Beach Street Surf

What Beach Street Surf does

Beach Street is a privately held US development firm that invests in, develops, and operates surf-anchored mixed-use destinations. Its portfolio comprises three branded properties — Atlantic Park Surf in Virginia Beach (opened 2024), DSRT Surf in Palm Desert (under construction, opening 2026), and HTX Surf in Houston (in development, opening 2027) — each built around a Wavegarden Cove surf lagoon licensed from Wavegarden, which generates consistent, ocean-like waves suitable for all skill levels. Beyond the surf lagoon, each destination layers in hospitality (resort hotels, villas), food and beverage, retail, residential, and event programming to create year-round multi-use communities targeting inland markets without natural surf access.

The company monetizes the destinations through four primary revenue streams: per-session surf lagoon access fees, hospitality services (lodging, dining, retail), event hosting (surf competitions, concerts, corporate events), and real estate development within the mixed-use communities. Beach Street operates a hybrid go-to-market: direct-to-consumer at the destination level (surfers, tourists, resort guests), combined with B2B partnership development targeting city leaders, developers, investors, and hospitality brands for project funding and land partnerships. The firm is led by co-founders Doug Sheres and John Luff, both with prior experience building and operating Kelly Slater Wave Co. and NLand Surf, alongside COO Blake Hess and Chief Development Officer Larry Caster.

Strategic positioning rests on full-scope integration — Beach Street acts as sponsor, equity partner, developer, and long-term operator, aligning interests with private and institutional co-investors. The firm emphasizes community and economic impact for host cities (job creation, tourism, tax base), water conservation (a stated 35 million gallons per year saved through turf replacement at Desert Willow), and a surf-lifestyle brand-partner ecosystem including YETI, Rip Curl, Sun Bum, and DryRobe. Headcount, financial scale, and revenue are not disclosed; only seven leadership team members are publicly identified.

Name

Beach Street Surf

Legal name

Beach Street

Website

https://beachstreetdev.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Beach Street is a privately held US firm that develops and operates surf-anchored mixed-use destinations — Atlantic Park Surf (Virginia Beach), DSRT Surf (Palm Desert), and HTX Surf (Houston) — combining Wavegarden Cove wave technology with hospitality, dining, retail, residences, and event programming for surfers, tourists, resort guests, and partner investors.

Ownership category

akta.pro rank

Product category

Surf-anchored mixed-use destination development

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Surfing & Kitesurfing Experiences (Lessons, Camps) (THAJAJAJ)

akta.pro secondary industries

Beachfront & Coastal Full-Service Hotels (THAGAAAI), Luxury Beachfront & Waterfront Villas (THAMAEAE)

Keywords

• Surf lagoon development
• Surf resort operations
• Wave pool destinations
• Mixed-use resort development
• Surf-anchored real estate

Headquarters

HQ city

Del Mar

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Surf Lagoon Access Fees: Revenue generated from guests paying to surf at Wavegarden Cove lagoons at Atlantic Park Surf, DSRT Surf, and HTX Surf.
2. Hospitality Services: Revenue from resort hotels, villas, dining, and retail spaces at Beach Street destinations including DSRT Surf at Desert Willow Golf Resort.
3. Event Hosting: Revenue from hosting surf competitions, concerts, corporate events, and entertainment at multi-use destination venues.
4. Real Estate Development: Revenue from residential and commercial real estate components within surf-anchored mixed-use communities.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Beach Street develops, invests in, and operates multi-use surf-anchored destinations built around Wavegarden Cove wave-generation technology, combining surf lagoons with hospitality, entertainment, dining, retail, and residences. The company's portfolio includes three branded properties—Atlantic Park Surf, DSRT Surf, and HTX Surf—and it also provides standalone investment, development, and operations management services for partners seeking to build surf-anchored communities.

Product overview

Beach Street is a surf destination developer, investor, and operator offering three branded properties: Atlantic Park Surf in Virginia Beach, DSRT Surf in Palm Desert, and HTX Surf in Houston. The portfolio is unified by Wavegarden Cove wave-generation technology and delivers surf experiences alongside hospitality, entertainment, retail, and residential components. Beyond operating destinations, Beach Street provides investment, development, and operations management as standalone services for partners seeking to build surf-anchored communities.

