Ecostar

What Ecostar does

Ecostar B.V. is a privately-held Dutch B2B e-commerce and distribution company headquartered in Hengelo, Netherlands, that supplies industrial cleaning products, maintenance chemicals, personal protective equipment (PPE), cleaning machines, and sanitary accessories. According to firmographic data, the firm was founded in 1993 and has operated continuously for over 30 years, serving the Dutch industrial sector and selected Western European markets — Belgium, Germany, France, and Luxembourg — across three primary verticals: Industry & Technical, Food & Recreation, and Healthcare & Non-Profit, each segmented into approximately 500-570 active SKUs. Ecostar B.V. operates as a B.V. (Dutch private limited) with no identified parent company, no institutional investors, and no disclosed funding rounds or M&A activity.

The company's core technical capability is industrial chemistry and formulation, supported by an extensive proprietary sub-brand portfolio of cleaning chemicals and maintenance fluids including Ecosept and Kalkspray (surfactants/descalers), Eco-Melt HV (paint and coating removers), Sensisol (chemical solutions), Ecopower, Bioflex, and Flexicool (industrial cleaning and cooling), as well as Ecofloor and Woodflow for floor and wood-industry maintenance. The food-grade lubricant line (Innotip-FG HP and related NSF H1-registered formulations) enables the company to serve regulated food-industry applications. Beyond own-brand chemistry, Ecostar curates third-party brand distribution for Nilfisk industrial cleaning machines (vacuum cleaners, scrubbers, pressure washers), OXXA PPE (gloves, eye/hearing/head protection, fall protection), Rossignol sanitary fittings, and complementary cleanroom contamination-control consumables (adhesive mats, microfiber wipes, ESD shielding) plus oil-absorption products for industrial hazard response. Smart automation hardware is represented by the Ecostar Neo line of automatic glove dispensers launched in 2026.

Commercially, Ecostar runs a horizontally segmented B2B catalog accessible via an e-commerce storefront (ecostar.nl), with category navigation organized by branch (industry/technical, food/recreation, healthcare/non-profit), function (cleaning, lubrication, hygiene, PPE), and product type. Pricing is not publicly disclosed and no subscription, marketplace, or platform-mediated revenue model is documented; the revenue engine is traditional catalog distribution with multi-brand and own-brand chemistry sold to small and mid-sized industrial buyers across the Netherlands and adjacent European markets. The company is small in headcount (11-50 employees) and shows no recent leadership changes, capital raises, or restructuring activity, consistent with a stable, founder-/management-controlled SME focused on incremental product portfolio expansion rather than venture-style scaling.

Name

Ecostar

Legal name

Ecostar B.V.

Website

https://ecostar.nl

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Ecostar B.V. is a Dutch B2B e-commerce distributor of industrial cleaning chemicals, PPE, lubricants, and cleaning machines, serving industrial, food, and healthcare buyers across the Netherlands, Belgium, Germany, France, and Luxembourg through a proprietary sub-brand portfolio and curated third-party brand partnerships.

Ownership category

akta.pro rank

Product category

Industrial Cleaning & Maintenance Supplies

NAICS

Soap and Cleaning Compound Manufacturing (32561), Chemical and Allied Products Merchant Wholesalers (4246)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Nonfood Grocery & HBC Wholesale (Paper, Cleaning, Personal Care) (AFAIABAL)

akta.pro secondary industry

Laundry Detergents & Boosters (Liquid/Powder/PODS, Enzymes, Bleach Alternatives) (CRADAKAA)

Keywords

• Industrial cleaning supplies
• Personal protective equipment
• Industrial maintenance products
• Cleaning equipment distribution
• Facility hygiene solutions

Headquarters

HQ city

Hengelo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Core offering

Ecostar B.V. is a Dutch B2B distributor selling industrial cleaning chemicals, maintenance products, personal protective equipment (PPE), cleaning machines, sanitary dispensers, and cleanroom consumables through its own e-commerce webshop. The offering combines Ecostar own-brand chemical formulations (Ecosept, Kalkspray, Eco-Melt HV, Sensisol, Ecopower, Bioflex, Flexicool) with curated third-party brands such as OXXA gloves, Nilfisk cleaning machines, Rossignol sanitary accessories, and Spotless dispensers, organized into three sector verticals: Industry & Technology (571 products), Food & Recreation (530 products), and Healthcare & Non-Profit (516 products).

Product overview

Ecostar is a B2B e-commerce platform offering a comprehensive portfolio of industrial maintenance, cleaning, and safety products. The core offering consists of Ecostar-branded cleaning chemicals (Ecosept, Kalkspray, Eco-Melt HV, Sensisol, Ecopower, Bioflex) supplemented by curated third-party brands including OXXA gloves and PPE, Nilfisk cleaning machines, Rossignol sanitary accessories, and food-grade lubricants. The product range spans cleaning agents and disinfectants, personal protective equipment (gloves, safety shoes, eye/hearing/head protection, fall protection), industrial cleaning machines (vacuum cleaners, scrubbers, pressure washers), sanitary dispensers (Spotless and Ecostar Neo automated dispensers), cleanroom contamination-control products, and oil/fluid absorption materials. Products are organized across three main industry verticals: Industry & Technical (571 products), Food & Recreation (530 products), and Healthcare & Non-Profit (516 products), with an additional clearance section featuring promotional items.

