Pyranha Animal Health

What Pyranha Animal Health does

Pyranha Animal Health (legal entity Pyranha, Incorporated), headquartered in Brookshire, Texas, is a third-generation, family-owned animal health company founded in 1971 (per the company history; the firmographics cite 1972). It develops, manufactures, and distributes pest control, grooming, odor-elimination, and nutritional supplement products for livestock and companion animals under the Pyranha, SprayMaster, Adeptus, and sub-brand portfolio (Zero-Bite, Legacy, Odaway, Stock Guard, Bug Armor, Wipe N' Spray, Equine Spray N' Wipe, Nulli-Fly, among others). Its core technology is the SprayMaster automatic barn misting system — a 55-gallon electric-pump system with a solid-state electronic timer, expandable to 80 stalls — combined with proprietary concentrate formulations engineered via Pyranha Suspension Technology to remain stable in non-thermal misting systems. The Adeptus sub-brand extends the company into equine nutritional supplements targeting hoof, joint, digestive, electrolyte, and coat/skin health.

The business operates a hybrid go-to-market across direct e-commerce (pyranhalife.com), authorized feed and tack dealers, SprayMaster specialist installers, and online retailers, supported by national advertising (print, online, TV) and the Team Pyranha ambassador program of 40+ trainers and athletes. Revenue is generated primarily through one-time product sales rather than subscription or licensing; SprayMaster hardware sales create downstream recurring concentrate demand. Customer segments span residential equestrian owners, commercial equestrian facilities, pet owners, and livestock producers (cattle, sheep, goats, swine, poultry). Operating geography is United States only, with a regulatory carve-out that prevents Stock Guard and Bug Armor from being sold for residential misting in New York state. The company also operates the Pyranha Family Foundation, a 501(c)(3) charitable arm supporting causes such as K9s for Warriors and therapeutic riding programs.

Name

Pyranha Animal Health

Legal name

Pyranha, Incorporated

Website

https://pyranhalife.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Pyranha Animal Health is a third-generation, family-owned manufacturer of pest control, grooming, odor-elimination, and equine supplement products, plus the SprayMaster automatic barn misting system, sold across the US through dealers, installers, and direct e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Brookshire

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Ready-to-Use Products: Pre-mixed fly control sprays, grooming products, and pet care items sold in various sizes. Products include Wipe N' Spray, Equine Spray & Wipe, Zero-Bite, grooming products, and pet solutions.
2. Concentrated Products: Concentrate refills for automatic spray systems including 1-10 HP (55-gallon), 1-10 HPS (30-gallon), Bug Armor, and specialty concentrates like Zero-Bite Concentrate and Odaway Concentrate.
3. Equine Supplements: Hoof, joint, digestive aid, electrolyte replacement, and coat/skin supplements sold in bucket sizes with day supplies ranging from 24-320 days per container.
4. SprayMaster Systems and Parts: Complete misting system kits, replacement parts, nozzles, tubing, fittings, and accessories sold through authorized dealers and online.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Pyranha manufactures and sells insecticide sprays, grooming products, nutritional supplements, and automated barn misting systems for horses, companion animals, and livestock. Offerings span ready-to-use fly sprays (oil-based and water-based), concentrates for misting systems, the SprayMaster automatic misting platform, grooming and odor-management products for homes, kennels, and barns, and the Adeptus line of equine supplements (hoof, joint, digestive, electrolyte, and coat).

Product overview

Pyranha Animal Health offers a diversified portfolio of animal health products organized into three main categories: fly control/grooming (Pyranha brand), supplements (Adeptus brand), and automated misting systems (SprayMaster). The Pyranha brand includes ready-to-use fly sprays (Wipe N' Spray, Equine Spray N' Wipe, Zero-Bite, Legacy, Nulli-Fly, Insecticide, Roll-On), grooming products (Shine Baby Shine, Detangler, Essential Shampoo, Odaway, grooming tools), and pet care products (Odaway Pet, Zero-Bite Flea Spray, Nulli-Fly Pet). Concentrates include 1-10 HP/HPS for SprayMaster systems, Bug Armor, Zero-Bite Concentrate, Stock Guard, and Odaway Concentrate. The SprayMaster automated barn misting system provides year-round insect control. The Adeptus sub-brand focuses on equine supplements: Allay (ulcer prevention), Augment (vitamin/mineral balancer), Augment Hoof (hoof health), Invigor (prebiotic digestive aid), Persevere (electrolytes), Gleam And Gain 60 (omega-3 fat supplement), and Nimble Supreme (joint/tendon support). The products serve residential, livestock, and companion animal customers.

