Property Finders

What Property Finders does

Property Finders is a Lahore, Pakistan-based real estate brokerage and property listing platform founded in 2006, specializing in residential and commercial property transactions in Bahria Town Lahore and adjacent housing societies. The company operates a WordPress-based property portal with integrated contact forms, click-to-WhatsApp communication, and SEO-driven listing pages spanning approximately 20 sub-projects and developments including Al Waiz Tower, Pearl One Courtyard, Jasmine Mall, and 18 Park Residence. Its technology stack is conventional web CMS infrastructure with no disclosed AI, machine learning, or proprietary data components — the platform functions primarily as a marketing and lead-generation surface rather than a transaction infrastructure.

The company generates revenue through transaction commissions on residential and commercial property sales, rentals, and investment transactions, with no disclosed SaaS, subscription, or recurring fee layer. Its go-to-market combines direct sales-led buyer consultation with event-driven developer engagement, supported by a team of approximately 7-8 named sales and management personnel. The customer base spans five segments: home buyers, property investors, commercial property buyers, overseas Pakistanis, and renters, with all visible counterparties being SMBs and individuals rather than institutional clients. Developer-side partnerships — most notably a core channel relationship with Al Waiz Group, plus active engagement with New Metro City and Alif Holdings — serve as the primary supply-side mechanism for inventory.

Name

Property Finders

Legal name

Property Finders

Website

https://propertyfinders.com.pk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Property Finders is a Lahore-based real estate brokerage and listing platform founded in 2006, specializing in residential and commercial property transactions in Bahria Town and adjacent housing societies across Pakistan.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industries

Seller Representation & Listing Services (BPAJAAAK), Land & Development Site Brokerage (BPAJABAG)

Keywords

• Residential real estate
• Commercial property brokerage
• Property investment advisory
• Real estate rental services
• Property buying selling

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Property Transaction Commission: The company earns commission on property sales and purchases facilitated through their platform. Agents provide end-to-end services including property search, consultation, documentation, and transaction support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Property Finders is a Lahore-based real estate brokerage firm that facilitates buying, selling, renting, and investment in residential and commercial properties across Pakistan, with a primary focus on Bahria Town Lahore and surrounding housing societies. The company operates a property listing website (propertyfinders.com.pk) and provides end-to-end transaction services including property search, expert consultation, documentation and legal verification support, market analysis, and possession assistance through in-house sales agents.

Product overview

Property Finders operates as a comprehensive real estate platform offering a unified marketplace for residential and commercial property transactions across Pakistan. The core platform (propertyfinders.com.pk) serves as the central listing and transaction hub, complemented by specialized sub-products including luxury apartment projects (Pearl One Courtyard, Al Waiz Tower, Grand X, Summit Heights, Bahria Sky 2), commercial malls (Jasmine Mall, Jasmine Grand Mall), and various residential projects (Tycoon Terraces, The Elegance Tower, Tauheed Heights, Building 89, 18 Park Residence, Serene Heights, Al Nafay Homes). Services include property consultation, investment guidance, and buying/selling assistance. The platform focuses primarily on Bahria Town Lahore and surrounding housing societies including Etihad Town, Bahria Orchard, New Lahore City, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Listings Platform A comprehensive online real estate listing platform connecting individual buyers with verified residential and commercial properties across Pakistan, with primary focus on Bahria Town Lahore and surrounding housing societies. Customers can filter by property type, location, and price, and contact agents through inquiry forms or WhatsApp.
• Residential Property Brokerage Brokerage services for buying, selling, and renting residential properties including houses (5 Marla, 10 Marla, 1 Kanal), apartments (1-bed, 2-bed, 3-bed), and residential plots, targeted at individual buyers, families, and first-time homeowners.
• Commercial Property Brokerage Brokerage services for buying and selling commercial properties including commercial shops in malls, commercial plots, commercial buildings, and office units in prime locations, targeted at business owners and commercial investors.
• Property Consultation Services Expert advisory services helping buyers choose the best property based on budget and requirements, with personalized consultation provided by in-house property consultants via in-person meetings, phone, and WhatsApp.
• Investment Guidance Services Market analysis, investment planning, and legal verification services for property buyers and investors, focused on identifying high-growth investment opportunities and managing installment-based investments.
• Buying and Selling Assistance Comprehensive transaction support services assisting both buyers and sellers in completing property deals smoothly, including legal documentation support, verification, and transaction facilitation.
• Pearl One Courtyard A luxury hotel-serviced apartment project in Bahria Town Lahore featuring 300+ units, a grand Jamia Mosque, and the city's tallest building with 21+ amenities, marketed and sold through Property Finders.
• Al Waiz Tower A 26-floor triple-tower residential and commercial development in Bahria Town Lahore featuring studio, 1-bed, 2-bed, 3-bed apartments, luxurious penthouses, commercial floors, and 50+ amenities, with flexible payment plans.
• Jasmine Mall A shopping mall in Bahria Town Lahore featuring food court shops and commercial retail spaces available for purchase with flexible payment plans.
• Jasmine Grand Mall A grand shopping mall project in Bahria Town Lahore with commercial shops available for investment purchase.
• Summit Heights A premium apartment project in Etihad Town Phase 1, Lahore featuring luxury 1-bed apartments marketed through Property Finders.
• Grand X A luxury apartment complex in Bahria Town Lahore redefining premium living standards, marketed and sold through Property Finders.

