What The Property Couch does

The Property Couch is an Australian private media and education company founded in January 2015 by Ben Kingsley and Bryce Holdaway, operating Australia's self-described #1 Property Investing Podcast with 560+ episodes, 80,000+ subscribers, 18.2M cumulative downloads, and reach across 207 countries. The company serves beginner, intermediate, and advanced property investors as well as general financial literacy seekers through a layered content and product stack anchored by the podcast, free educational tools (budget planners, negative gearing calculator, 39-page suburb property reports), three published books, masterclasses, and live webinars. Its core technology product is the Moorr platform — an all-in-one money, finance, and property management mobile and web app integrating WealthSPEED (scenario modeling), WealthCLOCK (time-based tracking), WealthTRACKER (portfolio/net worth monitoring), suburb search across 30,000+ Australian suburbs powered by Cotality data, and Opti, a text-based AI assistant for personalized financial guidance.

The business operates a hybrid freemium-to-paid model: the podcast, Moorr core app features, and most educational tools are free, building an audience that converts into paid revenue through book sales (AUD $39.95-$49.95), paid masterclasses, and — most significantly — Empower Wealth, the associated advisory firm founded in 2007 offering fee-for-service property portfolio planning, buyers agency, mortgage broking, financial planning, and tax accounting with multi-year client engagements. Distribution spans Apple Podcasts, Spotify, YouTube, Qantas/Jetstar inflight entertainment, a content partnership with realestate.com.au (REA Group), and an active social presence across LinkedIn, Facebook, Instagram, X, and TikTok. As of February 2026, co-founder Bryce Holdaway entered a sabbatical and the company launched a refreshed era with new voices, tools, and studio while continuing regular content production.

Name

The Property Couch

Legal name

The Property Couch

Website

https://thepropertycouch.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

The Property Couch is an Australian media and education company that runs Australia's #1 Property Investing Podcast and the Moorr financial management app to educate and convert everyday Australians into property investors and Empower Wealth advisory clients.

Ownership category

akta.pro rank

Product category

Property Investment Education

NAICS

Offices of Real Estate Agents and Brokers (5312), Mortgage and Nonmortgage Loan Brokers (522310), Other Activities Related to Real Estate (531390)

SIC

Real Estate Agents & Managers (For Others) (6531), Loan Brokers (6163)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)

Keywords

• Property investment podcast
• Property investing education
• Financial planning tools
• Money management platform
• Property advisory services

Headquarters

HQ city

North Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Empower Wealth Advisory Services: The primary revenue-generating arm offering personalized property investment advice, buyers agency services, mortgage broking, financial planning, and tax accounting. These are fee-for-service engagements with clients who have progressed from free podcast listeners. Services are delivered through qualified professionals and include property portfolio plans, strategy sessions, and ongoing advisory relationships.
2. Book Sales: Sale of three published books: 'The Armchair Guide to Property Investing' (2016), 'How to Retire on $3,000 a Week: The Property Couch's Playbook to Passive Property Investing' (May 2025), and 'Make Money Simple Again'. Books are sold individually or as a bundle with bonus checklists, worksheets, and quick-start guides. Available in print and audio formats.
3. Masterclass and Webinars: Paid masterclass registrations for in-depth training programs such as 'How to Build a Property Portfolio And Retire on $3,000 a Week in a Changing Rate Environment.' Live webinars are offered free as lead generation, while premium workshops and masterclasses are paid. Revenue generated from registration fees for premium educational content.
4. Moorr Platform Freemium: Moorr operates a freemium model where core budgeting, goal tracking, and basic financial management tools are free. Premium features within Moorr (such as advanced scenario modeling, detailed property research, and the negative gearing calculator) are available to free users. The platform drives affiliate and referral revenue to Empower Wealth services.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels10 records

Core offering

The Property Couch produces and distributes Australia's #1 property investing podcast (560+ episodes since January 2015) and operates the Moorr all-in-one money, finance and property management platform. It monetizes a free educational ecosystem through book sales, paid masterclasses, and personalized advisory services delivered through its associated firm Empower Wealth, which offers property portfolio planning, buyers agency, mortgage broking, financial planning, and tax accounting.

Product overview

The Property Couch is a media and education company anchored by Australia's No.1 Property Investing Podcast (560+ episodes), which serves as the primary educational channel. The core platform is Moorr — an all-in-one money, finance and property app that integrates the Negative Gearing Analysis Tool, WealthSPEED, WealthCLOCK, WealthTRACKER, and Opti (AI assistant). The product suite spans educational books ('The Armchair Guide to Property Investing', 'How to Retire on $3,000 a Week', 'Make Money Simple Again'), free tools (Budget Planner, Free Property Report, MoneySTRETCH), Masterclass and LIVE Webinars, and a curated podcast library organized by experience level. Professional services are available through sister company Empower Wealth. The ecosystem is designed to take users from beginner (budgeting, first-home buying) through intermediate (scaling, portfolio building) to advanced (tax strategies, trust structures), with Moorr serving as the central hub for ongoing money management and goal tracking.

