SPFM

What SPFM does

SPFM is a privately held Toronto-based spray polyurethane foam (SPF) insulation and protective coatings contractor serving the Greater Toronto Area. The company specializes in the professional installation of open-cell and closed-cell spray foam insulation for both residential and commercial buildings, complemented by intumescent and cementitious fireproofing coatings and self-adhering waterproofing membrane systems (Henry Blueskin). Its core technology involves specialized spray gun equipment that applies two-component polyurethane foam, which expands on contact to form a continuous thermal and air barrier; closed-cell variants additionally function as a vapor barrier and add structural rigidity, while open-cell variants provide sound attenuation.

The company operates a project-based, quote-driven business model with free on-site estimates and dispatches certified field installers across the GTA. Revenue is generated from one-time professional installation services priced per project, with materials sourced from major industry suppliers including Sika, Owens Corning, PPG, Sherwin-Williams, Tremco, and others. Customer segments span residential homeowners (attic, wall, basement, rim joist, garage applications) and commercial property owners, facility managers, and developers across offices, warehouses, retail, hospitality, institutional, and government/transit facilities.

SPFM is a founder-led, owner-operated business with 11-50 employees and no disclosed external funding. The company maintains a portfolio of high-profile commercial reference customers including the Toronto Transit Commission, Metrolinx, the University of Toronto, Hyatt, Hilton, BMO, and multiple GTA real estate developers. Marketing is executed primarily through the company's website, direct phone/email contact, and organic social media (Facebook, Instagram), with no reseller or marketplace channels utilized.

Name

SPFM

Legal name

SPFM

Website

https://spfm.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SPFM is a Toronto-based spray foam insulation and protective coatings contractor serving residential and commercial customers across the Greater Toronto Area, offering open-cell and closed-cell spray foam, fireproofing, and waterproofing membrane installation services.

Ownership category

akta.pro rank

Product category

Insulation and Coatings Contracting Services

NAICS

Drywall and Insulation Contractors (238310)

akta.pro primary industry

Insulation & Air/Vapor Barrier Systems (Thermal, Acoustic, WRB/AVB) (IMAFAMAD)

akta.pro secondary industry

Spray Foam Insulation Systems (IMADAGAE)

Keywords

• Spray foam insulation
• Commercial insulation
• Fireproofing coatings
• Protective membranes
• Building envelope services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Spray Foam Insulation Installation: Project-based professional installation services for spray foam insulation in residential and commercial buildings. Revenue generated from materials (foam, membranes) plus labor for professional installation. Pricing is quote-based, customized to project scope, building size, and insulation requirements.
2. Fireproofing Services: Professional application of intumescent and cementitious fireproof coatings for commercial buildings. Project-based pricing based on square footage, substrate type, and fire rating requirements.
3. Protective Membrane Installation: Waterproofing membrane installation services for spray foam protection. Includes assessment, membrane selection, and professional installation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

SPFM is a spray foam insulation and coatings contractor that professionally installs open-cell and closed-cell spray polyurethane foam for residential and commercial buildings in the Greater Toronto Area. The company's offering is completed by intumescent and cementitious fireproofing coatings for structural steel and concrete, and self-adhering protective membrane waterproofing systems that shield insulation from moisture. All work is delivered through project-based engagements with free on-site assessments and quote-based pricing.