Quantifiable outcome

• Trusted by thousands of customers across Lahore and major cities

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Alif HoldingsminorStrategic or Co-development Partner · 8 November 2024Team Property Finders visited 18 Park Residence by Alif Holdings to explore luxurious lifestyle and investment potential of prime apartments on Canal Road, Lahore. The visit aimed to understand top features and unique opportunities for client recommendations.
• New Metro CityminorStrategic or Co-development Partner · 7 November 2024C.O.O Nouman Afzal met with New Metro City officials to explore new opportunities and enhance offerings for clients seeking prime properties. The collaboration aims to bring the best investment options to Property Finders clients.
• Al Waiz GroupcoreChannel Partner/ Reseller/ DistributorAl Waiz Group is an authorized employer in Bahria and Revenue Partner with 18+ years of real estate development experience. Property Finders promotes and sells Al Waiz Tower properties including residential apartments and commercial units with flexible payment plans.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Bayut: Leading property portal in the UAE with similar listings-plus-brokerage model to Property Finders. Operates regionally (Middle East) rather than directly in Pakistan, but serves as a useful structural and tech-stack comparable.
• 99acres: India-based property portal by InfoEdge covering residential and commercial listings across major Indian cities. Comparable to Property Finders' listing, search, and broker-aggregation model, though operating in a different geography.
• Makaan.com: India-focused property portal by REA Group offering residential and commercial listings with broker/dealer directory. Comparable to Property Finders in portal + broker aggregation model, though operating in a different geography (India).

Direct peers

• Graana.com: Pakistan-based property portal and brokerage covering Islamabad, Lahore, Karachi, and other major cities with verified listings and dealer networks. Comparable to Property Finders in residential/commercial focus, buyer/seller representation, and Lahore market presence.
• Zameen.com: Pakistan's largest online real estate marketplace and brokerage platform, connecting buyers and sellers of residential and commercial properties nationwide. Directly comparable to Property Finders in service offering, target customers (Lahore-focused), and transaction-based revenue model, though at significantly greater scale.
• Lamudi Pakistan: Property listing platform operating in Pakistan (part of EMPG) that aggregates residential and commercial property listings. Directly comparable to Property Finders' listings portal model and mid-funnel property search experience.
• Ghar.pk: Pakistan-based housing and property portal offering listings, dealer directories, and market insights across major cities. Comparable to Property Finders in its residential focus and SEO-driven property search experience.

Broad incumbents

• Zillow: Global category leader in residential real estate search and brokerage infrastructure. Not a direct competitor in Pakistan, but a structural comparable for Property Finders' listings-plus-agent marketplace model and its long-term evolution toward tech-enabled brokerage.
• OLX Pakistan: Major classifieds platform in Pakistan with a significant real estate vertical. While broader than a pure real estate brokerage, OLX competes for the same buyer/renter attention and overlaps with Property Finders' mid-funnel property discovery use case.

Others

• Nestoria: Property search engine that aggregates listings from multiple portals and agencies across markets. Functionally adjacent to Property Finders' SEO-driven listings portal in that both serve as property discovery surfaces, though Nestoria is an aggregator rather than a transactional broker.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@propertyfindersofficial
• Facebookfacebook.com/propertyfindersofficial
• Instagraminstagram.com/propertyfindersofficial
• LinkedInlinkedin.com/company/propert-finders

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Property Finders