Differentiator

Problem solved

Functional benefit

Brands

• Adeptus: Brand specializing in equine supplements including hoof support (Augment Hoof), joint support (Nimble Supreme), digestive aids (Allay, Augment, Invigor), electrolyte replacement (Persevere), and skin/coat supplements (Gleam & Gain Supreme 60).
• SprayMaster
• Pyranha Family Foundation

Products and services

• Wipe N' Spray Ready-to-use oil-based fly spray with pyrethrin that conditions the coat with lanolin while killing and repelling over 70 species of flying and biting insects on horses.
• Equine Spray N' Wipe Ready-to-use fly spray for horses that kills and repels insects without attracting dirt or dust, with continued repellency after the product has dried.
• Zero-Bite All-natural, non-oily fly spray powered by geraniol, peppermint, and clove oils in an over 90% water base, safe for use on horses, cats, dogs, and plants.
• Pyranha Insecticide Aerosol fly spray for horses introduced in 1973 that delivers fly-fighting power with a lustrous show shine, popular with show competitors and trainers.
• Legacy Water-based fly spray with micronized silicone for horses, designed to stick to the coat longer and resist sweat and water for long-lasting protection without residue.
• Nulli-Fly Economical fly protection formulated for horses with sensitive skin, made 33% stronger than other economy brands without attracting dirt or dust.
• Roll-On Non-drip rollerball applicator using pyrethrin and permethrin to defend eyes, ears, and wounds from flying and biting insects on horses.
• Dabber Mess-free precise applicator with a 2% geraniol all-natural formula for protecting eyes, ears, wounds, and other sensitive areas from flying and biting insects.
• Fly Masks Soft, durable, breathable fly masks for horses with 70% UV protection, adjustable hook-and-loop closure, available with or without ears in multiple sizes.
• Shine Baby Shine Premium leave-in coat conditioner and shine product for horses with jasmine and sandalwood extracts plus UV defense, detangling and moisturizing without oily residue.
• Detangler Mane and tail detangler spray for horses in a 10 oz aerosol that moisturizes, conditions, and removes tangles while leaving a light fresh scent.
• Essential Shampoo Biodegradable, dye-free horse shampoo with geraniol, argan oil, aloe vera juice, vitamin E, and coconut oil, free of DEA and paraben.
• Odaway Liquid odor absorber for household, garage, compost, kennel, and barn environments that encapsulates and neutralizes odors rather than masking them.
• Rub & Scrub Grooming Gloves Flexible grooming gloves with scrubbing nodules that remove hair, dirt, and debris while massaging the horse's coat, replacing multiple grooming accessories.
• Mitt Multi-purpose grooming mitt with a microfiber exterior and liquid-proof membrane interior for applying sprays, shine products, and everyday cleaning, available in three colors.
• UltiMitt Scrubbing Mitt Non-abrasive double-sided grooming tool for horses and barn chores that removes mud, burrs, and debris from the coat and cleans buckets, bits, and tack.
• Odaway Pet Pet odor eliminator for pet bedding, kennels, crates, and carpets that neutralizes tough odors at the source rather than masking them.
• Zero-Bite Flea Spray Essential oil-powered flea and tick protection spray for pets and surrounding environments, safe for horses, cats, dogs, and plants.
• Nulli-Fly Pet Ready-to-use pyrethrin and permethrin formula that quickly kills and repels ticks, fleas, and other nuisance insects on dogs.
• 1-10 HP Insecticide concentrate refill designed for 55-gallon automatic SprayMaster spray systems, developed over 50 years ago using high-quality pyrethroids for effective barn fly control.
• 1-10 HPS Premium insecticide concentrate refill for 30-gallon automatic spray systems delivering automatic flying insect control in horse barns.
• Bug Armor Premium automatic flying insect control concentrate for residential areas developed over 40 years ago using high-quality pyrethroids, making up to 200 gallons when diluted.
• Zero-Bite Concentrate Natural insect repellent concentrate with no chemical insecticides for use in barn or residential misting systems, effective against mosquito species including Aedes Aegypti.
• Stock Guard Insect control concentrate for cattle, sheep, goats, swine, horses, poultry, and dogs, controlling flies, lice, ticks, beetles, mites, and gnats across livestock operations.
• Odaway Concentrate Broad-spectrum odor eliminator concentrate using Pyranha Suspension Technology for use in SprayMaster systems or directly in homes, vehicles, and barns.
• SprayMaster System 55-gallon automatic barn misting system with a 1/2 HP electric motor-driven pump and solid-state electronic timer that dispenses insecticide as a fine mist at programmed intervals, expandable up to 80 stalls.
• Allay Adeptus gastric ulcer prevention and buffering supplement for horses containing magnesium and calcium that also serves as a natural calming supplement and does not test positive at regulated shows and races.
• Augment Adeptus vitamin and mineral balancer supplement for horses with biotin, organic trace minerals, and a hindgut digestive aid to fill nutritional gaps in most diets.
• Augment Hoof Adeptus advanced hoof supplement for horses with synergistic nutrients including organic trace minerals, 20 mg biotin, omega-3 and omega-6 fatty acids, and a prebiotic yeast base.
• Invigor Adeptus prebiotic digestive aid for horses containing multiple proven yeast cultures on a proprietary prebiotic base, supporting hindgut health and helping with diarrhea, colic, and laminitis.
• Persevere Adeptus electrolyte replacement supplement for horses formulated from equine sweat loss research, delivering key electrolytes in correct ratios with glycine and a prebiotic base.
• Gleam And Gain 60 Adeptus advanced concentrated omega-3 fat supplement for horses at 60% fat, sourced primarily from heat-stabilized flax and including DHA for stallion semen longevity.
• Nimble Supreme Adeptus joint, tendon, and ligament support supplement for performance horses with glucosamine HCl, hydrolyzed collagen II, HA, chondroitin sulfate, and omega-3 fatty acids.

