Triad

What Triad does

Triad Limited, trading as Triad Creative, is a privately held UK creative and digital agency headquartered at The Stables, Holdenby House, Northamptonshire. It operates three service lines: Branding and Design (brand strategy, visual identity, branded environments, campaign creative); Video and Animation (3D animation, character creation, motion graphics, storyboarding); and Digital Solutions (custom enterprise software, intranets, training platforms, digital asset management, pricing tools, cloud and integration work). The firm serves enterprise clients across automotive financial services (Stellantis), industrial supplies (RS Components, Caterpillar, Accuride, Perkins, Enersys, iHolland, Winkhaus, Stuart Turner), semiconductors (ARM), power management and clean energy (Eaton, Eaton xIntegra), bathroom fixtures (Vado), higher education (Cranfield Executive Development), government and regional development (SEMLEP, Oxford-Cambridge Region), and housing/safety (ONE Engage).

The technology base is custom-built: a portfolio of bespoke platforms developed primarily in Laravel (PHP) and modern JavaScript/TypeScript front-ends (Angular), including the Stellantis MyLearning LMS, the MTL Price Tool for global quoting and discount approval, a cloud-based Image Library (digital asset management), an HR Staff Evaluation Portal, a Product Training and Evaluation Platform, a VADO Interactive Profile Picker, a Retailer Presenter PDF builder, and a Continuous Improvement idea-management tool. These integrate with client systems via SSO, support multi-language deployment, and include audit trails and reporting. Creative IP includes the RS PRO-BOT 3D character (15M+ YouTube views, Transform Award winner) and award-recognized animations for Eaton and ONE Engage. The firm is compliant with UK-GDPR, PECR, the Data Protection Act 2018, and HIPAA in healthcare deployments.

Triad generates revenue primarily through bespoke project engagements quoted individually (minimum fee £95 + VAT, typical project budgets under £10k to £100k+, 30-day quote validity) and a small recurring layer of annual data storage management (£250 + VAT per year plus £1/GB after the first anniversary) and website hosting invoiced annually in advance. Go-to-market is enterprise field sales via website inquiry, phone, and email with a 'no-obligation insights audit' as lead generation. Ownership is held by two co-founders (Russell Langridge, Joint Owner and Commercial Director; Dale Perry, Co-Owner and Finance/HR/IT Director), with no external institutional investment disclosed. The firm operates as Triad Limited (private limited company, England and Wales) with a dedicated Travel Retail sub-brand.

Name

Triad

Legal name

Triad Limited

Website

https://triadcreative.co.uk

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Triad Limited is a privately held UK creative agency headquartered in Northampton that delivers bespoke branding, 3D animation, and custom-built digital platforms (LMS, DAM, pricing tools, HR portals) for enterprise clients across automotive, industrial, energy, semiconductor, and education sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

East Haddon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Project-Based Creative Services: Triad generates revenue through bespoke project engagements in branding, design, video/animation, and digital solutions. Projects are quoted individually based on scope, with minimum fees and tiered budgets (under £10k to £100k+). Pricing is quote-based, exclusive of VAT, with 30-day payment terms.
2. Annual Services (Data Storage & Hosting): Recurring revenue from annual data storage management fees (£250 + VAT per year) plus per-GB storage charges after first anniversary. Website hosting fees are invoiced annually in advance. These provide predictable recurring income alongside project work.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Triad is a creative agency providing branding and design, video and animation, and bespoke digital platform development services for enterprise B2B clients. The company combines strategic creative thinking with technical capability to deliver custom-built digital solutions alongside content production.

Product overview

Triad is a UK-based creative agency offering three core service lines: Branding & Design, Video & Animation, and Digital Solutions. Rather than a single unified product, Triad delivers bespoke creative work and custom-built digital platforms tailored to individual client needs. The portfolio spans enterprise software platforms (including LMS, HR evaluation portals, digital asset management, quoting/approval systems, and interactive tools) alongside creative services (brand campaigns, 3D animations, character creation, and branded environments). Notable named platforms include the Stellantis MyLearning Platform, MyLearning eLearning Platform, MTL Price Tool, VADO Interactive Profile Picker, Image Library Platform, HR Staff Evaluation Portal, Product Training & Evaluation Platform, Retailer Presenter, and Continuous Improvement Tool.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding & Design Strategic brand identity development and design services for enterprise clients.
• Video & Animation Video production, 3D animation, and motion graphics services for product visualization and brand storytelling.
• Digital Solutions Custom digital platform development including bespoke web applications, training platforms, and evaluation tools built with Laravel, Angular, and TypeScript.

Quantifiable outcome

• 470% increase in staff engagement in first 12 months
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Publicis Groupe UK: UK arm of global marketing and communications holding company Publicis, offering brand, creative, and digital services. Overlaps with Triad's enterprise creative and digital solutions across multiple agency brands at much greater scale.
• Engine Group: UK-headquartered creative network offering branding, advertising, and digital services across multiple agencies. Overlaps with Triad across brand and digital delivery, but operates at significantly greater scale and broader portfolio.
• WPP: Global advertising and marketing services holding company with UK presence spanning brand, digital, and media agencies. Triad competes for enterprise creative budgets against WPP's portfolio agencies, though WPP operates at vastly larger scale.
• Dept: Global digital creative agency combining branding, content, and technology services for enterprise clients. Overlaps with Triad's integrated offering but at much larger scale and broader geographic footprint.
• DDB UK: UK arm of global advertising network DDB, providing brand, creative, and digital services to enterprise clients. Overlaps with Triad's brand and creative work as part of a much wider portfolio.

Direct peers

• BJL Group: Manchester-based creative agency delivering brand, digital, and content services to enterprise clients. Similar mid-market UK positioning and integrated brand-plus-digital model to Triad.
• Pentagram: Independently-owned design firm delivering brand identity, digital, and motion work for major enterprise clients. Comparable independent creative model and brand-led B2B focus to Triad.
• Mother London: Independently-owned London creative agency known for integrated brand, advertising, and digital work for major clients. Comparable independent agency model and creative-led B2B positioning to Triad.
• The BIO Agency: London digital creative agency combining brand, design, and digital product builds for enterprise clients. Comparable hybrid creative-plus-technology positioning to Triad.
• Amplify: UK-based creative agency working with ambitious brands on brand strategy, content, and digital experiences. Comparable in size, B2B enterprise focus, and integrated creative-plus-digital offering to Triad.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/triad-limited
• Instagraminstagram.com/triad_thinkcreative
• Xx.com/thisistriad
• Facebookfacebook.com/triadltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Triad