Themeisle
- Company typePrivate
- Founded2013
- HeadquartersBucharest, Romania
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Themeisle does
Themeisle, operated by Vertigo Studio S.R.L., is a Romanian-headquartered (Bucharest) WordPress product company founded in 2013 that develops and distributes a portfolio of WordPress themes and plugins to a global user base of more than 471,039 individuals and small businesses. Its product catalog spans the Neve theme family (Neve, Neve FSE, Hestia, Raft), the Otter Blocks Gutenberg extension, the Feedzy RSS Feeds aggregation plugin, the WP Landing Kit plugin, and the Masteriyo LMS plugin acquired in 2024. Technology is built around the WordPress content management system and its block editor (Gutenberg), with distribution through the company's own site, the official WordPress.org plugin directory, and a dedicated store portal.
The business runs on a freemium, product-led model: free themes and plugins drive top-of-funnel acquisition, with recurring revenue from premium upgrades (Neve Pro, Hestia Pro, Otter Blocks Pro) and the Masteriyo LMS subscription layer. A 55% commission affiliate program through ShareASale/Awin and a content-marketing engine (400k+ newsletter subscribers, SEO-optimized blog tutorials and comparison content) serve as the primary growth channels. Themeisle also offers professional services including website design, support, speed optimization, SEO foundation, maintenance, and hacked site repair, providing a higher-touch revenue layer alongside the self-serve product business. No external institutional funding, no public listing, and no parent company are evident in the record.
Themeisle firmographics
Firmographics- Name
- Themeisle
- Legal name
- Vertigo Studio S.R.L.
- Website
- https://themeisle.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Themeisle industry classification
Industry- Product category
- WordPress Themes and Plugins
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Creator Channel Hosting & Publishing Platforms (MPACABAC)
- akta.pro secondary industry
- Standalone Creator Course Platforms (Branded Schools) (MPACALAB)
Keywords
Where Themeisle is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
Themeisle business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium Theme Sales: Themeisle sells premium versions of their WordPress themes (Neve Pro, Hestia Pro) with additional features and support compared to the free versions.
- Premium Plugin Sales: Premium versions of plugins like Otter Blocks Pro with extended features, support, and regular updates.
- Affiliate Program: Themeisle operates an affiliate program offering 55% commission on all sales referred through the ShareASale platform. Affiliates earn recurring commissions with a 90-day cookie window.
- Services: Additional services offered including Website Design, WordPress Support, Speed Optimization, SEO Foundation, Maintenance, and Hacked Site Repair.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Affiliate Commission Rate |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Themeisle product offering
Product offeringCore offering
Themeisle develops and sells a freemium portfolio of WordPress themes (Neve, Hestia, Neve FSE, Raft) and WordPress plugins (Otter Blocks, Feedzy RSS Feeds, Masteriyo LMS, WP Landing Kit) targeted at users building WordPress websites without coding experience. The company monetizes through premium subscriptions to enhanced versions of these products and through ancillary professional services including website design, WordPress support, speed optimization, SEO foundation, maintenance, and hacked site repair.
Product overview
Themeisle is a WordPress-focused company that provides a portfolio of themes, plugins, and services for WordPress website creation. Their core product offerings include the Neve theme family (Neve, Neve FSE, Hestia, and Raft), the Otter Blocks plugin for Gutenberg block extensions, Feedzy RSS Feeds for content automation, and Masteriyo LMS for online course creation. These products are designed to work with the WordPress ecosystem, particularly the WordPress Block Editor (Gutenberg). Themeisle also offers professional services including website design, support, speed optimization, SEO, and maintenance.
Differentiator
Problem solved
Functional benefit
Brands
- Neve: A popular WordPress multipurpose theme known for its lightweight design and flexibility.
- Hestia
- Otter Blocks
- Feedzy RSS Feeds
- Masteriyo
Products and services
- Neve A lightweight, multipurpose WordPress theme known for its speed and compatibility with the WordPress Block Editor, featuring starter sites and responsive design for individuals and SMBs building WordPress websites.
- Hestia A material design-inspired WordPress theme suitable for businesses and landing pages, compatible with page builders like Elementor, targeted at SMBs and individuals.
- Neve FSE A Full Site Editing (FSE) WordPress theme variant built for the WordPress block editor experience, extending the Neve theme family.
- Raft A WordPress block theme developed by Themeisle for the Gutenberg Block Editor, offering visual customization for site builders.
- Otter Blocks
Quantifiable outcome
- 471,039+ active users using Themeisle products
Companies that use Themeisle
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Themeisle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Themeisle partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- ShareASale (Awin)coreThemeisle distributes their affiliate program through ShareASale (now part of Awin network). The partnership enables Themeisle's affiliate marketing efforts, offering 55% commission rates to affiliates who refer customers to Themeisle products. Awin is a global affiliate network managing the technical infrastructure for tracking and payments.