Quantifiable outcome

• Kills and repels over 70 species of flying and biting insects
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• K9s for WarriorscoreStrategic or Co-development Partner · 1 January 2025Beneficiary of Pyranha Family Foundation. Organization specializes in training rescue dogs to become service companions for military veterans suffering from PTSD, traumatic brain injuries, and other debilitating conditions.
• Gentle Carousel Miniature Therapy Horse ProgramcoreStrategic or Co-development Partner · 1 January 2025Beneficiary of Pyranha Family Foundation. Organization brings happiness, comfort, and therapy to people facing illness, trauma, and disabilities using specially trained miniature horses.
• Marion Therapeutic Riding Association (MTRA)coreStrategic or Co-development Partner · 1 January 2025Third beneficiary of 2025 Pyranha Family Foundation. MTRA enriches lives through therapeutic horseback riding and equine-assisted programs for individuals with physical, emotional, and cognitive challenges.
• BarentzminorGTM or Marketing PartnerDrink Cart & Open Bar Sponsor for the 5th Annual Pyranha Family Foundation Charity Golf Tournament.
• TT DistributorsminorGTM or Marketing PartnerPlatinum Sponsor for the 5th Annual Pyranha Family Foundation Charity Golf Tournament.

Scale indicators4 records

Expansion highlights5 records

Direct peers

• Durvet: Durvet is a direct peer across animal-health insecticides, wound care, and supplements distributed through farm-and-ranch retail, overlapping with Pyranha's livestock concentrates and equine products.
• SmartPak Equine: SmartPak is a direct peer through its equine supplements (joint, hoof, digestive, calming, electrolyte) sold direct-to-consumer, competing directly with the Adeptus line for the same horse-owner wallet share.
• Farnam Companies: Farnam is the closest direct peer to Pyranha in the equine fly control and broader horse care category (sprays, wound care, dewormers, supplements), competing head-to-head at feed-and-tack retail for many of the same end customers.
• Manna Pro: Manna Pro is a direct peer via its equine supplements, feed, and care products, overlapping with Pyranha's Adeptus supplement line and competing on the same feed-store shelf.
• W.F. Young (Absorbine): Absorbine is a fellow long-standing equine brand offering fly control, grooming, hoof, and liniment products; it overlaps directly with Pyranha's ready-to-use fly sprays and grooming portfolio serving the same horse-owner customer.
• Kentucky Performance Products: KPP is a direct peer in equine nutritional supplements (joint, hoof, digestive, electrolyte) sold through dealers and online, directly overlapping with Adeptus supplements in the same niche.

Broad incumbents

• Zoetis: Zoetis is a broad incumbent in animal health; while not a head-to-head fly-spray competitor, it competes for horse-owner spend via parasiticides, joint products, and supplements adjacent to Pyranha's categories.
• Ceva Animal Health: Ceva is a broad incumbent in companion and equine health, overlapping with Pyranha's pet and equine product lines through larger-scale R&D, distribution, and brand investment.
• Vetoquinol (Tomlyn): Vetoquinol, through its Tomlyn animal-wellness line, is a broader incumbent in equine and small-animal health products, overlapping with Pyranha's pet care and supplement SKUs from a larger international platform.

Emerging players

• Espree Animal Products: Espree is an emerging player in natural/plant-based pet and equine grooming and skin care, intersecting with Pyranha's Zero-Bite and Essential Shampoo natural positioning in a comparable product white space.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pyranha-inc.

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pyranha Animal Health