What Pilot WP does

Pilot WP is a Polish over-the-top (OTT) streaming television service operated by Audioteka Group Sp. z o.o. (formerly Netwizor Sp. z o.o.), a private limited liability company headquartered in Warsaw. Founded in 2014, the service delivers over 130 live Polish TV channels and an integrated transactional video-on-demand (TVOD) film catalog via Rakuten TV, accessible across web browsers, native mobile applications (iOS, Android, Huawei), smart TV platforms (Samsung Tizen, LG webOS, Android TV, Panasonic, Vestel-based brands, Titan OS, VIDAA), and casting protocols (AirPlay, Chromecast). Multiroom functionality permits up to three simultaneous streams per account, and the service extends cross-border to EU/EEA countries plus Norway and Iceland for verified Polish residents under EU Portability Regulation 2017/1128.

The platform is built on a freemium model anchored by a free ad-supported Starter tier and four progressively larger paid subscription packages (Startowy, Optymalny, Rozszerzony, Maksymalny), supplemented by four add-on packages for sports (Eleven Sports, covering Bundesliga, Ligue 1, Portuguese League, and Formula 1), news (NEWS, TVN24), and business (BIZNES) content. Revenue is generated across four streams: recurring monthly subscriptions (30-day cycles, auto-renewal), AVOD advertising via DAI on the free tier, TVOD transaction fees on Rakuten TV movie rentals and purchases, and carrier revenue share through Orange Polska and T-Mobile Polska Video-pass zero-rating partnerships. Content protection is handled via Widevine DRM with adaptive bitrate streaming across SD, HD, and Full HD quality levels.

Pilot WP serves primarily Polish consumers seeking contract-free online TV access without decoder hardware, sports enthusiasts requiring premium football and Formula 1 coverage, film viewers using transactional rentals and purchases, and Polish citizens temporarily or permanently residing in EU/EEA countries who want access to domestic television. The service is distributed under the WP.pl media brand, leveraging referral traffic from one of Poland's largest internet portals as a top-of-funnel acquisition channel, complemented by organic social presence on Facebook, Instagram, X, and YouTube, and direct app store distribution. The platform complies with GDPR, the Polish Accessibility Act (Ustawa z dnia 26 kwietnia 2024 r.), and EU portability regulations, with accessibility features including voice reader support, text magnification up to 200%, and subtitles and audio description on selected channels.

Name

Pilot WP

Legal name

Audioteka Group Sp. z o.o.

Website

https://pilot.wp.pl

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Pilot WP is a Polish OTT streaming service offering 130+ live TV channels and Rakuten TV film rentals to Polish consumers via web, mobile, and smart TV apps, operated by Audioteka Group Sp. z o.o. (formerly Netwizor Sp. z o.o.) under the WP.pl media brand.

Ownership category

akta.pro rank

Product category

Internet Television Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Sports Streaming Platforms (MPACAAAE)

Keywords

• Live TV streaming
• Internet television
• Video on demand
• Online streaming service
• Subscription TV

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Paid Subscription Packages: Recurring monthly subscriptions (30-day cycles) for tiered channel packages: Starter (free with ads), Startowy, Optymalny, Rozszerzony, Maksymalny, plus add-on packages for Eleven Sports, NEWS, TVN24, and BIZNES. Auto-renewal via credit/debit card or BLIK. No long-term contracts required.
2. Advertising (AVOD): Free Starter package monetized through pre-roll and in-stream advertisements. DAI technology enables targeted ad delivery. Paid packages (except Lajt) exclude Pilot WP's own ads but cannot control broadcaster-inserted ads.
3. TVOD Transactions: Transactional VOD purchases and rentals of individual films via Rakuten TV catalog. Rentals valid for 48 hours from transaction; purchases provide permanent access. One-time payments per title.
4. Video-pass Zero-rating: Partnership with Orange and T-Mobile for Video-pass service allowing subscribers to stream without data consumption, potentially generating carrier revenue share.

Pricing tiers

Go-to-market motion1 record

Distribution channels14 records

Marketing channels8 records

Core offering

Pilot WP is a Polish internet television streaming platform offering over 130 live TV channels and on-demand content to consumers without requiring a decoder set-top box or long-term contract. The service delivers linear TV, catch-up replays, sports packages (Eleven Sports, Formula 1), news, children's content, and radio via web browsers, mobile apps, and native Smart TV applications, monetized through freemium advertising, tiered monthly subscriptions, and transactional video on demand (TVOD) rentals and purchases via Rakuten TV.

