Bounty Fresh Market

What Bounty Fresh Market does

Bounty Fresh Market is the direct-to-consumer and wholesale e-commerce platform of Bounty Group, one of the largest poultry integrators in the Philippines. The platform, formerly operated as The Meat Market PH, is legally housed under Holly Farms Inc. and Bounty Fresh Foods Inc., and sells fresh chicken, pork, beef, and value-added products (marinated chicken under the Chooksies line, breaded products, ready-to-cook meals such as Saucy Torikaraage and K-Time Meals, and third-party brands Adobo Connection and Virginia Hotdogs). The store carries the Bounty Fresh (Laking Farm Fresh) house brand, which is marketed as "No Antibiotics Ever" and benefits from the parent's vertically integrated supply chain, including the largest company-owned Broiler Complex in the Philippines, single-stage hatcheries, and multi-award-winning dressing plants.

The platform is built on Shopify with payment processing via Paymaya and Paymongo, and includes a BillEase-powered buy-now-pay-later option. It operates a hybrid distribution model: same-day delivery in Metro Manila for orders up to ₱2,000, free delivery for NCR orders above ₱3,000 and provincial Luzon orders above ₱5,000, plus dedicated wholesale account specialists serving hotels, restaurants, institutions, and community resellers with tiered volume discounts of 6–13%. Physical retail and warehouse nodes are located in BGC (Taguig), Sta. Maria (Bulacan), and Plaridel (Bulacan), and the storefront is extending into Visayas and Mindanao (Bacolod, Cebu, Davao). Revenue is generated from one-time direct product sales at retail pricing and from wholesale bulk orders; no external funding has been disclosed, and the company operates as a subsidiary of the Bounty Group conglomerate.

Name

Bounty Fresh Market

Legal name

Holly Farms Inc.

Website

https://bountyfreshmarket.ph

Company type

Private

Operating status

Operating

Short description

Bounty Fresh Market is the e-commerce and wholesale platform of Philippine poultry integrator Bounty Group, selling fresh chicken, pork, beef, and value-added meat products to households, restaurants, hotels, and community resellers across Metro Manila, Luzon, and select Visayas and Mindanao cities.

Ownership category

akta.pro rank

Product category

Fresh Meat Retail

NAICS

Meat Retailers (44524), Poultry and Poultry Product Merchant Wholesalers (42444)

SIC

Retail-Food Stores (5400), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Fresh Food Retail Counters (In-Store Butcher/Fish/Produce Counters) (CRAHAHAH)

akta.pro secondary industry

Charcuterie & Cured Meats Specialty Stores (CRAHAGAE)

Keywords

• Fresh meat retail
• Online meat delivery
• Wholesale meat supply
• Frozen chicken products
• Poultry retail

Headquarters

HQ city

Taguig

HQ country

Philippines

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct Product Sales: Revenue generated from selling fresh and frozen meat products including chicken, pork, beef, and value-added products directly to individual consumers through the e-commerce platform. Products are priced per kilogram or per pack with various weight options.
2. Wholesale/Bulk Orders: Volume-based wholesale sales to hotels, restaurants, establishments, and community resellers with automatic discounts ranging from 6% to 13% based on order value (P5K to P100K+).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Bounty Fresh Market is an online and physical retail platform that sells fresh, frozen, and value-added chicken, pork, and beef products under the Bounty Fresh (Laking Farm Fresh) house brand, complemented by Adobo Connection and Virginia Hotdogs. It serves both individual households across Metro Manila and select provincial areas through home delivery and walk-in stores, and wholesale buyers (hotels, restaurants, institutions, resellers) through tiered bulk pricing managed by dedicated Account Specialists.

