FullTank

What FullTank does

FullTank B.V. is an independent Dutch B2B wholesaler founded in 1990 and headquartered in Schelluimen, Netherlands, that supplies fuels (diesel variants, HVO, Euro 95, GTL, petroleum), AdBlue and urea-based products, lubricants, and ancillary fluids, together with mobile and stationary tank installations. Its service portfolio — combined deliveries, 24/7 SOS fuel service, Diesel CleanTank, technical service, off-road distribution, and 24-hour delivery — is delivered through an owned fleet that includes specialized 4x4 tank trucks and Big Wheel vehicles capable of reaching inaccessible project sites. The company also operates an in-house AdBlue factory (VDA-certified) and a digital layer comprising a content-and-GPS tank sensor, a 24/7 ordering app, and a web-based platform for inventory, consumption, and inspection management. A dedicated subsidiary, FullTank Offroad Distrifuel B.V., houses the off-road fuel distribution business.

FullTank serves large construction and infrastructure projects, energy and pipeline projects (EUGAL in Germany, Baltic Pipe in Denmark, Windpark Fryslân), critical-infrastructure customers such as data centers and hospitals requiring emergency generator fuel, and off-road or difficult-terrain operations. The firm holds VCA, ISO 9001, ISO 14001, KIWA, VDA, and ISCC EU certifications, which function as procurement gates for enterprise and public-sector work. Revenue is generated transactionally on fuel and AdBlue sales (with publicly displayed market-based guidance prices), on hardware sales and rentals of tank installations, and on service contracts including 24/7 emergency response. Distribution is direct via the owned fleet, supplemented by B2B online ordering (bestellen.fulltank.nl) and a consumer-facing shop (fulltankshop.nl). The company operates as a private Dutch B.V. with no disclosed funding rounds, suggesting founder or family ownership under the brand identity "FullTank by Hans de Baat."

The business is geographically anchored in the Netherlands and Belgium, with project-based reach into Germany, Denmark, and other European markets. With 11–50 employees, FullTank is a small but specialized niche player whose competitive position rests on a combination of certified compliance, off-road delivery capability, instrumented tank monitoring, and a track record on marquee European infrastructure builds rather than scale alone.

Name

FullTank

Legal name

FullTank B.V.

Website

https://fulltank.nl

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

FullTank B.V. is a Dutch B2B wholesaler, founded in 1990 and based in Schelluimen, that supplies fuels, AdBlue, lubricants, and tank installations to large construction, energy, and infrastructure projects across the Netherlands, Belgium, Germany, and Denmark via a specialized fleet and 24/7 delivery.

Ownership category

akta.pro rank

Product category

Wholesale Fuel and AdBlue Distribution

NAICS

Petroleum Bulk Stations and Terminals (424710), Fuel Dealers (45721)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

akta.pro secondary industry

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Fuel wholesale distribution
• AdBlue supply
• Industrial lubricants
• Tank installation services
• Off-road fuel delivery

Headquarters

HQ city

Schelluinen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Fuel Sales: Sale of various fuel types including BioFree Diesel B0, Original Diesel B7, HVO100-50-20, Red Diesel, Euro 95, GTL Fuel, and Petroleum. Pricing follows market rates with average guidance prices publicly displayed (Euro 95 at 2.4870 EUR incl BTW, Diesel at 2.2970 EUR incl BTW).
2. AdBlue Sales: Sale of AdBlue AUS32, AdBlue AUS40, ClearSpray, and urea prills. Products available in multiple formats including jerry cans, barrels, IBCs, storage tanks, and tanker deliveries.
3. Lubricants and Fluids: Sale of lubricants, greases, coolant, windshield washer fluid, demiwater, and related products.
4. Tank Installations: Installation and rental of mobile and stationary fuel installations, AdBlue installations, and related equipment. Includes inspection and certification services.
5. Service and Maintenance: Combined deliveries, SOS fuel service, Diesel CleanTank service, technical service, off-road distribution, and 24/7 emergency delivery services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

FullTank is an independent Dutch wholesaler that supplies fuels (diesel variants, HVO, Red Diesel, Euro 95, GTL, petroleum), AdBlue products, lubricants, and other industrial fluids, alongside tank installations and 24/7 direct delivery services. Its core differentiator is a specialized distribution fleet (including 4x4 tank trucks and Big Wheel vehicles) that delivers to remote, off-road, and difficult-terrain project sites across the Netherlands, Belgium, and other European geographies. The offering is rounded out with installation, inspection, sensor-based tank monitoring, and emergency fuel services for large construction, infrastructure, energy, and critical-facility customers.

