Miedema Auctioneering
Miedema Auctioneering is a privately held, family-owned Michigan auction company founded in 1984 that conducts live, online, and hybrid auctions for agricultural, construction, and industrial equipment, real estate, and charitable fundraising, serving SMB sellers and bidders across the Midwest.
- Company typePrivate
- Founded1984
- HeadquartersByron Center, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Miedema Auctioneering does
Miedema Auctioneering & Appraisals, Inc. is a privately held, family-operated auction company founded in 1984 and headquartered in Byron Center, Michigan, with 101-250 employees across five physical locations throughout the state. The company conducts live, online-only, live webcast, virtual, and hybrid auctions for agricultural equipment, construction and industrial equipment, real estate, consignment goods, and charitable fundraising. Its core product is a regionally focused auction marketplace for buyers and sellers of used equipment and land, with seller-side services including lot preparation, marketing, title processing, and post-sale removal coordination, and buyer-side services including registration, bidding, payment, tax handling, and asset removal.
The business operates a multi-platform technology stack that combines a proprietary online bidding platform (live.miedemaauctioneering.com) with third-party distribution across Proxibid, Equipment Facts, and Bidspotter, supplemented by calendar integrations (Google, iCal, Outlook) for auction event subscriptions. It is part of the broader Miedema Companies family, which provides complementary services through sister brands including Repocast (Wayland Auction Center facility), LASTBIDrealestate, Miedema Appraisals, MiedemaCharity, Online-AuctionSoftware.com, Rangerbid, Orbitbid, SSLfirearms.com, and 1800asset.com.
The revenue model is purely transactional. Miedema charges a buyer's premium on every sale — 0% to 6% depending on bidder channel (onsite vs. online) and payment method (cash/check/wire vs. credit card) — and earns additional fees for title processing on titled vehicles ($125 broker fee plus $15 state title transfer). Marketing is conducted through the company website, an active multi-platform social media presence, email notifications, and listings syndicated through the third-party auction platforms. The customer base consists primarily of individual and family-owned SMB farms, small contractors, real estate sellers, charitable organizations, and consignment sellers across West Michigan and beyond.
Miedema Auctioneering firmographics
Firmographics- Name
- Miedema Auctioneering
- Legal name
- Miedema Auctioneering & Appraisals, Inc.
- Website
- https://miedemaauctioneering.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Miedema Auctioneering is a privately held, family-owned Michigan auction company founded in 1984 that conducts live, online, and hybrid auctions for agricultural, construction, and industrial equipment, real estate, and charitable fundraising, serving SMB sellers and bidders across the Midwest.
- Ownership category
- akta.pro rank
Miedema Auctioneering industry classification
Industry- Product category
- Equipment & Real Estate Auction Services
- NAICS
- Offices of Real Estate Appraisers (53132)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Land & Farm/Ranch Real Estate Auctions (BPAJAEAD)
- akta.pro secondary industries
- Commercial Real Estate Auctions (BPAJAEAB), Industrial Real Estate Auctions (BPAJAEAC), Foreclosure/REO & Distressed Property Auctions (BPAJAEAF)
Keywords
Where Miedema Auctioneering is headquartered
LocationHeadquarters
- HQ city
- Byron Center
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Miedema Auctioneering business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Buyer's Premium: The company charges a buyer's premium on all auction transactions. For onsite bidders, the premium is 0% when paid by cash, check, or wire transfer, or 3% if paid by credit card. For online bidders, the premium is 3% for cash/check/wire or 6% for credit card payments.
- Title Processing Services: The company charges $125.00 broker title processing fee plus Michigan state sales tax for all titled vehicles, along with $15.00 for State of Michigan title transfer.
- Auction Services: Revenue generated from conducting auctions for sellers of equipment, real estate, and other assets. Sellers consign items to be sold at auction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Onsite Bidder - Cash/Check/Wire |
| Transaction based/ take rate | Pay-as-you-go | Onsite Bidder - Credit Card |
| Transaction based/ take rate | Pay-as-you-go | Online Bidder - Cash/Check/Wire |
| Transaction based/ take rate | Pay-as-you-go | Online Bidder - Credit Card |
| Other | Pay-as-you-go | Michigan Sales Tax on Titled Vehicles |
| Other | Pay-as-you-go | Title Processing (Michigan Residents) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Miedema Auctioneering product offering
Product offeringCore offering
Miedema Auctioneering & Appraisals, Inc. conducts live, online-only, webcast, virtual, and hybrid auctions of agricultural, construction, industrial, and consignment equipment, as well as real estate. Founded in 1984 in West Michigan, the company operates across five physical locations and a proprietary online bidding platform, supported by sister-company auction platforms (Rangerbid, Orbitbid, Repocast, 1800lastbid, MiedemaCharity, SSLfirearms, 1800asset) and third-party aggregators (Proxibid, Equipment Facts, Bidspotter). Revenue is generated primarily through buyer's premiums and seller commissions on completed transactions.
