The Campaign Registry
The Campaign Registry operates the mandatory centralized registry for the U.S. 10DLC A2P SMS messaging ecosystem, verifying brands and Campaign Service Providers on behalf of AT&T, T-Mobile, and Verizon to enable compliant application-to-person text messaging at scale.
- Company typePrivate
- Founded2019
- HeadquartersMclean, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What The Campaign Registry does
The Campaign Registry (TCR) operates the centralized registry that underpins the U.S. 10-Digit Long Code (10DLC) ecosystem for Application-to-Person (A2P) SMS messaging. Positioned as the sole sanctioned registry mandated by major mobile carriers including AT&T, T-Mobile, Verizon, US Cellular, ClearSky, and Interop, TCR verifies and onboards both brands seeking to send A2P SMS and the Campaign Service Providers (CSPs) that route those messages. The company does not sell directly to brands; instead, it onboards CSPs who then register their end-business customers through TCR's platform, creating a channel-led model where CSPs function as TCR's distribution layer to thousands of underlying brand customers.
TCR's core technology is a cloud-based, serverless registry platform built entirely on AWS, leveraging Kafka, Spark, and Airflow data pipelines to support its CSP Portal, MNO Portal, and DCA Portal, with a parallel REST API for programmatic integration. The platform conducts background investigations on brands using EIN/Tax ID, Canadian BN/Corporation Numbers, and international VAT/corporation registration numbers, and supports both Standard and Special Use Case campaign approvals. Product evolution has centered on authentication and fraud prevention, with the introduction of Authentication Plus (Auth+) in October 2024 — a two-factor email-based identity verification layer for brand representatives — followed by Auth+ 2.0 in August 2025, which decoupled identity vetting from Auth+ to enable parallel processing and reduce onboarding bottlenecks. A dedicated Customer Support Portal was launched in May 2024 to scale CSP-facing support.
TCR's revenue model is anchored in registration and vetting fees collected from CSPs and brands for access to the registry platform, structured as a recurring subscription/usage-based service. Underlying carrier-level unit economics include $4–$50 brand registration fees and $0.002–$0.004 per message segment for registered traffic, while non-compliant traffic carries penalty surcharges of $0.006–$0.017 per segment. The company maintains EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Framework certifications, enabling processing of personal data from international jurisdictions, and has expanded vetting operations through partners Aegis, Campaign Verify, and WMC Global. TCR is headquartered in McLean, Virginia, operates a fully remote workforce of up to 100 users, and is led by CEO Soren Schafft with CFO Bill Peters and VP of Technology Kirk Tsai.
The Campaign Registry firmographics
Firmographics- Name
- The Campaign Registry
- Legal name
- The Campaign Registry Inc.
- Website
- https://campaignregistry.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Campaign Registry operates the mandatory centralized registry for the U.S. 10DLC A2P SMS messaging ecosystem, verifying brands and Campaign Service Providers on behalf of AT&T, T-Mobile, and Verizon to enable compliant application-to-person text messaging at scale.
- Ownership category
- akta.pro rank
The Campaign Registry industry classification
Industry- Product category
- A2P Messaging Registry Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Numbering, DID, Porting & Carrier-of-Record Services (HDAIAHAK)
Keywords
Where The Campaign Registry is headquartered
LocationHeadquarters
- HQ city
- Mclean
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Campaign Registry business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Registry Services: TCR operates as the centralized registry for the 10DLC A2P messaging ecosystem, facilitating brand and campaign registration. CSPs pay for access to the registry platform. TCR's services are funded through registration and vetting fees collected from brands seeking to operate in the sanctioned messaging environment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Brand registration fee (carrier-level cost) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
The Campaign Registry product offering
Product offeringCore offering
The Campaign Registry (TCR) operates as the centralized registry for the 10-digit long code (10DLC) application-to-person (A2P) messaging ecosystem in the United States. It verifies brands and Campaign Service Providers (CSPs) so SMS traffic can be sent through carrier-approved 10DLC routes, working in coordination with major mobile network operators (AT&T, Verizon, T-Mobile) and the CTIA messaging ecosystem. The company was founded in 2019 and is headquartered in McLean, Virginia.