Differentiator

Problem solved

Functional benefit

Brands

• Moorr: All-in-one money, finance and property platform with AI assistant Opti, including WealthSPEED, WealthCLOCK and WealthTRACKER tools.
• MoneySMARTS

Products and services

• The Property Couch Podcast
• Moorr Platform
• The Armchair Guide to Property Investing
• How to Retire on $3,000 a Week
• Make Money Simple Again
• LIVE Webinars

Quantifiable outcome

• 80,000+ subscribers and millions of downloads across 560+ episodes
• +6 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• John Fawcett FoundationminorStrategic or Co-development Partner · 1 January 2025Charitable partnership for a sight-restoration charity trip to Bali in support of Bryce Holdaway's 50th birthday celebration. 22 TPC community members participated, raising $74,592.98 that funded 368 cataract surgeries, 1,901 patient screenings, 719 pairs of glasses, 12 prosthetic eyes, and 600 bottles of eye drops.
• Cotality (Previously CoreLogic)coreTechnology or Integration · 1 January 2022Moorr platform integrates Cotality's suburb and property market data, enabling users to research over 30,000 Australian suburbs with monthly-updated market statistics, comparative analytics, and property growth data. This data partnership powers the suburb search feature and property report generation.
• realestate.com.au (REA Group)coreStrategic or Co-development Partner · 1 May 2017Content partnership with realestate.com.au beginning May 2017 for a new series of property, finance, and money content. Featured the iconic red couch and leveraged REA Group's massive audience of property seekers. The partnership established TPC as a credible media brand within the property search ecosystem.
• Qantas and JetstarcoreChannel Partner/ Reseller/ Distributor · 1 April 2017The Property Couch podcast joined Qantas and Jetstar's inflight entertainment systems in April 2017, making episodes available to passengers on domestic and international flights. This partnership provided significant brand exposure to premium Australian travelers and commuters, extending reach beyond typical podcast audiences.
• Empower WealthcoreStrategic or Co-development Partner · 1 January 2007Empower Wealth is the associated advisory firm founded by Ben Kingsley in 2007. It provides the paid service layer (property advice, mortgage broking, financial planning, tax accounting) that converts podcast listeners to paying clients. The same team and values underpin both entities, creating an integrated education-to-service pathway.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Propertybuyer: Australian buyers agency firm offering exclusive buyer representation, property investment advisory, and educational content. Comparable to the Empower Wealth buyers agency and property advisory layer, with similar target segment of property investors seeking independent advice.
• Rask: Australian financial education business built around podcasts (The Australian Investors Podcast, etc.), courses, and content. Comparable to TPC's media-first education model, although focused on shares/ETFs rather than property. Similar freemium-to-paid content funnel and Australian consumer base.
• Metropole Property Strategists: Australian property investment advisory firm offering buyers agency, portfolio strategy, and educational content. Closely comparable to the Empower Wealth side of TPC's business, with overlapping target market of Australian residential property investors and similar premium service positioning.
• Get Rich Education: US-based property investing podcast and education platform (Keith Weinhold). Directly comparable to The Property Couch in using a long-running property podcast as the primary acquisition channel for paid tools and advisory services, though operating in the US market.
• BiggerPockets: US-based property investing education platform with podcast, community forums, books, and tools. Directly comparable to The Property Couch in combining free content, paid tools, and a property investor community, although BiggerPockets does not run an in-house buyers agency or mortgage brokerage.

Emerging players

• OpenCorp: Australian property investment company offering property portfolio services, research, and educational content for investors. Comparable target audience and adjacent advisory services, with overlapping property education positioning though smaller content footprint than TPC.
• Frollo: Australian personal finance and money management platform with budgeting, goal tracking, and Open Banking integration. Comparable to Moorr on the personal finance management side, with similar freemium consumer positioning in the Australian market.
• Pocketbook: Australian personal finance app with budgeting, spending tracking, and bank aggregation features. Comparable to Moorr's budgeting and tracking tools, though Pocketbook is a consumer fintech without property investment specialization or integrated advisory services.

Broad incumbents

• Lendi: Australian mortgage broker platform with significant consumer brand and education content. Comparable to the Empower Wealth mortgage broking arm of TPC, with similar self-serve comparison and advisory positioning, though Lendi operates at materially larger scale.

Others

• realestate.com.au (REA Group): Australia's dominant property search portal and a TPC content partner (May 2017). Not a direct competitor but the dominant Australian property media/advertising platform against which TPC's content authority is benchmarked; also a key distribution partner for TPC's property reports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PropertyCouch
• YouTubeyoutube.com/channel/UCqtc5gRT8uckMKpUVnWRiZA
• Facebookfacebook.com/ThePropertyCouch
• LinkedInlinkedin.com/company/the-property-couch-podcast
• Instagraminstagram.com/thepropertycouch
• TikToktiktok.com/@thepropertycouch

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Property Couch