Lendage
Lendage is a consumer lending brand within the Achieve Company portfolio, offering a fixed-rate home equity line of credit (HELOC), personal loans, debt consolidation, and affiliated debt relief products to U.S. homeowners across the credit spectrum via a hybrid digital-advisor channel.
- Company typePrivate
- Founded2002
- HeadquartersSan Mateo, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Lendage does
Lendage operates as a consumer-facing lending brand within the Achieve Company portfolio, offering a fixed-rate home equity line of credit (HELOC) alongside personal loans, debt consolidation, acceleration loans, and affiliated debt relief services to U.S. homeowners. The platform targets individuals and small businesses across the credit spectrum (minimum 600 FICO) with line amounts from $15,000 to $700,000, distributed through a hybrid model that combines a self-serve online application with dedicated Mortgage Advisor support. lendage.com routes traffic to achieve.com, indicating Lendage functions as a brand/lead-generation layer over the broader Achieve Company infrastructure, which includes Achieve Loans, Achieve Personal Loans (NMLS #227977), and Freedom Debt Relief (NMLS #1248929) and is regulated under NMLS #138464 as an Equal Housing Lender.
The technology stack is built around an automated decisioning engine that produces pre-qualification in approximately two minutes and an Automated Valuation System (AVS) that derives home valuations without in-person inspections. The underwriting framework applies a holistic eligibility assessment across debt, income, home value, credit score, and stated financial needs, departing from credit-score-only models. Supporting tools include the Achieve GOOD mobile app, the MoLO app, HELOC, debt payoff, and DTI calculators, and a Debt Fit Quiz, all positioned to extend engagement beyond the origination event. Personal loan origination is conducted through an affiliate relationship with Cross River Bank, Delaware Branch, allowing the platform to offer non-HELOC products without a direct bank charter.
Revenue is generated through two primary streams: one-time origination fees of up to 4.0% of line amount plus a $725 underwriting fee on closed home equity loans, and ongoing interest income on outstanding loan balances at fixed APRs of 5.50% to 13.500%. Personal loans carry APRs of 6.25%-35.99% on balances of $5,000-$50,000, and debt relief services are monetized through the Freedom Debt Relief affiliate channel. Cumulative platform metrics cite 2M+ members served and $15B+ in loans since 2002, though these figures span the broader Achieve Company product set rather than Lendage alone. Average funding time is stated at 11 business days (2025), with closing fees ranging from $750 to $10,304.
Lendage firmographics
Firmographics- Name
- Lendage
- Legal name
- Achieve.com
- Website
- https://lendage.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lendage is a consumer lending brand within the Achieve Company portfolio, offering a fixed-rate home equity line of credit (HELOC), personal loans, debt consolidation, and affiliated debt relief products to U.S. homeowners across the credit spectrum via a hybrid digital-advisor channel.
- Ownership category
- akta.pro rank
Lendage industry classification
Industry- Product category
- Consumer Home Equity Lending
- NAICS
- Real Estate Credit (522292), Mortgage and Nonmortgage Loan Brokers (52231)
- SIC
- Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- HELOC Origination (Revolving Lines of Credit) (FSALAGAB)
- akta.pro secondary industries
- Closed-End Home Equity Loans (Second Mortgages) (FSALAGAA), Home Equity Loan/HELOC Refinancing & Modification (FSALAGAE), Home Equity–Based Debt Consolidation (HEL/HELOC for consolidation) (FSAKAIAE)
Keywords
Where Lendage is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lendage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Others
Revenue model
- Home Equity Loan Origination: Origination fees charged on home equity lines of credit. Fees include origination fee up to 4.0% of line amount and underwriting fee of $725. Interest income earned on outstanding loan balances.
- Loan Interest: Interest income from fixed-rate home equity lines of credit. APRs range from 5.50% to 13.500% based on creditworthiness, loan-to-value ratio, and other factors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Standard Home Equity Line of Credit |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Lendage product offering
Product offeringCore offering
Lendage (operating through Achieve.com) originates a fixed-rate home equity line of credit (HELOC) for U.S. homeowners, with loan amounts from $15,000 to $700,000, fixed APRs of 5.50%–13.50%, and 10/15/20/30-year terms. The platform also distributes personal loans, debt consolidation services, debt relief (via affiliate), and an Acceleration Loan, supported by an automated decisioning engine and automated valuation system for rapid 5–12 business day funding.
