Spray Foam

What Spray Foam does

Spray Foam operates SprayFoam.com and SprayFoamMagazine.com, a North American B2B/B2C information portal and industry magazine serving the spray polyurethane foam (SPF) insulation and roofing sector. The platform connects three primary stakeholder groups: residential and commercial building owners searching for SPF contractors via the Contractor Finder directory; spray foam contractors seeking leads, training resources, and industry news; and SPF material suppliers and equipment manufacturers (BASF, Huntsman Building Solutions, Johns Manville, Graco, NCFI, and others) seeking market access through advertising and event sponsorship. The headquarters is in Rutledge, Georgia, and the company holds no disclosed parent or investor backing.

The core technology is a web-based directory and content management platform rather than a software product, with searchable contractor and supplier databases (default 100-mile radius), a Documents Library covering ASTM test methods and white papers, an Education Center with non-proprietary guides for homeowners, architects, contractors, and equipment operators, and the Spray Foam Magazine in print, digital, and mobile-app editions. Revenue is generated through three streams: display and event advertising (25+ named 2026 advertisers across chemicals, equipment, and coatings), a paid SFM Contractor Membership subscription offering enhanced directory visibility, and lead generation via Get A Quote forms that route residential and commercial project inquiries to the contractor network.

The go-to-market combines product-led growth (self-serve directory and quote requests), event-driven activation (SprayFoam Convention & Expo and SPFA Conference, with SprayFoam 2026 drawing ~2,300 attendees and 106 exhibitors at the Westgate Las Vegas), and community-led engagement (Q&A forums, certification and training school listings, and the Contractor of the Year competition). Strategic partnerships with SPFA, CPI (American Chemistry Council), and PDA anchor the platform as the default information backbone of the SPF trade. No AI/ML capabilities, funding rounds, M&A activity, or executive team information are disclosed in the available data.

Name

Spray Foam

Legal name

Spray Foam (SprayFoam.com)

Website

https://sprayfoam.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Spray Foam operates SprayFoam.com and SprayFoamMagazine.com, a North American B2B/B2C information portal and industry magazine connecting homeowners, contractors, suppliers, and building professionals in the spray polyurethane foam insulation sector through directories, educational content, and industry events.

Ownership category

akta.pro rank

Product category

Spray Foam Industry Information Portal & Directory Services

NAICS

Printing and Related Support Activities (3231)

SIC

Plastics Foam Products (3086)

akta.pro industry

PRIMARYIMADAGAE

Spray Foam Insulation Systems

Industrials, Manufacturing & Construction/Building Materials & Products/Insulation & Weatherization Materials

SECONDARYIMANAIAL

Spray Polyurethane Foam (SPF) Systems Manufacturing

Industrials, Manufacturing & Construction/Plastics & Rubber Manufacturing/Foam Plastics (EPS/PU/PE) Manufacturing

Keywords

• Spray foam directory
• Contractor finder platform
• Industry publishing services
• Insulation lead generation
• Building science education

Headquarters

HQ city

Rutledge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Advertising: Display advertising on website and digital magazine. 2026 advertisers include PMC, American WeatherSTAR, Nationwide Overspray, Ultimate Linings, DAP, NCFI, Next Generation Power Engineering, BASF, Tennessee Chill Box, IDI Distributors, BOSS Industries, AMD Distribution, Insulation Fabrics, Arkema, Pro Power Generators, Graco, GenRep, Profoam, General Coatings, Huntsman Building Solutions, Enverge, Elastochem, Real Power, Pinnacle West, GenAer.
2. Contractor Membership: Paid contractor membership program (Shop.SprayFoamMagazine.com/sfm-contractor-membership) offering business listing benefits and visibility to homeowners seeking contractors.
3. Lead Generation: Quote request forms for residential and commercial projects generate qualified leads that are distributed to contractor network members.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Spray Foam operates an industry information portal and lead-generation platform for the spray polyurethane foam (SPF) sector, providing a searchable Contractor Finder and Supplier Directory, a free Spray Foam Magazine (print, digital, and app), and a comprehensive Education Center of guides for homeowners, architects, contractors, and equipment buyers. The company does not manufacture or directly sell spray foam insulation, polyurethane coatings, or SPF roofing systems; instead it connects homeowners and commercial project owners requesting quotes with contractor network members, while monetizing the audience through advertising, paid contractor memberships, and lead distribution.

Product overview

Spray Foam operates a comprehensive B2B/B2C information platform for the spray polyurethane foam (SPF) insulation and roofing industry. The core product portfolio consists of three primary offerings: Spray Foam Insulation (expanding foam for walls, roofs, crawl spaces), Polyurethane Coatings (protective surface treatments), and SPF Roofing Systems (30+ year performance roofing). These products are complemented by technical resources including ASTM test methods documentation, an Education Center with guides for homeowners, architects, and contractors, the Spray Foam Magazine publication, and directory services for contractor and supplier discovery. The platform functions as an industry hub connecting contractors, suppliers, and building professionals rather than offering a unified software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Spray Foam Magazine: Free subscription magazine for spray foam industry

