Dingemanse & v/d Ploeg

What Dingemanse & v/d Ploeg does

Dingemanse & v/d Ploeg B.V. is a family-owned Dutch wholesale distributor of construction paints, industrial coatings, painting equipment, and related renovation products, founded in 1979 by Adrie Dingemanse in Goes and currently led by his son Karel Dingemanse following a 2003 family succession. The company operates from a ~3,000 m2 warehouse and showroom at its Livingstoneweg headquarters in Goes and a branch in Vlissingen opened in 2017, serving professional painters and processors across Zeeland, West-Brabant, and parts of Zuid-Holland with same-day (and otherwise next-day Franco) delivery via an in-house fleet of three vans.

The product range is organized into seven categories: bouwverven (construction paints from brands including Wijzonol, Tollens, Trimetal, Sikkens, Sigma, Caparol, Drost, Keim), industrie coatings (industrial coatings for metal, plastic, maritime, concrete, and food-grade/HACCP applications), apparatuur (professional spray, sanding, and cutting equipment from Wagner, Graco, Festool), decoratief (wallpaper, decorative paints, stucco techniques), klimmateriaal (ladders, scaffolding, and access equipment from Wienese and Altrex), nonpaint (masking materials, tools, PPE, cleaning products), and renovatie (facade, wood rot, sealant, and floor renovation solutions). Dingemanse & v/d Ploeg also runs a separate consumer-facing retail shop, "De Verfbron," within the Goes facility.

The business model is straightforward wholesale distribution: revenue is generated through one-off transactional sales of paints, coatings, equipment, and renovation supplies to professional buyers, priced on a quote basis, with same-day delivery and technical advisory as the stated differentiators. The company claims to be the largest free (independent) paint wholesaler in South-West Netherlands and employs approximately 16 people across its two locations.

Name

Dingemanse & v/d Ploeg

Legal name

Dingemanse & Van de Ploeg B.V.

Website

https://dingemansevdploeg.nl

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Dingemanse & v/d Ploeg is a family-owned Dutch wholesale distributor of construction paints, industrial coatings, painting equipment, and renovation supplies, serving professional painters and processors in Southwest Netherlands via same-day delivery and a consumer shop.

Ownership category

akta.pro rank

Headquarters

HQ city

Goes

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale paint and coating distribution: Revenue generated through wholesale distribution of paints, coatings, and related products to professional painters and processors. The company stocks an enormous inventory and delivers products same-day using their own fleet of three delivery vans.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Dingemanse & v/d Ploeg is a wholesale distributor of construction paints, industrial coatings, painting equipment, decorative products, climbing/access materials, non-paint consumables, and renovation materials, supplied to professional painters and coating processors across South-West Netherlands. The company stocks an extensive range of third-party brands (e.g., Wijzonol, Tollens, Sikkens, Sigma, Caparol, Wagner, Graco, Festool) in a ~3,000 m² warehouse and delivers orders same-day using its own three-van fleet. It also operates a separate consumer-facing shop, De Verfbron.

Product overview

Dingemanse & v/d Ploeg is a paint and building materials wholesaler serving professional painters and contractors in South-West Netherlands. With nearly 45 years of experience since 1980, the company operates from a main location in Goes and a branch in Vlissingen, delivering paints, coatings, equipment, and renovation products across Zeeland, West-Brabant, and parts of South Holland. Their offering is organized into seven main product categories: Bouwverven (construction paints from brands including Wijzonol, Tollens, Trimetal, Sikkens, Sigma, Caparol), Industrie coatings (industrial coatings for metal, plastic, maritime, concrete, food-grade/HACCP applications), Apparatuur (professional spray, sanding, and cutting equipment from Wagner, Graco, Festool), Decoratief (wallpaper, decorative paints, stucco techniques), Klimmateriaal (Wienese and Altrex ladders, scaffolding, and access equipment), Nonpaint (masking materials, tools, PPE, cleaning products, sandpaper), and Renovatie (facade renovation, wood rot repair, sealants, adhesives). The company differentiates through extensive stock (~3,000 m2 warehouse/showroom), technical expertise, and same-day delivery with three company vehicles. They also operate a consumer shop called 'De Verfbron' alongside their B2B wholesale operations.

Differentiator

Problem solved

Functional benefit

Brands

• De Verfbron: Consumer shop operated by the company for retail customers.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Emerging players

• Verfspecialist.nl: Online-first Dutch paint retailer selling professional and consumer paints with delivery across the Netherlands. Comparable as a Dutch paint distribution channel competing for the same professional painter and DIY consumer wallet, but operating via an e-commerce model rather than physical showroom and owned-van same-day delivery.

Broad incumbents

• Karwei: Major Dutch DIY home improvement chain selling construction paints, coatings, and renovation products alongside broader home improvement categories. Comparable as a competing paint distribution channel for both professional and DIY customers in the Netherlands, though with much broader assortment and weaker specialty/coatings depth.
• PontMeyer: Largest Dutch wholesale distributor of lumber, plywood, and construction materials serving professional builders and contractors nationwide. Comparable as a competing B2B construction-materials distribution channel in the Dutch market, with a much broader and national footprint but less specialization in paints/coatings.
• Praxis: Dutch DIY chain offering paints, coatings, tools, and building materials nationwide. Comparable as a competing distribution channel for paint purchases by Dutch professionals and consumers, though focused on the broader home improvement category rather than specialist coatings.
• GAMMA: Leading Dutch DIY chain operated by Intergamma, stocking construction paints, tools, and renovation supplies. Comparable as a competing outlet for paint purchases among Dutch professionals and consumers, with national reach but a less specialized paint/coatings assortment.
• Sikkens Centers (AkzoNobel dealer network): AkzoNobel's branded dealer network in the Netherlands distributing Sikkens and related paint brands to professional painters. Comparable as a competing professional paint distribution channel, with stronger brand marketing and supplier integration but typically less locally owned/independent positioning than Dingemanse.

Others

• Wijzonol: Dutch professional paint manufacturer whose products (e.g., Bouwverven line) are a flagship assortment at Dingemanse. Included as a key upstream supplier whose dealer strategy and direct distribution choices materially affect Dingemanse's assortment and margins.

Regional players

• Hornbach: German-headquartered DIY and building materials chain with stores in the Netherlands offering paints, coatings, equipment, and renovation products. Comparable as a competing paint/renovation outlet for Dutch professionals and consumers, particularly relevant in cross-border regions near Zeeland and Brabant.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dvdpploeg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dingemanse & v/d Ploeg