Informatica
Informatica provides the Intelligent Data Management Cloud (IDMC), an AI-powered enterprise data integration, governance, quality, and MDM platform, serving 5,000+ enterprises including 80+ Fortune 100 companies across financial services, healthcare, manufacturing, and other verticals, now operating as a wholly-owned Salesforce subsidiary.
- Company typePrivate
- Founded1993
- HeadquartersRedwood City, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingSoftware
What Informatica does
Informatica is an enterprise cloud data management software company founded in 1993 and now operating as a wholly-owned subsidiary of Salesforce, Inc. following a 2022 acquisition valued at approximately $8 billion. The company serves more than 5,000 enterprise customers, including 80+ Fortune 100 organizations, across verticals such as financial services, healthcare, manufacturing, retail, insurance, government, and telecommunications. It is positioned as a Leader in six Gartner Magic Quadrants (data quality, data and analytics governance, data integration, iPaaS, MDM, metadata management) and held #1 market share across five categories in IDC's 2024 Market Analysis.
The company's core product is the Intelligent Data Management Cloud (IDMC), a cloud-native, microservices-based platform supporting multi-cloud and hybrid deployments with 50,000+ metadata-aware connections, 280+ pre-built connectors, and 250+ intelligent data services. Key product modules include Data Catalog, Data Integration, API and App Integration, Data Quality and Observability, MDM and 360 Applications (Customer 360, Supplier 360, Finance 360, Product 360), Governance/Access/Privacy, Data Marketplace, and the recently launched AI Agent Engineering. CLAIRE AI is the proprietary AI engine spanning the platform, and CLAIRE GPT extends it with generative AI capabilities via Microsoft Azure OpenAI for natural language assistance and copilots. The platform processes 128+ trillion cloud transactions per month, feeding a metadata-driven intelligence layer.
Informatica generates revenue through a combination of enterprise subscription tiers (Premium, Signature), usage-based consumption pricing, and a freemium tier (unlimited free Data Loader plus a Cloud Data Integration free tier with 20M rows and 10 compute hours per month). The go-to-market is hybrid: direct enterprise field sales, inside sales, cloud marketplace listings, regional channel partners, and global system integrators (Accenture, Deloitte, PwC, Capgemini) for implementation, augmented by a co-sell motion with Salesforce and the hyperscalers (AWS, Azure, Google Cloud). The company maintains legal entities in the US (Delaware), Ireland, and Brazil, and provides customer support across more than 20 countries.
Informatica firmographics
Firmographics- Name
- Informatica
- Legal name
- Informatica LLC
- Website
- https://informatica.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Informatica provides the Intelligent Data Management Cloud (IDMC), an AI-powered enterprise data integration, governance, quality, and MDM platform, serving 5,000+ enterprises including 80+ Fortune 100 companies across financial services, healthcare, manufacturing, and other verticals, now operating as a wholly-owned Salesforce subsidiary.
- Ownership category
- akta.pro rank
Informatica industry classification
Industry- Product category
- Enterprise Cloud Data Management Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- MDM Platforms (Customer/Product/Supplier/Location) (HDAEADAA)
- akta.pro secondary industry
- Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)
Keywords
Where Informatica is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Informatica business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Others
Revenue model
- Cloud Data Management Platform Subscription: Subscription-based access to the Intelligent Data Management Cloud platform with various tiers including Community (free), Premium, and Signature levels. Revenue derived from monthly/annual subscriptions with consumption-based pricing overlay.
- Usage-based Consumption: Flexible consumption-based pricing allowing customers to scale up or down based on usage needs. Pay-as-you-go model for compute hours and data processing.
- Freemium Tier - Data Loader: Unlimited free Data Loader offering enables land-and-expand strategy. Free tier attracts developers and SMB users who can upgrade to paid tiers for enterprise features.
- Professional Services: Implementation, consulting, and training services supporting customer deployments through Global System Integrators and professional services teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Data Loader - Free unlimited usage |
| Freemium | Monthly | Cloud Data Integration - Free tier |
| Subscription | Annual | Subscription tiers (Premium, Signature) |
| Usage-based | Pay-as-you-go | Consumption-based pricing |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels8 records
Informatica product offering
Product offeringCore offering
Informatica sells the Intelligent Data Management Cloud (IDMC), a cloud-native, AI-powered enterprise platform that manages the full data lifecycle — from raw to AI-ready — across multi-cloud and hybrid environments. The platform unifies data catalog, data integration, API and application integration, AI agent engineering, data quality and observability, master data management with 360 applications, governance/access/privacy, and a data marketplace, all powered by its CLAIRE AI engine with 50,000+ metadata-aware connections.
