Sport- en Evenementencomplex Merwestein

What Sport- en Evenementencomplex Merwestein does

Sport- en Evenementencomplex Merwestein is a sports and events complex centrally located in Nieuwegein, Netherlands, near Utrecht. Founded in 1996 and operated under N.V. Sportinrichtingen Nieuwegein via the societal sports organization Verbindion, the facility is positioned as the largest swimming complex for a complete day out in the Utrecht region. Its physical infrastructure comprises a 25-meter recreation pool, a 25-meter activity pool, diving boards, sports halls, fitness areas, and rentable event spaces, supported by a wristband-based access system linked to the Mijn Merwestein online portal.

The core product is a comprehensive Zwem-ABC diploma program (A, B, C) for children from 4.5 years and adults from 16 years, delivered by certified instructors under the Nationale Zwem-ABC standard with more than 30 years of operating experience. The portfolio is broadened with specialized programs: baby swimming from 6 weeks, toddler and teddy swimming, pregnancy swimming, senior fitness (Fifty-Fit and SBVS), adapted swimming for people with disabilities (P.O.G.), intensive boost and fast-track courses, private lessons, and lane swimming for diploma-A adults. Aquasports (Aqua Sport, Aqua Fit, Aqua Sport Light) are delivered through a channel partnership with DeMIX Fitness & Leefstijl. The facility holds the only ANWB 5-star safety rating awarded to a swimming pool in the Netherlands.

Revenue is generated through single-entry tickets (€3.90–€9.95), multi-visit swim passes of 10, 25, and 50 visits (€48.40–€258.20), swimming lesson subscriptions and diploma packages (€51.10–€273.75), private lessons (€33.60 per session), and facility/space rental for corporate events, sports tournaments, and children's parties. Pricing is publicly disclosed and differentiated by age, activity, and tenure, with municipal Stadspas discounts and a one-time €22.50 lesson registration fee and €6.50 wristband. The complex is currently undergoing a 2.5-year renovation from November 2023 through August 31, 2026, co-financed by the European Union, which will deliver a second sports hall, multifunctional rooms, modernized pools, and sustainability features (solar, rainwater harvesting, heat recovery) plus an outdoor park with sports-and-play character.

Name

Sport- en Evenementencomplex Merwestein

Legal name

N.V. Sportinrichtingen Nieuwegein

Website

https://merwestein.nl

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Sport- en Evenementencomplex Merwestein is a Nieuwegein-based sports and events complex operating the largest swimming facility in the Utrecht region, offering diploma swimming lessons, recreational swimming, aquasports, and event space rentals to families, adults, seniors, and people with disabilities.

Ownership category

akta.pro rank

Product category

Public Swimming and Aquatic Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

akta.pro secondary industry

Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL)

Keywords

• Swimming lessons
• Recreational swimming
• Aquatic sports
• Swim facility
• Swimming education

Headquarters

HQ city

Nieuwegein

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Swimming Lesson Fees: Fees for swimming lessons including diploma courses (A, B, C), adult swimming lessons, boost lessons, fast-track courses, and private lessons. Prices range from €51.10 for 4 lessons to €273.75 for fast-track C diploma courses.
2. Entry Fees and Day Passes: Single-entry tickets for recreational swimming, lane swimming, pregnancy swimming, baby/toddler swimming, teddy swimming, and other activities. Prices range from €3.90 (children 1-3 years) to €9.95 (Aqua Sport).
3. Subscriptions and Memberships: Multi-visit subscriptions (10, 25, and 50 swim passes) with validity periods of 6-18 months. Includes specialized subscriptions for Fifty-Fit, SBVS, aquasports, and swimming lessons. Pricing from €48.40 for 10-swim passes to €258.20 for 50-swim passes.
4. Facility Rental and Space Rental: Rental of spaces within the sport complex for company events, sports tournaments, and parties including children's birthday parties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sport- en Evenementencomplex Merwestein operates a public swimming and sports complex in Nieuwegein, Netherlands, offering the National Zwem-ABC diploma system (A, B, C) for children and adults, recreational and lane swimming, specialized aquatic programs (baby/toddler swimming, pregnancy swimming, senior fitness, disability swimming, aquasports), private lessons, and event space rental. The facility is currently undergoing a major 2.5-year renovation (2023–Q3 2026) co-financed by the European Union.

Product overview

Sport- en Evenementencomplex Merwestein is a sports and event complex operated by Verbindion (N.V. Sportinrichtingen Nieuwegein), located in Nieuwegein near Utrecht. The facility operates as a swimming pool complex with a diverse portfolio of services centered around swimming instruction and recreational aquatic activities. The core offering comprises diploma swimming lessons (A, B, C) for children and adults, accessible through the Mijn Merwestein self-service webshop platform. Additional offerings include specialized programs such as baby/toddler swimming, pregnancy swimming, senior fitness (Fifty-Fit, S.B.V.S.), disabled swimming (P.O.G.), aquatic sports (Aqua Sport/Fit/Light via DeMIX), intensive courses (Boostlessen, Snelcursus), and private lessons. The facility also offers lane swimming, recreational swimming, and multi-visit passes. A major 2.5-year renovation (2023–Q3 2026) is expanding the complex with a new double sports hall, modernized pools, and upgraded catering facilities. Entry is managed via wristbands linked to a digital account, replacing traditional cards.

Differentiator

Problem solved

Functional benefit

Brands

• Mijn Merwestein: Online webshop portal for purchasing swim tickets, subscriptions, and managing swimming lessons.

Products and services

• Zwemles (Diploma A, B & C) National Zwem-ABC diploma swimming lessons (A, B, and C) for children from 4.5 years and adults from 16 years, taught by certified instructors with over 30 years of experience, covering stroke technique, survival skills, and endurance.
• Recreatief Zwemmen (Recreational Swimming) Open recreational swimming in the 25-meter recreation pool with diving boards, designed for families and casual visitors seeking leisure swimming. Water attractions (slides, wave pool, whirlpools) are temporarily unavailable during renovation.
• Banenzwemmen (Lane Swimming) Lane swimming for adults aged 18+ holding at least Diploma A, available daily with dedicated morning and evening sessions in the 25-meter pool, serving fitness and competitive swimmers.
• Zwangerschapszwemmen (Pregnancy Swimming) Group pregnancy swimming classes from 12 weeks gestation, offering exercise, relaxation, and social contact, guided by an instructor or physiotherapist with resistance, muscle strengthening, circulation, and breathing exercises.
• Baby- en Peuterzwemmen (Baby and Toddler Swimming) Baby swimming from 6 weeks old and toddler swimming from 2.5 years, focused on water familiarization, motor development, and parent-child bonding through structured group lessons with certified instructors.
• Teddyzwemmen (Teddy Swimming)
• Snelcursus B/C (Fast-Track Diploma Course)
• Boostlessen (Boost Lessons)
• Volwassenen Zwemles (Adult Swimming Lessons)
• P.O.G. Zwemmen (Adapted Swimming for People with Disabilities)
• Vitaalzwemmen (Vital Swimming)
• Aquasporten (Aqua Sport, Aqua Fit, Aqua Sport Light)
• Fifty-Fit
• S.B.V.S. (Sportief Bewegen Voor Senioren)
• Meerbadenabonnement (Multi-Visit Swimming Passes)
• Privé Zwemles (Private Swimming Lessons)
• Mijn Merwestein Webshop (Online Self-Service Portal)
• Facility Rental and Event Space

Quantifiable outcome

• 30+ years of swimming lesson experience with qualified instructors
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Slangen + Koenis ArchitectencoreStrategic or Co-development PartnerArchitecture firm responsible for the design of the renovated building, creating the new double sports hall and modernized facilities.
• Burgland BouwcoreStrategic or Co-development PartnerConstruction company executing the renovation project as the main contractor.
• Hellebrekers Water & LeisuretechniekcoreTechnology or IntegrationWater and leisure technology company responsible for installing the pool installations and water attractions.
• TreemminorImplementation/ SI/ Consulting PartnerProject management firm providing construction process guidance and oversight.
• Felixx Landscape Architects & PlannersminorStrategic or Co-development PartnerLandscape architecture firm responsible for designing the outdoor area, which will become a park with sports and play character.
• Gemeente NieuwegeincoreStrategic or Co-development PartnerMunicipality of Nieuwegein, co-designing the public outdoor space and managing the adjacent municipal parking facility. Also the client/owner commissioning the renovation project through Verbindion.
• DeMIX Fitness & LeefstijlcoreChannel Partner/ Reseller/ DistributorFitness organization offering aquasport lessons (Aqua Sport, Aqua Sport Light) at Merwestein. Premium Plus members can access aquasport classes for free; non-members can purchase tickets at Merwestein reception. Also provides training discounts for Merwestein staff.
• SportID NieuwegeincoreStrategic or Co-development PartnerMunicipal sports organization operating within Merwestein, developing sports and movement activities for residents of Nieuwegein on behalf of the municipality. Part of the Verbindion umbrella organization.
• Sportverenigingen (Sports Clubs)minorOthersVarious sports clubs use Merwestein as their home base for training and competitions.

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Regional players

• Fit For Free: Dutch low-cost fitness chain with several locations in the Utrecht region. Tangentially comparable as another local fitness/leisure option competing for the same household recreation budget.

Broad incumbents

• Basic-Fit: Pan-European low-cost fitness chain with growing aquatics offering in select Dutch locations. Comparable in targeting high-volume, value-oriented Dutch consumers seeking fitness and aquafitness, though distribution is chain-based rather than municipal.
• Sportfondsen Nederland: Established Dutch operator of swimming pools, sports halls, and recreational facilities nationwide. Closely comparable as a multi-site public-pool operator running similar programs (recreational swimming, lessons, lane swimming, aquasports).
• Optisport: Large Dutch operator managing numerous municipal sports facilities, swimming pools, and ice rinks across the Netherlands. Comparable business model of operating regional aquatic and sports venues on behalf of municipalities, often with subscription and lesson programs.
• Laco Sport & Leisure: Dutch network of sports and leisure centers including several with swimming facilities. Comparable in offering recreational swimming, aquafitness, and lesson programs at multi-purpose community sports venues.

Others

• David Lloyd Leisure: Premium European health, racket, and swim club operator with multiple aquatics-led sites. Comparable on premium aquatics programming and family-oriented positioning, though positioned at the higher-priced private end rather than municipal.
• ANWB: Royal Dutch Touring Club — relevant only as the awarding body of the unique 5-star safety rating Merwestein holds. Not a competitor, but the institutional endorser whose recognition anchors Merwestein's safety reputation.

Direct peers

• Zwembad De Tongelreep: Large Eindhoven swimming and recreation complex offering recreational swimming, lessons, and event hosting. Highly comparable scale and positioning as a flagship regional swimming complex with day-out attractions.
• Zwembad Sloterparkbad: Amsterdam municipal outdoor/indoor swimming facility with recreational swimming, lessons, and aquasports. Comparable as a city-operated pool serving a defined local catchment with subscription and ticket-based access.
• Zwembad De Meerkamp: Public swimming and recreation facility in Amstelveen offering recreational swimming, lessons, and aquasports to a similar regional Dutch catchment. Directly comparable operating model: municipal-style multi-pool complex with day passes, subscriptions, and diploma swimming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Merwestein
• Instagraminstagram.com/zwembadmerwestein
• Xx.com/merwestein
• LinkedInlinkedin.com/company/nv-sportinrichtingen-nieuwegein

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport- en Evenementencomplex Merwestein