Products and services

• SFM Contractor Membership Program Paid subscription membership program for SPF contractors that delivers enhanced directory listing visibility, business profile benefits, and exposure to homeowners and commercial project owners requesting quotes through SprayFoamMagazine.com.
• Spray Foam Magazine Industry publication providing news, technical articles, project features, expert advice, and contractor stories for SPF contractors, suppliers, and building professionals, available in print, digital, and app editions with free qualified subscription.
• Contractor Finder (Do-Search) Directory Searchable directory service enabling homeowners and commercial project owners to locate spray foam contractors within a configurable geographic radius, with built-in quote-request functionality that routes leads to listed contractors.
• Supplier Directory Searchable directory connecting users with SPF material and equipment suppliers and distributors across categories (closed-cell foam, open-cell foam, spray equipment, safety gear), filterable by location and product category.
• Spray Foam Documents Library Categorized repository of white papers, technical documents, and marketing materials covering ventilation guides, termite prevention, fire testing, air barriers, case studies, and supplier-provided technical content, used to support contractor specification and purchasing decisions.
• Lead Generation / Get A Quote Service Quote request forms for residential and commercial spray foam projects that capture project details from homeowners and building owners and distribute them as qualified leads to contractor network members.
• SprayFoam Convention & Expo Annual industry convention and expo bringing together SPF contractors, suppliers, equipment manufacturers, and building professionals for networking, product showcasing, education, and the Contractor of the Year award reveal.

Quantifiable outcome

• SPF roofing systems can exceed 30 years lifecycle performance
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Spray Polyurethane Foam Alliance (SPFA)coreStrategic or Co-development PartnerSPFA is the primary trade association for the spray polyurethane foam industry. SprayFoam.com provides SPFA news, professional certification program (PCP) information, and event coverage for the association's annual conference and expo.
• Center for the Polyurethanes Industry (CPI)coreStrategic or Co-development PartnerCPI is part of the American Chemistry Council (ACC) and focuses on safety, training, and product stewardship for spray polyurethane foam. Site provides access to CPI documents and safety resources.
• Huntsman Building SolutionsmajorGTM or Marketing PartnerLeading spray foam manufacturer and advertiser. Sponsor of Spray Foam Magazine events and content. Provides white papers and technical documents to the documents library.
• Johns ManvillemajorGTM or Marketing PartnerBerkshire Hathaway subsidiary and major manufacturer of building and specialty products including spray foam. Major advertiser and industry news subject.
• BASFmajorGTM or Marketing PartnerGlobal chemical company and spray foam manufacturer. Advertiser on SprayFoamMagazine.com and sponsor of industry events.
• Polyurea Development Association (PDA)coreStrategic or Co-development PartnerTrade association for polyurea coatings technology. PDA training schools and applicator certification programs are listed in the education and events sections.
• NCFI PolyurethanesminorGTM or Marketing PartnerManufacturer of spray foam systems and advertiser. Provides training content and sponsors magazine publications.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Walls & Ceilings Magazine: Long-running trade publication covering insulation, drywall, framing, and building-envelope topics including spray foam. Direct comparable as a B2B trade media brand serving the same contractor and specifier audience in adjacent vertical categories.
• Insulation Outlook (NAIMA): Trade publication of the North American Insulation Manufacturers Association covering insulation industry topics with overlap on SPF. Comparable trade-media business model serving insulation contractors and specifiers, though with a fiberglass/traditional insulation orientation.
• RSI Magazine (Roofing, Siding, Insulation): Trade publication covering roofing, siding, and insulation — including spray polyurethane foam roofing systems. Comparable in business model (print + digital magazine, contractor directory, industry news) serving residential and commercial contractors in overlapping verticals.
• Roofing Contractor Magazine: BNP Media trade publication focused on roofing contractors, including spray foam roofing systems. Direct competitor for SPF roofing contractor mindshare and a parallel model of magazine + digital + industry events.

Broad incumbents

• Houzz: Mass-market homeowner platform with 'Find a Pro' directory, product marketplace, and visual content. Broad incumbent serving the same end-consumer (homeowners seeking insulation contractors) with vastly larger scale, mobile-first UX, and SEO dominance on home-improvement queries.
• Engineering News-Record (ENR): BNP Media flagship construction-industry trade publication with broad coverage of commercial construction including spray foam insulation. Broad incumbent with overlapping advertiser base (chemicals, equipment OEMs) and a parallel magazine + digital + events model at much larger scale.
• Construction Dive (Informa): Informa-owned B2B digital media brand covering commercial construction, including insulation and roofing trends. Comparable digital content + newsletter model targeting the same contractor and specifier audiences with broader coverage and larger editorial operation.
• Angi (formerly Angie's List): Public home-services marketplace where homeowners search and book insulation, roofing, and spray foam contractors. Operates as a broad incumbent with overlapping contractor-finder functionality, paid lead generation, and a much larger marketing budget.
• Thumbtack: Public home-services marketplace covering insulation and spray foam contractors in its pros directory. Broad incumbent with stronger mobile experience and consumer brand recognition than vertical niche directories.

Others

• Spray Polyurethane Foam Alliance (SPFA): Industry trade association that is both a content/education partner and a partial substitute. SPFA runs its own PCP certification, annual convention, and member communications that compete with SprayFoam.com's editorial and event offerings — making them a close peer and potential threat if they deepen member services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SprayFoamMagazineOfficial
• Instagraminstagram.com/spray_foam
• Xx.com/sprayfoam_com

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spray Foam