De Kruyf Mechanisatie
De Kruyf Mechanisatie is a Dutch agricultural and earthmoving machinery dealer operating two locations (Nijkerk and Aalten) as a Full-Line CLAAS dealer, serving agricultural contractors, farmers, and earthmoving firms in the Veluwe and Achterhoek regions with machinery sales, mobile service, and parts supply.
- Company typePrivate
- Founded1930
- HeadquartersNijkerk, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What De Kruyf Mechanisatie does
De Kruyf Mechanisatie is a privately held Dutch agricultural and earthmoving machinery dealer operating from two locations in Nijkerk (Veluwe region) and Aalten (Achterhoek region), Netherlands. The Nijkerk branch originates from a blacksmith shop started by Evert Brouwer in the late 1930s; the Aalten branch was added in 2010 via the acquisition of Klein Hesselink Mechanisatie B.V., which itself dates to 1911. The company serves agricultural contractors (loonwerkers), individual farmers (agrariërs), and to a lesser extent earthmoving/construction firms (GWW) across the central-eastern Netherlands, and is one of a small number of Full-Line CLAAS dealers in the country — authorized to sell the complete CLAAS range including tractors, combines, and forage harvesters.
The product portfolio spans CLAAS, Develon/Doosan, Amazone, Trimble, Kaweco, Storti, Dewulf, Miedema, Kverneland, Lemken, Kränzle, BOMAG, and most recently FJ-Agro, covering tractors, combines, forage harvesters, sprayers, spreaders, potato equipment, feed mixers, precision-agriculture GPS systems, excavators, and compaction equipment. Revenue is generated through three streams: new and used machinery sales (hardware), workshop repairs and mobile field service delivered via 7 service vans (professional services), and parts sales supported by a large on-site inventory with 24-hour delivery on non-stock items and same-day emergency fulfillment from Nijkerk. The company also operates regulated inspection stations for SKL, APK3, and B.P. tractor inspections.
De Kruyf employs between 11 and 50 people, with 16 workshop mechanics at the Nijkerk branch alone, and is family-owned with no external funding. Go-to-market is sales-led and relationship-driven, leveraging the two physical branches, active participation in regional trade fairs (Bouw en Agri Vakdagen, Agro Techniek Holland), and in-house open days. Pricing is quote-based per order with no public list. The company holds VCA, SKL, APK3, and B.P. certifications, and operates a dedicated careers portal (werkenbijdekruyf.nl) consistent with multi-generational family succession and incremental service-capacity expansion.
De Kruyf Mechanisatie firmographics
Firmographics- Name
- De Kruyf Mechanisatie
- Legal name
- De Kruyf Mechanisatie B.V.
- Website
- https://dekruyf.nl
- Company type
- Private
- Founded year
- 1930
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- De Kruyf Mechanisatie is a Dutch agricultural and earthmoving machinery dealer operating two locations (Nijkerk and Aalten) as a Full-Line CLAAS dealer, serving agricultural contractors, farmers, and earthmoving firms in the Veluwe and Achterhoek regions with machinery sales, mobile service, and parts supply.
- Ownership category
- akta.pro rank
De Kruyf Mechanisatie industry classification
Industry- Product category
- Agricultural Machinery
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Farm Machinery and Equipment Manufacturing (333111)
- SIC
- Farm Machinery & Equipment (3523), Construction, Mining & Materials Handling Machinery & Equip (3530), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)
- akta.pro primary industry
- Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)
- akta.pro secondary industries
- Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB), Harvesting & Forage Equipment (IMAHACAD), Hay & Bale Handling Equipment (IMAHACAF), Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC), Implements, Attachments & Quick-Hitch Systems (3-Point Implements, Couplers, Tool Carriers) (AFAAAAAG), Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE)
Keywords
Where De Kruyf Mechanisatie is headquartered
LocationHeadquarters
- HQ city
- Nijkerk
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
De Kruyf Mechanisatie business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Machine verkoop: Verkoop van nieuwe en gebruikte landbouwmachines en grondverzetmachines, inclusief merken zoals CLAAS, Develon, Amazone, en anderen. Het bedrijf is full-line dealer van CLAAS produkten inclusief traktoren.
- Service en onderhoud: Reparaties en onderhoud van landbouw- en grondverzetmachines, zowel in de werkplaats als op locatie met servicebussen. Inclusief keuringen zoals SKL-spuitkeuring, APK en veiligheidskeuringen.
