Nobel Group
Nobel Group (Нобель Групп) is a Minsk-based Belarusian manufacturer of professional cleaning and disinfection products (FORZA, FORCID, FABBY, AVRORA) serving food-processing, HoReCa, and cleaning-company clients across Belarus, Russia, Moldova, Ukraine, and Kazakhstan.
- Company typePrivate
- Founded2009
- HeadquartersMinsk, Belarus
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Nobel Group does
Nobel Group (СООО "Нобель Групп") is a Belarusian specialty-chemical manufacturer founded on 1 October 2009 and headquartered in Minsk, producing professional cleaning and disinfection products for B2B customers across the CIS. The company markets four proprietary brands — FORZA (alkaline cleaners), FORCID (acidic cleaners), FABBY, and AVRORA — and distributes German industrial cleaning products from ASiRAL Industriereiniger GmbH. Its formulation work centers on synergistic blends of nonionic surfactants engineered for Clean-in-Place (CIP) applications, with a non-chlorine program and an in-house chlorine dioxide generation capability, all documented to comply with HACCP/GMP standards and EU disinfectant recommendation 89/542/EU.
The company serves food-processing plants (notably poultry and dairy processors in Belarus), HoReCa operators, professional cleaning companies, and retail chains in Belarus, Russia, Moldova, Ukraine, and Kazakhstan. A representative office in Krasnodar, opened in January 2020, anchors the Russian Southern Federal District. Beyond product sales, Nobel Group generates revenue through contract manufacturing, a franchise program, on-site audit/consulting/training, and dedicated washing stations, making it a vertically integrated hygiene solutions provider rather than a pure-formula merchant.
Nobel Group has no outside funding rounds disclosed; it is owner-financed and sources raw materials from international suppliers including Nouryon (formerly AkzoNobel Specialty Chemicals), AmphoChem AB (Sweden), and BRB International BV (Netherlands). It has been recognized by the Association of Disinfectant Manufacturers of Kazakhstan, invited to an EBRD FMCG round table, and awarded "Best Disinfectants of the Year" for its FORZA DEZ and FORCID Strong products. No audited revenue or headcount figures are publicly available.
Nobel Group firmographics
Firmographics- Name
- Nobel Group
- Legal name
- СООО "Нобель Групп"
- Website
- https://nobel-group.by
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nobel Group (Нобель Групп) is a Minsk-based Belarusian manufacturer of professional cleaning and disinfection products (FORZA, FORCID, FABBY, AVRORA) serving food-processing, HoReCa, and cleaning-company clients across Belarus, Russia, Moldova, Ukraine, and Kazakhstan.
- Ownership category
- akta.pro rank
Nobel Group industry classification
Industry- Product category
- Industrial Cleaning Chemicals
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Alkaline Cleaners & Heavy-Duty Degreasers (Caustic/Soda Ash) (CRAJAKAE)
- akta.pro secondary industry
- General All-Purpose Cleaners (CRAJAMAA)
Keywords
Where Nobel Group is headquartered
LocationHeadquarters
- HQ city
- Minsk
- HQ country
- Belarus
- HQ region
- Europe
Offices2 records
Markets served
Nobel Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Cleaning Products Manufacturing: Nobel Group manufactures and sells professional cleaning and detergent products including FORZA, FORCID, FABBY, and ASiRAL product lines. Products are sold directly to enterprise customers and through distributors in Belarus, Russia, Moldova, Ukraine, and Kazakhstan. The company also offers contract manufacturing services.
- Technological Services: The company provides technological support, adapts products to specific conditions, assists in developing SOP for cleaning according to HACCP and GMP standards, and validates cleaning processes.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Nobel Group product offering
Product offeringCore offering
Nobel Group manufactures and sells professional cleaning and detergent products, including alkaline cleaners (FORZA line), acidic cleaners (FORCID line), specialty shampoos (FABBY), and distributes third-party brands (ASiRAL, AVRORA). The company serves food processing enterprises, the HoReCa sector, and professional cleaning companies, and provides technological support including SOP development aligned with HACCP and GMP standards and cleaning process validation. Products are sold directly to enterprise customers and through a distributor network across Belarus, Russia, Moldova, Ukraine, and Kazakhstan.
Product overview
Nobel Group (СООО «Нобель Групп») is a manufacturer of professional cleaning and washing products established in 2009 in Minsk, Belarus. The company operates across two main product lines: its own branded portfolio and distributed third-party brands. The core proprietary brands include the FORZA line of alkaline cleaning agents (FORZA Cleaner, FORZA 30-20, FORZA 30-125, FORZA Light, FORZA DEZ, FORZA 10-20), the FORCID line of acidic cleaning agents (e.g., FORCID Strong), and the FABBY line (e.g., FABBY APC). Nobel Group also distributes the ASiRAL industrial cleaning brand from Germany (including products such as ASiRAL S TMK, ASiRAL DC, ASiRAL 245, ASiRAL SAN CD, ASiRAL SRS, PERSTERIL P, as well as ASiRAL lubricants and adhesives) and AVRORA products. Beyond product sales, the company offers specialized solutions including ultrasonic cleaning products, washing stations for IBC containers and barrels, chlorine dioxide generation systems, and services for beauty salons, bathhouses, and swimming pools. Supporting services include contract manufacturing, franchise, audit and consulting, and training aligned with HACCP and GMP standards. Nobel Group's products serve the food industry, HORECA sector, professional cleaning companies, and household consumers across Belarus, Russia, Kazakhstan, and Moldova.