Product overview
The Campaign Registry (TCR) operates a centralized registry platform for the 10DLC (10-digit long code) A2P messaging ecosystem. The core offering is the TCR Platform which serves as the backbone for verifying brands and Campaign Service Providers before SMS messages can be sent. Users interact with the platform primarily through the CSP Portal (web-based interface for managing brand and campaign registrations) or the CSP Registry API (programmatic access for technical integrators). Additional products include Auth+ for enhanced brand identity verification via two-factor authentication, and a Customer Support Portal for ticket management. The platform enables Brands to register SMS campaigns, CSPs to manage registrations on behalf of their brand customers, and ensures compliance with carrier regulations enforced by AT&T, T-Mobile, Verizon, and other MNOs.
Differentiator
Problem solved
Functional benefit
Products and services
- TCR Platform (10DLC Ecosystem)
- CSP Portal
- Customer Support Portal
- Auth+ Authentication Plus
- CSP Registry API
Quantifiable outcome
- Carriers can block or throttle unregistered A2P SMS messages and apply penalty surcharges of $0.006–$0.017 per segment.
- +2 more outcomes
Companies that use The Campaign Registry
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
The Campaign Registry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
The Campaign Registry partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supporting.
- AegiscoreAegis is a participating vetting partner within TCR's ecosystem. Vetting partners conduct assessments to determine the legitimacy, trustworthiness, or compliance of businesses or campaigns intending to use the messaging platform. Assessments involve verifying sender identity, assessing message content, and evaluating adherence to regulatory requirements.
- Campaign VerifycoreCampaign Verify is a participating vetting partner within TCR's ecosystem. The vetting partner assesses brand legitimacy and compliance for A2P 10DLC messaging, verifying the identity of senders and evaluating campaign content against regulatory requirements.
- WMC GlobalcoreWMC Global is a participating vetting partner within TCR's ecosystem. The company provides RISQ Score 10DLC vetting services, assessing brand trustworthiness and compliance to ensure integrity and security within the messaging ecosystem.
- AT&TcoreAT&T is a participating Mobile Network Operator (MNO) within TCR's 10DLC ecosystem. MNOs own and operate mobile communication infrastructure including cell towers, antennas, and network facilities. AT&T enforces 10DLC compliance and approves or rejects campaigns registered through TCR.
- T-MobilecoreT-Mobile is a participating Mobile Network Operator (MNO) within TCR's 10DLC ecosystem. T-Mobile enforces 10DLC compliance requirements and reviews campaigns registered through TCR, determining approval or rejection based on carrier standards.
- VerizoncoreVerizon is a participating Mobile Network Operator (MNO) within TCR's 10DLC ecosystem. Verizon enforces 10DLC compliance and reviews campaigns registered through TCR, acting as a gatekeeper for A2P SMS delivery.
- US CellularcoreUS Cellular is a participating Mobile Network Operator (MNO) within TCR's 10DLC ecosystem, enforcing carrier compliance requirements and reviewing campaign registrations.
- ClearSkycoreClearSky is a participating Mobile Network Operator (MNO) within TCR's 10DLC ecosystem.
- InteropcoreInterop Technologies is a participating Mobile Network Operator (MNO) within TCR's 10DLC ecosystem, enforcing 10DLC compliance for messaging campaigns.
- NetNumbersupportingNetNumber is a participating Infrastructure Provider within TCR's ecosystem. Infrastructure providers encompass the technical framework supporting message transmission and compliance, including network connectivity, servers, and filtering mechanisms to ensure reliable and secure delivery.
- ProofpointsupportingProofpoint is a participating Infrastructure Provider within TCR's ecosystem. Proofpoint provides messaging security and compliance infrastructure that supports reliable and secure message delivery within the 10DLC ecosystem.
- GSMAcoreThe GSM Association (GSMA) is responsible for developing Rich Communication Services (RCS). TCR monitors and participates in GSMA developments including end-to-end encryption standards for RCS messaging and the RCS Universal Profile. GSMA's standards directly impact TCR's ecosystem and future roadmap.
Scale indicators4 records
Recent moves6 records
Expansion highlights7 records
The Campaign Registry competitors and assessment
Company assessmentDirect peers
- Syniverse Technologies: Syniverse provides telecom infrastructure including numbering, signaling, and messaging compliance services for global carriers. Like TCR, it operates critical behind-the-scenes telecom compliance infrastructure that carriers and enterprises rely on for regulatory adherence.