Differentiator

Problem solved

Functional benefit

Brands

• Atlantic Park Surf: First-of-its-kind surf destination in Virginia Beach, VA featuring a Wavegarden Cove surf lagoon with live entertainment, dining, retail, and residences.
• DSRT Surf
• HTX Surf

Products and services

• Atlantic Park Surf A first-of-its-kind 3-acre surf destination in Virginia Beach, VA featuring a Wavegarden Cove surf lagoon combined with live entertainment, dining, retail, and residences, creating a year-round destination where surf, culture, and community converge.
• DSRT Surf A surf destination set within Desert Willow Golf Resort in Palm Desert, CA, featuring a 5.5-acre Wavegarden Cove, resort hotel, villas, and retail, bringing world-class waves and barefoot living to the Coachella Valley.
• HTX Surf A surf and action sport destination in Houston's Generation Park anchored by a Wavegarden Cove, offering international food and drink options, a pump track, training and wellness facilities, music and event lawns, a leisure pool beach, and a membership club.
• Investment Services Strategic capital deployment and equity partnership for surf-anchored developments, partnering with private and institutional investors to fund and scale projects that deliver both financial returns and community impact.
• Development Services Master planning, design documentation, and construction management for surf destinations, leveraging extensive surf lagoon knowledge and project management expertise to bring surf-anchored projects to life.
• Operations Management Surf resort operations management covering pre-opening strategy, guest services, lagoon management, financial performance optimization, staff recruitment and training, marketing, and guest experience design.

Quantifiable outcome

• 35 million gallons of water saved annually through turf replacement at Desert Willow
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• YETIcoreGTM or Marketing Partner · 15 October 2025YETI partnered with Atlantic Park Surf as official brand partner, finding future customers at wave pools. Joe Koehly, Senior Director of Community Marketing for YETI, praised the Atlantic Park Surf team for growing the sport and creating a premier destination for the surfing community.
• Rip CurlcoreGTM or Marketing PartnerRip Curl is an official partner of Atlantic Park Surf. The partnership includes hosting the Rip Curl GromSearch National Final at the Virginia Beach location, which crowns the next generation of surfers.
• Sun BumminorGTM or Marketing PartnerSun Bum is an official partner of Atlantic Park Surf, joining other surf lifestyle brands in the destination's partner ecosystem.
• DryRobeminorGTM or Marketing PartnerDryRobe is an official partner of Atlantic Park Surf, providing warm changing robes and outerwear for surfers at the wave pool.
• WavegardencoreTechnology or IntegrationBeach Street uses Wavegarden Cove technology for surf lagoons at Atlantic Park Surf (Virginia Beach), DSRT Surf (Palm Desert), and HTX Surf (Houston). Wavegarden provides the core wave generation technology that enables consistent, ocean-like surf experiences.
• Desert Willow Golf ResortcoreStrategic or Co-development PartnerDSRT Surf is set within Desert Willow Golf Resort in Palm Desert, CA, framed by the Santa Rosa Mountains. The development features resort hotel, villas, vibrant retail, and a 5.5-acre Wavegarden Cove.
• McCord DevelopmentcoreStrategic or Co-development PartnerRyan McCord, President of McCord Development, praised Beach Street's experience and multi-market strategy, expressing enthusiasm about being teamed with the company for development projects.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Waco Surf: Texas-based inland surf and waterpark complex with surfing, lodging, and event amenities — directly comparable US inland surf destination operating on a similar multi-use model.
• NLand Surf: Inland surf park in Austin, Texas previously built and operated by Beach Street's co-founders — directly comparable inland surf destination with shared founding team heritage.
• URBNSURF: Australian operator of Wavegarden Cove surf parks (Melbourne and Sydney), offering inland surf experiences paired with hospitality and dining — directly comparable business model and technology platform to Beach Street's destinations.
• Wavegarden: Beach Street's core technology partner, also developing and operating its own surf destinations globally — overlaps as both technology licensor and competing destination operator.
• Adventure Parc Snowdonia: UK-based inland surf lagoon operator using Wavegarden technology, with adjacent adventure activities and lodging — directly comparable Wavegarden-based destination operator.
• Lost Shore Surf Resort: Scotland's inland surf destination featuring Wavegarden Cove technology alongside accommodation, dining, and wellness amenities — comparable integrated surf-resort offering.
• The Wave Bristol: UK inland surfing destination powered by Wavegarden technology, combining surf sessions with wellness, food, and event programming — directly mirrors Beach Street's surf-led, multi-use destination approach.

Emerging players

• Aventura Surf Park: Emerging US inland surf destination developer leveraging wave technology — overlaps with Beach Street as a surf-anchored mixed-use destination developer.
• Surf Abu Dhabi: Recently opened artificial surf destination in Abu Dhabi using Kelly Slater Wave Co. technology — comparable premium inland surf destination with resort and entertainment components.

Broad incumbents

• Wet'n'Wild Water Parks: Established network of branded water parks and family water-based entertainment venues — broader incumbent in the destination water-recreation space with overlapping leisure/family audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beach Street Surf