Product overview

SPFM is a spray foam insulation and protective coating contractor serving the Greater Toronto Area. The company offers a unified service portfolio centered on spray foam insulation technology (both open-cell and closed-cell formulations) for residential and commercial applications, complemented by fireproofing services (cementitious and intumescent coatings) and protective membrane waterproofing. These products work together as a comprehensive building envelope solution: spray foam provides thermal insulation and air sealing, protective membranes shield the foam from moisture damage, and fireproofing coatings protect structural elements from fire hazards. The company also offers blown-in insulation and fiberglass insulation as alternative options for specific applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Spray Foam Insulation Professional spray foam insulation installation for commercial buildings including offices, warehouses, retail spaces, and industrial facilities. Uses open-cell and closed-cell spray polyurethane foam to create airtight thermal barriers that reduce heating and cooling costs. Closed-cell foam is preferred for commercial projects due to its high density and superior insulation properties.
• Residential Spray Foam Insulation Home insulation service using spray foam technology for attics, walls, basements, crawlspaces, rim joists, and garages. Available in open-cell and closed-cell formulations to improve energy efficiency, seal air leakage, and enhance indoor air quality.
• Protective Membrane Installation Waterproofing membrane installation (Henry Blueskin) that protects spray foam insulation from moisture, air infiltration, and environmental damage. Applied to foundations, exterior walls, and commercial building envelopes to prevent mold growth and structural deterioration.
• Cementitious Fireproof Coating Spray-applied fire-resistant material (SFRM) for structural steel protection in commercial buildings. Provides up to four hours of fire resistance by creating a thermal barrier that prevents steel from reaching critical failure temperatures. Produces a uniform, dust-free surface ideal for concealed structural applications.
• Intumescent Fireproof Coating Passive fire protection coating that expands 10 to 50 times its original thickness when exposed to high heat (350-400°F), forming an insulating char layer that protects structural components. Applied to structural steel, concrete, and other substrates for aesthetic and protective fireproofing in commercial buildings.

Quantifiable outcome

• Reduce heating and cooling costs by up to 40%
• +5 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• SikacoreTechnology or IntegrationMajor material supplier for construction chemicals, sealants, and waterproofing products. Provides high-quality materials essential for SPFM's protective membrane and coating services.
• Owens CorningcoreTechnology or IntegrationLeading manufacturer of insulation, roofing, and fiberglass composite materials. Key supplier of spray foam insulation materials for SPFM installations.
• PPG (Pittsburgh Paints)coreTechnology or IntegrationMajor paint and coatings manufacturer supplying industrial coatings, paints, and related products used in fireproofing and protective coating applications.
• Sherwin-WilliamscoreTechnology or IntegrationMajor paints and coatings supplier providing industrial coatings, fireproofing materials, and related products for construction applications.
• TremcocoreTechnology or IntegrationSpecialty chemical company focused on construction sealants, waterproofing, and roofing materials. Key supplier for protective membrane systems.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Genyk: Canadian manufacturer of polyurethane spray foam systems, already a supplier to SPFM. Comparable as a producer of the same SPF technology and a potential vertical competitor if it expands into installation.
• Icynene (BASF): One of the original spray polyurethane foam insulation manufacturers and now part of BASF, offering both open-cell and closed-cell SPF systems. Highly comparable as the dominant materials-side counterpart to SPFM's installer business model.
• Demilec (Huntsman Building Solutions): Major spray foam insulation manufacturer (now under Huntsman) producing open- and closed-cell SPF systems. Comparable to SPFM as an upstream supplier of the same core technology SPFM installs.
• Owens Corning: Global building materials manufacturer with major insulation, roofing, and fiberglass portfolios. Comparable as a supplier of materials SPFM uses and a broader incumbent that could expand into specialty installation.

Others

• PPG (Architectural Coatings): Global paints and coatings manufacturer supplying industrial and intumescent coatings SPFM applies. Comparable as an upstream supplier in the fireproofing value chain and a broader incumbent in building coatings.
• Tremco: Specialty construction chemicals manufacturer focused on sealants, waterproofing, and roofing. Comparable as a supplier of the protective membrane systems SPFM installs and an adjacent building envelope player.

Direct peers

• Great Northern Insulation: Canadian residential and commercial insulation contractor offering spray foam, blown-in, and other insulation services across Ontario. Closely comparable regional contractor serving the same customer types and geographies.
• Spray Foam Canadian: Canadian spray foam insulation contractor serving homeowners and commercial clients with open- and closed-cell SPF. Comparable in geography, product mix, and target segments.
• Insulation Kings: Ontario-based insulation contractor offering spray foam, batt, and blown-in insulation for residential and commercial projects. Comparable regional competitor with overlapping service scope.
• Polar Foam Insulation: Residential and commercial spray foam insulation contractor specializing in SPF installation. Directly comparable service offering, customer base, and project-based delivery model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SPFMSPRAYFOAM
• Instagraminstagram.com/spfm_insulation
• Xx.com/spfm_on

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPFM