DSRT Surf

What DSRT Surf does

DSRT Surf is a privately-held surf destination located at 105 Wave Drive in Palm Desert, California, operating as DSRT Surf Operations LLC. The company was founded in 2018 and runs a headcount of 11-50 employees. Its core asset is a Wavegarden Cove-powered surf lagoon — the first public Wavegarden facility in North America and the largest surf lagoon of its kind on the continent — built around a 52-module wave generator capable of producing 20+ distinct wave profiles ranging from soft 1-2 foot beginner waves to chest-to-overhead performance waves.

The product portfolio is structured across three wave session tiers (Beginner Wave, Intermediate, and High Performance), each tailored to specific skill levels and ride-time parameters, plus structured add-ons including a Learn to Surf program, private coaching, and Groups & Events offerings (corporate team-building, brand activations, and full venue buyouts for up to 3,500 guests). Ancillary revenue is generated through beach passes for non-surfing spectators and upcoming on-site amenities including a restaurant, pickleball, skate area, resort pool, and jacuzzi. Surfing technology is licensed from Wavegarden and operated in partnership with Beach Street Surf.

DSRT Surf operates a hybrid go-to-market combining direct-to-consumer bookings through its website with an event-driven B2B sales motion targeting corporate groups and brand activations. Individual sessions start at $60 per hour plus tax and fees, with group and venue buyout pricing quote-based. The venue is cashless and pre-launch at the time of data capture, with bookings described as 'opening soon' and a summer 2025 opening referenced in social content. Geographic scope is currently Southern California / United States with no disclosed global footprint. The company is independently owned with no venture or private equity funding disclosed in the source material.

Name

DSRT Surf

Legal name

DSRT Surf Operations LLC

Website

https://dsrtsurf.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Surf Park / Surf Destination

NAICS

Skiing Facilities (71392)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Surf Schools & Surf Camps (THAAAKAC)

akta.pro secondary industries

Surfing & Kitesurfing Experiences (Lessons, Camps) (THAJAJAJ), Surf, Kitesurf & Wind Sports Adventures (THAJABAK), Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB), Kayaking, Canoeing & SUP Coastal Tours (THAAAIAF)

Keywords

• Artificial surf lagoon
• Wave pool sessions
• Surf coaching programs
• Adaptive surfing programs
• Group event venue

Headquarters

HQ city

Palm Desert

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Surf Sessions: Individual booking sessions sold directly to consumers, starting from $60 per hour plus tax and fees. Sessions are available for different skill levels including beginner, intermediate, and high performance.
2. Group Packages: Curated group experiences that bundle wave time, instruction, food and beverage, and access to specific areas tailored to group size and goals. Group packages start at 10 guests.
3. Full Venue Buyout: Exclusive use of the entire lagoon and venue for large-scale events, brand activations, and celebrations. Includes exclusive lagoon access, programmed wave settings, surf coaches and lifeguards, surfboards and wetsuits, pool deck and cabanas, and dedicated event captain.
4. Beach Pass (Non-Surfing Access): Beach pass provides access to the grounds for non-surfing visitors to watch, eat, and relax. A full-service restaurant is also coming soon.
5. Private Coaching Sessions: One-on-one coaching sessions with a dedicated coach in the water, providing real-time feedback and personalized progression guidance.
6. Learn to Surf Program: Structured 1:1 coaching program designed specifically for beginners, focusing on building fundamentals such as pop-up technique, balance, and confidence.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

DSRT Surf operates North America's largest Wavegarden Cove-powered destination surf lagoon in Palm Desert, California, selling timed surfing sessions at three skill tiers (Beginner, Intermediate, High Performance), structured learn-to-surf and private coaching programs, adaptive surfing sessions, group bookings, corporate events, brand activations, and full venue buyouts, complemented by beach amenities such as a restaurant, pickleball courts, skate area, pool, and jacuzzi.

Product overview

DSRT Surf is a surf destination in Palm Desert, California featuring North America's largest Wavegarden Cove surf lagoon. The core product is the Wavegarden Cove surf lagoon, supported by three distinct wave session tiers—Beginner Wave Sessions, Intermediate Sessions, and High Performance Sessions—each targeting different skill levels. The offering portfolio includes Learn to Surf Program (1:1 beginner coaching) and Private Coaching (personalized in-water sessions), plus Groups & Events for private bookings and corporate experiences. Additional offerings include Beach Passes for non-surfers and venue amenities such as pickleball, skate area, resort pool, jacuzzi, and an upcoming full-service restaurant.

