The Baltic Guide

What The Baltic Guide does

The Baltic Guide, operated by the private Estonian company Guide Marketing OÜ (headquartered at Põhja pst 25, Tallinn), is a multilingual tourism publication targeting Finnish-speaking travelers to Estonia. Founded in 2009, the publication delivers Estonian travel, culture, event, restaurant, and nature content in Finnish, English, Russian, and Estonian through a print magazine (12 issues per year), a WordPress-based website (balticguide.ee), and an Issuu-hosted digital magazine. Its defining commercial asset is an advertising partnership with Helsingin Satama (Helsinki Port), which operates two large vertical digital-out-of-home screens at Terminal 2 — Europe's busiest passenger port — reaching an estimated 7 million Estonia-bound travelers annually.

The company's revenue model is anchored on advertising sales across print, digital, and DOOH inventory, supplemented by an annual print-magazine subscription priced at €29 for 12 issues. Distribution combines direct digital access via balticguide.ee, an email newsletter, social media channels (Facebook, Twitter/X, Instagram), and the Helsinki Port DOOH screens. Customer composition is two-sided: consumer-side Finnish travelers (and adjacent multilingual audiences) consume editorial content, while Estonian tourism businesses — restaurants, hotels, spas, attractions, and tour operators — purchase advertising placements and sponsored content.

Technologically the platform is unsophisticated: standard WordPress CMS, public-facing content syndication via Issuu, and physical DOOH screens with content rotation of 10-second spots played at least 12 times per hour during port operating hours. The company received European Regional Development Fund co-financing (administered by Enterprise Estonia/EAS) in 2012-2013 for the 'Baltic Guide Innovation Application' project, but no subsequent capital raises, acquisitions, leadership changes, or institutional investors are documented in the input data. The business remains privately held with no public ticker and no disclosed headcount or revenue figures.

Name

The Baltic Guide

Legal name

Guide Marketing OÜ

Website

https://balticguide.ee

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

The Baltic Guide is a multilingual tourism publication for Estonia, delivering Finnish, English, Russian, and Estonian editorial content via a print magazine (€29/year), a WordPress website (balticguide.ee), and DOOH advertising screens at Helsinki Port Terminal 2 reaching 7M+ annual travelers. It targets Finnish tourists to Estonia and sells advertising to Estonian SMB tourism businesses.

Ownership category

akta.pro rank

Product category

Travel and Tourism Media

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro industry

PRIMARYMPAJAEAH

Travel & Outdoors Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

Keywords

• Tourism magazine publishing
• Travel content media
• Multilingual publication
• Digital out-of-home advertising
• Estonia travel guide

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Revenue: Primary revenue stream from selling advertising space in both the print magazine and digital platforms, including sponsored content and display advertising on the website.
2. Subscription Revenue: Annual subscription model at 29€ per year for 12 issues of the print magazine delivered to subscribers. Electronic payment options available for Estonia-based subscribers.
3. Digital Out-of-Home (DOOH) Advertising: Digital advertising sales at Helsingin Satama (Helsinki Port) Terminal 2, reaching over 7 million travelers annually. The company creates and displays 10-second advertisements on digital screens during port operating hours at least 12 times per hour.
4. EU Project Funding: Received co-funding from the European Regional Development Fund (2012-2013) for innovation project. This represents historical project-based funding rather than ongoing revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Baltic Guide is a multilingual tourism publication that publishes a print magazine (12 issues annually at €29/year subscription) and a companion website (balticguide.ee) providing Estonian travel, culture, restaurant, and event content in Finnish, English, Russian, and Estonian. The company also sells digital out-of-home (DOOH) advertising on screens at Helsinki Port's West Terminal 2, reaching over 7 million Estonia-bound travelers annually.

