Amplla

What Amplla does

Amplla a.s. is a Czech designer and manufacturer of fire extinguishers, founded by architect Premysl Kokes following personal experience fighting a fire during the restoration of a Lichtenstein castle in 2017. The company manufactures pressure vessels and assembles its products in its own factory in Hlinsko (registered office at Poličská 1823, with a parallel legal address on Šafaříkova), and runs a retail showroom at Vinohradska 1252/36 in Prague for in-person design consultations. Amplla sells three product lines — HUSSECHUCK (basic flat extinguisher), SHIELD (extinguisher with an optional customizable protective shield), and FIRE COMBO (an integrated wall-box combining a 30m concealed hydrant with a portable SHIELD extinguisher) — all built around a proprietary flat toroidal disc body that the company positions as the world's flattest fire extinguisher at 80 mm wall depth.

The underlying technology is a Czech-patented toroidal pressure vessel (PED certificates 1015-PED-B-00504, 00531, and 01279-22) using Furex ABC Spezial powder, with claimed tamper protection of seal, fuse, valve, and hose and one-handed ergonomic operation. Products are available in P21 (4 kg, 21A 113B C) and P34 (6 kg, 34A 183B C) variants and carry EN 3-7:2004+A1:2007, EN 3-8:2006/AC:2007, EN 3-10:2010, and EN 671-1:2012 certifications alongside ISO 9001 quality management. Amplla manufactures its own pressure vessels, controls assembly in-house, and has won the iF DESIGN AWARD 2022 Gold (the first Czech company ever to receive it) and the RED DOT AWARD 2022.

Revenue is generated through one-time unit sales — HUSSECHUCK at 13,800 CZK and SHIELD at 18,600 CZK including 21% VAT (with international indicative pricing at €575 and €777 respectively), plus project-priced FIRE COMBO installations and bespoke CUSTOM SHIELD corporate work. Distribution combines a Prague showroom, a direct sales desk (phone/email sales and technical departments), an online product configurator at config.amplla.cz, and a distributor and service partner network that spans the Czech Republic, Poland, Italy, France, Croatia, Slovenia, Spain, Portugal, China, and Arabic-speaking regions. Documented customer segments are residential homeowners seeking design-integrated safety, corporate clients ordering branded or custom extinguishers, and building developers and property managers specifying the combined FIRE COMBO installation. There is no public revenue disclosure, no institutional investor activity, and no M&A signals in the source material.

Name

Amplla

Legal name

Amplla a.s.

Website

https://amplla.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Amplla is a Czech manufacturer of flat, disc-shaped designer fire extinguishers — HUSSECHUCK, SHIELD, and FIRE COMBO — serving residential homeowners, corporate clients seeking branded safety equipment, and building developers across European and select international markets.

Ownership category

akta.pro rank

Product category

Fire Safety Equipment

akta.pro primary industry

Fire Extinguisher Services (Inspection/Recharge/Hydrostatic Testing) (IMAIAJAD)

Keywords

• Designer fire extinguishers
• Portable fire safety equipment
• Fire suppression products
• Custom fire protection
• Integrated hydrant systems

Headquarters

HQ city

Hlinsko

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fire Extinguisher Sales: Amplla generates revenue through the direct sale of designer fire extinguishers. Products are sold at fixed prices in Czech koruna (CZK) or euros, with one-time purchase pricing. The company manufactures pressure vessels and assembles products in its own factory in the Czech Republic, controlling production from manufacturing to assembly.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Amplla designs, manufactures and sells premium designer fire extinguishers in three product lines: HUSSECHUCK (basic flat portable extinguisher), SHIELD (extinguisher with customizable integrated protective shield), and FIRE COMBO (combined wall-mounted hose reel and portable extinguisher). Products use a proprietary flat, disc-shaped toroidal pressure vessel, are powder-based (P21 4kg or P34 6kg), support one-handed operation, and are certified to EN 3-7, EN 3-8, EN 3-10, EN 671-1, PED, and ISO 9001 standards. All units are produced in the company's own factory in Hlinsko, Czech Republic.

Product overview

Amplla is a Czech designer fire extinguisher manufacturer offering three distinct product lines: HUSSECHUCK (basic flat model), SHIELD (protective shield version with customizable design), and FIRE COMBO (integrated hydrant/extinguisher combination). All products feature proprietary flat toroidal design, one-handed operation, and tamper protection. Available in P21 (4kg) and P34 (6kg) powder variants, targeting both residential (flats, houses) and commercial interiors.