- Onderdelenverkoop: Verkoop van onderdelen voor alle geleverde machines. Het bedrijf heeft een grote onderdelenvoorraad en kan niet-voorradige onderdelen grotendeels binnen 24 uur leveren.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Machine verkoop op maat |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
De Kruyf Mechanisatie product offering
Product offeringCore offering
De Kruyf Mechanisatie is a Dutch agricultural and earthmoving machinery dealer operating from two locations (Nijkerk and Aalten). The company sells, services, and supports agricultural machinery and tools as a FULL-LINE CLAAS dealer, offering tractors, combines, forage harvesters, mowers, sprayers, potato equipment, and earthmoving machinery from brands including CLAAS, Develon, Amazone, Dewulf, Miedema, Kaweco, Storti, and Trimble. The company also provides workshop repairs, mobile field service via seven service vehicles, parts supply with 24-hour delivery, and statutory inspections (SKL, APK3, B.P.).
Product overview
De Kruyf Mechanisatie is a Dutch agricultural and earthmoving machinery dealer operating from two locations (Nijkerk and Aalten) as a FULL-LINE CLAAS dealer. The company offers a comprehensive portfolio of agricultural equipment including tractors, combines, forage harvesters, mowers, potato planting and harvesting equipment (Dewulf, Miedema), precision seeders (Monosem), sprayers and spreaders (Amazone, Kaweco, Tebbe), tillage equipment (Kverneland, Lemken), feed mixer wagons (Storti, BvL), and irrigation systems (FJ-Agro). Their earthmoving division covers excavators (Doosan/Develon, Kobelco, Atlas) and compaction equipment (BOMAG). Services include workshop maintenance and repairs, SKL and APK inspections, mobile field service with seven service vehicles, and parts supply with 24-hour delivery capability. The company specializes in serving loonwerkers (contractors) and agrariers (farmers) in the Veluwe and Achterhoek regions of the Netherlands.
Differentiator
Problem solved
Functional benefit
Products and services
- Mechanisatie (Agricultural Mechanization Sales) Sales of agricultural machinery including tractors, combines, forage harvesters, mowers, seeders, sprayers, and tillage equipment from brands such as CLAAS, Amazone, Dewulf, Miedema, Kaweco, Tebbe, Monosem, Storti, Kverneland, and Lemken. Targeted at farmers and agricultural contractors in the Netherlands.
- Grondverzet (Earthmoving Equipment Sales) Sales of earthmoving and excavation equipment including wheeled and tracked excavators, loaders, and compaction equipment from brands such as Doosan/Develon, Kobelco, Atlas, and BOMAG. Targeted at contractors and GWW (Grond-, Weg- en Waterbouw) companies.
- Werkplaats (Workshop Services) Workshop services including machine preparation, repairs, inspections, and maintenance. Includes air conditioning service, wheel alignment for tractors and trailers, knife sharpening, and periodic safety inspections.
- SKL Inspection Services Mobile inspection installation for periodic safety inspections of agricultural machines including sprayers, field sprayers, granule containers, and nebulization equipment according to SKL inspection requirements.
- APK3 Tractor Inspection Tractor periodic inspection (APK3) for agricultural tractors that have required this inspection since May 1, 2021.
- B.P. Inspection Station Complete tractor inspection including fuel measurement according to B.P. inspection standards.
- Mobile Field Service (Servicebussen) On-site repair and maintenance service via seven service vehicles (four for field service mechanics, one for earthmoving equipment, two for peak periods) covering the Nijkerk and Aalten regions.
- Parts Supply (Onderdelen) Sales of spare parts for all supplied machinery from an extensive warehouse inventory. Non-stock parts are largely delivered within 24 hours, with emergency same-day delivery available from the Nijkerk location.
- Occasions (Used Equipment) Pre-owned agricultural and earthmoving equipment available for purchase through dedicated used equipment websites for both mechanization and excavation categories.
Quantifiable outcome
- Onderdelenlevering binnen 24 uur voor niet-voorradige onderdelen
- +1 more outcomes
Companies that use De Kruyf Mechanisatie
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
De Kruyf Mechanisatie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Kruyf Mechanisatie partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor, core and major.
- TjalmaminorVanaf 2016 dealer van Tjalma sleepslang systemen voor bemesting
- Van de Berg FarmstorecoreDe Kruyf Mechanisatie verzorgt voor Van de Berg Farmstore de onderdelenopslag en verzending. Van de Berg is importeur van onder meer Storti en Monosem.
- CLAAS (Full-Line Dealer)coreDe Kruyf Mechanisatie is FULL-LINE dealer van CLAAS produkten inclusief traktoren. Voor CLAAS zijn zij één van de Full-Liner dealers binnen Nederland, met verkoop en service van het gehele leveringsprogramma inclusief originele onderdelen en oogstmachines zoals combines en hakselaars.