- iconectiv: iconectiv operates the Number Portability Administration Center (NPAC) and related telecom registries under carrier oversight. As a sanctioned registry operator for U.S. telecom, it is structurally analogous to TCR's role in 10DLC compliance.
- NetNumber: NetNumber provides numbering infrastructure and signaling services to telecom carriers and is a listed infrastructure partner in TCR's ecosystem. Both companies serve as compliance/identity infrastructure layers in carrier messaging.
Broad incumbents
- Bandwidth Inc. Bandwidth is a major communications platform that operates as a CSP within TCR's ecosystem while also providing its own regulatory compliance capabilities. It is comparable as a downstream messaging platform that must comply with TCR-mandated registration.
- Twilio: Twilio is a dominant messaging API provider that registers brands and campaigns through TCR as a CSP. While much larger and broader, it is comparable as a participant in the same A2P messaging ecosystem that TCR regulates.
- Sinch: Sinch is a global messaging and communications platform serving enterprises and carriers. It participates in the same A2P messaging ecosystem as TCR and relies on similar compliance infrastructure for A2P SMS delivery.
- Vonage (Ericsson): Vonage, now part of Ericsson, provides messaging APIs and communications services and operates as a CSP within TCR's ecosystem. Comparable as a downstream platform navigating the same compliance regime.
Emerging players
- Aegis Mobile: Aegis is a listed vetting partner within TCR's ecosystem that assesses brand legitimacy for A2P 10DLC compliance. Functionally adjacent, it addresses the same compliance verification problem from the vetting side of TCR's workflow.
- WMC Global: WMC Global provides RISQ Score 10DLC vetting services as a partner in TCR's ecosystem. It addresses brand trust and compliance assessment — adjacent capabilities that overlap with TCR's vetting functions.
Others
- Proofpoint: Proofpoint is a messaging security and compliance infrastructure provider listed as a TCR infrastructure partner. Comparable as an ecosystem participant enabling secure, compliant message delivery in the same A2P ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
The Campaign Registry social profiles
Digital presenceThe Campaign Registry compliance and trust
Trust signalCompliance3 records
The Campaign Registry financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Campaign Registry leadership team
Management profileNumber of profiles
Profiles5 records
The Campaign Registry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Campaign Registry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Campaign Registry
What does The Campaign Registry do?
The Campaign Registry (TCR) operates as the centralized registry for the 10-digit long code (10DLC) application-to-person (A2P) messaging ecosystem in the United States. It verifies brands and Campaign Service Providers (CSPs) so SMS traffic can be sent through carrier-approved 10DLC routes, working in coordination with major mobile network operators (AT&T, Verizon, T-Mobile) and the CTIA messaging ecosystem. The company was founded in 2019 and is headquartered in McLean, Virginia.
Is The Campaign Registry a public or private company?
The Campaign Registry is a private company. It is classified as unknown and is currently operating.
When was The Campaign Registry founded?
The Campaign Registry was founded in 2019. It employs 11 to 50 people.
Where is The Campaign Registry based?
The Campaign Registry is headquartered in Mclean, United States, in the North America region.
How does The Campaign Registry make money?
One revenue line is on record: registry Services.
Who are The Campaign Registry's main competitors?
Direct peers on record are Syniverse Technologies, iconectiv and NetNumber. Broad incumbents are Bandwidth Inc., Twilio, Sinch and Vonage (Ericsson). Emerging players are Aegis Mobile and WMC Global. Proofpoint is listed as an others.
Does The Campaign Registry have an API?
Yes. The Campaign Registry provides a CSP Registry API (REST API) that enables Campaign Service Providers to register brands and campaigns, access brand information, manage campaign statuses, and perform other registry operations programmatically. The API is available at csp-api.campaignregistry.com/v2/restAPI. The same set of functionalities available through the CSP Portal is also available via APIs. CSPs can register brands, submit campaigns, and manage the registration workflow through the API. Developer documentation is at csp-api.campaignregistry.com/v2/restAPI.
What industry is The Campaign Registry in?
The Campaign Registry's product category is A2P Messaging Registry Services. Its primary akta.pro industry code is HDAIAHAK, Numbering, DID, Porting & Carrier-of-Record Services. Its NAICS code is 518 and its SIC code is 7370.