asiral

What asiral does

ASiRAL GmbH & Co. KG is an independent, family-owned German company group founded in 1987 by Dr. Erich Schmid and headquartered in Neustadt an der Weinstraße, with an additional production facility in Saarbrücken for labeling and packaging adhesives. The company specializes in professional hygiene management for the food and beverage industry, offering a portfolio that spans cleaning and disinfection chemicals, chlorine dioxide technology (DS-Pure process), chemical water treatment including 42. BImSchV compliance support, dosing and control equipment (Geräte- und Anlagentechnik), and CIP (Clean-in-Place) optimization services delivered through the proprietary OPTI-CIP-PRO analysis system and the ASiRAL Pure XF product line. Its serving verticals include breweries and mineral water producers, dairy, fruit juice/wine/spirits, broader food processing, with secondary exposure to agriculture and institutional hygiene.

ASiRAL monetizes through four revenue streams: one-time chemical product sales, hardware sales of dosing/measurement/control equipment and chlorine dioxide systems, professional consulting services for CIP optimization and water treatment compliance, and adhesive product sales from the Saarbrücken facility. Pricing is quote-based and tailored per customer rather than publicly disclosed. Go-to-market is a direct B2B sales-led motion with technical consultation, supported by a corporate website, technical trade press articles, and presence on Facebook, Instagram, and X. The operating geography is concentrated in Germany (DACH region), and distribution is direct-to-customer with no disclosed channel partners, resellers, or international subsidiaries.

The corporate structure consists of ASiRAL GmbH & Co. KG as the primary operating entity, with ASiRAL Verwaltungs GmbH serving as general partner (PHG) and ASiRAL Industrie-Reiniger GmbH as a wholly-owned operating subsidiary. Current management comprises Dr. Georg Stapf and Andreas Buschbeck as Geschäftsführer of the KG, and Dr. Bertram Schmid as Managing Director of ASiRAL Industrie-Reiniger GmbH. The company is family-controlled, with no external institutional investors, no disclosed funding rounds, no M&A activity, and no IPO signals.

Name

asiral

Legal name

ASiRAL GmbH & Co. KG

Website

https://asiral.de

Company type

Private

Founded year

1987

Operating status

Operating

Short description

ASiRAL is a German family-owned hygiene company founded in 1987 that supplies cleaning chemicals, chlorine dioxide systems, water treatment, CIP optimization services, and labeling adhesives to food and beverage producers in Germany.

Ownership category

akta.pro rank

Product category

Industrial Hygiene Services

NAICS

Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Filling & Dosing Equipment (Liquid, Powder, Aseptic) (IMALAOAB)

Keywords

• Industrial hygiene solutions
• Food beverage cleaning
• CIP optimization services
• Chlorine dioxide disinfection
• Chemical water treatment

Headquarters

HQ city

Neustadt An Der Weinstraße

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Chemical Cleaning and Disinfection Products: Sale of professional cleaning and disinfection chemicals for the beverage and food industry, including products for CIP systems.
2. Equipment and Plant Technology: Sale and installation of dosing, measurement and control technology, chlorine dioxide systems, foam technology, hygiene technology and cleaning equipment.
3. Consulting Services: Technical consulting for CIP optimization, process analysis, and water treatment including 42. BImSchV compliance support.
4. Labeling and Packaging Adhesives: Production and sale of labeling and packaging adhesives from the Saarbrücken facility.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ASiRAL provides professional cleaning and disinfection chemicals, dosing and measurement equipment, chlorine dioxide systems, and CIP optimization consulting for hygiene management in food and beverage production facilities. The company sells its own Asiral Pure XF product line alongside proprietary OPTI-CIP-PRO process analysis, and operates a separate Saarbrücken facility producing labeling and packaging adhesives.

Product overview

ASiRAL is an independent family-owned company group founded in 1987, providing a comprehensive portfolio of hygiene management solutions for the beverage and food industry. The product offering centers on professional cleaning and disinfection, chlorine dioxide technology, chemical water treatment, and CIP optimization services. The core products include OPTI-CIP-PRO (CIP validation and analysis), Asiral Pure XF (cleaning solutions), and a full range of equipment and plant technology including dosing, measurement, control technology, foam technology, nebulization technology, and SafeGuard monitoring systems. The company also produces label adhesives (Etikettierklebstoffe) at a separate facility in Saarbrücken. The offerings are complemented by consulting services for CIP optimization and water treatment compliance with the 42. BImSchV regulation.

Differentiator

Problem solved

Functional benefit

Brands

• ASiRAL Pure XF: Specialized product line for cleaning and disinfection solutions, operated as a separate website at asiral-purexf.de
• OPTI-CIP-PRO
• SafeGuard
• DS-Pure

Products and services

• OPTI-CIP-PRO

Quantifiable outcome

• Dairy case study: Significant annual savings in water, energy, time and chemicals through CIP optimization using OPTI-CIP-PRO and Pure XF system for a facility processing 540 million liters per year

Named customers1 record

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ecolab: Global leader in water, hygiene, and infection-prevention solutions with deep F&B CIP, cleaning chemistry, and water-treatment offerings — directly comparable product/market overlap with ASiRAL, though at vastly greater scale and geographic reach.
• Dr. Weigert: German specialist in cleaning and disinfection chemistry for the food and beverage industry; offers CIP optimization and hygiene management products comparable to ASiRAL's core portfolio, with similar German Mittelstand positioning.
• Christeyns: European manufacturer of professional cleaning, disinfection, and laundry chemicals with a dedicated food & beverage hygiene division offering CIP chemistry and dosing systems comparable to ASiRAL.
• Diversey (Solenis): Provider of hygiene, cleaning chemistry, and water treatment solutions for food and beverage producers; directly comparable CIP and sanitation product lines, now operating under Solenis after the Diversey/Solenis combination.
• Buzil-Werk Wagner: German manufacturer of professional cleaning and disinfection products with industrial hygiene offerings that overlap with ASiRAL's cleaning chemistry portfolio, though with less F&B vertical focus.

Broad incumbents

• Solenis: Global specialty chemicals provider for water-intensive industries including F&B pulp, paper, and food processing — broader portfolio than ASiRAL but overlapping chemistry for cleaning, water treatment, and process optimization.
• Kurita Water Industries: Japanese-headquartered industrial water and process treatment company serving F&B and other verticals; comparable chemical water-treatment expertise and equipment, but broader across multiple industrial end-markets.
• Veolia Water Technologies: Global water-treatment solutions and services company with industrial process-water offerings that overlap with ASiRAL's chemical water treatment and 42. BImSchV compliance support, though at much larger scale and scope.
• Henkel (Industrial Cleaning): Global chemicals/consumer products company with industrial cleaning and surface-treatment offerings; comparable cleaning chemistry expertise, though not specialized exclusively in F&B hygiene like ASiRAL.

Regional players

• BWT (Best Water Technology): European (Austria-headquartered) water-treatment company with industrial process water and dosing technology; overlapping chemical water-treatment offering with ASiRAL, primarily serving European markets similar to ASiRAL's DACH footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/asiral-industriereiniger-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about asiral