MetroMart
MetroMart is a Philippines-based online grocery delivery platform founded in 2015 in Makati, serving urban consumers with doorstep delivery of groceries and household essentials sourced from 600+ supermarket and retail partner outlets nationwide.
- Company typePrivate
- Founded2015
- HeadquartersMakati, Philippines
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What MetroMart does
MetroMart is a Philippines-based online grocery delivery platform founded in 2015 and headquartered in Makati. The company operates a digital storefront that allows urban consumers across the Philippines to browse, order, and receive groceries and household essentials delivered to their doorsteps, drawing inventory from a reported network of 600+ supermarket and retail partner outlets nationwide.
The core product is a single unified e-commerce platform with fulfillment and delivery handled in-house or via partners; pricing models, take rates, and revenue mechanics are not publicly disclosed. MetroMart segments horizontally, targeting time-constrained urban consumers who value convenience over in-store shopping rather than specialized B2B or enterprise buyers.
The company is privately held, employs 101-250 staff, and is led by co-founder and CEO Stefano Fazzini. A 2021 funding round is the only capital-raise event documented, with the amount undisclosed and no investors named. Notably, a separate source associates MetroMart with co-organizing a B2B travel and tourism expo (GTM 2026) in Kerala, India, in partnership with Kerala Tourism, India Tourism, Thavass Ventures, and two Kerala hospitality bodies — an association that is inconsistent with the grocery-delivery profile and is either a data-attribution error or an unconfirmed diversification.
MetroMart firmographics
Firmographics- Name
- MetroMart
- Website
- https://metromart.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MetroMart is a Philippines-based online grocery delivery platform founded in 2015 in Makati, serving urban consumers with doorstep delivery of groceries and household essentials sourced from 600+ supermarket and retail partner outlets nationwide.
- Ownership category
- akta.pro rank
MetroMart industry classification
Industry- Product category
- Online Grocery Delivery
- NAICS
- Couriers and Express Delivery Services (49211), Local Messengers and Local Delivery (4922), Local Messengers and Local Delivery (49221)
- SIC
- Wholesale-Groceries, General Line (5141), Arrangement Of Transportation Of Freight & Cargo (4731), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Metro/Urban Standard Parcel Delivery (TLAAACAH)
- akta.pro secondary industries
- Grocery & FMCG Distribution Centers (Ambient) (TLALAEAD), E-commerce & Omnichannel Fulfillment Centers (Non-Temp Controlled) (TLALAAAC)
Keywords
Where MetroMart is headquartered
LocationHeadquarters
- HQ city
- Makati
- HQ country
- Philippines
- HQ region
- Asia
Markets served
MetroMart business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Distribution channels1 record
MetroMart product offering
Product offeringCore offering
MetroMart is an online grocery delivery platform that enables consumers in the Philippines to browse, select, and purchase groceries and household items digitally through a single unified storefront. Orders are fulfilled via a network of more than 600 supermarket and retail partner outlets and delivered directly to customers' doorsteps, addressing the demand for convenient access to daily essentials.
Product overview
MetroMart is a single unified online grocery delivery platform offering consumers a digital storefront for purchasing groceries and household items, with order fulfillment and delivery handled through the service.
Differentiator
Problem solved
Functional benefit
Products and services
- MetroMart Online Grocery Delivery Platform A digital storefront and delivery service that allows consumers in the Philippines to browse, select, and purchase groceries and household items from more than 600 supermarket and retail partner outlets, with orders delivered directly to customers' doorsteps.
Companies that use MetroMart
Customer profileSegments1 record
Ideal customer profiles1 record
MetroMart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MetroMart partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- South Kerala Hoteliers ForumminorMetroMart co-organized the Global Travel Market (GTM 2026), a B2B travel and trade expo held in Thiruvananthapuram, Kerala from June 3-5, 2026, with over 1,000 tour operators expected to participate. The partnership involved organizing a platform for exhibitors and buyers to build business partnerships within the travel and tourism industry.
- Thiruvananthapuram Chamber of Commerce and IndustriesminorMetroMart co-organized the Global Travel Market (GTM 2026), a B2B travel and trade expo held in Thiruvananthapuram, Kerala. The expo was organized at the Golden Palace International Convention Centre.
