functions, and team building. Supporting offerings include a Summer Paddle Pass punch card, gift cards, and merchandise. The business operates seasonally with daily hours June-October and appointment-based access the rest of the year.

Differentiator

Problem solved

Functional benefit

Products and services

• Paddleboard Rentals

Named customers4 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• Charity WaterminorOthers · 1 January 2014Pirate Coast Paddle hosted Paddle for Water 2014 event which raised over $15,000 for Charity Water to build clean water wells. This was a charitable/community partnership event rather than a commercial business partnership.
• SoCal Paddle YogacoreStrategic or Co-development PartnerKelly Huck founded SoCal Paddle Yoga and operates SUP Yoga classes at Pirate Coast Paddle's Newport Beach location. This is a partnership where SoCal Paddle Yoga provides yoga instruction using Pirate Coast Paddle's paddleboards and location. Kelly is an internationally known SUP Yoga instructor and pioneer of the sport, certified in Yoga, Kid's Yoga, SUP, and SUP Yoga.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Huntington Beach Boat Rentals: Direct competitor in the Orange County water recreation rental market offering similar kayak and small watercraft rentals to the same family and tourist customer base.
• Balboa Boat Rentals: Local Newport Beach/Harbor Area boat rental operator in the same immediate market. Comparable offering of recreational watercraft rentals to tourists and families.
• Newport Beach Boat Rentals: Local Newport Beach watercraft rental operator in the same immediate market. Competes for the same walk-in tourist and family recreational customers at the same harbor/back bay location.
• La Jolla Kayak: San Diego kayak and snorkel tour and rental operator offering guided excursions and lessons. Comparable product mix (guided tours + rentals) and similar Southern California tourist customer base.
• Aqua Adventures: San Diego-based kayak, paddleboard, and water sports rental and tour operator. Directly comparable to Pirate Coast Paddle in product mix (rentals, tours, lessons) and Southern California coastal recreational customer base.
• South Beach Paddle Co. Huntington Beach paddleboard and kayak rental operation serving the same Orange County and broader SoCal beach-going demographic with hourly rentals, lessons, and tours.
• Mission Bay Sportcenter: San Diego water sports rental and lesson center offering kayaks, paddleboards, and other recreational watercraft. Comparable multi-product rental + lesson model serving a similar coastal recreation demographic.

Broad incumbents

• Catalina Island Company: Regional SoCal island tourism operator offering a broader portfolio of water-based recreation including rentals and tours. Overlaps with Pirate Coast Paddle on guided water experiences and the SoCal coastal tourist market.
• Dana Wharf Sportfishing & Whale Watching: Long-established Orange County marine recreation operator offering whale watching, sportfishing, and harbor cruises. Broader portfolio than Pirate Coast Paddle but competes for the same OC coastal tourism customer wallet.

Others

• Experience First: Tour booking aggregator / distribution channel rather than operator. Comparable as a peer because Pirate Coast Paddle similarly relies on third-party platforms (FareHarbor, BookWhen, RegFox) for online booking distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Piratecoastsup
• Facebookfacebook.com/piratecoast
• LinkedInlinkedin.com/company/pirate-coast-paddle-company-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pirate Coast Paddle