Supply Chain 360

What Supply Chain 360 does

Note on source integrity: the input dataset is labeled "Supply Chain 360" (described as a supply chain consulting firm) but all underlying data — website (1stdomains.nz), products, customer testimonials, pricing, and team locations — describes a New Zealand domain name registrar operating under the brand "1st Domains." This analysis is grounded in the actual source evidence, which depicts 1st Domains.

1st Domains is a privately-held New Zealand domain name registrar and hosting provider founded in 2003, serving individuals and small businesses seeking to establish an online presence. The company operates as "New Zealand's largest Kiwi-owned .nz registrar" with a claimed customer base exceeding 130,000 and operational teams across Auckland, Wellington, and Christchurch. Its primary customer segment is New Zealand-based individuals and SMBs who purchase domain names, web hosting, and professional email services.

The core product is domain name registration across .NZ, .CO.NZ, .COM, .KIWI, and 400+ additional extensions, supplemented by a "No Limits" web hosting plan (unlimited disk space and traffic at NZ$8.25+/month), WordPress hosting with toolkit and SSL, and professional email hosting from NZ$4.75+/month. The underlying technology stack relies on third-party infrastructure: Cloudflare-powered DNS with built-in DDoS mitigation (included free with every domain), and Voyager as the hosting platform provider. Free add-on services include email forwarding, web forwarding, and bulk domain search.

The business model is direct-to-consumer e-commerce through the 1stdomains.nz website, with self-serve domain search, registration, and hosting purchase flows plus phone and email support. Revenue is generated through subscription recurring streams — annual domain registrations, monthly or annual hosting plans, and monthly email subscriptions. Pricing is transparently disclosed on the website (e.g., .NZ at NZ$39.50+ GST/year, .COM at NZ$37.50/year). The company is 100% New Zealand owned with no disclosed external funding, parent company, or institutional investment.

Name

Supply Chain 360

Legal name

1st Domains

Website

https://sc360.co.nz

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

1st Domains is a privately-held New Zealand domain registrar and hosting provider founded in 2003, serving over 130,000 individuals and small businesses across .NZ, .COM, .KIWI and 400+ domain extensions, with bundled web hosting, WordPress hosting, and email services.

Ownership category

akta.pro rank

Headquarters

HQ city

East Tamaki

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Domain Name Registration: Annual recurring revenue from domain name registrations across multiple TLDs (.nz, .com, .kiwi, etc.) with annual billing cycle
2. Web Hosting Services: Monthly subscription revenue from website hosting plans including WordPress hosting with monthly or annual billing options
3. Email Hosting: Monthly subscription for professional email hosting services with spam and virus protection

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Supply Chain 360 operates as a New Zealand-based domain registrar and web hosting provider. The company sells domain name registrations across more than 400 extensions, including .nz, .co.nz, .com, and .kiwi, alongside shared web hosting (No Limits plan), WordPress hosting, and professional email hosting. It serves over 130,000 customers through self-serve e-commerce flows and is positioned as New Zealand's largest Kiwi-owned .nz registrar.

Product overview

1st Domains is a single-product domain registration platform with supplementary hosting and email services. The core offering is domain name registration across .NZ, .CO.NZ, .COM, .KIWI and 400+ extensions, complemented by Domain Genie (suggestion tool) and Domain Transfer services. Additional services include Web Hosting (No Limits plan with unlimited storage/traffic), WordPress Hosting, Email Hosting, and Premium DNS (Cloudflare-powered with DDoS protection). Free Email Forwarding and Free Web Forwarding are included as add-on features with domain registration. The company positions itself as New Zealand's largest Kiwi-owned .nz registrar, serving over 130,000 customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Domain Name Registration Registration of domain names across .NZ, .CO.NZ, .COM, .KIWI and 400+ other extensions on an annual recurring basis, allowing customers to secure their online presence.
• Domain Transfer Free service for transferring existing domain names from other registrars to the company.
• Web Hosting (No Limits Plan) Shared website hosting plan with unlimited disk space and unlimited data traffic, priced at $8.25+ GST per month, targeted at individuals and small businesses running websites.
• WordPress Hosting Managed WordPress hosting with a toolkit for creating, managing and securing WordPress websites, including free SSL certificates, at $8.25+ GST per month.
• Email Hosting Professional email hosting service starting at $4.75+ GST per month, with spam and virus protection, allowing customers to use branded business email addresses on their own domain.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Wix: A website builder platform that includes domain registration, hosting, and business email as part of its bundled SMB offering—competing for the same 'get online' customer need that 1st Domains serves.
• Squarespace: Acquired Google Domains in 2023 and offers domain registration bundled with website building, hosting, and email—overlapping with 1st Domains' full SMB online-presence stack at a more premium tier.

Emerging players

• Cloudflare Registrar: Cloudflare's domain registrar offers registrations at-cost with bundled free DNS, DDoS protection, and CDN—directly competing on the same value props (Cloudflare DNS, DDoS mitigation) that 1st Domains uses to differentiate.
• Porkbun: A US-based low-cost domain registrar known for competitive pricing on hundreds of TLDs, directly comparable in pricing strategy and SMB target customer base.

Regional players

• Netregistry: An Australian SMB-focused domain, hosting, and email provider comparable to 1st Domains in product mix and target customer, serving a closely adjacent geography across the Tasman.
• Crazy Domains: Founded in New Zealand and now Australia-headquartered, Crazy Domains offers domain registration and hosting to Australasian customers—the closest geographic and product peer to 1st Domains in the trans-Tasman market.

Direct peers

• Namecheap: A leading low-cost domain registrar and hosting provider serving SMBs and individuals globally, directly comparable in product mix (domains, hosting, email) and price-sensitive target market.
• GoDaddy: The world's largest domain registrar and web hosting provider, directly competing with 1st Domains on .com/.nz registrations, shared hosting, and email—though operating at vastly greater global scale.
• Hover: A domain registrar and email/hosting provider owned by Tucows that serves individuals and small businesses, directly comparable in product focus (clean, no-upsell registration) and SMB target segment.

Others

• Voyager Internet: The New Zealand infrastructure provider powering 1st Domains' hosting and DNS, and a sister/partner brand listed on the company footer—an ecosystem participant rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/supply-chain-360

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supply Chain 360