- Thavass VenturesminorMetroMart co-organized the Global Travel Market (GTM 2026) alongside Thavass Ventures, South Kerala Hoteliers Forum, and Thiruvananthapuram Chamber of Commerce and Industries.
- Kerala TourismminorMetroMart participated as a co-organizer of GTM 2026 in association with Kerala Tourism, which supported the B2B travel and trade expo in Thiruvananthapuram.
- India TourismminorMetroMart participated as a co-organizer of GTM 2026 in association with India Tourism, supporting the B2B travel and trade expo.
Recent moves3 records
Expansion highlights3 records
MetroMart competitors and assessment
Company assessmentDirect peers
- Grab (GrabMart): Grab is Southeast Asia's leading super-app offering ride-hailing, food delivery, and grocery delivery via GrabMart. It is the most direct comparison to MetroMart: both operate last-mile grocery delivery in SEA metros, with Grab operating at significantly larger scale and with cross-vertical subsidies.
- HappyFresh: HappyFresh was a dedicated online grocery delivery platform operating across Southeast Asia including the Philippines, with a similar marketplace-plus-delivery model anchored to supermarket partners. It is a structurally comparable peer for MetroMart's specialist grocery thesis.
- Foodpanda (Delivery Hero): Foodpanda operates on-demand food and grocery delivery across Southeast Asia including the Philippines via its 'panda shops' and quick-commerce offerings. Comparable to MetroMart in delivery mechanism and target consumer, with grocery as a growing vertical within a delivery-led business.
Broad incumbents
- Shopee (Sea Group): Shopee is the largest horizontal e-commerce marketplace in Southeast Asia and offers grocery and daily essentials through Shopee Mart in the Philippines. It competes with MetroMart on grocery SKUs and consumer mindshare but as part of a much broader marketplace rather than a vertical specialist.
- Lazada (Alibaba Group): Lazada is a major Southeast Asian e-commerce platform backed by Alibaba that has expanded into grocery and fresh delivery via LazMart. It is a broad incumbent competing with MetroMart on grocery assortment, though grocery is one vertical among many in its portfolio.
Regional players
- BigBasket (Tata Group): BigBasket is India's largest dedicated online grocery platform, operating a marketplace-plus-fulfillment model that mirrors MetroMart's structure. It is a relevant comparable for unit economics and vertical-specialist strategy, though geographically focused on India rather than the Philippines.
Emerging players
- Blinkit (Zomato): Blinkit is a leading quick-commerce grocery delivery platform in India operating dark-store-led 10–20 minute delivery. It represents an emerging quick-commerce model that could eventually reshape MetroMart's standard-delivery value proposition in the Philippines.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
MetroMart social profiles
Digital presenceMetroMart financial estimates
Financial estimateRevenue estimate
Valuation estimate
MetroMart leadership team
Management profileNumber of profiles
Profiles1 record
MetroMart funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MetroMart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MetroMart
What does MetroMart do?
MetroMart is an online grocery delivery platform that enables consumers in the Philippines to browse, select, and purchase groceries and household items digitally through a single unified storefront. Orders are fulfilled via a network of more than 600 supermarket and retail partner outlets and delivered directly to customers' doorsteps, addressing the demand for convenient access to daily essentials.
Is MetroMart a public or private company?
MetroMart is a private company. It is classified as venture growth investor backed and is currently operating.
When was MetroMart founded?
MetroMart was founded in 2015. It employs 101 to 250 people.
Where is MetroMart based?
MetroMart is headquartered in Makati, Philippines, in the Asia region.
Who are MetroMart's main competitors?
Direct peers on record are Grab (GrabMart), HappyFresh and Foodpanda (Delivery Hero). Broad incumbents are Shopee (Sea Group) and Lazada (Alibaba Group). BigBasket (Tata Group) is listed as a regional player. Blinkit (Zomato) is listed as an emerging player.
Does MetroMart have an API?
No public API is recorded for MetroMart.
What industry is MetroMart in?
MetroMart's product category is Online Grocery Delivery. Its primary akta.pro industry code is TLAAACAH, Metro/Urban Standard Parcel Delivery, with a secondary code of TLALAEAD, Grocery & FMCG Distribution Centers (Ambient). Its NAICS code is 49211 and its SIC code is 5141.