Product overview
Informatica is an AI-powered cloud data management company offering the Intelligent Data Management Cloud (IDMC) as its unified enterprise platform. The platform comprises integrated data and AI services including Data Catalog, Data Integration, API & App Integration, AI Agent Engineering, Data Quality & Observability, MDM & 360 Applications, Governance/Access/Privacy, and Data Marketplace. Core enabling technologies include CLAIRE AI (metadata intelligence and generative AI engine), Cloud Connectors (280+ pre-built connectors), and Security & Compliance infrastructure. The product architecture supports multi-cloud and hybrid deployments with 50,000+ metadata-aware connections. Specialized 360 applications (Customer 360, Supplier 360, Finance 360) extend the MDM foundation for domain-specific use cases. The platform positions Informatica as a Leader in six Gartner Magic Quadrant reports covering data quality, data integration, iPaaS, MDM, metadata management, and data governance.
Differentiator
Problem solved
Functional benefit
Brands
- Informatica from Salesforce: Brand identity used post-acquisition to indicate the company's position within the Salesforce family of companies.
- Intelligent Data Management Cloud (IDMC)
- CLAIRE AI
- CLAIRE GPT
Products and services
- Intelligent Data Management Cloud (IDMC) Unified cloud-native enterprise platform providing AI-powered data management across the entire data lifecycle, from raw to AI-ready, with multi-cloud and hybrid deployment flexibility and 50,000+ metadata-aware connections. Sold to enterprise data and IT leaders.
- Data Catalog AI-powered data catalog for discovering, understanding, and trusting enterprise data assets through intelligent metadata scanning, classification, and automated recommendations. For data stewards, analysts, and governance teams.
- Data Integration Cloud-native data integration and engineering solution with elastic and serverless computing for ingesting, integrating, transforming, and cleansing data at scale across batch and real-time workloads. For data engineers and integration teams.
- API & App Integration Cloud application integration and API lifecycle management solution enabling no-code connection of applications, automation of end-to-end business processes, and API design, deployment, and monitoring. For integration developers and application owners.
- AI Agent Engineering Enterprise platform for building, connecting, and managing custom AI agents for agentic data management and business automation use cases. For enterprise architects and AI engineering teams.
- Data Quality & Observability Automated and intelligent data quality monitoring, validation, anomaly detection, and trust assurance solution providing observability across the enterprise data estate. For data stewards, governance teams, and analytics consumers.
- MDM & 360 Applications Master data management solution delivering unified 360-degree views across customer, product, supplier, and finance domains with AI-powered consolidation, enrichment, and governance. For enterprise data leaders and MDM program owners.
- Governance, Access & Privacy Data intelligence solution for governing, protecting, and democratizing enterprise data with intelligent discovery and classification of sensitive data, risk prioritization, and compliance automation. For CDOs, privacy officers, and security teams.
- Data Marketplace Cloud-native, AI-powered solution for internal and external data sharing, enabling organizations to share, access, and exchange trusted data assets across business units and partner ecosystems. For data product owners and enterprise data teams.
- CLAIRE AI AI engine and metadata intelligence layer powering the IDMC platform, delivering natural language interactions, copilots, agents, and CLAIRE GPT-based virtual assistance for automated data management. For data and AI teams across the enterprise.
Quantifiable outcome
- Citizens Bank achieved 85% faster data onboarding and 99.95% uptime
- +6 more outcomes
Companies that use Informatica
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
Informatica technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature10 records
Informatica partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and standard.
- SalesforceflagshipInformatica operates as 'Informatica from Salesforce' following acquisition. Deep product integration with Salesforce ecosystem including co-selling motion, Informatica World event collaboration, and joint customer engagements for the Agentic Enterprise.
- AWS (Amazon Web Services)coreCloud ecosystem partner providing pre-built connectivity and joint go-to-market for customers running data workloads on AWS. Multi-cloud support enables workload portability across AWS regions.
- Microsoft AzurecoreCloud ecosystem partner with pre-built integrations for Azure data services. Joint marketing and customer engagement for Azure-based data management workloads.
- Google CloudcoreCloud ecosystem partner with joint webinar content (Modernize and consolidate with Google Cloud BigQuery) and pre-built connectivity for Google Cloud Platform services.
- SnowflakecoreTechnology partner recognized as Snowflake Data Cloud Partner. Pre-built connectivity to Snowflake data warehouse with joint customer success stories.
- DatabrickscoreTechnology partner with joint webinar content on grounding AI agents in trusted context. Pre-built integrations for Databricks Lakehouse platform.
- Global System IntegratorscorePartnership with Accenture, Deloitte, PwS, Capgemini and other GSIs for implementation and consulting services supporting enterprise customer deployments.
