Puik Bieren

What Puik Bieren does

Puik Bieren (legal entity: Brouwerij en Proeflokaal Puik Bieren) is a privately held Dutch microbrewery and tasting room founded in 2015 and headquartered at Beekstraat 10, Apeldoorn, Netherlands. The company operates a 500 m2 proeflokaal (tasting room) co-located with the brewing facility, featuring a custom 12-meter tap wall with 24 tap points serving beer piped directly from the brewing tanks, and a glass viewing wall into the brewery. Its beer portfolio spans 22+ styles — Pilsener, Blond, Amber, Hefeweizen, multiple IPA variants, Stout, Porter, Tripel, Quadrupel, Barley Wine, RIS, seasonal beers, and a dedicated Barrel Aged program using selected whisky, rum, sherry, cognac, and jenever barrels matured for approximately one year. An experimental JAMsessies program produces 50-liter small batches (scaled up based on Untappd ratings) that are exclusive to the tasting room.

The business model is a vertically integrated brewpub: revenue combines on-site draft and bottled beer sales, a full food service (regional dishes, loaded fries, steaks with beer jus, bitterballen), and a layered events/workshop program including brewery tours (€22.95/person), pub quizzes (€17.50/team), High Beer experiences (€23.50/person), beer & food pairings (€59.95/person), whisky tastings (€59.95/person in partnership with Mitra Driessen), and beer brewing workshops (€600/group of up to 6). Bottled distribution is handled primarily through a single online partner (Van Essen Bier Shop) covering the Apeldoorn region. Go-to-market is overwhelmingly local and direct-to-consumer, supported by organic social (Instagram, Facebook, Untappd) and a content-marketing website, with recurring events serving as the primary community-acquisition channel. Customer segments are local beer enthusiasts, group event organizers, and beverage experience seekers. The company has no external funding, no parent organization, and no disclosed revenue.

Name

Puik Bieren

Legal name

Brouwerij en Proeflokaal Puik Bieren

Website

https://puikbieren.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Puik Bieren is an Apeldoorn-based microbrewery and tasting room producing 22+ craft beers, including a barrel-aged line, and selling them alongside regional food and experiential events through its own 500 m2 proeflokaal.

Ownership category

akta.pro rank

Product category

Craft Beer Brewery

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (722410)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Alcoholic Beverage Tours & On-site Experiences (Brewery/Winery/Distillery) (THAFALAK), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft beer production
• Brewery tasting room
• Barrel aged beer
• Brewery tours events
• Beer brewing workshops

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Draft and Bottled Beer Sales: Direct sales of craft beers in the proeflokaal, available on 24 taps and in bottles. Includes seasonal and limited-edition barrel aged beers.
2. Food Service: Restaurant and bar service offering loaded fries, steaks with homemade beer jus, bitterballen, and other dishes. Also serves wine, low-alcohol beers, soft drinks, house-blend coffee, and teas.
3. Events and Workshops: Paid events including brewery tours (€22.95 per person with tasting), pub quizzes (€17.50 per team), High Beer experiences (€23.50 per person), beer & food pairings (€59.95 per person), whisky tastings (€59.95 per person), and beer brewing workshops (€600 for group up to 6 persons).
4. Bottle Sales via Partner: Bottled beer sales through Van Essen Bier Shop partner in the Apeldoorn region including Teuge, de Vecht, Wilp-Achterhoek, and Klarenbeek.
5. Private Bookings and Group Reservations: Reserve tables for groups with advance reservation via email. Catering to private events and celebrations in the 500 m2 tasting room space.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Puik Bieren is an independent craft brewery and tasting room (proeflokaal) in Apeldoorn, Netherlands that produces and serves its own craft beers directly to consumers. The company operates an on-site taproom, a retail biershop, and a calendar of experiential events including brewery tours, brewing workshops, JAMsessies, and beer and food pairings.