Product overview

Pilot WP is a unified internet television platform that combines live TV streaming and on-demand content. The service operates through a tiered subscription model anchored by a free starter package with ads, supported by multiple paid package tiers (Pakiet Startowy, Optymalny, Rozszerzony, Maksymalny) that progressively unlock more channels. Specialized add-on packages include Pakiet ELEVEN SPORTS for live sports, Pakiet NEWS and TVN24 for information, and Pakiet BIZNES for business content. The platform also integrates Filmy Rakuten TV as a transactional VOD (TVOD) service for renting or purchasing individual movies. Content is accessible across web browsers, mobile apps (iOS, Android, Huawei), smart TVs (Samsung Tizen, LG webOS, Android TV, Panasonic, Vestel), streaming devices (Chromecast, AirPlay), and gaming consoles (formerly Xbox).

Differentiator

Problem solved

Functional benefit

Products and services

• Pilot WP Streaming Service Internet television platform offering over 130 live TV channels plus catch-up replays and VOD content to Polish consumers across web browsers, iOS/Android apps, Huawei devices, and native Smart TV apps. Operates without decoder hardware or long-term contracts, with multiroom viewing on up to three devices simultaneously.
• Pakiet Eleven Sports Specialized sports subscription package bundling four live sports channels covering Bundesliga, Ligue 1, Portuguese Liga, Formula 1, and other sporting events. Available as an add-on to other packages or as a standalone offering for sports-focused viewers.
• Filmy Rakuten TV (TVOD) Transactional Video on Demand service integrated within Pilot WP, offering thousands of films for rent (48-hour viewing window) or permanent purchase via the Rakuten TV catalog. Includes new releases, classics, family films, and award-winning titles with one-time payment per title.

Quantifiable outcome

• Live TV on up to 3 devices simultaneously per account
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Rakuten TVcoreTechnology or IntegrationRakuten TV provides the TVOD (Transactional Video on Demand) film catalog integrated into Pilot WP, offering thousands of movies for rental (48-hour windows) and purchase. This includes new releases, classics, family films, and award-winning titles. Rakuten TV handles content licensing and delivery while Pilot WP provides the viewer interface and billing integration.
• Espago / Stripe / Przelewy24 / BLIKcoreTechnology or IntegrationPayment processing partnerships enabling credit/debit card payments (via Espago and Stripe), online transfers (Przelewy24), and mobile payments (BLIK). These platforms handle subscription auto-renewals and one-time TVOD transactions securely.
• TV Broadcasters (TVP, TVN, Polsat, etc.)coreOthersContent licensing agreements with Polish TV broadcasters including TVP (TVP 1 HD, TVP 2 HD), TVN (TVN, TVN24, TVN7), Polsat, and numerous other channels. Pilot WP distributes these channels under licensing agreements, with content subject to geographic restrictions to Poland.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Regional players

• CDA Premium: Major Polish VOD platform with freemium and paid tiers. Overlaps with Pilot WP's VOD and free ad-supported streaming use cases for Polish audiences.
• Chili.tv: European transactional VOD (TVOD) platform offering movie rentals and purchases across multiple countries including Poland. Comparable to Pilot WP's Rakuten TV-powered TVOD offering.

Broad incumbents

• Netflix Poland: Global SVOD leader with growing Polish originals slate. Competes for the same entertainment wallet in Poland but is VOD-only with no live TV channels.
• Disney+ Poland: Global SVOD service with Disney, Marvel, Star Wars and National Geographic content available in Poland. Competes for family/film subscribers on Pilot WP.
• HBO Max (Max) Poland: Global SVOD service from Warner Bros. Discovery with strong film and series catalog in Poland. Overlaps with Pilot WP's VOD/film offering but lacks live TV.

Others

• WP (Wirtualna Polska): Parent media portal and ecosystem that provides brand, traffic, identity and cross-promotion for Pilot WP. Relevant as the distribution ecosystem and corporate parent rather than direct streaming competitor.

Direct peers

• TVP VOD: Free, ad-supported streaming platform of Poland's public broadcaster TVP. Overlaps with Pilot WP's free Starter tier and competes for catch-up/live TV viewing.
• Polsat Box Go: Polsat's streaming and live TV platform offering Polish TV channels, sports and VOD. Directly competes with Pilot WP for Polish live-TV streaming subscribers with similar bundled pay-TV replacement positioning.
• Player.pl (TVN/ Warner Bros. Discovery): Polish streaming platform from TVN/WBD offering live TV channels and on-demand content. Direct competitor for live linear TV streaming in Poland, including TVN24 news.
• Canal+ Polska (Canal+ Online): Premium Polish pay-TV and streaming service with strong sports (Ekstraklasa, Premier League) and film content. Comparable live TV + VOD model and Polish-market target.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PilotWP_
• YouTubeyoutube.com/channel/UC5rsfxIYPZRVvdfr7eakWaw
• Facebookfacebook.com/Netvitv
• Instagraminstagram.com/pilot__wp

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pilot WP