Differentiator
Problem solved
Functional benefit
Brands
- FORZA: Line of alkaline cleaning concentrates for food production, professional cleaning, and HoReCa sector
- FORCID
- FABBY
- ASiRAL
- AVRORA
Products and services
- FORZA Cleaner Universal professional cleaning agent for cleaning various objects including aluminum, wood, and painted surfaces; widely used by large trading networks for daily floor cleaning in high-traffic commercial facilities across Belarus, Moldova, Russia, and Ukraine.
- FORZA 30-20 High-alkaline cleaning agent designed for CIP (Clean-in-Place) cleaning applications in the food industry.
- FORZA 30-125 Concentrated strongly alkaline foaming cleaner for the food industry; contains sodium hydroxide ≥30% and nonionic surfactants <5%; effective in hard water with corrosion protection for steel surfaces; composition per EU recommendations 89/542/EU.
- FORZA Light Concentrated alkaline cleaning agent used for laboratory glassware, ultrasonic cleaning, and cleaning of vinyl records (FORZA Light for LP variant).
- FORZA DEZ Cleaning agent with antimicrobial effect available in professional and household packaging variants; recognized as winner of Best Disinfectants of the Year in Kazakhstan (2019).
- FORZA 10-20 Concentrated cleaning agent formulated for floor scrubber machines and CIP cleaning of fryers.
- FORZA 30-125 for HoReCa Specialized version of FORZA 30-125 tailored for hotels, restaurants, cafes, and catering establishments.
- FORZA DEZ for Hookah Cleaning Specialized version of FORZA DEZ formulated for cleaning hookah pipes.
- FORCID Strong Concentrated acidic cleaning agent with demonstrated high antimicrobial activity (RF>5.0 lg) against P.aeruginosa, S.aureus, E.coli, and C.albicans; winner of Best Disinfectants of the Year in Kazakhstan (2019).
- FABBY APC Shampoo formulated for use with wet-dry vacuum cleaners.
- ASiRAL Industrial Cleaning Products (Distributed) German ASiRAL Industriereiniger GmbH industrial cleaning product line distributed by Nobel Group, including ASiRAL S TMK, ASiRAL S TMK-G, ASiRAL DC (alkaline), ASiRAL SAN CD, ASiRAL 245 (acidic), ASiRAL SRS, ASiRAL SO, PERSTERIL P, plus lubricants and adhesives.
- AVRORA Products (Distributed) Product line from AVRORA company distributed by Nobel Group.
- Ultrasonic Cleaning Products Product line of cleaning agents formulated for ultrasonic cleaning applications.
- Chlorine Dioxide Generation Systems Equipment for on-site generation of chlorine dioxide used in disinfection and sanitation processes.
- IBC Container and Barrel Washing Stations Washing station equipment designed for cleaning barrels and IBC containers used in food production and industrial operations.
- Contract Manufacturing Contract manufacturing services offered by Nobel Group at its production facility, including potential production of ASiRAL products.
- Audit, Consulting and Training Audit, consulting, and training services including assistance in developing SOPs for cleaning procedures aligned with HACCP and GMP standards and validation of cleaning processes.
- Franchise Offering Franchise program offered by Nobel Group for partners wishing to operate under the company's brand and product portfolio.
Quantifiable outcome
- FORZA Cleaner coverage: 1 liter of 1% working solution covers approximately 6.5-10 square meters of surface (based on 100-150 ml/m2 consumption)
- +1 more outcomes
Companies that use Nobel Group
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Nobel Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Nobel Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Association of Disinfectant Manufacturers of the Republic of KazakhstanminorNobel Group was admitted to the Association of Disinfectant Manufacturers of Kazakhstan in April 2019. The association conducts annual professional competitions including Best Disinfectants of the Year awards.
- BRB International BVminorAnthony Polyakov, Deputy Director of Nobel Group, held a business meeting with BRB International representatives Jerzy Wasik and Artur Wyspianski to discuss possible areas of cooperation.
- European Bank for Reconstruction and Development (EBRD)minorNobel Group was invited by EBRD to participate in a round table for owners and executives of FMCG sector non-food goods manufacturing companies. A.N. Polyakov attended representing the company.