- Regional Channel PartnersstandardChannel partners located by region for local sales coverage, resale, and customer support across various geographies.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Informatica competitors and assessment
Company assessmentDirect peers
- Collibra: Collibra is a leading data catalog and governance platform focused on data intelligence, lineage, and stewardship — competing head-to-head with Informatica's Data Catalog and Governance, Access & Privacy modules.
- Talend (Qlik): Acquired by Qlik in 2023, Talend is the most direct historical competitor in cloud data integration, data quality, and MDM, with overlapping customer base among large enterprises modernizing from on-prem ETL to cloud data management.
Emerging players
- Ataccama: Ataccama combines AI-augmented data quality, master data management, and data governance — directly competing with Informatica's data quality and MDM suites for mid-market and large enterprise customers.
- Alation: Alation is a data catalog vendor that overlaps with Informatica's Data Catalog and metadata management capabilities, often appearing together in competitive bake-offs for enterprise data intelligence.
- Databricks (Unity Catalog + Lakehouse): Databricks' Unity Catalog and Lakehouse Platform now incorporate governance, lineage, and data integration capabilities that increasingly overlap with Informatica's IDMC, particularly for AI/ML-focused enterprises.
Broad incumbents
- Microsoft Purview / Azure Data Factory: Microsoft Purview (data governance, catalog) and Azure Data Factory (data integration) compete with Informatica's catalog, governance, and integration modules, especially in Microsoft-centric enterprises.
- AWS Glue: AWS Glue provides native ETL, data catalog, and data quality integrated into the AWS ecosystem, directly competing with Informatica for AWS-centric enterprise data integration workloads.
- SAP Master Data Governance & Business Technology Platform: SAP offers native master data management, data integration, and governance tightly coupled with its ERP suite, making it a default competitor for Informatica's MDM and Customer 360 offerings in SAP-centric enterprises.
- Oracle Enterprise Data Management: Oracle Master Data Management, Oracle Data Integration, and Oracle Enterprise Data Management compete across the same reference data, governance, and integration domains as Informatica's IDMC platform.
- IBM InfoSphere (Data Integration & MDM): IBM's InfoSphere Information Server, InfoSphere Master Data Management, and Data Governance solutions compete directly with Informatica's IDMC across data integration, MDM, and governance for large regulated enterprises.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Informatica social profiles
Digital presenceInformatica compliance and trust
Trust signalCompliance8 records
Informatica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Informatica leadership team
Management profileNumber of profiles
Informatica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Informatica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Informatica
What does Informatica do?
Informatica sells the Intelligent Data Management Cloud (IDMC), a cloud-native, AI-powered enterprise platform that manages the full data lifecycle — from raw to AI-ready — across multi-cloud and hybrid environments. The platform unifies data catalog, data integration, API and application integration, AI agent engineering, data quality and observability, master data management with 360 applications, governance/access/privacy, and a data marketplace, all powered by its CLAIRE AI engine with 50,000+ metadata-aware connections.
Is Informatica a public or private company?
Informatica is a private company. It is classified as corporate owned and is currently operating.
When was Informatica founded?
Informatica was founded in 1993. It employs 5,001 to 10,000 people.
Where is Informatica based?
Informatica is headquartered in Redwood City, United States, in the North America region.
How does Informatica make money?
Four revenue lines are on record. Cloud Data Management Platform Subscription is the primary driver. The others are usage-based Consumption, freemium Tier - Data Loader and professional Services.
Who are Informatica's main competitors?
Direct peers on record are Collibra and Talend (Qlik). Emerging players are Ataccama, Alation and Databricks (Unity Catalog + Lakehouse). Broad incumbents are Microsoft Purview / Azure Data Factory, AWS Glue, SAP Master Data Governance & Business Technology Platform, Oracle Enterprise Data Management and IBM InfoSphere (Data Integration & MDM).
Does Informatica have an API?
Yes. Informatica offers API & Application Integration services for API lifecycle management, enabling users to design, implement, deploy, monitor, retire, secure, discover, reuse, and retire APIs. The platform incorporates Microsoft Azure Open AI Service for automated features like CLAIRE GPT, which uses large language model (LLM) generative pre-trained transformer technology. Users can develop cloud application integration processes, APIs, and guides without coding, and create business, composite, and data services as APIs. Developer documentation is at docs.informatica.com.
What industry is Informatica in?
Informatica's product category is Enterprise Cloud Data Management Software. Its primary akta.pro industry code is HDAEADAA, MDM Platforms (Customer/Product/Supplier/Location), with a secondary code of HDABAAAD, Managed Application Platforms (App PaaS & Runtime Services). Its NAICS code is 5132 and its SIC code is 7372.