- Develon (Doosan)majorDealer voor Develon (voorheen Doosan) grondverzetmachines
- AmazonemajorDealer voor Amazone landbouwmachines waaronder veldspuiten en strooiers
- TrimblemajorDealer voor Trimble GPS-systemen en stuursystemen voor precisielandbouw
- KawecomajorDealer voor Kaweco bemester tanks en silagewagens
- StortimajorDealer voor Storti voermengwagens en andere stalmachines
- DewulfmajorDealer voor Dewulf aardappelrooiers en verwerkingsmachines
- MiedemamajorDealer voor Miedema aardappelpoten en transportmachines
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
De Kruyf Mechanisatie competitors and assessment
Company assessmentDirect peers
- Brons Machine: Dutch agricultural and contractor equipment dealer offering sales, service and parts across premium brands. Comparable in OEM mix and target customer segments.
- Huis Vervaeke: Belgian-Dutch agricultural machinery dealer with comparable CLAAS and premium-brand franchise model. Closely comparable in dealership structure, parts inventory model, and service-led value proposition.
- Veenma Mechanisatie: Dutch agricultural mechanisation dealer with comparable product mix and target customers (loonwerkers and farmers). Direct competitor in the dealer channel with similar workshop and parts model.
- Mechan Groep: Netherlands-based agricultural machinery dealer group with overlapping CLAAS and complementary brand portfolios serving contractors and farmers. Direct channel-level competitor in Dutch farm equipment distribution.
- Abemec: Dutch agricultural mechanisation dealer group with a multi-location footprint and similar CLAAS partnership. Comparable in business model (sales, service, parts of premium farm machinery) and customer base (loonwerkers and agrariërs).
- ZHE Erdmann Mechanisatie: Mid-sized Dutch agricultural and earthmoving equipment dealer operating in eastern Netherlands with similar OEM mix (including CLAAS). Comparable sales/service/parts model and customer segments.
- Van der Sluis Agri: Dutch agricultural dealer with similar farm-equipment portfolio and customer base of contractors and farmers. Comparable sales/service/parts offering in the Dutch market.
- Staadegaard Mechanisatie: Dutch regional agricultural machinery dealer with sales, service and parts operations. Comparable in dealership structure and customer segments, though smaller and more regionally concentrated.
- Boessenkool Mechanisatie: Dutch agricultural mechanisation dealer with workshop, parts, and new/used equipment operations serving farmer and contractor customers. Comparable business model and customer profile.
Regional players
- Gebrs. Fuite Mechanisatie: Family-owned Dutch agricultural machinery dealer with multi-generational heritage comparable to De Kruyf. Operates in northern Netherlands, providing a regional reference point for the same dealer business model in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
De Kruyf Mechanisatie social profiles
Digital presenceDe Kruyf Mechanisatie compliance and trust
Trust signalCompliance5 records
De Kruyf Mechanisatie financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Kruyf Mechanisatie leadership team
Management profileNumber of profiles
Profiles6 records
De Kruyf Mechanisatie subsidiaries and ownership
Company hierarchySubsidiaries1 record
De Kruyf Mechanisatie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Kruyf Mechanisatie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Kruyf Mechanisatie
What does De Kruyf Mechanisatie do?
De Kruyf Mechanisatie is a Dutch agricultural and earthmoving machinery dealer operating from two locations (Nijkerk and Aalten). The company sells, services, and supports agricultural machinery and tools as a FULL-LINE CLAAS dealer, offering tractors, combines, forage harvesters, mowers, sprayers, potato equipment, and earthmoving machinery from brands including CLAAS, Develon, Amazone, Dewulf, Miedema, Kaweco, Storti, and Trimble. The company also provides workshop repairs, mobile field service via seven service vehicles, parts supply with 24-hour delivery, and statutory inspections (SKL, APK3, B.P.).
Is De Kruyf Mechanisatie a public or private company?
De Kruyf Mechanisatie is a private company. It is classified as family owned and is currently operating.
When was De Kruyf Mechanisatie founded?
De Kruyf Mechanisatie was founded in 1930. It employs 11 to 50 people.
Where is De Kruyf Mechanisatie based?
De Kruyf Mechanisatie is headquartered in Nijkerk, Netherlands, in the Europe region.
How does De Kruyf Mechanisatie make money?
Three revenue lines are on record. Machine verkoop is the primary driver. The others are service en onderhoud and onderdelenverkoop.
Who are De Kruyf Mechanisatie's main competitors?
Direct peers on record are Brons Machine, Huis Vervaeke, Veenma Mechanisatie, Mechan Groep, Abemec, ZHE Erdmann Mechanisatie, Van der Sluis Agri, Staadegaard Mechanisatie and Boessenkool Mechanisatie. Gebrs. Fuite Mechanisatie is listed as a regional player.
Does De Kruyf Mechanisatie have an API?
No public API is recorded for De Kruyf Mechanisatie.
What industry is De Kruyf Mechanisatie in?
De Kruyf Mechanisatie's product category is Agricultural Machinery. Its primary akta.pro industry code is AFAAAAAH, Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools), with a secondary code of IMACAFAB, Agricultural Tractor & Field Machinery Vehicle Manufacturing. Its NAICS code is 423820 and its SIC code is 3523.