The Booth Co.

Name

The Booth Co.

Legal name

The Booth Co.

Website

https://theboothco.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Event Entertainment Rental Services

NAICS

All Other Consumer Goods Rental (532289), General Rental Centers (53231)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)

akta.pro secondary industries

Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Decor Props & Themed Set Rentals (HSACAFAK)

Keywords

• Photo booth rental
• Event entertainment services
• Wedding photo booth
• Corporate event entertainment
• 360 video booth

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Photo Booth Rental Services: Event-based rental services for photo booths including 360 booths, glam booths, print booths, social booths, audio guestbooks, and scribble booths. Revenue generated through per-event bookings with pricing based on booth type, event duration, location, and customization level. Most events book between 2-4 hours with additional time available for purchase.
2. Customization and Branding Services: Additional revenue from custom photo templates, branded overlays, digital frames, personalized start screens, custom backdrops, and event-specific designs tailored to client themes or corporate brands.
3. Travel Fees: Additional fees for travel outside standard South Florida service area.
4. Extended Gallery Access: Optional extended access to online photo galleries available upon request for additional fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

The Booth Co. rents professional-grade photo and video booth experiences — including 360 video booths, glam booths, print booths, social booths, scribble booths, and audio guestbooks — to event hosts across South Florida. Each rental includes on-site attendant service, custom-designed templates and overlays, instant digital sharing, setup and breakdown, and a complimentary private online gallery. The company serves weddings, corporate events, private parties, brand activations, and galas in the Miami, Fort Lauderdale, and Palm Beach markets.

Product overview

The Booth Co. offers a portfolio of six distinct photo booth experiences for events across South Florida: the 360 Booth (slow-motion video capture from all angles), Glam Booth (Hollywood-style portrait photography with professional lighting), Print Booth (classic instant-print photo booth with DSLR quality), Social Booth (digital-only sharing experience with GIFs and boomerangs), Scribble Booth (interactive digital drawing on photos/videos), and Audio Guestbook (vintage phone for voice message recording). All rentals include professional on-site attendants, custom templates, instant digital sharing options, and private online galleries. The company primarily serves weddings, corporate events, private parties, and brand activations in Miami, Fort Lauderdale, and Palm Beach areas.

Differentiator

Problem solved

Functional benefit

Products and services

• 360 Booth Immersive video experience capturing guests in slow-motion, high-definition video from every angle using an XL rotating camera platform that accommodates 4-5 guests per session. Features instant video processing with custom overlays, music integration, and digital sharing via AirDrop, text, email, or QR code. Targeted at brand activations, corporate events, and upscale parties.
• Glam Booth Beauty and portrait photo booth inspired by iconic Hollywood glam style, featuring professional-grade lighting, DSLR cameras, and studio-quality black-and-white portraits with smooth skin tones and a luxury finish. Designed for weddings, galas, and high-end celebrations.
• Print Booth Classic photo booth rental offering high-resolution DSLR camera photography with instant 2x6 or 4x6 photo prints, professional lighting, and custom-designed templates. Fits up to 15 guests per session. Designed for weddings, parties, and corporate events that want physical printed keepsakes.
• Social Booth Sleek, digital-only photo booth enabling instant sharing of photos, GIFs, and boomerangs via text, email, QR code, and social media without physical prints. Ideal for corporate events, conferences, and private parties where guests want quick digital keepsakes.
• Scribble Booth Interactive signature experience allowing guests to draw, write, highlight, and personalize their photos and videos in real time using on-screen digital tools via an interactive two-way mirror. Designed for weddings, corporate events, and parties where personalization is a priority.
• Audio Guestbook Vintage-style phone experience that allows guests to record personal voicemail messages during events, saved as digital audio files for the host to keep. Designed to capture guest well-wishes and memories at weddings, milestone parties, and corporate celebrations.

Quantifiable outcome

• Guest capacity for print booth: fits up to 15 guests per session
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Simple Booth: Operates a photo booth platform and rental service focused on events with similar DSLR and digital sharing capabilities. Competes directly with The Booth Co. in the premium photo booth rental segment for weddings and corporate events.
• SnapBar: Premium photo booth rental company serving corporate events, brand activations, and weddings with custom branding and data capture features. Highly comparable on B2B feature set and customization services.
• MixTape Photo Booth: Event photo booth rental company offering DSLR photography, custom overlays, and digital sharing for weddings and corporate events. Comparable product positioning and self-serve booking model.
• The Fun Pros: Event rental company offering photo booths, 360 booths, and audio guestbooks for weddings and corporate events across multiple U.S. markets. Closely comparable product line including 360 and audio guestbook formats.
• Olive Photo Booth: Premium photo booth rental company offering vintage-inspired booths, custom branding, and on-site attendants for weddings and corporate events. Comparable on service quality and customization offerings.
• FotoBoy: Photo booth rental operator serving weddings and corporate events with similar booth types (360, glam, print) and digital sharing capabilities. Directly comparable on product mix and target customers.
• Wild Rose Photo Booth: Event photo booth rental service specializing in weddings and private celebrations with DSLR photography and custom templates. Comparable on core wedding market positioning and service model.

Broad incumbents

• The Bash (formerly GigMasters): Online marketplace for event entertainment vendors including photo booth operators. Indirect competitor and a channel through which The Booth Co.-style operators acquire customers.
• Shutterfly Photo Booth: Broader consumer photo printing and photo products company with event photo booth offerings. Competes at the consumer photo output layer but operates at much larger scale across a broader portfolio.

Regional players

• Miami Photo Booth Group: Local Miami-based photo booth rental competitor serving the same South Florida geography. Directly comparable on regional market, product offering, and target customer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@theboothco.
• Facebookfacebook.com/theboothco1
• Instagraminstagram.com/the.boothco
• TikToktiktok.com/@theboothco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Booth Co.