Differentiator

Problem solved

Functional benefit

Products and services

• Beginner Wave Sessions
• Intermediate Wave Sessions
• High Performance Wave Sessions Timed sessions on the High Performance wave setting, intended for experienced surfers practicing turns, maneuvers, and performance surfing in a controlled, repeatable wave.
• 3-Day Learn to Surf Program A structured three-day introductory surf course for first-time surfers, covering fundamental skills across progressive sessions in the Wavegarden Cove lagoon.
• Private Surf Coaching One-on-one surf instruction booked with DSRT Surf coaches (such as Devon Clark and Todd Chesser), tailored to individual skill development goals.
• Adaptive Surfing Program Inclusive surfing sessions and programming tailored for athletes with disabilities, run at the Wavegarden Cove lagoon to provide accessible, controlled-wave surf experiences.
• Groups & Events Group bookings, corporate events, brand activations, and full venue buyouts at the surf lagoon, supported by a dedicated events sales team and bundled with on-site amenities.
• Beach Pass Day access pass to the surf lagoon and surrounding beach amenities, allowing guests to enjoy the venue experience without booking a specific surf session or instructional program.

Quantifiable outcome

• Up to 344 waves per hour (Intermediate) and 300+ waves per hour (High Performance) compared to typical ocean surfing conditions
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• WavegardencoreTechnology or IntegrationWavegarden provides the core Wavegarden Cove technology powering the surf lagoon. The 52-module wave generator system is the foundational technology enabling consistent, engineered waves. DSRT Surf is the first public Wavegarden-powered surf lagoon in North America. The partnership positions Wavegarden's technology at the center of DSRT Surf's value proposition.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Urbnsurf: Australia's first Wavegarden Cove–powered surf park operating in Melbourne; directly comparable as another publicly accessible, tiered-session Wavegarden facility serving beginners through advanced surfers in an urban/inland context.
• Wavegarden: The core technology partner that designs and manufactures the 52-module Wavegarden Cove system powering DSRT Surf; comparable because it also operates and licenses wave-park facilities globally (e.g., Bristol, Melbourne) using its own tech stack.
• The Wave: Bristol: An inland UK surf destination powered by Wavegarden Cove technology, analogous to DSRT Surf in technology, customer segmentation (beginner to advanced), group booking, and adaptive programming, and a leading reference point for operational economics.
• Beach Street Surf: Operator and partner in DSRT Surf (per the company's own website copy); Beach Street is a wave-park developer/operator with Surf Stadium as a prior project, making it the closest operating peer and investor-aligned counterparty to DSRT Surf.
• Waco Surf (BSR Surf Resort): Texas-based inland wave park built on a different wave-generation technology but with a directly comparable operating model—surf sessions, beginner-to-pro skill tiers, on-site lodging, food and beverage, and corporate events.

Others

• Surfline: Surf forecasting, content, and trip-planning platform; relevant as an adjacent ecosystem player influencing demand for premium surf experiences and as a potential distribution or content partner for DSRT Surf.

Emerging players

• Lost Surf: Surf school and camp operator with structured beginner and intermediate programs analogous to DSRT Surf's Learn to Surf and Intermediate offerings; relevant as a competitor in the learn-to-surf price tier, though ocean-based.
• Wave Park / Surf Lakes: Competing wave-generation technology company building commercial-scale inland wave parks; relevant as an emerging rival whose deployed facilities could compete for the same inland-surf demand DSRT Surf targets.

Broad incumbents

• Kelly Slater Wave Co. (Surf Ranch): Operator of the high-profile Surf Ranch in Lemoore, CA—North America's other commercial inland wave destination—using proprietary wave technology; comparable as a major destination wave park targeting pro/elite use cases.

Regional players

• Aloha Beach Surf School: Traditional ocean-based surf school and lessons operator with multi-location presence; comparable as a tiered-session, beginner-to-advanced surf instruction model against DSRT Surf's learn-to-surf and coaching stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/dsrtsurf

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DSRT Surf