Kleen-Tex Industries

What Kleen-Tex Industries does

Kleen-Tex Industries is a 1967-founded manufacturer of floor mats and entrance matting systems, operating as a private LLC (Kleen-Tex USA, LLC) headquartered in LaGrange, Georgia, with 501-1,000 employees. The company produces a portfolio spanning standard entrance mats, custom printed/logo mats (via proprietary Jet-Print CMYK photo-real printing technology), anti-fatigue mats, workplace safety mats (including cable management and EV charging cable mats), wet area mats, transportation mats, and home/living mats under the wash+dry sub-brand. Material technologies include ECONYL regenerated nylon for sustainability-positioned SKUs, rubber-backed constructions, and anti-microbial treatments (Kleen-Shield, Kleen-Thru Plus), validated by ISO 9001, Oeko-Tex, and NFSI High Traction certifications.

Kleen-Tex operates across five continents via affiliated regional entities and localized websites in Germany, the UK, France, Italy, Spain, Poland, Thailand, South Africa, Japan, and Brazil. Its go-to-market combines direct e-commerce (kleen-tex.com and regional storefronts), a 'Become A Reseller' partner program, and project-based quote sales to commercial and industrial customers. Pricing is quote-based (products display $0.00 on the website), reflecting the customization, sizing, and volume dimensions of B2B mat specification.

The company serves commercial buildings, manufacturing and warehousing, hospitality, retail, healthcare, education, public transport, stadia and events, and home/living segments. Revenue is generated primarily through one-time product sales of manufactured mats rather than recurring subscriptions, with the laundry-service textile mat segment supporting fleet/rental economics through commercial laundering partners. The wash+dry brand addresses residential/D2C demand via a separate storefront. No headcount trend, revenue, funding history, or M&A activity is disclosed, and ultimate beneficial ownership is not identified in the available record.

Name

Kleen-Tex Industries

Legal name

Kleen-Tex USA, LLC

Website

https://kleen-tex.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Kleen-Tex Industries is a 1967-founded private mat manufacturer producing entrance, anti-fatigue, safety, custom logo, and home floor mats for commercial, industrial, healthcare, hospitality, retail, and residential customers across five continents.

Ownership category

akta.pro rank

Product category

Commercial Floor Matting & Entrance Systems

NAICS

Carpet and Rug Mills (314110), Carpet and Rug Mills (31411), Resin and Synthetic Rubber Manufacturing (32521)

SIC

Carpets & Rugs (2273), Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050)

akta.pro primary industry

Rug & Mat Manufacturing (Entry/Anti-fatigue/Utility) (IMAOAJAD)

akta.pro secondary industries

Industrial Matting, Flooring & Safety Rubber Products (IMANALAI), Home Care Tools & Consumables (Sponges, Wipes, Brushes, Gloves, Mop Refills) (CRADAKAM)

Keywords

• Entrance floor mats
• Custom logo mats
• Anti-fatigue mats
• Industrial safety mats
• Promotional advertising mats

Headquarters

HQ city

Dunwoody

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Floor Mat Products: One-time purchase of manufactured floor mats including entrance mats, anti-fatigue mats, safety mats, logo/promotional mats, and home living mats sold directly to customers and through resellers.
2. Custom Printed/Logo Mats: Custom branded mats with company logos or advertising messages, featuring full photo-real CMYK image reproduction for brand promotion.
3. Textile Service Mats: Mats developed alongside the laundry service industry for commercial laundering and re-use.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Kleen-Tex Industries manufactures and sells rubber-backed floor mats and entrance matting systems, including standard entrance mats, custom-printed logo/promotional mats, anti-fatigue mats, workplace safety mats, and home & living mats under the wash+dry brand. The company serves commercial, industrial, hospitality, healthcare, retail, and residential customers across global markets, leveraging proprietary technologies like Jet-Print custom printing, ECONYL regenerated nylon, and Kleen-Shield antimicrobial protection.