Product overview

Bounty Fresh Market is an e-commerce platform operated by Holly Farms Inc. and Bounty Fresh Foods Inc., formerly known as The Meat Market PH. The company offers a comprehensive portfolio of meat and poultry products centered on its Bounty Fresh (Laking Farm Fresh) brand featuring 'No Antibiotics Ever' whole chickens, cut-ups, breaded products, and marinated chicken (Chooksies). The product line spans fresh pork cuts (belly, ribs, chops, ground), beef (cubes, steaks, ground), and value-added ready-to-cook items including Saucy Torikaraage, K-Time Meals, and breaded products like nuggets, popcorn, and torikatsu. The platform serves both retail consumers and wholesale buyers (hotels, restaurants, resellers) with tiered bulk pricing. Additional brands include Adobo Connection and Virginia Hotdogs and Fries. The company operates its own e-commerce storefront (Shopify-powered) with same-day and scheduled delivery across Metro Manila and selected provincial areas.

Differentiator

Problem solved

Functional benefit

Brands

• Bounty Fresh (Laking Farm Fresh): Primary brand for quality chicken and meats
• Adobo Connection
• Virginia Hotdogs and Fries

Quantifiable outcome

• Same-day delivery for NCR orders ₱2,000 and below
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Five partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationShopify powers the Bounty Fresh Market e-commerce platform (bountyfreshmarket.ph), providing the online store infrastructure, shopping cart, checkout, and order management system.
• PaymayacoreTechnology or IntegrationPaymaya is the primary payment partner for credit card, debit card, and e-wallet transactions on the Bounty Fresh Market platform.
• PaymongocoreTechnology or IntegrationPaymongo provides secure payment processing services including credit card, debit card, and e-wallet options via Secure Payments via Paymongo.
• Holly Farms, Inc.coreStrategic or Co-development PartnerBounty Fresh Market is the official e-commerce site of Holly Farms Inc (and Bounty Fresh Foods Inc.). Holly Farms provides the chicken and meat products sold through the platform.
• Bounty Fresh Foods Inc.coreStrategic or Co-development PartnerBounty Fresh Market is the official e-commerce site of Bounty Fresh Foods Inc., providing fresh meat and seafood products through the online platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Shopwise: Shopwise is a Philippine supermarket chain known for fresh meat and grocery retail, serving as a competing destination for household fresh meat purchases alongside Bounty Fresh's online and physical stores.
• Rustans Supermarket: Rustans is a premium Philippine supermarket chain with high-quality fresh meat counters and a curated specialty food assortment that overlaps with Bounty Fresh's quality positioning.
• SM Supermarket: SM Supermarket operates the largest supermarket network in the Philippines with significant fresh meat offerings and increasingly robust online ordering, representing a broad incumbent alternative for fresh meat shoppers.
• Puregold Price Club: Puregold is one of the largest supermarket chains in the Philippines with extensive fresh meat sections and growing e-commerce, serving as a broad retail incumbent that competes with Bounty Fresh for household meat purchases.

Emerging players

• Metromart: Metromart is a Philippine online grocery delivery platform with expanding fresh and frozen categories, representing an emerging digital-native competitor targeting the same online consumer basket as Bounty Fresh Market.

Direct peers

• Purefoods-Hormel: Purefoods is a major Philippine fresh and processed meat brand under San Miguel Foods, overlapping directly with Bounty Fresh's fresh pork, beef, and value-added meat portfolios in supermarkets and foodservice.
• Magnolia Chicken: Magnolia is the flagship fresh chicken brand of San Miguel Foods and one of the largest poultry integrators in the Philippines, directly competing with Bounty Fresh's core chicken category across retail and wholesale channels.
• CDO Foodsphere: CDO Foodsphere is a leading Philippine meat processor (hotdogs, canned meats, Fresh Options) competing for the same household and foodservice meat basket that Bounty Fresh addresses through its e-commerce platform.
• MeatStation PH: MeatStation PH is an online fresh meat retailer in the Philippines with direct e-commerce delivery to consumers, operating a similar DTC + wholesale model that overlaps with Bounty Fresh's value proposition.
• Mekeni Food Corporation: Mekeni is a Philippine meat processing company with a broad portfolio of sausages, hotdogs, and value-added meats distributed nationally, competing for similar retail and foodservice customers as Bounty Fresh.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BountyFreshPH
• Facebookfacebook.com/BountyFreshMarket

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bounty Fresh Market