Surecell

What Surecell does

Surecell is an Australian regenerative medicine practice headquartered in Malvern, Melbourne, operating as a network of four medical centres that delivers Platelet-Rich Plasma (PRP) therapy and cell-based treatments as alternatives to drugs and surgery. Its core clinical technology centres on autologous blood processing: PRP is extracted from the patient's own blood and concentrated via centrifugation to isolate platelets and growth factors for musculoskeletal, cosmetic, hair restoration, genitourinary, and general health applications. The proprietary 'XCell Therapy' uses blood-derived cells to promote healing across multiple indications.

The business operates two revenue streams. The primary stream is clinical services, priced at unit-level ($100 telehealth consultations, $250 PRP treatments) and delivered through in-person clinic visits supplemented by Medicare-rebatable video consultations. The secondary stream is hardware sales of Class II TGA-registered PRP tubes (Therapeutic at $385 and Cosmetic at $550 per box of 32 tubes) distributed via e-commerce to other medical practitioners. Customer segments span B2C patients (musculoskeletal, cosmetic, genitourinary, general practice) and B2B medical practitioners purchasing consumables or attending ABRM-affiliated training.

The clinic is privately held, founded in 2010, and led by Dr Peter Lewis as Founder and Medical Director. It has pursued multi-channel patient acquisition through educational content marketing, organic social media, and an affiliated COVID-19 testing distribution arm (Suretest) covering Australia and New Zealand. Its international footprint is indicated by dedicated 'Australia' and 'International' clinic pages, while no external funding, parent company, or institutional investors are identified in the available data.

Name

Surecell

Legal name

Surecell

Website

https://surecell.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Surecell is an Australian regenerative medicine clinic operating four medical centres that delivers PRP and cell therapy treatments for musculoskeletal, cosmetic, hair restoration, and general health indications, and sells TGA-registered PRP tubes to other medical practitioners.

Ownership category

akta.pro rank

Product category

Regenerative Medicine Services

NAICS

Ambulatory Health Care Services (621), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro industry

PRIMARYHLAMANAB

Platelet-Rich Plasma (PRP) & Blood-Derived Orthobiologics

Healthcare & Life Sciences/Veterinary & Animal Health/Regenerative Medicine for Animals

SECONDARYHLAAABAJ

Cell Therapy Clinical Services & Treatment Centers (apheresis, administration, monitoring)

Healthcare & Life Sciences/Biotechnology & Biologics/Cell Therapy (autologous/allogeneic)

Keywords

• Regenerative medicine clinic
• PRP therapy treatments
• Cell therapy services
• Cosmetic PRP services
• Sports medicine treatments

Headquarters

HQ city

Malvern

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Clinical Services: Revenue generated from medical consultations and treatments including PRP injections, XCell therapy, General Practice, Hyperbaric Oxygen Therapy, Hair Restoration, Cosmetic PRP, Genital PRP, and other regenerative medicine services. Services are billed at clinic prices with Medicare rebates available for eligible consultations.
2. Medical Products (PRP Tubes): Sale of Therapeutic PRP Tubes (SKU 2001, $385 excluding GST) and Cosmetic PRP Tubes (SKU 2002, $550 excluding GST). These are Class II TGA Registered medical devices sold in boxes of 32 tubes to other medical practitioners and clinics.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Surecell operates a regenerative medicine clinic delivering Platelet-Rich Plasma (PRP) therapy, XCell cell-based therapy, and a portfolio of related musculoskeletal, cosmetic, hair restoration, and genitourinary treatments, supported by General Practice, telehealth consultations, hyperbaric oxygen therapy, and allied health services. The clinic also manufactures and sells Class II TGA-registered PRP vacuum tubes (Therapeutic and Cosmetic variants) to other medical practitioners and clinics for use in their own PRP procedures.

Product overview

Surecell is a regenerative medicine clinic offering a comprehensive portfolio of services centered on Platelet-Rich Plasma (PRP) and cell therapy treatments. The core offerings include PRP injections for various therapeutic applications (musculoskeletal, hair restoration, genital conditions), cosmetic PRP (Vampire Facial), XCell Therapy, Hyperbaric Oxygen Therapy, and supporting services like general practice, telehealth consultations, exercise physiology, and diagnostic tests. The company also manufactures and sells two PRP tube products: Therapeutic PRP Tubes (SKU 2001) and Cosmetic PRP Tubes (SKU 2002), which are Class II TGA Registered medical devices used in their treatment procedures.

Differentiator

Problem solved

Functional benefit

Brands

• Suretest: Official distributor of ARTG listed Rapid Antigen Tests in Australia and New Zealand

