Boekholt & Partners Makelaardij

What Boekholt & Partners Makelaardij does

Boekholt & Partners Makelaardij is a privately held, full-service residential real estate brokerage headquartered at Suikerlaan 25, 9743 DA Groningen, Netherlands. Founded in 1997 by Jan Boekholt and currently led by directors Niels van Diepenbeek and Ben Schuitema (both NVM Register Makelaars), the firm employs 13 people and operates a single physical office supported by associated regional websites in Assen and Groningen. Its service portfolio covers sales brokerage, purchase brokerage, new construction advisory, mortgage advisory (via Scherp Financieel Advies), insurance (via Scherp Verzekeringen), rental services, and complimentary property valuations, marketed under the 'Partners in wonen' one-stop-shop umbrella.

The underlying technology is light: the firm does not operate a proprietary software platform or app. Its main technical differentiator is advanced property presentation — professional photography, 360-degree photos, video, drone imagery, and floor plans — sourced from third-party vendors. Distribution runs primarily through Funda (8.9/10 sales guidance rating), the firm's SEO-optimized blog of 30+ Groningen-focused articles, email newsletters, and Google Reviews (4.3/5), with WhatsApp and phone consultations as the dominant sales channels.

Commercial mechanics are transaction-based. The firm offers a choice of fixed-fee or commission-based pricing (typically 1–2% of sale price), with revenue earned at successful closing. Self-reported recent activity is 45 sales and 79 purchases over the trailing twelve months. Customers are predominantly individual residential buyers and sellers in the city of Groningen and surrounding ommeland, including first-time buyers, upsizers, downsizers, and new-construction buyers — a horizontal segment spread with no enterprise anchors.

Name

Boekholt & Partners Makelaardij

Legal name

Boekholt & Partners Makelaardij

Website

https://boekholt-partners.nl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Boekholt & Partners Makelaardij is a privately held, full-service NVM-affiliated residential real estate brokerage in Groningen, Netherlands, serving individual buyers, sellers, and new-construction clients across the city and surrounding region via fixed-fee or commission-based engagements.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Land & Development Site Brokerage (BPAJABAG)

Keywords

• Residential real estate brokerage
• Property sales services
• Real estate valuation
• Mortgage advisory services
• New construction brokerage

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Verkoopmakelaar courtage / commission: Commission-based fees for sales brokerage services, typically ranging between 1% and 2% of the final sale price. Customers can also choose a fixed fee arrangement. Revenue is earned upon successful property transaction closing.
2. Aankoopbegeleiding (Purchase brokerage): Fees for purchase brokerage services, helping buyers find, evaluate, and acquire properties in the Groningen market.
3. Nieuwbouw begeleiding (New construction brokerage): Specialized new construction brokerage services for buyers of new-build properties, leveraging 25+ years of local market knowledge.
4. Vaste tarieven (Fixed-rate services): Fixed-rate pricing option for sales brokerage — customers know upfront what they will pay with no hidden costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Boekholt & Partners Makelaardij is a full-service residential real estate brokerage firm in Groningen, Netherlands, providing sales brokerage, purchase brokerage, new construction advisory, mortgage advisory, insurance services, and property valuation. The firm serves individual home buyers and sellers across Groningen and the surrounding region, leveraging NVM-certified brokers, professional property presentation tools, and partnerships with financial and insurance advisors to deliver end-to-end transaction support.

Product overview

Boekholt & Partners Makelaardij is a full-service real estate brokerage operating as a single integrated offering rather than a modular platform. The core service portfolio centers on residential property sales (Verkoopmakelaar) and purchase brokerage (Aankoopmakelaar) in Groningen and surrounding areas, complemented by a new construction specialist division (Nieuwbouw Specialist). Additional services include mortgage advisory (Hypotheekadvies), insurance (Verzekeringen), rental services (Verhuur), free property valuations (Waardebepaling), and professional presentation tools for property marketing. The company operates under the NVM (Nederlandse Vereniging van Makelaars) franchise and positions itself as a one-stop shop for all real estate needs, leveraging partnerships with Scherp Financieel Advies and Scherp Verzekeringen for financial and insurance services.