- 1% for the PlanetminorThemeisle participates in the 1% for the Planet initiative, committing to donate 1% of annual sales to environmental causes. This partnership demonstrates the company's commitment to social/environmental responsibility.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Themeisle competitors and assessment
Company assessmentDirect peers
- LearnDash: LearnDash is the leading WordPress LMS plugin — the most direct competitor to ThemeIsle's newly acquired Masteriyo. Targets educators and course creators selling on WordPress with a comparable subscription-based plugin model and similar feature set.
- Beaver Builder: Beaver Builder is a WordPress page builder plugin and theme (Beaver Themer) with a similar SMB/prosumer target and recurring premium pricing. Functions as a direct alternative to ThemeIsle's Otter Blocks and a comparable plugin-led business model.
- Tutor LMS: Tutor LMS is another WordPress LMS plugin offering course builder, student management, and payments — closely matching Masteriyo's positioning. Targets the same creator/educator segment with a freemium plugin distribution model.
- Elegant Themes (Divi): Elegant Themes sells the Divi theme and page builder, directly overlapping with ThemeIsle's Neve/Hestia themes and Otter Blocks. Operates a similar annual subscription model and serves the same non-coder WordPress SMB audience.
- Elementor: Elementor is the dominant WordPress page builder plugin — a substitute for (and partial complement to) ThemeIsle's Otter Blocks. Targets the same non-coder SMB builder with a freemium+pro subscription and represents both competitive overlap and a related extension category.
- Kadence WP: Kadence offers a WordPress theme plus block plugins with a freemium model targeting SMBs and creators, in direct competition with ThemeIsle's Neve/Otter Blocks. Overlaps strongly on Gutenberg block extensibility and starter-site libraries.
- Brainstorm Force (Astra): Brainstorm Force is the company behind Astra, one of the most popular lightweight WordPress themes — direct competitor to ThemeIsle's Neve and Hestia lines, with a comparable freemium-to-premium GTM and similar SMB/agency buyer.
- GeneratePress: GeneratePress is a bootstrapped, performance-focused WordPress theme with a freemium+premium model. Closely comparable to ThemeIsle Neve in positioning (lightweight, speed-first) and similar SMB targeting, making it a head-to-head competitor for the same buyer persona.
- StudioPress (Genesis): StudioPress sells the Genesis Framework and child themes on WordPress. Direct comparison point on theme-led monetization for SMBs, now operating under WP Engine, illustrating how ThemeIsle could be positioned/consolidated in the broader ecosystem.
Broad incumbents
- Envato / ThemeForest: ThemeForest is the largest third-party WordPress theme marketplace, aggregating thousands of independent themes. It competes with ThemeIsle on the same buyer intent but via a marketplace model, putting pricing pressure and discoverability challenges on ThemeIsle's premium SKUs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Themeisle social profiles
Digital presenceThemeisle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Themeisle leadership team
Management profileNumber of profiles
Profiles1 record
Themeisle subsidiaries and ownership
Company hierarchySubsidiaries1 record
Themeisle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Themeisle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Themeisle
What does Themeisle do?
Themeisle develops and sells a freemium portfolio of WordPress themes (Neve, Hestia, Neve FSE, Raft) and WordPress plugins (Otter Blocks, Feedzy RSS Feeds, Masteriyo LMS, WP Landing Kit) targeted at users building WordPress websites without coding experience. The company monetizes through premium subscriptions to enhanced versions of these products and through ancillary professional services including website design, WordPress support, speed optimization, SEO foundation, maintenance, and hacked site repair.
Is Themeisle a public or private company?
Themeisle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Themeisle founded?
Themeisle was founded in 2013. It employs 11 to 50 people.
Where is Themeisle based?
Themeisle is headquartered in Bucharest, Romania, in the Europe region.
How does Themeisle make money?
Four revenue lines are on record. Premium Theme Sales are the primary driver. The others are premium Plugin Sales, affiliate Program and services.
Who are Themeisle's main competitors?
Direct peers on record are LearnDash, Beaver Builder, Tutor LMS, Elegant Themes (Divi), Elementor, Kadence WP, Brainstorm Force (Astra), GeneratePress and StudioPress (Genesis). Envato / ThemeForest is listed as a broad incumbent.
Does Themeisle have an API?
No public API is recorded for Themeisle.
What industry is Themeisle in?
Themeisle's product category is WordPress Themes and Plugins. Its primary akta.pro industry code is MPACABAC, Creator Channel Hosting & Publishing Platforms, with a secondary code of MPACALAB, Standalone Creator Course Platforms (Branded Schools). Its NAICS code is 5132 and its SIC code is 7372.