- ASiRAL Industriereiniger GmbH (Germany)coreNobel Group is in negotiations with ASiRAL for joint actions to bring industrial cleaning products to the Belarus market. Discussion includes possibility of manufacturing some ASiRAL products at Nobel Group's production facility. ASiRAL products are sold under Nobel Group's distribution.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Nobel Group competitors and assessment
Company assessmentBroad incumbents
- Ecolab: Ecolab is the global leader in water, hygiene, and infection-prevention solutions with deep presence in food-and-beverage sanitation, CIP systems, and dairy cleaning — directly comparable product/application overlap with Nobel Group's FORZA and FORCID lines, but at vastly larger scale.
- Diversey (Solenis): Diversey (now part of Solenis) is a major global hygiene and cleaning-solutions provider serving HoReCa, food processing, and professional cleaning — overlapping Nobel Group's customer segments and CIP/foam cleaning technology, with broader product portfolio.
- BASF (Care Chemicals & Industrial Cleaning): BASF supplies surfactants and formulated cleaning ingredients globally, including into industrial and food-industry cleaning channels — comparable as both a raw-material supplier and finished-product competitor for specialty cleaners like Nobel Group's portfolio.
Direct peers
- Christeyns: Christeyns is a Belgium-based specialty chemical manufacturer serving professional laundry, food industry, and HoReCa with enzymatic and alkaline cleaning chemistry — closely comparable mid-sized European player targeting the same end markets as Nobel Group.
- Schülke & Mayr: Schülke is a German specialty chemicals company focused on hygiene, disinfection, and cleaning for food processing, healthcare, and industry — overlapping Nobel Group's disinfectant chemistry and HACCP/GMP service approach with comparable technical positioning.
- Dr. Weigert: Dr. Weigert is a German specialist in cleaning and disinfection for the food industry, pharmaceutical, and cosmetics sectors — directly comparable European specialty cleaning manufacturer with CIP, alkaline/acid foam cleaners, and HACCP-aligned service offerings similar to Nobel Group.
- Buzil-Werk: Buzil is a German manufacturer of professional cleaning products for industrial, food industry, and HoReCa sectors — directly comparable mid-sized European B2B specialty cleaner with similar product architecture (alkaline, acidic, foam cleaners) and channel approach.
Regional players
- Profline (Russia/CIS): Profline is a Russian manufacturer of professional cleaning and detergent products for food industry and HoReCa — directly competing with Nobel Group in CIS markets on similar alkaline/acidic cleaning formulations and food-industry applications.
- Kiilto (KiiltoClean Oy): Kiilto is a Finnish family-owned specialty chemicals manufacturer serving food industry, HoReCa, and professional cleaning across Northern Europe and CIS — comparable regional B2B specialty cleaner with similar scale profile to Nobel Group.
Others
- Nouryon (formerly AkzoNobel Specialty Chemicals): Nouryon is Nobel Group's raw-materials supplier providing surface-active substances (surfactants) for its cleaning formulations; comparable as an ecosystem participant and adjacent specialty chemicals supplier in the same value chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nobel Group social profiles
Digital presenceNobel Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nobel Group leadership team
Management profileNumber of profiles
Profiles3 records
Nobel Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nobel Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nobel Group
What does Nobel Group do?
Nobel Group manufactures and sells professional cleaning and detergent products, including alkaline cleaners (FORZA line), acidic cleaners (FORCID line), specialty shampoos (FABBY), and distributes third-party brands (ASiRAL, AVRORA). The company serves food processing enterprises, the HoReCa sector, and professional cleaning companies, and provides technological support including SOP development aligned with HACCP and GMP standards and cleaning process validation. Products are sold directly to enterprise customers and through a distributor network across Belarus, Russia, Moldova, Ukraine, and Kazakhstan.
Is Nobel Group a public or private company?
Nobel Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nobel Group founded?
Nobel Group was founded in 2009. It employs 11 to 50 people.
Where is Nobel Group based?
Nobel Group is headquartered in Minsk, Belarus, in the Europe region.
How does Nobel Group make money?
Two revenue lines are on record. Cleaning Products Manufacturing is the primary driver. The others are technological Services.
Who are Nobel Group's main competitors?
Broad incumbents on record are Ecolab, Diversey (Solenis) and BASF (Care Chemicals & Industrial Cleaning). Direct peers are Christeyns, Schülke & Mayr, Dr. Weigert and Buzil-Werk. Regional players are Profline (Russia/CIS) and Kiilto (KiiltoClean Oy). Nouryon (formerly AkzoNobel Specialty Chemicals) is listed as an others.
Does Nobel Group have an API?
No public API is recorded for Nobel Group.
What industry is Nobel Group in?
Nobel Group's product category is Industrial Cleaning Chemicals. Its primary akta.pro industry code is CRAJAKAE, Alkaline Cleaners & Heavy-Duty Degreasers (Caustic/Soda Ash), with a secondary code of CRAJAMAA, General All-Purpose Cleaners. Its NAICS code is 32561 and its SIC code is 2842.