Differentiator

Problem solved

Functional benefit

Products and services

• HUSSECHUCK Basic model flat portable fire extinguisher with proprietary toroidal disc-shaped design, tamper protection (seal, fuse, valve and hose), and one-handed operation. Available in P21 (4 kg Furex ABC Spezial powder, fire rating 21A 113B C, ~10.7 kg total) and P34 (6 kg powder, fire rating 34A 183B C, ~12.5 kg total) variants, priced at 13,800 CZK including 21% VAT (Czech market) or 575 EUR (international indicative). Targeted at residential and small commercial interiors.
• SHIELD Portable fire extinguisher with an integrated customizable protective shield providing additional protection from heat, flames and falling debris. Available in P21 (4 kg) and P34 (6 kg) variants, in PAINT (varnished) or FABRIC (self-extinguishing textile) versions, with 18 standard colors/materials or fully bespoke CUSTOM design (single piece or repeat production). Priced at 18,600 CZK including 21% VAT (Czech market) or 777 EUR (international indicative). Targeted at design-conscious homeowners, premium interiors and corporate clients wanting branded safety equipment.

Quantifiable outcome

• Fire extinguishers have a 20-year service lifetime when regularly maintained
• +4 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• BETA Corporation s.r.o.coreTechnology or IntegrationBETA Corporation s.r.o. manufactures the ZH3020 hose reel used in the Amplla FIRE COMBO product. The hose reel is certified according to EN 671-1:2012 (Certificate C1038Xa-02) and features a 30m stable hose, DN25 spray specification, and 8mm nozzle diameter. This partnership enables the FIRE COMBO's unique 2-in-1 hydrant and fire extinguisher solution.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kidde: One of the world's largest residential and commercial fire extinguisher brands. Comparable as the dominant incumbent Amplla competes against for shelf space, certification infrastructure, and price-sensitive compliance buyers.
• Buckeye Fire Equipment: US manufacturer of portable and wheeled fire extinguishers and clean-agent systems. Comparable as another established mid-sized extinguisher manufacturer against which Amplla's premium positioning must justify its pricing differential.
• Amerex Corporation: US-based manufacturer of fire extinguishers for industrial, commercial, and specialty applications. Comparable as a long-established, broad-line extinguisher manufacturer whose certified product range and scale Amplla would need to match to win larger B2B contracts.
• Minimax Viking: Large Germany-based global fire protection company offering portable extinguishers, fixed systems, and services. Comparable as the incumbent benchmark in Amplla's category, with established certification, B2B channels, and scale advantages Amplla lacks.
• Johnson Controls (Tyco Fire Protection): Global fire protection giant offering portable extinguishers alongside detection and suppression systems. Comparable as the broadest incumbent in the fire-safety space, with institutional channels relevant to Amplla's FIRE COMBO opportunity.
• Wagner (Minimax Group brand portfolio): European fire-protection brand within the Minimax group offering extinguishers and suppression systems. Comparable as a regionally entrenched incumbent relevant to Amplla's European distributor network and design-led institutional buyers.

Direct peers

• Ferm Living: Danish design brand selling curated home objects including designer fire extinguishers and home-safety accessories. Comparable to Amplla in targeting design-conscious residential consumers via premium retail and design-led distribution in European markets.
• House of Thol: Dutch designer of premium, lifestyle-oriented fire extinguishers and home safety products. Directly comparable to Amplla in repositioning portable fire extinguishers as design objects for interior spaces, with similar premium pricing and EU distribution.

Emerging players

• StoveTop FireStop: US maker of automatic stovetop fire-suppression devices. Comparable as an emerging niche player redefining fire-safety form factors for residential kitchens — adjacent to Amplla's premium-residential fire-safety positioning.
• Elide Fire Ball: Manufacturer of self-activating fire extinguishing balls as an alternative to portable extinguishers. Comparable as a design-forward, emerging alternative form factor that could displace or redefine the portable-extinguisher category Amplla serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@amplla_design
• Facebookfacebook.com/amplladesign
• LinkedInlinkedin.com/company/amplla
• Instagraminstagram.com/amplla_design

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amplla