Fashion and Beauty

What Fashion and Beauty does

Fashion and Beauty is associated with the Marketica WordPress eCommerce and marketplace theme (author tokopress), distributed exclusively through the Envato ThemeForest marketplace. The product is a pre-built theme targeting SMB operators of online slot and gambling platforms, combining WooCommerce for storefront and checkout functionality with multi-vendor marketplace support via Dokan and WC Vendors plugins, plus Elementor page-builder compatibility for visual customization. Its template bundle includes shop, product, cart, checkout, account, pricing, team, contact, and blog page layouts, plus a theme customizer for header, footer, and WooCommerce settings.

The business model is a one-time perpetual license sale through ThemeForest at two price points — a $33 Regular License for single-client, non-monetized end use and an $8,254 Extended License for broader commercial distribution and end-user charging rights. The theme has accumulated 53,212 sales, holds a 5.00-star rating across 3,651 reviews, and has generated 5,335 buyer comments, indicating long-tail SMB traction concentrated in a single vertical. Firmographic data classifies the entity as a non-profit with 11–50 employees based in Mountain View, United States, though no management team, funding history, revenue figures, or operating geographies are disclosed in the source material, and the listing's actual customer base is global SMB gambling-website operators.

Name

Fashion and Beauty

Website

https://weetjij.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fashion and Beauty is associated with the Marketica WordPress eCommerce and marketplace theme (author tokopress), sold exclusively on Envato ThemeForest. The theme targets SMB operators of online gambling and slot platforms, combining WooCommerce, Dokan, WC Vendors, and Elementor integrations for rapid marketplace deployment.

Ownership category

akta.pro rank

Headquarters

HQ city

Mountain View

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Template Sales (Envato ThemeForest): One-time license sales of WordPress/eCommerce templates through the Envato ThemeForest marketplace platform

Pricing tiers

Distribution channels1 record

Marketing channels1 record

Core offering

The company sells a pre-built WordPress theme ("Marketica") designed for eCommerce and multi-vendor marketplace websites. The theme is distributed via the Envato ThemeForest marketplace under a one-time perpetual license, with WooCommerce integration and compatibility with Dokan and WC Vendors plugins for vendor marketplace functionality. It targets SMBs and website operators who need a ready-made template to quickly launch online stores or marketplace sites.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketica - eCommerce and Marketplace WordPress Theme

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• WooCommercecoreTechnology or IntegrationFull WooCommerce integration enabling eCommerce functionality including product listings, shopping cart, checkout, payment processing, and order management
• DokancoreTechnology or IntegrationMulti-vendor marketplace plugin integration enabling vendor store pages, vendor dashboards, vendor reviews, and product management
• WC VendorscoreTechnology or IntegrationAlternative multi-vendor plugin integration providing vendor user pages, vendor shop settings, and vendor dashboard functionality
• Envato ThemeForestcoreChannel Partner/ Reseller/ DistributorPrimary marketplace distribution channel for template sales, handling payments, licensing, and buyer transactions. Platform reports $1,321,456,980 in community earnings across 88,365,876 items sold.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• ThemeIsle: WordPress theme and plugin vendor with multiple ThemeForest listings and WooCommerce-focused products. Direct competitor for SMB eCommerce template buyers.
• Flatsome (UX Themes): One of the top-selling WooCommerce WordPress themes on ThemeForest, with a comparable multi-purpose eCommerce feature set and similar SMB buyer base. Direct competitor in the same WooCommerce theme category on the same marketplace.
• Astra (Brainstorm Force): Lightweight WordPress theme with deep WooCommerce integration and starter-site marketplace, distributed via freemium and ThemeForest. Comparable in offering WooCommerce-ready templates to SMB website builders.
• YITH (YIThemes): WooCommerce plugin and theme vendor with a large ThemeForest catalog focused on eCommerce extensions and themes. Comparable business model of selling digital goods for WooCommerce sites on ThemeForest.
• Porto Theme (P-Themes / SmartDataSoft): Long-standing ThemeForest WooCommerce theme with multi-vendor and marketplace-ready features, competing for the same SMB marketplace-builder buyer. Highly comparable product positioning and pricing structure.
• Woodmart (Xtemos): Premium WooCommerce theme sold on ThemeForest targeting eCommerce and marketplace builders. Overlapping feature set around WooCommerce, multi-vendor plugins, and Elementor compatibility.

Others

• Dokan (WeDevs): Multi-vendor marketplace plugin for WooCommerce, listed as a core integration partner. Comparable because it enables the same multi-vendor marketplace outcome and competes for the same SMB operator wallet.

Broad incumbents

• WooCommerce (Automattic): The underlying eCommerce platform the template is built on. A broad incumbent whose roadmap and platform policy directly determine the addressable market for WooCommerce-themed products.
• Envato / ThemeForest: The exclusive distribution marketplace where the template is sold. A larger incumbent platform on which the company depends for all sales, licensing, and discovery.

Emerging players

• WCFM / WC Marketplace: Multi-vendor marketplace plugin alternative for WooCommerce, competing in the same ecosystem as Dokan and WC Vendors. Adjacent peer serving the same multi-vendor marketplace builder audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/meryleon789

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fashion and Beauty