Perpetual Help Home

What Perpetual Help Home does

Perpetual Help Home, Inc. (PHH) is a faith-based nonprofit transitional housing organization founded in 1995 in Victoria, Texas, serving women and children facing hardship — including women recently released from jail or prison, those with substance abuse issues, the homeless, and survivors of domestic violence. The organization operates a 17-bedroom residential facility at 705 E. Santa Rosa and a headquarters at 802 E. Crestwood Drive, with additional historical presence in Yoakum. Residents are acquired through referrals from local churches, behavioral health units, jail release programs, and community social services in the Crossroads region.

PHH's service stack extends well beyond shelter: it runs structured life-skills and job-readiness training, the Common Grounds education center (launched 2022) providing up-skilling and small-business micro-loans, a licensed childcare facility in South Victoria (acquired 2022), and the Freedom Capital Ventures micro-loan program (launched 2014) supporting resident-owned ventures such as Stella's Sassy Salsa and Ali BOSS LLC. Revenue is generated entirely through donations from individuals and churches, annual fund campaigns, grants for facility renovation and expansion, and an online donation portal via Network for Good; services are provided free of charge to residents. Marketing is community-led, relying on church outreach, word-of-mouth referrals, and resident testimonial storytelling.

As of 2024, PHH has been integrated into the Billy T. Cattan Recovery Outreach (BTCRO) family, combining its transitional housing expertise with BTCRO's substance abuse recovery programs. The organization no longer operates as an independent entity but continues to deliver services under the PHH brand, with sub-brands Common Grounds, Center for Peace, and Freedom Capital Ventures. Leadership history includes Executive Directors Bethany Castro (2018–2021) and an unnamed successor (2022), with Program Director Stella Calzada among current operational leadership.

Name

Perpetual Help Home

Legal name

Perpetual Help Home, Inc.

Website

https://perpetualhelphome.org

Company type

Private

Founded year

1995

Operating status

Acquired

Headcount range

1–10 employees

Short description

Perpetual Help Home is a faith-based nonprofit in Victoria, Texas providing transitional housing, life-skills training, childcare, and micro-loans to women and children facing incarceration, addiction, homelessness, or domestic violence. Founded in 1995, it is now part of BTCRO.

Ownership category

akta.pro rank

Product category

Transitional Housing Services

NAICS

Temporary Shelters (624221)

SIC

Services-Social Services (8300)

akta.pro primary industry

Housing Assistance & Homeless Services (BPAGAEAB)

akta.pro secondary industry

Housing Transition & Supported Living Navigation (EDAKANAK)

Keywords

• Transitional housing services
• Faith-based nonprofit
• Women support programs
• Community education centers
• Micro-loan programs

Headquarters

HQ city

Victoria

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Donations and Charitable Contributions: The organization operates as a nonprofit receiving donations from individuals, churches, and community supporters. Donations are solicited through annual fund campaigns and an online donation portal via Network for Good.
2. Grants: PHH has received grant funding for facility renovations and expansion, including a grant in summer 2002 that enabled property renovation for a larger facility.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Perpetual Help Home provides free transitional and permanent supportive housing in Victoria, Texas for women and children facing incarceration, addiction, homelessness, or domestic violence. Residents receive structured life-skills and job training, counseling, and access to a small-business micro-loan program (Freedom Capital Ventures), an on-site education center (Common Grounds), and a licensed childcare facility. Services are funded through donations, grants, and church partnerships rather than fees.

Product overview

Perpetual Help Home operates as a transitional housing organization offering multiple interconnected services. The core offering is residential housing for women and children in difficult circumstances. Supporting programs include the Common Grounds Education Center providing up-skilling and job training, a small-business start-up program with micro-loans, and a childcare facility for residents. The organization follows a structured incremental approach to transition residents from dependence to independence through life-skills training and community support.

