MD Entree

Name

MD Entree

Legal name

M.D. Mattings B.V.

Website

https://md-entree.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

MD Entree is a Dutch B2B wholesale distributor of doormats, carpets, and runners, selling exclusively through a registered dealer network serving retail, retail organizations, wholesale, and mail-order customers across more than 20 European countries.

Ownership category

akta.pro rank

Product category

Floor Mats and Doormats

NAICS

Home Furnishings Retailers (44912)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Hanging & Entryway Organization Retail (Hooks, Racks, Coat/Shoe Trees) (CRAIAJAE)

Keywords

• Doormat manufacturing
• Floor mat products
• B2B mat wholesale
• Entrance mat solutions
• Vinyl mat collections

Headquarters

HQ city

Genemuiden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Mat Sales: MD Entree generates revenue through B2B wholesale sales of doormats and floor mats exclusively to registered dealers. Products are sold in various materials including polyamide, rubber, cotton, coconut (kokos), polyester, polypropylene, and vinyl. The company operates through dealer networks across 20+ countries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

MD Entree manufactures and distributes indoor and outdoor doormats, floor mats, carpets, and runners through an exclusive B2B dealer network serving retail, retail organizations, wholesale, and mail-order customers across more than 20 countries. The company offers themed collections covering residential, kitchen, outdoor, hygiene-focused, and vinyl design applications, supported by a proprietary "Why to Buy" sales concept.

Product overview

MD Entree is a B2B doormat and mat specialist operating in more than 20 countries, serving retail, retail organizations, wholesale, and mail-order customers. The company offers a comprehensive portfolio organized into themed collections including ecomat™, home, in&outdoor, indoor, kitchen, outdoor, safe home, smuq, specials, and support. Individual product lines include Maxi Dry, Maxi Dry Stripe, Shannon, Scrapa, Sahara, Colorit, Dryzone, and Soft&Clean doormats available in various formats (mats, rolls, runners) with different materials (polyamide, rubber, kokos, vinyl) and colors. The portfolio spans design entrance mats, outdoor mats, indoor mats, vinyl design mats, and specialized hygiene-focused products. MD Entree also provides a proprietary 'Why to Buy' sales concept to help customers select the right mat based on application, performance, and care requirements.

Differentiator

Problem solved

Functional benefit

Brands

• ecomat™: Mat collection product line
• Safe Home
• Smuq
• Soft&Clean
• Maxi Dry
• Shannon
• Sahara
• Dryzone

Products and services

• ecomat™ Collection An environmentally-conscious doormat sub-brand within MD Entree's portfolio, offered to dealers as part of the themed mat collection.
• Smuq Collection A wide collection of vinyl design mats, carpets and runners offering decorative protection for inside and outside the home, with a woven structure that adapts to wooden, tiled, or concrete floors.
• Safe Home Collection Hygiene-focused mat collection featuring extra protection properties, offered to B2B dealers as a themed product line.
• Soft&Clean Mats High-quality entrance mats made from 100% Polyamide 600 g/m² microfibers with Microflex back technology; soft microfibers absorb moisture quickly and dry faster than traditional mats, machine washable at 30°C, approximately 7mm height, available in anthra, amber, maroon, steel and taupe colors in sizes 40x60, 50x75, and 75x120cm in laying or hanging presentation forms.
• Maxi Dry Mats Outdoor doormats designed to absorb moisture and stop dirt, available in anthra and beige colors with multiple sizes.
• Maxi Dry Stripe Mats Outdoor doormats with stripe design pattern for moisture absorption and dirt control.
• Shannon Rolls Roll format doormats in Shannon collection available in anthra, beige, and blue colors.
• Shannon Mats Standard format doormats in Shannon collection with multiple color options.
• Scrapa Mats Doormats in Scrapa collection available in anthra, silver and beige colors.
• Sahara Rolls Roll format doormats in Sahara collection available in onyx, sand and steel colors.
• Sahara Mats Standard format doormats in Sahara collection with onyx, sand and steel color options.
• Colorit 90x250 Rectangular doormats in 90x250cm size available in red and black colors.
• Dryzone Rolls Roll format doormats in Dryzone collection for moisture control, available in anthra and taupe.
• Dryzone Mats Standard format doormats in Dryzone collection for moisture absorption.
• Why to Buy Sales Concept A registered B2B sales support system that helps dealers and end consumers make informed mat purchasing decisions by categorizing products by application (indoor, outdoor, in&outdoor), a performance points rating system for comparing features, and care symbols for maintenance information.

Quantifiable outcome

• Machine washable at 30°C with microflex backing technology

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Unifirst Corporation: North American uniform and textile services company offering mat rental and floor mat services to commercial customers. Comparable as a B2B mat supplier to commercial end-users, though primarily service/rental-based rather than product wholesale.
• Forbo Flooring Systems: Large European manufacturer of commercial and residential flooring products, including entrance matting systems (Coral and Nuway ranges). Comparable to MD Entree in mat category but operates at much greater scale with a broader flooring portfolio.
• Notrax (Justrite Safety Group): Manufacturer of commercial and industrial floor mats (anti-fatigue, entrance, safety matting) distributed via B2B channels globally. Comparable in mat category and B2B distribution, but operates at substantially larger scale under the Justrite Safety Group.
• 3M Commercial Solutions Division: Global diversified manufacturer with a mat and floor care product line (e.g., Nomad mats, Safety-Walk) sold through B2B channels. Comparable on B2B mat category but much larger and more diversified than MD Entree.

Direct peers

• COBA Europe: UK-based B2B manufacturer and distributor of matting products (entrance mats, anti-fatigue mats, safety matting) serving industrial, commercial, and retail customers across Europe. Highly comparable to MD Entree as a B2B mat specialist with a multi-channel European distribution model.
• Wash & Dry by Covo: European mat brand specializing in design-oriented, washable indoor doormats, distributed through retail and wholesale channels across Europe. Closely comparable to MD Entree's Soft&Clean and design-oriented sub-brands in product positioning and B2B dealer model.
• Kleen-Tex Industries GmbH: Austrian/German manufacturer and global supplier of entrance matting systems and floor mats for commercial and retail applications. Directly comparable to MD Entree in product category (entrance mats), B2B go-to-market, and European footprint.
• Covo B.V. Dutch-based designer and supplier of rugs, mats, and runners to retail and wholesale customers across Europe. Comparable to MD Entree as a Dutch home furnishings B2B supplier with overlapping product category (mats/runners) and similar customer base.

Regional players

• Advance Flooring Systems: Australian manufacturer and distributor of commercial entrance matting and modular floor systems. Comparable product category (entrance matting) and B2B model, but primarily serves Australia/Asia-Pacific rather than Europe.

Emerging players

• Birkenstock Footprint Solutions: European entrance matting and floor protection brand from Birkenstock Group, targeting retail and commercial channels with design-oriented mats. Comparable product positioning to MD Entree's design collections but with a stronger parent brand.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/mdentree
• LinkedInlinkedin.com/company/md-entree
• Instagraminstagram.com/mdentree

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MD Entree