Product overview

Kleen-Tex Industries is a manufacturer and supplier of floor mats and entrance matting systems established in 1967. The company offers a diverse portfolio of matting products organized into distinct collections: Standard Entrance Mats (Iron-Horse, Monotone, Super-Mat, Water-Horse, Kleen-Scrape, Kleen-Trap), Custom Printed/Logo Mats (Jet-Print Outdoor, Jet-Print Vision, Ad-Mat Premium, Bar-Mat Premium, Counter Mat, Desk Planner Mat, Keyboard Runner, Parking Mat, Super Berber Logo Mats), Fitted Entrance Systems (Grid System, Fitted Mats), Anti-Fatigue Mats (Kleen-Coil, Kleen-Comfort, Kleen-Comfort Design, Kleen-Comfort Office, Kleen-Comfort Safety, Kleen-Comfort Soft, Kleen-Foam, Kleen-Cushion), Workplace Safety Mats (Kleen-Cable Mat, Kleen-Cable Mat EV, Kleen-Cable Mat Rubber, Kleen-Wheel Forklift, Safety Signage Mat, Jet-Print Hi-Vis, Kleen-Sticky Mat, Kleen-Thru Plus, Kleen-Shield), Wet Area Mats, Transportation Mats (Car Protector Set Premium), and Home & Living (wash+dry Design brand). The product range spans commercial/industrial applications, advertising/branding solutions, and residential use, with offerings across entrance protection, anti-fatigue comfort, safety messaging, and custom branding.

Differentiator

Problem solved

Functional benefit

Brands

• wash+dry: Designer floor mat brand under the Kleen-Tex umbrella for residential/home use markets.

Products and services

• Iron-Horse Entrance Mat Serviceable entrance mat designed to stop dirt and moisture from being tracked into buildings, featuring professional-grade construction for high-traffic commercial entrances.
• Monotone Entrance Mat Professional entrance mat available in vibrant colors designed for durability and aesthetic enhancement of commercial entryways.
• Super-Mat Entrance Mat Dual performance scrape and wipe entrance mat made using 100% ECONYL regenerated nylon for heavy-duty dirt and moisture control.
• Water-Horse Entrance Mat Durable polypropylene mat with high water retention capacity for outdoor and entrance applications.
• Kleen-Scrape Rubber Mat Multi-purpose rubber mat that is grease, oil and solvent resistant for industrial and commercial applications.
• Kleen-Trap Entrance Mat High-traffic entrance mat designed as a solution for busy entrances with superior dirt trapping capabilities.
• Ad-Mat Premium Custom advertising floor mat for businesses featuring full photo-real CMYK image reproduction for brand statements at entrances and point-of-sale locations.
• Jet-Print Vision Custom Logo Mat Custom logo mat combining photographic color precision with commercial-grade durability for professional indoor branding.
• Jet-Print Outdoor Custom Mat Custom printed outdoor mat for positioning logos, graphics or advertising messages in outdoor environments with weather-resistant construction.
• Bar-Mat Premium Promotional counter and bar mat for delivering brand messages at point-of-sale and hospitality environments.
• Counter Mat Point-of-sale counter mat designed to capture customer attention at the point of purchase with customizable branding.
• Keyboard Runner Desk Mat Printed desk mat for keyboards with high-definition graphics to bring brand elements into focus at workstations.
• Kleen-Comfort Anti-Fatigue Mat 100% rubber anti-fatigue mat designed for industrial areas to reduce fatigue from prolonged standing.
• Kleen-Coil Anti-Fatigue Mat Hard wearing, chemical resistant rubber anti-fatigue mat providing relief for tired feet in industrial workplaces.
• Kleen-Comfort Office Anti-Fatigue Mat Elegant anti-fatigue mat designed for offices and workstations to provide comfort during extended periods of standing.
• Kleen-Comfort Safety Anti-Fatigue Mat Ergonomic anti-fatigue mat with high-visibility safety edge for industrial workplaces requiring extra visibility and protection.
• Kleen-Cable Mat Cable management mat for containing loose cables and highlighting potential tripping hazards for indoor industrial use.
• Kleen-Cable Mat EV Electric vehicle charging cable mat designed to reduce trip accidents by containing EV charging cables and highlighting charging area hazards.
• Kleen-Thru Plus First commercially launderable rubber mat featuring both anti-fatigue and anti-microbial properties for healthcare and industrial applications.
• Kleen-Shield Antimicrobial Mat Antimicrobial protection mat for safety, odor control and moisture containment in healthcare and hygiene-sensitive environments.
• Kleen-Wheel Forklift Mat Heavy duty forklift truck and dispatch area mat designed to withstand vehicle weight and heavy traffic in warehouse environments.
• Safety Signage Mat Functional safety signage mat providing clear safety messaging with anti-slip properties for mandatory safety communication.
• Kleen-Sticky Mat Anti-bacterial barrier matting designed to maximize contamination prevention in hygiene-sensitive areas.
• wash+dry Designer Floor Mats Designer floor mats for the domestic market under the wash+dry brand, offering stylish home entrance and living area mats.
• Car Protector Set Premium Vehicle interior protection mat set for car boot spaces and bumpers to protect vehicle interiors from dirt and damage.
• Super Berber Logo Mats High-performance logo mats that create professional branding impressions for commercial entrances.