Differentiator

Problem solved

Functional benefit

Brands

• Common Grounds: An education center that focuses on up-skilling residents and community members in Victoria, TX with job- and life-skill training. Also serves as a community center hosting group meetings, medical clinics, and includes a small-business start-up program with micro-loans.
• Center for Peace
• Freedom Capital Ventures

Products and services

• Transitional Housing Services A permanent supportive housing program providing free safe residential accommodations for women and children in hardship circumstances, including those recently released from prison or jail, those with substance abuse problems, those experiencing homelessness, or those escaping domestic violence.
• Common Grounds Education Center An education center focused on up-skilling PHH residents and community members in the low-income South area of Victoria, TX, offering job and life-skill training, a small-business start-up program with micro-loans, community meetings, and regular medical clinics.
• Childcare Facility A licensed childcare facility serving the South region of Victoria, providing daycare services within walking distance for PHH residents who have children, and also open to the broader public.
• Freedom Capital Ventures A small-business start-up program that provides micro-loans to Perpetual Help Home residents to launch entrepreneurial ventures, supporting their transition to financial independence.
• Job and Life-Skill Training A structured program providing job training, network building, and financial stability focus for residents, with gradual transition support from dependence to independence.

Quantifiable outcome

• 17 bedrooms capacity for women and children
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Billy T. Cattan Recovery Outreach (BTCRO)majorStrategic or Co-development PartnerPerpetual Help Home has merged into the Billy T. Cattan Recovery Outreach Family. BTCRO is a recovery outreach organization in Victoria, TX that provides substance abuse treatment and recovery services. The merger combines PHH's transitional housing expertise with BTCRO's recovery programs to provide comprehensive support for women overcoming addiction and incarceration.

Scale indicators4 records

Recent moves15 records

Expansion highlights5 records

Direct peers

• Thistle Farms: Nashville-based nonprofit offering residential recovery for women survivors of trafficking, addiction, and abuse, combined with a social enterprise employing graduates. Comparable in combining housing with economic empowerment (mirroring PHH's Freedom Capital Ventures).
• Genesis Women's Shelter & Support: Dallas-based shelter providing emergency and transitional housing, counseling, and economic empowerment for women escaping domestic violence. Comparable in serving women in crisis with housing plus wraparound services, though located in a different Texas metro.
• Magdalene House: Austin, TX-based nonprofit providing long-term transitional housing and recovery programs for women exiting addiction, prostitution, and trafficking. Highly comparable in mission (women-centered recovery housing), faith-informed approach, and Texas geography.
• Billy T. Cattan Recovery Outreach: Parent nonprofit organization in Victoria, TX providing substance abuse treatment and recovery services. Directly comparable as it now operates PHH under its umbrella, sharing the same client population (women in addiction and post-incarceration) and geography.

Broad incumbents

• Family Promise: National nonprofit network providing transitional housing, shelter, and stabilization services for families experiencing homelessness. Comparable mission and family-inclusive housing model, with broader geographic reach and a stronger national donor base.
• Salvation Army: National faith-based organization providing emergency shelter, transitional housing, addiction recovery, and social services. Comparable in faith-based operating model and recovery/residential services for vulnerable populations, with vastly greater geographic and capital reach.
• YWCA: National nonprofit operating domestic violence shelters, transitional housing, and women's empowerment programs across hundreds of U.S. locations. Comparable in serving women and children in crisis with housing plus wraparound support, with significantly larger scale.
• Volunteers of America Texas: Texas branch of the national VOA network providing housing, recovery, and behavioral health services across the state. Comparable in operating faith-rooted transitional housing and recovery programs for vulnerable populations, with significantly broader scale.

Regional players

• Catholic Charities of the Diocese of Victoria: Regional Catholic Charities affiliate serving the Victoria/Crossroads area with emergency assistance, housing support, and family services. Comparable faith-rooted social service delivery in the same geography, providing potential collaboration or referral overlap.
• The Samaritan Inn: McKinney, TX-based nonprofit providing transitional housing, recovery programming, and economic empowerment services. Comparable mission and program model, operating in the broader North Texas region rather than the Coastal Bend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PerpetualHelpHome
• LinkedInlinkedin.com/company/perpetual-help-home

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perpetual Help Home