Product overview
Miedema Auctioneering & Appraisals, Inc. is a live equipment and real estate auction company that has conducted thousands of live and online auctions since 1984. The company operates a platform-plus-subsidiary architecture consisting of the core Miedema Auctioneering brand (offering live, online-only, live webcast, virtual, and real estate auction services) supported by a family of related companies including 1800lastbid.com, LASTBIDrealestate, Rangerbid.com, Orbitbid.com, Repocast, MiedemaCharity, Online-AuctionSoftware.com, Miedema Appraisals, SSLfirearms.com, and 1800asset.com. The company also runs recurring auction series such as the Ag & Iron Hybrid Series Auctions and manages the Wayland Auction Center (Repocast) facility. Key auction formats include Live Auctions, Online Only Auctions, Live and Online Webcast Auctions, Virtual Live Auctions, and Live Real Estate Auctions.
Differentiator
Problem solved
Functional benefit
Products and services
- Live On-Site Auctions On-site live auction events held at physical locations where bidders attend in person to bid on farm equipment, construction machinery, industrial assets, and other consignments. Targets sellers liquidating assets and buyers seeking to inspect items before bidding.
- Online Only Auctions Auctions conducted exclusively online through the proprietary bidding platform without a physical auctioneer presence, enabling remote bidder participation across geographies.
- Live and Online Webcast Auctions Hybrid auction format that combines in-person attendance at a physical auction site with simultaneous live online bidding, allowing remote participation while preserving the live auctioneer experience.
- Live Real Estate Auctions In-person real estate auction events for the sale of farms, agricultural land, orchards, and other properties, conducted through the LASTBIDrealestate sister platform.
- Ag & Iron Hybrid Series Auctions Recurring seasonal auction series featuring agricultural and iron equipment drawn from multiple locations, distributed via the Repocast/Wayland Auction Center and worldwide platforms.
- Charity Auction Services Auction services conducted for nonprofit and charitable organizations for fundraising events, operated through the MiedemaCharity bidding platform.
- Title Processing Services Broker title processing and Michigan state title transfer service for buyers of titled vehicles purchased at auction, including handling of temporary tags, plates, registration, and lien fees.
- Equipment Appraisal Services Professional appraisal services for equipment and assets, provided through the Miedema Appraisals sister-company platform to assist sellers with pre-auction valuation.
Companies that use Miedema Auctioneering
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Miedema Auctioneering technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Miedema Auctioneering partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Rangerbid.comcoreSister company within Miedema Companies family that conducts online farm and ag equipment auctions. Auctions are cross-listed and promoted through Rangerbid.
- Orbitbid.comcoreSister company within Miedema Companies family that conducts online auctions. Auctions for items like excavating equipment are listed through Orbitbid.
- Repocast, Inc.coreSister company within Miedema Companies family providing the Wayland Auction Center facility for hybrid and live auction events.
- LASTBIDrealestate, Inc.coreSister company within Miedema Companies family focused on real estate auctions, handles property listings and sales.
- Miedema Asset Management GroupcoreParent company within Miedema Companies family providing overall asset management services and corporate oversight.
- 1800lastbid.comcoreSister company within Miedema Companies family providing online auction services and contact center support.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Miedema Auctioneering competitors and assessment
Company assessmentOthers
- Equipment Facts: Online heavy equipment and transportation auction platform that serves as a third-party distribution channel for Miedema's equipment. Functions as a paired partner/competitor depending on whose inventory a buyer ultimately bids through.
- Proxibid: Online auction marketplace that aggregates listings from thousands of auctioneers across asset categories — including Miedema's own listings. Functions as both a distribution partner for Miedema and an aggregator that could disintermediate auctioneers; included as a paired channel/competitor.