Products and services

• General Practice Full range of general medical services including check-ups, chronic disease management, and preventative health care, offered to patients at Surecell clinic locations.
• Platelet-Rich Plasma (PRP) Therapy Autologous blood derivative treatment using the patient's own blood components concentrated via centrifugation as a safe and natural alternative to drugs and surgery for musculoskeletal, joint, and chronic pain conditions.
• Cosmetic PRP (Vampire Facial) Revolutionary cosmetic PRP treatment that rejuvenates the skin, resulting in a youthful appearance using the patient's own blood-derived growth factors.
• Hair Restoration (PRP) Natural, non-surgical PRP therapy option for patients experiencing hair loss, using cells and growth factors to encourage hair follicle growth.
• PRF for Hair Loss Platelet-Rich Fibrin treatment specifically designed for hair loss conditions, an alternative autologous regenerative approach to PRP for hair restoration.
• Genital PRP PRP treatment for men and women addressing conditions associated with genital function, including erectile dysfunction and urinary incontinence.
• XCell Therapy Revolutionary treatment using blood-derived cells to promote healing, treating many illnesses and enhancing appearance and wellbeing.
• ReVamp Regenerative treatment service offered at the Surecell clinic, listed as a standalone service page.
• Preventive Oncology Cancer prevention services offered at the Surecell clinic.
• MyGene Test DNA and lifestyle test that delivers personalised insights to support patient health and wellbeing.
• Telehealth Consultations Phone and video consultation services delivered to remote patients via Skype, FaceTime, WhatsApp or Line; video consultation priced at $100 and rebateable through Medicare.
• Hyperbaric Oxygen Therapy Treatment that raises the level of oxygen in the blood to stimulate healing processes, increase stamina, and promote relaxation.
• Electrocardiogram (ECG) Test Heart monitoring diagnostic test service offered to patients at the Surecell clinic.
• Exercise Physiology Fitness and exercise physiology services to support patient rehabilitation and wellness.
• Therapeutic PRP Tubes Standard 8ml highest medical grade vacuum tube with Sodium Citrate for therapeutic PRP collection. Class II TGA Registered medical device, SKU 2001, priced at $385 excluding GST, 32 tubes per box, sold to medical practitioners and clinics.
• Cosmetic PRP Tubes Standard 8ml highest medical grade vacuum tube for cosmetic PRP collection. Class II TGA Registered medical device, SKU 2002, priced at $550 excluding GST, compatible with standard 11cm rotor centrifuges, 32 tubes per box, sold to medical practitioners and clinics.

Quantifiable outcome

• 91% of patients showed excellent improvement and 8.1% showed moderate improvement in pain score at 6 months for chronic lower back pain patients treated with intradiscal and intra-articular facet PRP injections (86 patients)
• +4 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• American Board of Regenerative Medicine (ABRM)coreStrategic or Co-development Partner · 30 April 2021Surecell is affiliated with the American Board of Regenerative Medicine (ABRM). The ABRM Board Certification program evaluates knowledge competency in regenerative medicine with the goal of improved patient care. Surecell provides PRP training and ABRM exam preparation courses. Upon successful completion, candidates are eligible for the Board Certification examination.
• SuretestminorChannel Partner/ Reseller/ DistributorSuretest is the official distributor of ARTG listed Rapid Antigen Tests in Australia and New Zealand. This partnership enables Surecell to offer COVID-19 testing services including PCR, rapid antigen, and rapid antibody tests.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dr PRP Australia: Australian competitor offering PRP treatments for hair loss, skin rejuvenation, and joint conditions. Operates in the same Australian market as Surecell with overlapping cash-pay aesthetic and orthopedic services.
• BioXcellerator: Cell therapy clinic specializing in stem cell and PRP treatments for musculoskeletal and chronic conditions. Comparable to Surecell's XCell Therapy and regenerative medicine focus with similar premium cash-pay positioning.
• Regenexx: Largest US-based regenerative medicine clinic network offering PRP and stem cell therapies for orthopedic conditions. Direct comparable to Surecell in core orthobiologic service offering, although operating at much larger scale and with franchised clinic model.
• Personalized Stem Cells: US clinic offering autologous stem cell and PRP therapies with published clinical outcomes data. Directly comparable to Surecell in regenerative therapy mix and emphasis on outcome-driven marketing.

Broad incumbents

• Arthrex: Global orthopedic device manufacturer with orthobiologic product lines including ACP (Autologous Conditioned Plasma) kits. Comparable as a vertically integrated provider of PRP collection systems competing against Surecell's PRP tube product.
• Isto Biologics: Orthobiologics company producing platelet-rich plasma and bone graft products. Overlaps with Surecell's PRP tube manufacturing and supply side of the regenerative medicine value chain.
• Emcyte Corporation: Manufacturer of PRP and progenitor cell concentration systems (e.g., PurePRP, Concentrated Bone Marrow Aspirate). Directly comparable on the PRP consumable/device side competing for clinic customers buying Surecell's tubes.
• Stemcell Technologies: Large life sciences tools supplier serving cell therapy research and clinical applications. Comparable as an ecosystem enabler in regenerative medicine with overlapping cell-therapy technical expertise.

Regional players

• NSW Stem Cell Network / Stem Cell & Regenerative Medicine clinics (AU): Other Australian regenerative medicine clinics (e.g., Melbourne Stem Cell Centre, Sydney Spine & Stem Cell Clinic) competing in the same domestic market for PRP and stem cell patients.

Others

• American Academy of Regenerative Medicine (ABRM board exam support ecosystem): The certifying body with which Surecell partners for training. Relevant as the strategic counterpart that defines Surecell's training and certification offering, comparable from a partnership/training business perspective.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCfQN5edXAboJGBiR2ZAvHXw/videos?view=0&sort=dd&shelf_id=0
• Facebookfacebook.com/SurecellAustralia
• LinkedInlinkedin.com/company/surecell
• Instagraminstagram.com/surecell_aus
• Xx.com/surecellaus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surecell