Product overview

The Baltic Guide is a multi-language tourism publication platform comprising a print magazine (12 issues annually, 29€ subscription) and an online website (balticguide.ee) offering Estonian travel, culture, restaurant, and event content in Finnish, English, Russian, and Estonian. The publication also operates digital advertising services at Helsinki Port's West Terminal 2, reaching over 7 million annual travelers, and provides newsletter subscriptions. The company is registered as Guide Marketing OÜ, based in Tallinn, Estonia.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Enterprise Estonia (EAS)minorGTM or Marketing Partner · 26 November 2012Between 26.11.2012 and 01.08.2013, The Baltic Guide received co-funding from the EU Regional Development Fund for an innovation project titled 'The Baltic Guide Innovation Application'. The project received support from Enterprise Estonia's Innovation Fund.
• Helsinki Port Authority (Helsingin Satama)coreChannel Partner/ Reseller/ DistributorThe Baltic Guide has strengthened its collaboration with Helsingin Satama (Helsinki Port) to create a modern advertising environment at Terminal 2. Two large vertical screens on the new info wall reach over 7 million Estonia-bound travelers annually. The partnership allows businesses to advertise through the magazine's platform at the port.
• SSS RadiominorGTM or Marketing PartnerSSS Radio is listed as an advertising partner on the Baltic Guide website, indicating a cross-promotion or advertising exchange relationship.
• InstruminorGTM or Marketing PartnerInstru is listed as an advertising partner on the Baltic Guide website, indicating a cross-promotion or advertising relationship.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Issuu: Digital flipbook and publishing platform on which The Baltic Guide hosts its digital magazine editions. Functions as a key infrastructure/technology peer enabling the publication's online reading experience and archive distribution.
• Estonian Convention Bureau: Estonia's MICE and conventions promotion body producing tourism-related marketing content about Estonia. Operates in the same Estonia inbound tourism ecosystem as The Baltic Guide, including overlapping advertiser relationships.
• Tallinn Card: Tallinn's official tourist card offering attraction, museum, and transport access. The Baltic Guide actively produces sponsored content promoting Tallinn Card, illustrating direct overlap in monetization of inbound tourism audiences.

Regional players

• Visit Helsinki: Helsinki's official tourism organization producing content and travel inspiration for visitors, including those heading onward to Tallinn via the West Terminal. Operates as a destination marketer on the same Helsinki–Tallinn corridor as The Baltic Guide.
• Visit Pärnu: Regional destination marketing organization for Pärnu, Estonia, producing travel content and tourism marketing. Competes for inbound traveler attention and advertiser relationships within Estonia, a market The Baltic Guide actively covers.

Direct peers

• Visit Estonia: Estonia's national destination marketing organization, publishing multilingual travel content about Estonia and competing for the same Finnish and international traveler attention as The Baltic Guide. Both monetize Estonian tourism audiences through content-driven marketing and advertising partnerships.
• Eesti Elu: Long-running Estonian-language (and partly Finnish-oriented) publication serving the Estonian diaspora in Finland. Targets a similar Finnish-Estonian cross-border readership and competes for advertising from Estonian businesses seeking Finnish exposure.

Broad incumbents

• Visit Finland: Finland's national tourism board producing outbound-relevant travel content. Competes for Finnish traveler mindshare and advertiser budgets across travel-related content, adjacent to The Baltic Guide's Finnish-language Estonia focus.
• Clear Channel Outdoor: Major international DOOH and out-of-home advertising operator with presence in airports, ports, and urban transit. Operates a comparable DOOH advertising model to The Baltic Guide's Helsinki Port partnership, competing for the same advertiser budgets.
• JCDecaux: Global leader in out-of-home advertising including DOOH at airports, transit hubs, and ports. Operates DOOH networks at scale comparable to The Baltic Guide's Helsinki Port Terminal 2 screens, representing the competitive supply side of the same DOOH inventory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thebalticguide
• Facebookfacebook.com/balticguideFIN
• Instagraminstagram.com/thebalticguide
• LinkedInlinkedin.com/company/the-baltic-guide

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Baltic Guide