- BidSpotter: Online auction marketplace focused on industrial, transportation, and construction equipment, plus print and collectibles. It is one of Miedema's third-party distribution partners while also hosting competitor auctioneer listings — a hybrid partner/competitor relationship in the equipment auction ecosystem.
Direct peers
- BigIron Auctions: Online and live auction platform specializing in farm equipment, construction equipment, and land real estate auctions across the Midwest U.S. Closely aligned target customer (farmers, contractors) and business model (auctioneer + third-party platform distribution), making it a direct competitor for consignors and bidders in Miedema's West Michigan territory.
- AuctionTime (Steffes Group): Online and live auction platform operating across the Midwest for farm equipment, construction equipment, vehicles, and real estate. Comparable in service mix (live + online, multi-vertical), geographic proximity to Miedema, and similar SMB seller/buyer profile.
- Purple Wave Auction: Online-only auction platform focused on agricultural equipment, construction equipment, and trucks. Similar no-reserve online auction format and target customer base of farmers and contractors; competition is direct in the online bidding experience used by Miedema's online bidders.
Broad incumbents
- IronPlanet: Online heavy equipment auction marketplace (now part of Ritchie Bros./IAA) operating globally with inspection-based listings. Overlaps with Miedema's construction and industrial equipment auction offerings from a digital-first position, posing competition for online bidders.
- Ritchie Bros. Auctioneers: The largest global equipment auctioneer, offering live, online, and on-site auctions for construction, agricultural, transportation, and mining equipment. Directly comparable in product category (heavy equipment auctions) but operates at vastly larger scale across geographies, serving as the dominant incumbent Miedema competes against regionally.
Emerging players
- Tractor House: Online marketplace for new and used farm equipment, with auction listings and dealer support. Shares the agricultural equipment vertical and connects Miedema's consignors and bidders with broader national supply/demand — both competes for attention and complements Miedema as a discovery channel.
Regional players
- Heritage Auctions: Large U.S. auction house with strong presence in collectibles, firearms, and specialty assets — overlapping with Miedema's firearms auction platform (SSL/SLL Firearms) and broader equipment auctions at smaller scale. Comparable auction-house business model but different end markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Miedema Auctioneering social profiles
Digital presenceMiedema Auctioneering financial estimates
Financial estimateRevenue estimate
Valuation estimate
Miedema Auctioneering leadership team
Management profileNumber of profiles
Profiles1 record
Miedema Auctioneering funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Miedema Auctioneering M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Miedema Auctioneering
What does Miedema Auctioneering do?
Miedema Auctioneering & Appraisals, Inc. conducts live, online-only, webcast, virtual, and hybrid auctions of agricultural, construction, industrial, and consignment equipment, as well as real estate. Founded in 1984 in West Michigan, the company operates across five physical locations and a proprietary online bidding platform, supported by sister-company auction platforms (Rangerbid, Orbitbid, Repocast, 1800lastbid, MiedemaCharity, SSLfirearms, 1800asset) and third-party aggregators (Proxibid, Equipment Facts, Bidspotter). Revenue is generated primarily through buyer's premiums and seller commissions on completed transactions.
Is Miedema Auctioneering a public or private company?
Miedema Auctioneering is a private company. It is classified as family owned and is currently operating.
When was Miedema Auctioneering founded?
Miedema Auctioneering was founded in 1984. It employs 101 to 250 people.
Where is Miedema Auctioneering based?
Miedema Auctioneering is headquartered in Byron Center, United States, in the North America region.
How does Miedema Auctioneering make money?
Three revenue lines are on record. Buyer's Premium is the primary driver. The others are title Processing Services and auction Services.
Who are Miedema Auctioneering's main competitors?
Others on record are Equipment Facts, Proxibid and BidSpotter. Direct peers are BigIron Auctions, AuctionTime (Steffes Group) and Purple Wave Auction. Broad incumbents are IronPlanet and Ritchie Bros. Auctioneers. Tractor House is listed as an emerging player. Heritage Auctions is listed as a regional player.
Does Miedema Auctioneering have an API?
No public API is recorded for Miedema Auctioneering.
What industry is Miedema Auctioneering in?
Miedema Auctioneering's product category is Equipment & Real Estate Auction Services. Its primary akta.pro industry code is BPAJAEAD, Land & Farm/Ranch Real Estate Auctions, with a secondary code of BPAJAEAB, Commercial Real Estate Auctions. Its NAICS code is 53132 and its SIC code is 6531.