Product overview
Lendage operates Achieve.com as a multi-product financial wellness platform offering home equity lending, personal loans, debt relief, and debt consolidation services. The core product is the Home Equity Loan (fixed-rate HELOC) with loan amounts from $15,000 to $700,000, complemented by Personal Loans ($5,000-$50,000) and an Acceleration Loan. Supporting tools include the GOOD App for debt tracking, the MoLO App for money management, and various calculators (HELOC, debt payoff, DTI ratio). Debt Relief is offered through affiliate Freedom Debt Relief. The platform serves homeowners across the credit spectrum, including those with fair credit (600+), focusing on debt consolidation and financial stability.
Differentiator
Problem solved
Functional benefit
Brands
- Achieve Loans: Home equity lines of credit and home equity loans product line
- Freedom Debt Relief
- Achieve Personal Loans
- Achieve GOOD App
- Achieve MoLO App
- Acceleration Loan
Products and services
- Home Equity Loan (Fixed-Rate HELOC)
Quantifiable outcome
- Average $800/month savings on high-interest debt payments
- +3 more outcomes
Companies that use Lendage
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Lendage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lendage partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Lendage competitors and assessment
Company assessmentOthers
- LendingTree: Loan marketplace that ranks home equity lenders and routes borrowers; not a direct originator but a key comparison and lead-generation channel for Lendage/Achieve.
Broad incumbents
- Rocket Mortgage: Largest US mortgage originator, offers HELOCs alongside its dominant first-mortgage franchise. Comparable because it competes directly for the same homeowner-borrower and is investing in fixed-rate HELOC products.
- SoFi: Digital-first lender offering HELOCs alongside personal loans, student loans, and banking. Comparable on multi-product debt consolidation and fair-credit underwriting, broader in scope.
- Discover Home Equity Loans: Established direct-to-consumer lender offering fixed-rate home equity loans. Comparable in product design (fixed-rate HELOC/HE loan) and target segment, but anchored by a bank balance sheet.
- Bank of America HELOC: Major bank HELOC provider competing for the same homeowner; relevant as the dominant incumbent Lendage competes against for customers seeking rate-shopping comparisons.
Direct peers
- Figure Technologies: Leading non-bank HELOC and home equity loan originator with a fully digital process. Direct peer - same product, similar tech-led, fast-funding value proposition.
- Better.com: Digital mortgage and HELOC originator competing for the same homeowner customer with online application and fast funding. Direct peer in the non-bank digital HELOC category.
- LightStream (Truist): Online consumer lender offering fixed-rate unsecured personal loans primarily for debt consolidation. Comparable on digital underwriting and the debt-consolidation use case, though LightStream is unsecured.
- Spring EQ: Non-bank home equity lender focused on streamlined digital origination. Direct peer competing in the same HELOC origination niche.
Emerging players
- Prosper Marketplace: Online personal loan platform serving fair-credit consumers for debt consolidation. Comparable target borrower (600+ FICO, debt consolidation) though without secured home equity collateral.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Lendage social profiles
Digital presenceLendage compliance and trust
Trust signalCompliance1 record
Lendage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lendage leadership team
Management profileNumber of profiles
Lendage subsidiaries and ownership
Company hierarchySubsidiaries1 record
Lendage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lendage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lendage
What does Lendage do?
Lendage (operating through Achieve.com) originates a fixed-rate home equity line of credit (HELOC) for U.S. homeowners, with loan amounts from $15,000 to $700,000, fixed APRs of 5.50%–13.50%, and 10/15/20/30-year terms. The platform also distributes personal loans, debt consolidation services, debt relief (via affiliate), and an Acceleration Loan, supported by an automated decisioning engine and automated valuation system for rapid 5–12 business day funding.
Is Lendage a public or private company?
Lendage is a private company. It is classified as corporate owned and is currently operating.
When was Lendage founded?
Lendage was founded in 2002. It employs 11 to 50 people.
Where is Lendage based?
Lendage is headquartered in San Mateo, United States, in the North America region.
How does Lendage make money?
Two revenue lines are on record. Home Equity Loan Origination is the primary driver. The others are loan Interest.
Who are Lendage's main competitors?
LendingTree is listed as an others. Broad incumbents are Rocket Mortgage, SoFi, Discover Home Equity Loans and Bank of America HELOC. Direct peers are Figure Technologies, Better.com, LightStream (Truist) and Spring EQ. Prosper Marketplace is listed as an emerging player.
Does Lendage have an API?
No public API is recorded for Lendage.
What industry is Lendage in?
Lendage's product category is Consumer Home Equity Lending. Its primary akta.pro industry code is FSALAGAB, HELOC Origination (Revolving Lines of Credit), with a secondary code of FSALAGAA, Closed-End Home Equity Loans (Second Mortgages). Its NAICS code is 522292 and its SIC code is 6162.