Vegetarian Times

What Vegetarian Times does

Vegetarian Times is a digital content publication serving health-conscious consumers interested in vegetarian, vegan, and plant-based lifestyles. The platform provides recipes, nutrition and wellness advice, sustainability guidance, gardening content, restaurant reviews, and travel features, organized across categories including Recipes, Sustainability, Life + Garden, Wellness, Restaurants, News, Plant-Based 101, and Travel. The core technical product is a content website (vegetariantimes.com) operated under Outside, a media conglomerate, with distribution through a mobile app and the Outside+ subscription bundle that also includes Gaia GPS, Trailforks, and Outside TV.

The publication generates revenue through two primary streams: display and programmatic advertising on the website, and subscription revenue through Outside+ membership, which offers exclusive content, training plans, and bundled access to more than 15 outdoor publications. Content is delivered free at the point of consumption on the website, with the subscription serving as an upsell for premium features. Audience acquisition is content-led, driven by organic search on recipes, social media presence (Facebook, Instagram, Twitter), and email newsletters. The publication segments its audience into health-conscious consumers interested in plant-based living (primary) and home cooks seeking vegetarian recipes (secondary), using a horizontal segmentation approach. Vegetarian Times was founded in 1974 as a print magazine, transitioned to primarily digital operations around 2017, and currently operates as a brand within Outside's diversified media portfolio.

The business model is characteristic of niche digital media: a content library monetized through advertising and a small subscription contribution, with limited owned technology differentiation and no described AI, API, or integration capabilities. Distribution is global in reach but the operating market is North America, with Boulder, Colorado as the headquarters. No venture funding, named enterprise customers, partnerships, awards, patents, or management team details are disclosed in the available data.

Name

Vegetarian Times

Legal name

Vegetarian Times

Website

https://vegetariantimes.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Vegetarian Times is a digital content publication operated under Outside that provides vegetarian and vegan recipes, nutrition, wellness, sustainability, restaurant, and travel content to health-conscious consumers interested in plant-based living, monetized through advertising and the Outside+ subscription bundle.

Ownership category

akta.pro rank

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Revenue: Outside+ subscription model providing exclusive content, training plans, and member-only features to paying subscribers.
2. Advertising: Display advertising on the website, including sponsored content and programmatic ads across recipe, wellness, sustainability, and lifestyle content sections.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Vegetarian Times is a digital content publication providing vegetarian and vegan recipes, nutrition advice, sustainability tips, restaurant reviews, travel guides, gardening content, and plant-based lifestyle educational material. The platform is part of the Outside media network and offers free editorial content via its website alongside the Outside+ paid subscription membership providing exclusive content across multiple Outside publications.

Product overview

Vegetarian Times is a digital content media platform powered by Outside, offering a comprehensive portfolio of plant-based lifestyle content. The core offering consists of the Vegetarian Times Website providing recipes, wellness, sustainability, restaurant reviews, and travel content, supported by the Outside+ subscription membership. Related products include the Plant-Based 101 educational guide for diet transitions, an editorial meal kit recommendation service, and companion mobile apps (Gaia GPS, Trailforks, Outside TV) under the same parent company. The platform does not operate as a software product with integrations, APIs, or AI capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Vegetarian Times Website A digital content platform providing vegan and vegetarian recipes, wellness advice, sustainability tips, restaurant reviews, travel guides, and plant-based lifestyle educational content for individual readers.
• Outside+ Subscription Premium membership service offering exclusive content, access to 15+ outdoor publications, and special features from the Outside media network for individual consumers.
• Recipe Database Extensive collection of vegetarian and vegan recipes organized by cuisine type, meal category, dietary restrictions, and cooking method available through the Vegetarian Times website.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights8 records

Broad incumbents

• Well+Good: Well+Good is a wellness-focused digital media brand covering nutrition, fitness, and healthy living. Its nutrition and wellness verticals overlap with Vegetarian Times' Wellness and Plant-Based 101 content, and it competes for the same health-conscious consumer audience.
• Bon Appétit: Bon Appétit is a mainstream food media brand under Condé Nast with broad recipe, restaurant, and lifestyle coverage. It overlaps with Vegetarian Times' recipe and restaurant verticals and competes for the same advertising budgets, though it serves a much broader food audience.
• Epicurious: Epicurious is a Condé Nast digital food brand offering recipes, cooking guides, and food culture content. It competes with Vegetarian Times in the recipe and home-cooking space and shares similar subscription/advertising economics, though it is not vegetarian-specific.

Emerging players

• MindBodyGreen: MindBodyGreen is a wellness lifestyle media brand covering nutrition, plant-based eating, sustainability, and wellness. Its plant-based nutrition content and audience overlap meaningfully with Vegetarian Times, though it spans a broader wellness remit.
• Thrive Market (content/media arm): Thrive Market operates an online natural foods marketplace paired with editorial content (recipes, wellness guides) targeted at health-conscious consumers. Its content wing overlaps with Vegetarian Times' plant-based/healthy-eating editorial and competes for the same lifestyle audience.
• Clean Eating Magazine: Clean Eating magazine focuses on healthy, whole-food recipes and nutrition, with significant plant-based overlap. It competes in adjacent territory but with a slightly different angle (clean/whole-food rather than strictly vegetarian), making it a comparable content peer.

Others

• Outside (parent context): Outside is the parent conglomerate and digital media platform that distributes Vegetarian Times via Outside+. While not a competitor, it is the relevant ecosystem context for understanding Vegetarian Times' monetization, subscription bundling, and content distribution strategy.

Direct peers

• VegNews: VegNews is the most direct peer—another longstanding plant-based/vegan lifestyle media brand covering recipes, nutrition, and culture. It serves the same audience and competes for the same advertising and subscription dollars in the plant-based media niche.
• EatingWell: EatingWell is a healthy-eating digital magazine covering recipes, nutrition, and wellness. It overlaps heavily with Vegetarian Times' recipe and nutrition content while serving a broader (not strictly plant-based) audience, making it a near-direct competitor for healthy-cooking mindshare.
• Forks Over Knives: Forks Over Knives operates a plant-based digital media platform with recipes, health guides, and lifestyle content anchored to the well-known documentary brand. It directly competes for plant-based reader attention and advertising dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VegetarianTimesMag
• Instagraminstagram.com/vegetariantimesmag
• Xx.com/vegtimes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vegetarian Times