Differentiator

Problem solved

Functional benefit

Products and services

• Verkoopmakelaar (Sales Brokerage) Full-service sales brokerage for residential properties in Groningen and surrounding areas, including free property valuation, marketing strategy, Funda listings, viewings, negotiations, and legal paperwork handling through to notarial transfer.
• Aankoopmakelaar (Purchase Brokerage) Purchase brokerage service guiding buyers through the full acquisition process, from first viewing through notary transfer, including market analysis, property evaluation, price negotiation, and legal document review.
• Nieuwbouw Specialist (New Construction Brokerage) Specialized advisory services for buyers of new-build residential properties in Groningen and surrounding region, including project selection guidance, contract review, customization option advice (mehrwerk), and tranche financing support.
• Verhuur (Rental Services) Rental management and advisory services for property owners in the Groningen region.

Quantifiable outcome

• 79 homes purchased and 45 homes sold in the last 12 months
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Scherp Financieel AdviescoreStrategic or Co-development PartnerIndependent financial advisory firm specializing in mortgages, integrated into the full-service offering. Clients can access mortgage advisory services through this partner, enabling coordinated home purchase support under one roof. Referenced on the website as a recommended partner for financing.
• Scherp VerzekeringencoreStrategic or Co-development PartnerInsurance services partner offering property and contents insurance alongside brokerage services. Integrated into the 'Partners in wonen' (Partners in Living) umbrella brand for bundled services.
• NVM (Nederlandse Vereniging van Makelaars)coreStrategic or Co-development PartnerThe Netherlands' largest and most prominent real estate brokers' association. Boekholt & Partners is an active NVM member, with several brokers holding NVM Register Makelaar status. Provides industry standards, market data access, and professional credibility.
• FundacoreGTM or Marketing PartnerDominant Dutch property listing platform. All Boekholt & Partners listings are published on Funda, which is the primary channel for property searches in the Netherlands. The firm maintains an active Funda profile with reviews and listings.
• ben-s makelaar GroningenminorChannel Partner/ Reseller/ DistributorAssociated brokerage firm operating under the same network/partners group. Referenced as a related entity on the Boekholt & Partners website footer.
• Boekholt Makelaar AssenminorChannel Partner/ Reseller/ DistributorAssociated brokerage firm in Assen, part of the same partners network. Expand the firm's geographic reach beyond Groningen.
• Project Developers (various)minorStrategic or Co-development PartnerVarious new construction project developers in Groningen (e.g., ZON Wonen II, Borg Selwerd fase 2, De Hamplaats) for which Boekholt acts as a sales agent. The firm is described as having knowledge of every project, developer, and plot in the region.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Makelaarsland: Dutch discount/online-leaning brokerage offering fixed-fee residential services nationally. Comparable in product (residential sales brokerage, fixed-fee pricing) but competing on price rather than full-service white-glove positioning.
• Duidelijk Makelaar: Dutch fixed-fee, transparent-pricing residential brokerage model. Comparable to Boekholt's transparent fixed-fee offering and direct-to-consumer positioning in the Dutch market.

Others

• Funda: Dominant Dutch property listing platform on which Boekholt's listings and reviews (8.9/10) live. Not a competitor; the primary customer-acquisition channel for Dutch brokerages and the source of Boekholt's review-based brand advantage.
• NVM (Nederlandse Vereniging van Makelaars): The Dutch national brokers' association that certifies Boekholt's brokers (NVM Register Makelaar). Not a direct competitor, but the standards body, market data provider, and channel through which NVM-branded transaction volume is reported.
• Scherp Financieel Advies: Mortgage advisory partner integrated into Boekholt's full-service offering. While a strategic ally rather than competitor, comparable in that mortgage advisory is a parallel purchase-decision service for Dutch home buyers.

Broad incumbents

• RE/MAX Nederland: Global franchise operating numerous Dutch residential brokerage offices. Directly comparable residential brokerage offering with similar commission model and Funda-driven distribution.
• ERA Makelaars Nederland: Large national brokerage franchise with multiple offices across the Netherlands, including in Groningen. Overlaps with Boekholt on residential sales/purchase brokerage but operates at far broader scale under a national brand.

Regional players

• Van der Sande Makelaars: Established Dutch residential brokerage with offices in the Randstad and broader Netherlands. Comparable full-service residential model with NVM affiliation and Funda-driven marketing.
• Huisman Makelaars: Smaller regional Dutch residential brokerage typically serving northern Dutch provinces. Comparable in scale and customer profile (residential buyers/sellers in a defined regional catchment).
• Hypodomus Makelaars: Multi-branch Dutch residential brokerage active in northern Netherlands including the Groningen region. Directly comparable residential sales and purchase brokerage serving a similar regional customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/boekholtnvm
• Facebookfacebook.com/boekholt.en.partners
• LinkedInlinkedin.com/company/boekholt-partners-makelaardij

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boekholt & Partners Makelaardij