UltraShade

What UltraShade does

UltraShade is an Australian manufacturer of premium made-to-order outdoor umbrellas, headquartered and produced at 56 Zillmere Rd, Boondall, Queensland. The company builds three core product lines: Heavy Duty® commercial umbrellas (wind-rated to 80 km/h, engineered for permanent year-round installation), Cantilever® side-post umbrellas (featuring 360° rotation and rated for poolside use), and Home & Café® umbrellas (targeting hospitality venues and residences via a rope pulley opening system). It also sells Replacement Canopies as a recurring aftermarket line for existing frames. All products use 100% acrylic canvas canopies with UV protection and mould/mildew resistance, marine-grade stainless steel fittings, and powder-coated aluminium frames, backed by a 5-year warranty and a 5-15 year expected canopy service life.

The business operates a direct, sales-led GTM: prospective buyers request personalised quotes via phone, email, or website contact forms, and units are built to specification by the Brisbane manufacturing team using local suppliers. Pricing is unit-based with publicly disclosed GST-inclusive AUD prices ranging from $3,165-$3,910 for cantilever umbrellas and $340-$465 for accessories such as bases, valances, and protective covers. Revenue is generated exclusively through one-time purchases of custom-built units plus replacement canopy aftermarket sales, with no subscription, rental, or licensing model. Distribution is direct, domestic-only, and ships nationwide with no intermediaries.

UltraShade serves commercial and residential customers across hospitality (Sheraton Mirage, Grand Hotel Esk, Merlo Coffee, Burrito Bar, Petro Coffee), education (Brisbane Girls Grammar School, Nudgee College, Padua College, Redeemer College), aquatic and recreation (Dreamworld White Water World, Waterworx Aquatic & Fitness Centre, Sunshine Beach Surf Life Saving Club), entertainment/tourism (Mt Coo-tha Lookout), and mid-market residential on the Gold Coast. The company has 1-10 employees, no disclosed funding rounds, no parent or subsidiaries, and no leadership team information; ownership structure is a material information gap.

Name

UltraShade

Legal name

UltraShade

Website

https://ultrashade.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

UltraShade is an Australian manufacturer of premium made-to-order outdoor umbrellas serving commercial and residential customers across hospitality, education, aquatic, and tourism segments throughout Australia from its Brisbane manufacturing facility.

Ownership category

akta.pro rank

Headquarters

HQ city

Boondall

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Custom Umbrella Sales: One-time purchase of made-to-order outdoor umbrellas including Heavy Duty, Home & Café, and Cantilever ranges. Products are manufactured to customer specifications including size, color, and accessories.
2. Replacement Canopies: Sale of replacement canopies for existing UltraShade umbrellas, extending product lifecycle
3. Accessories and Add-ons: Additional products including bolt-down bases, in-ground bases, valance options, and protective covers

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

UltraShade manufactures and sells made-to-order outdoor umbrellas for commercial and residential use in Australia. Its portfolio covers three umbrella lines — Heavy Duty®, Home & Café®, and Cantilever® — plus replacement canopies, all built from 100% acrylic canvas, marine-grade stainless steel, and powder-coated aluminium frames, and customised in size, colour and branding.

Product overview

UltraShade is an Australian-made outdoor umbrella company manufacturing four distinct product lines from its Brisbane facility. The core portfolio includes Heavy Duty® Umbrellas (commercial-grade, wind-rated to 80km/h), Home & Café® Umbrellas (residential/hospitality with pulley systems), and Cantilever® Umbrellas (side-post design with 360° rotation for pool areas). The company also offers Replacement Canopies as accessories for all models. All products feature 100% Australian-made acrylic canopies with UV protection, stainless steel hardware, and powder-coated aluminium frames, backed by 5-year warranties.

Differentiator

Problem solved

Functional benefit

Brands

• Heavy Duty®: Commercial outdoor umbrellas designed for year-round use with wind ratings up to 80km/h. Suitable for demanding conditions and permanent outdoor installation.
• Cantilever®
• Home & Café®

Products and services

• UltraShade Heavy Duty® Umbrellas Commercial-grade outdoor umbrellas designed to withstand demanding Australian conditions with wind ratings of up to 80 km/h, engineered for permanent year-round open deployment using marine-grade stainless steel fittings and powder-coated aluminium frames. Targeted at hotels, schools, aquatic centres, theme parks and other commercial venues.
• UltraShade Home & Café® Umbrellas Premium residential and hospitality umbrellas with powder-coated aluminium frames, rope pulley system for collapsing, and a range of base and valance options; designed to be closed when not in use. Targeted at homeowners, cafes and hospitality venues.
• UltraShade Cantilever® Umbrellas Side-post umbrellas with 360° rotation ideal for pool areas, gardens and situations where a centre-post umbrella would be unsuitable; rated to 60 km/h when open. Available in octagonal and square configurations from $3,165–$3,910 AUD. Targeted at pool owners, hospitality venues and aquatic facilities.
• UltraShade Replacement Canopies Custom-made replacement canopies for all UltraShade umbrella models, fabricated from premium acrylic fabrics to restore UV and weather protection and refresh appearance; expected lifespan 5-15 years. Targeted at existing UltraShade customers across commercial and residential segments.

Quantifiable outcome

• Wind ratings of up to 80 km/h on Heavy Duty® range
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tuuci: Tuuci is a US-based premium manufacturer of commercial-grade outdoor umbrellas and shade structures for hospitality, residential, and yacht markets. Highly comparable to UltraShade in product positioning, durability focus, and customization model, though it serves a global customer base.
• MakMax Australia: MakMax Australia designs and manufactures tensile shade structures, shade sails, and commercial umbrellas for aquatic, education, and hospitality markets in Australia. Highly comparable to UltraShade in target segments (schools, aquatic centers, hospitality) and Australian-made positioning.
• Caravita: Caravita is a German manufacturer of large-format commercial umbrellas (center-pole and cantilever) for hospitality and architectural projects. Comparable to UltraShade in made-to-order manufacturing, premium materials, and customization, but focused on the European market.

Broad incumbents

• Gale Pacific: Gale Pacific is an ASX-listed Australian manufacturer of architectural shade fabrics, commercial shade structures, and screening products. Comparable to UltraShade in Australian shade manufacturing and B2B commercial customer base, but operates at much larger scale with a broader product portfolio.
• Coolaroo: Coolaroo is an Australian brand supplying shade cloth, outdoor umbrellas, and shading solutions for residential and commercial markets. Comparable to UltraShade in category (outdoor shade) and ANZ customer base, but broader portfolio and a more retail/DIY distribution model.

Regional players

• Shadowspec: Shadowspec is a New Zealand/Australian retailer and distributor of premium outdoor umbrellas (including cantilever and center-post designs) for residential and commercial markets. Comparable to UltraShade in product category and customer use cases, but primarily serves ANZ from a distribution rather than manufacturing model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ultrashadeau
• LinkedInlinkedin.com/company/ultrashade

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UltraShade