Product overview

FullTank is an independent Dutch wholesaler of fuels, AdBlue, lubricants, and tank installations, founded in 1990. Their offering is a portfolio of physical products supported by digital tools: they deliver diesel (including BioFree and HVO variants), gasoline, AdBlue products, lubricants, and other industrial fluids, along with mobile and stationary tank installations. The digital layer includes the FullTank Online Platform for inventory and fleet management, the FullTank Sensor for real-time tank monitoring, the FullTank Order App for 24/7 mobile ordering, and the FullTankShop.nl for direct online purchases. Services like Combined Deliveries, SOS Service, CleanTank Service, and 24-hour emergency delivery complement the core product portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Fuels (Diesel, Gasoline, HVO, GTL, Petroleum, Additives) Full range of fuel products including BioFree Diesel B0, Original Diesel B7, HVO100-50-20, Red Diesel EN590, Euro 95 E10, GTL Fuel, Petroleum/Kerosine, Hydrozine, and Diesel Additives, supplied to construction, infrastructure, transport, and industrial customers.
• AdBlue Products Complete AdBlue product line including AdBlue AUS32, AdBlue AUS40, ClearSpray, Ureum prills, and AdBlue installation units, with products available in jerry cans, barrels, IBCs, storage tanks, and tanker deliveries.
• Lubricants and Greases Smeermiddelen (lubricants) and vetten (greases) for industrial and automotive applications, with associated installation services.
• Other Industrial Fluids Additional fluid products including Demiwater Pro, Coolant (Koelvloeistof), and Windscreen Washer Fluid/Antifreeze (Ruitensproeier/antivries).
• Tank Installations (Mobile and Stationary) Sale, rental, and installation of mobile and stationary fuel tank installations, AdBlue installations, and other installations including lubricant, coolant, and windshield washer systems, with inspections and certifications.
• Combined Deliveries Service Combined delivery service bundling AdBlue and diesel (and related lubricants) into a single delivery run to optimize logistics efficiency for project sites.
• FullTank SOS Fuel Service Emergency fuel service providing 24/7 availability with guaranteed delivery within a specified timeframe for urgent fuel needs of critical facilities and project sites.
• Diesel CleanTank Service Diesel tank cleaning service to maintain fuel quality, prevent contamination, and protect equipment downstream.
• 24-Hour Delivery Service Round-the-clock fuel delivery service available 24 hours a day, 7 days a week, delivering fuel and AdBlue to project sites across the Netherlands, Belgium, and beyond.
• Offroad Distrifuel (Off-road Fuel Delivery) Off-road fuel distribution service using 4x4 tank trucks and Big Wheel vehicles to deliver to sites inaccessible by standard tankers, supported by the related entity FullTank Offroad Distrifuel B.V.
• FullTank Emergency Center (Alarmcentrale) 24/7 emergency monitoring and dispatch center ensuring guaranteed availability for emergency fuel situations at critical facilities and project sites.
• FullTankShop.nl Online Shop Online shop for purchasing AdBlue products, ClearSpray, Demiwater Pro, and lubricants at competitive prices, available to smaller buyers and individual consumers.

Quantifiable outcome

• 24-hour delivery at project level
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Yara International (AdBlue): Largest European producer of AdBlue (Air1); relevant supplier/ecosystem counterpart and potential competitor if Yara moves further into branded AdBlue distribution.

Broad incumbents

• BP Fuel Solutions: Major oil company's B2B fuel and lubricant supply arm, including bulk delivery and card solutions; competes for the same large fleet and construction accounts as FullTank but at global scale.
• Gulf Oil Netherlands: Branded fuel and lubricants marketer active across the Benelux, with B2B fuel card and bulk delivery capabilities — overlaps with FullTank but operates at national scale with broader retail exposure.
• Tamoil Netherlands: Refiner-marketer with wholesale fuel and lubricant distribution into Benelux industrial and transport customers; competes with FullTank on bulk diesel and lubricants.
• Primagaz Nederland: Established LPG and fuels distributor in the Netherlands serving commercial, industrial, and off-grid customers; comparable distribution model but focused on LPG rather than diesel/AdBlue.

Regional players

• Certas Energy (UK): UK and Ireland-focused fuel and lubricants distributor serving commercial and construction customers with mobile delivery; strong functional analogue in off-road construction fuel logistics.
• SB Supply (France): French mobile fuel distribution specialist for construction and event sites; analogous business model to FullTank Offroad Distrifuel for off-grid and project-site fuel delivery.

Direct peers

• Den Hartog Brandstoffen: Dutch regional fuel and lubricant wholesaler with mobile delivery and tank installation offerings; closest comparable in scope and mid-market B2B focus.
• Van Werven Olie- en Brandstoffen: Netherlands-based fuel and AdBlue distributor with mobile tank solutions and construction-site delivery; highly comparable to FullTank's AdBlue and off-road delivery proposition.
• W. van der Goes & Zn: Long-established Dutch independent fuel wholesaler serving construction, transport, and industrial customers with multi-product delivery — directly comparable in business model and customer base to FullTank.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FullTank.Schelluinen
• LinkedInlinkedin.com/company/fulltank

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FullTank