Quantifiable outcome

• Washable up to 60°C and tumble dry safe for easy maintenance
• +2 more outcomes

Segments12 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• ISOQARminorOthersISO quality management certification body providing third-party certification of Kleen-Tex's quality management systems.
• Oeko-Tex AssociationcoreOthersInternational textile certification organization that verifies Kleen-Tex products are free from harmful substances, enhancing product credibility and market trust.
• ISSA (International Sanitary Supply Association)minorStrategic or Co-development PartnerWorldwide cleaning industry association providing networking, education, and industry advocacy for Kleen-Tex as a member.
• NFSI (National Floor Safety Institute)coreOthersNon-profit organization providing NFSI High Traction certification for Kleen-Tex floor mats, validating slip-resistance claims for insurance and liability purposes.
• ECONYL (Aquafil)coreStrategic or Co-development PartnerStrategic material partnership using ECONYL 100% regenerated nylon in products like Super-Mat, supporting sustainability initiatives.
• wash+dry Mat StoreminorChannel Partner/ Reseller/ DistributorAffiliate retail partner operating washdrymats.com selling Kleen-Tex's wash+dry branded domestic floor mats to consumers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NoTrax (Justrite Safety Group): Direct competitor in anti-fatigue, entrance, and industrial matting products, serving the same commercial and industrial channels with a comparable product taxonomy (ergonomic, safety, entrance mats).
• Apache Mills: US-based mat manufacturer specializing in entrance mats, anti-fatigue mats, and logo mats; competes head-to-head with Kleen-Tex in North American commercial and promotional mat channels.
• Crown Mats: Manufacturer of floor mats and matting products, including entrance, anti-fatigue, and custom logo mats, directly overlapping Kleen-Tex's product portfolio and customer base.

Broad incumbents

• Cintas: Diversified facility services leader offering mat rental and direct mat sales as part of broader uniform, cleaning, and safety product portfolios; competes via bundling and service contracts rather than standalone mat manufacturing.
• UniFirst: Uniform and facility services company that provides mat rental and mat products as part of broader service agreements; competes with Kleen-Tex for mid-market and enterprise floor matting spend.
• Milliken & Company: Diversified textile manufacturer producing floor coverings, specialty yarns, and performance materials; overlaps with Kleen-Tex in commercial floor coverings and textile-based matting systems.
• 3M: Global diversified manufacturer with a Safety & Industrial business that produces mat products (e.g., Safety-Walk, entrance mats) as part of a much broader portfolio; competes primarily in safety-certified mat categories.
• Interface: Global commercial carpet tile and modular flooring manufacturer with sustainability credentials (Carbon Neutral Floors) that overlap Kleen-Tex's eco-positioned mat offerings in commercial interiors.

Regional players

• Forbo Flooring Systems: European manufacturer of resilient floor coverings (vinyl, linoleum, carpet tiles, entrance matting systems including Coral and Nuway) that competes with Kleen-Tex in European commercial flooring markets.

Emerging players

• New Pig: Specialist in industrial spill containment, absorbent products, and safety mats targeting industrial facilities; overlaps with Kleen-Tex's industrial safety and workplace matting segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Kleen-Tex
• Facebookfacebook.com/kleen-tex-shop-commercial-industrial-mats-1164953626965228
• LinkedInlinkedin.com/company/kleen-tex-industries
• Instagraminstagram.com/kleentexusa
• Pinterestpinterest.co.uk/kleentexeurope

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kleen-Tex Industries