Product overview

Puik Bieren is a microbrewery and tasting room established in 2015 and located in Apeldoorn, Netherlands. The company operates a 500 m2 tasting room with a 24-tap system and offers its craft beer portfolio of 22+ beer styles through the Proeflokaal (tasting room), the on-site Biershop, and online via Van Essen Bierhop. The product portfolio includes core beer offerings (Pilsener through seasonal and barrel-aged specials) organized under distinct product lines: the main Puik Beer Collection, the Barrel Aged Program featuring vat-matured beers, and the experimental JAMsessies series. Services include brewery tours, beer brewing workshops, High Beer experiences, beer & food pairings, and whisky tastings. The company also provides a food menu pairing with their beers.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Beer (Tasting Room Selection) House-made craft beers served on draft at the on-site proeflokaal (tasting room) in Apeldoorn, featuring a rotating tap lineup. Intended for individual craft beer consumers visiting the brewery.
• Barrel Aged Beers Specialty craft beers aged in barrels, produced by the brewery as part of its barrel aging program. Targeted at craft beer enthusiasts seeking limited and complex offerings.
• Biershop Retail Sales On-site retail shop selling packaged Puik Bieren craft beers for off-premise consumption. Targeted at local consumers and visitors wanting to take beer home.
• Brewery Tours Guided tours of the brewery in Apeldoorn, providing insight into the brewing process and the brewery's craft beer lineup. Targeted at craft beer enthusiasts, groups, and visitors.
• Beer Brewing Workshops Hands-on workshops teaching participants how to brew craft beer, offered at the brewery. Targeted at hobbyists and craft beer enthusiasts interested in learning brewing techniques.
• JAMsessies (Music Events) Music events combining live performances with craft beer service at the brewery's tasting room. Targeted at local community members and craft beer enthusiasts seeking social experiences.
• High Beer High-tea style beer pairing experience featuring multiple craft beers served with food at the brewery. Targeted at groups and individuals seeking a curated tasting experience.
• Beer & Food Pairing Curated food and beer pairing sessions at the brewery, matching menus with specific craft beers from the lineup. Targeted at food and beverage enthusiasts and group bookings.
• Whisky Tasting Tasting sessions of whiskies offered at the brewery, extending the beverage program beyond craft beer. Targeted at whisky enthusiasts and groups seeking a warm-weather indoor experience.

Quantifiable outcome

• 2 awards at London Beer Challenge 2026

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Van Essen Bier ShopcoreChannel Partner/ Reseller/ DistributorOfficial online distribution partner for Puik Bieren bottled beers. Customers in Apeldoorn, Teuge, de Vecht, Wilp-Achterhoek, and Klarenbeek can order Puik beers through the Van Essen Bier Shop website.
• Mitra Driessen ('t Fort Apeldoorn)coreStrategic or Co-development PartnerCollaboration for whisky tasting events. Mitra Driessen provides whisky expertise and products for joint tasting events hosted at Puik Bieren. Events are co-presented with Puik and include matching food pairings.
• Hell's Basement Brewery (Canada)minorStrategic or Co-development PartnerInternational brewing collaboration resulting in Temptress, a Red Rye I.P.A. co-created by two like-minded breweries.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Jopen Bier: Haarlem-based Dutch craft brewery operating a large proeflokaal/restaurant and producing specialty and barrel-aged beers. Compares to Puik on integrated brewery-tasting room model with food pairing and event programming.
• Brouwerij 't IJ: Amsterdam-based craft brewery with a flagship taproom offering a wide draft portfolio and tasting experiences. Comparable to Puik as a Dutch brewery whose commercial identity is anchored by an on-premise, brewpub-style experience.
• Maximus Brewery: Dutch craft brewery operating its own on-site tasting room in a smaller city, with a portfolio spanning multiple beer styles. Comparable to Puik's regional microbrewery-plus-proeflokaal model.
• Stadsbrouwerij 013: Tilburg-based urban craft brewery and tasting room offering tours, pairings, and food. Directly comparable to Puik on regional Dutch brewpub with full hospitality program.
• Texels Bierbrouwerij: Texel-based Dutch craft brewery with an on-site brewery tour, tasting room, and broad bottled distribution domestically. Comparable to Puik on combining local immersive experiences with regional bottle sales.
• Brouwerij De Molen: Iconic Dutch craft brewery based in Bodegraven, operating a brewery with an attached proeflokaal (tasting room) and food service. Directly comparable to Puik Bieren in combining on-site brewing with a hospitality-focused taproom and barrel-aged specialty program.
• Oedipus Brewing: Amsterdam craft brewery known for an experimental, small-batch-led approach and taproom presence. Comparable to Puik on experimental brewing philosophy and tasting-room-led customer engagement.
• Lowlander Beer: Amsterdam-founded Dutch craft brewery operating a taproom/bar and emphasizing distinctive recipes. Comparable to Puik as a Dutch craft brand leaning on hospitality venues for consumer engagement.

Emerging players

• Bird Brewery: Amsterdam-based craft brewery with a differentiated branding/storytelling approach and on-premise offerings. Relevant emerging player with overlapping product/experience model but brand-led rather than venue-led.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PuikBieren
• Instagraminstagram.com/puikbieren
• Xx.com/puikbieren
• LinkedInlinkedin.com/company/brouwerij-proeflokaal-puik-bieren

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puik Bieren