Differentiator

Problem solved

Functional benefit

Brands

• Ecowash: Hand soap and hand care product line
• Ecosep
• Eco-Melt
• Ecofloor
• Flexicool
• Sensisol
• Bioflex
• Ecopower
• Spotless
• Woodflow
• Ecostar Neo

Products and services

• Ecostar Own-Brand Cleaning Chemicals Ecostar's proprietary line of cleaning chemicals, maintenance products, and industrial solutions including Ecosept, Kalkspray, Eco-Melt HV, Sensisol, Ecopower, Bioflex, and Flexicool-UNI formulations, sold to industrial buyers in the Netherlands and neighboring countries.
• OXXA Gloves & PPE OXXA-branded personal protective equipment including mechanical protection gloves (Worker, Builder, Driver-Pro series), chemical protection gloves, nitrile gloves, PU-Flex gloves, and other work safety products for industrial buyers.
• Nilfisk Cleaning Machines Nilfisk industrial cleaning equipment including vacuum cleaners (AERO series), scrubber machines (SC series, Dryft), pressure washers, and accessories for industrial and facility cleaning applications.
• Ecowash Hand Hygiene Products Ecowash-branded hand soaps, hand cream, and power wipes formulated for industrial and professional hygiene applications.
• Spotless Sanitary Dispensers Spotless-branded sanitary dispenser solutions for soap, toilet paper, towels, waste bags, and air fresheners, featuring modern design for facility washrooms.
• Ecostar Neo Glove Dispensers Smart automatic glove dispensing machines branded Ecostar Neo that automate inventory management and provide employees access to the right glove products.
• Rossignol Sanitary Accessories Rossignol-branded indoor and outdoor waste bins, sanitary accessories, and bathroom fixtures distributed to industrial and facility buyers.
• Food-Grade Lubricants NSF-registered food-safe lubricants including Innotip-FG HP (High Pressure), Innotip BIO HT 2, Food Lube 400, and related products for food industry applications.
• Industrial Cleaning Machines Wide range of cleaning equipment including pressure washers (hot/cold water), scrubber machines (walk-behind, ride-on), wet/dry vacuum cleaners, industrial vacuums, spray extraction machines, and single-disc machines for industrial cleaning.
• Cleanroom Products Contamination-free environment products including adhesive mats (kleefmatten), cleanroom wipes (microfiber, sealed edge polyester, polycellulose), tack rags, Kimberly-Clark products, and ESD shielding bags.
• Oil & Fluid Absorption Products Calamity response products for oil and fluid absorption including granules, oil-only absorbents, universal absorbents, barrier snakes, drain seals, and plugs.
• Industrial Lubricants & Greases Industrial lubrication products in liquid and solid forms including cutting oils, penetrating oils, anti-corrosion products, and specialized greases for industrial maintenance.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vileda Professional: Brand of Freudenberg specializing in professional cleaning tools, machines, and consumables. Highly comparable to Ecostar's cleaning machines (vacuums, scrubbers, mops) and chemical offering to industrial customers.
• OXXA (Handson Safety): Dutch PPE brand offering gloves, workwear, and safety equipment; Ecostar is a key distributor. They are highly comparable as both supply the same PPE/Safety category in the Benelux industrial market.
• CWS Group: European provider of hygiene, sanitary, and cleaning solutions including washroom and dispenser services. Comparable to Ecostar's Spotless sanitary dispensers, Ecostar Neo glove dispensers, and broader hygiene consumables offering.

Broad incumbents

• Diversey: Global cleaning chemicals and hygiene solutions provider for industrial, food, and healthcare markets. Comparable to Ecostar's own-brand cleaning chemicals (Ecosept, Bioflex, Ecopower) and three-vertical segmentation.
• Bunzl: Global B2B distribution giant supplying cleaning, hygiene, PPE, and foodservice products to thousands of customers. Directly comparable to Ecostar's broad-line industrial cleaning/PPE distribution model but at vastly greater scale.
• Nilfisk: Global manufacturer of industrial cleaning machines (vacuums, scrubbers, pressure washers). Ecostar is a key Benelux distributor of Nilfisk equipment, so it is an overlapping player in the same product category at distribution level.
• Lyreco: European distributor of workplace, cleaning, and PPE products with strong Benelux presence. Closely mirrors Ecostar's multi-country European B2B distribution model across cleaning consumables and PPE.
• Ecolab: Global leader in water, hygiene, and infection-prevention solutions serving food, healthcare, and industrial customers. Comparable in chemicals, sanitation, and food-safety positioning; much larger but in the same category space.
• Kimberly-Clark Professional: Division of Kimberly-Clark supplying wipers, dispensers, and hygiene solutions to industrial and healthcare customers. Ecostar distributes Kimberly-Clark cleanroom products and competes in adjacent hygiene/wiper categories.

Regional players

• Haug Chemie: German industrial cleaning chemicals manufacturer. Comparable to Ecostar's own-brand chemical portfolio and serves the same DACH industrial customer base, although Ecostar focuses more on distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ecostarbv
• Facebookfacebook.com/100068014650718
• LinkedInlinkedin.com/company/ecostar-bv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecostar