Floatation Tank Association

What Floatation Tank Association does

The Floatation Tank Association (FTA), legally Floatation Tank Association, Inc., is a 501(c)-style nonprofit industry association founded in 1983 and headquartered at 3126 W Cary St PMB 117, Richmond, VA. It is the only industry-run nonprofit dedicated to floatation therapy, serving as the central hub connecting commercial float centers, float tank manufacturers, suppliers (salt, earplugs, audio, cleaning), consultants, and individual enthusiasts worldwide across the U.S., U.K., Australia, and Canada.

The FTA's core products and services are non-software in nature: tiered annual memberships (Manufacturers $400, Suppliers $300, Consultants $250 with stacked discount, Float Center price undisclosed, Individuals $100), the annual Float Conference (next: September 18-20, 2026 in Norfolk, VA), the North American Float Tank Standards (2025 version), the ongoing Microbiology Project for water-quality testing requirements, monthly webinars, research summaries, and a Find a Float Center consumer directory. Its technology stack is minimal: a Wix-hosted website (floatation.org) and a HelmBot-powered membership store (fta.floathelm.com) handle distribution and member management; there is no proprietary platform or software product.

The business model is community-led and subscription-recurring, funded primarily by tiered membership dues with secondary revenue from Float Conference ticket sales, sponsorship packages, merchandise (e.g., $50 window clings), and donations. The organization is volunteer-led with 1-10 staff, governed by a Board, and operates with no institutional investors, parent company, or subsidiaries. Distribution is exclusively self-serve online plus the annual in-person conference; marketing relies on email newsletters, organic social (Facebook, Instagram, YouTube), webinars, and the World Float Day initiative.

Name

Floatation Tank Association

Legal name

Floatation Tank Association, Inc.

Website

https://floatation.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

The Floatation Tank Association is a 1983-founded nonprofit industry association that sets float tank standards, publishes research, runs the annual Float Conference, and serves commercial float centers, manufacturers, suppliers, consultants, and individual enthusiasts worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Annual Membership Fees: The FTA generates revenue primarily through tiered annual membership dues. Membership tiers include Manufacturers ($400/year), Suppliers ($300/year), Consultants ($250/year with 50% discount for existing Float Center members), Float Centers (pricing not publicly listed), and Individuals ($100/year). Additional revenue comes from Float Conference ticket sales, sponsorship opportunities, and optional donations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels12 records

Core offering

The Floatation Tank Association (FTA) is a nonprofit industry association that supports the global floatation tank community. It sells tiered annual memberships to float centers, manufacturers, suppliers, consultants, and individuals; publishes the North American Float Tank Standards and related sanitation guidelines; hosts monthly webinars; maintains a Find a Float Center directory; and organizes the annual Float Conference. The FTA also runs the Microbiology Project, which collects float tank solution data to develop universal water quality testing requirements for the industry.

Product overview

The Floatation Tank Association offers a tiered membership structure for industry participants, including Manufacturers ($400/year), Suppliers ($300/year), Consultants ($250/year), Float Center, and Individual ($100/year) memberships. These memberships provide access to industry standards (including the North American Float Tank Standards), research resources, webinars, networking, and voting privileges. The association also facilitates the annual Float Conference, publishes industry research, and operates a microbiology project for water quality standards. FTA members receive discounts from partner suppliers and consultants including HelmBot software, various audio suppliers, earplug providers, salt distributors, and marketing agencies. The membership store is powered by HelmBot platform.

Differentiator

Problem solved

Functional benefit

Brands

• Float Conference: Annual industry conference organized by the FTA, next scheduled for September 18-20, 2026 at Sheraton Waterside, Norfolk, VA.

Products and services

• Manufacturers Annual Membership Annual membership tier priced at $400/year for manufacturers of float tanks and float-related products. Includes access to all FTA standards, information resources, membership benefits, and voting privileges.
• Suppliers Annual Membership Annual membership tier priced at $300/year for suppliers of related products and industry services. Includes access to FTA standards, information, membership benefits, and voting privileges.
• Consultants Annual Membership Annual membership tier priced at $250/year for float consultants (50% discount for existing Float Center members). Includes access to FTA standards, information, membership benefits, and voting privileges.
• Float Center Annual Membership Annual membership tier for commercial float tank centers and wellness facilities that incorporate float tanks. Includes access to FTA standards, information, membership benefits, and voting privileges. Price not publicly listed.
• Individual Annual Membership Annual membership tier priced at $100/year for individuals passionate about floating, including regular floaters and personal float tank owners. Includes access to standards, best practices, membership benefits, and voting privileges.
• FTA Member Window Cling Official FTA window decal available for purchase; additional decals ship for $50 each.
• Donations Monetary donations supporting FTA initiatives and the float industry; available in $25 and $100 denominations.
• Float Conference Annual industry gathering bringing together float centers, manufacturers, suppliers, and consultants for networking, education, and sponsorship opportunities.

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• HelmBotcoreTechnology or IntegrationHelmBot provides the membership management software infrastructure powering the FTA's website store, membership system, and staff management. Special shoutout given on the FTA website for providing an incredible interface for managing memberships and staff. HelmBot is developed by the team behind Float On (Portland, Oregon) and Float Tank Solutions.
• Art of the FloatcoreGTM or Marketing PartnerArt of the Float provides photography services for the FTA's social media, website, and newsletters. Special thanks given on the FTA website. The company also produces the Art of the Float Podcast on which FTA's Kim Jacobs serves as co-host.
• Dr. Roy Vore (Vore & Associates LLC)coreStrategic or Co-development PartnerDr. Roy Vore manages the FTA Microbiology Project alongside Dr. Flux, collecting float tank solution data from centers globally to develop universal testing requirements. He is a Board member of the FTA, a Board member of the Float Conference, and a member of the Pool and Hot Tub Alliance Recreational Water and Air Quality Committee.
• Dr. FluxcoreStrategic or Co-development PartnerDr. Flux co-manages the FTA Microbiology Project with Dr. Roy Vore, analyzing float tank solution data from participating centers to develop universal testing requirements.
• Laureate Institute for Brain Research (LIBR)minorStrategic or Co-development PartnerLIBR in Tulsa, OK is referenced as a research facility using float systems (installed by Floataway). FTA blog posts cite LIBR research on floatation-REST including studies on methamphetamine recovery, anorexia nervosa, and anxiety published by researchers including Dr. Justin Feinstein.
• The Campaign Registry (TCR)minorOthersThe FTA is registered with The Campaign Registry under EIN 87-3979249 for SMS messaging compliance purposes, enabling the organization to send both marketing and transactional SMS messages.
• NSF InternationalminorOthersNSF International creates product safety standards and certifications. Float tank language is included in the NSF/ANSI/CAN 50 Standard for recreational water facilities, which the FTA references on its Standards & Regulations page.
• Model Aquatic Health Code (MAHC)minorOthersThe MAHC (hosted by the CDC) develops suggested codes for health departments to use when regulating pools, including regulations for floatation tanks. The FTA references and links to MAHC standards on its Standards & Regulations page.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NSF International: Global public health and safety standards organization that develops the NSF/ANSI/CAN 50 Standard referenced by FTA. Comparable as the standards body whose codified requirements float tank operators must meet, and a potential upstream alternative authority for float standards.
• International SPA Association (ISPA): Largest global trade association for the spa and wellness industry. Comparable as a membership-based nonprofit that produces industry research, advocacy, and an annual conference for spa and wellness facilities — a market that increasingly includes float centers.
• Global Wellness Institute (GWI): Nonprofit research and education body for the global wellness economy. Comparable to FTA in producing industry data, standards, and reports that inform operators, suppliers, and policymakers across wellness modalities including floatation.
• International Health, Racquet & Sportsclub Association (IHRSA): Trade association for the health and fitness club industry. Comparable as a nonprofit membership body serving facility operators with advocacy, research, and an annual conference — adjacent to float centers that integrate wellness and recovery.

Direct peers

• Yoga Alliance: Nonprofit membership and standards organization for yoga teachers and schools. Closely comparable operating model to FTA: tiered memberships, published standards, registry of vetted providers, and volunteer-led governance in a niche wellness modality.
• IDEA Health & Fitness Association: Membership-based nonprofit serving fitness professionals and wellness practitioners. Comparable to FTA in tiered memberships, certifications, research dissemination, and annual industry events.
• Pool & Hot Tub Alliance: Industry trade association for the pool, spa, and hot tub sector. Directly comparable to FTA as a nonprofit standards-and-advocacy body that publishes codes referenced by health departments, and explicitly partnered with FTA on recreational water quality committees.
• American Massage Therapy Association (AMTA): Largest nonprofit professional association serving massage therapists. Comparable as a member-funded association that publishes standards, advocates for the profession, hosts conferences, and offers tiered individual and business memberships.
• Associated Bodywork and Massage Professionals (ABMP): Nonprofit membership association for bodywork and massage professionals. Closely comparable to FTA in offering tiered annual memberships, liability insurance partnerships, published standards, and an annual member conference.

Regional players

• National Health Federation: U.S.-based nonprofit consumer health-freedom organization advocating for alternative health modalities including floatation. Comparable as a nonprofit advocacy body whose mission overlaps with promoting access to non-mainstream wellness therapies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@floatationtankassociation
• Facebookfacebook.com/FloatationTankAssociation
• Instagraminstagram.com/floattankassociation
• LinkedInlinkedin.com/company/floatation-tank-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floatation Tank Association