Engine Group
Engine Group is an independent Brisbane-based creative advertising and communications agency founded in 1999, delivering integrated behavior-change, destination-marketing, and brand campaigns for Queensland Government, tourism bodies, nonprofits, and select enterprise clients across TV, radio, digital, and social channels.
- Company typePrivate
- Founded1999
- HeadquartersSpring Hill, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Engine Group does
Engine Group is a Brisbane-based independent creative advertising and communications agency founded on 15 September 1999 by current Owner and Managing Director Tim Weger. The firm delivers integrated campaigns across TV, radio, outdoor, press, digital, and social channels for a client base weighted toward Queensland Government departments (across 30+ departments spanning health, education, energy, transport, emergency services, tourism, and the electoral commission), tourism/destination marketing bodies (Vanuatu Tourism, Noosa Tourism, Queensland Global Business Brand), nonprofit organisations (Bravehearts, RSPCA Queensland, Australia for UNHCR), education clients (University of New England, Ormiston College, Stuartholme School), and a growing portfolio of private-sector enterprise clients.
The agency differentiates through a proprietary behavior-change methodology — the BMAP model, Transtheoretical Model (TTM) staging, and a 5-step framework — used to drive public-purpose outcomes such as child-protection recognition (Bravehearts), water-safety (Sunwater 'Live Dangerlessly'), disaster preparedness (Get Ready Queensland with Johnathan Thurston), and voter participation (Electoral Commission of Queensland 'The Day to Have Your Say'). Underlying technology is non-proprietary: no platform or productized SaaS is disclosed; the core capability is creative strategy and integrated campaign execution powered by senior creative talent (three Creative Directors), a Client Services Director (Di Grice, appointed 2020), and a recently appointed General Manager (François-Xavier Hafner, July 2025).
Revenue is generated via project-based professional-services fees for creative development, media-independent campaign execution, and ongoing client work, with no standard pricing tiers publicly disclosed. Distribution is direct, enterprise-field sales led by the MD and GM, supported by deep production partner relationships with Brisbane-based firms (TAXI Film Production, Chop Shop Post, Traffic Film Production, Rosco Audio, Jarsonic) and media partners (Wavemaker). The agency earned carbon-neutral certification (2022–2023) and operates a single Brisbane headquarters.
Engine Group firmographics
Firmographics- Name
- Engine Group
- Legal name
- Engine Group
- Website
- https://enginegroup.com.au
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Engine Group is an independent Brisbane-based creative advertising and communications agency founded in 1999, delivering integrated behavior-change, destination-marketing, and brand campaigns for Queensland Government, tourism bodies, nonprofits, and select enterprise clients across TV, radio, digital, and social channels.
- Ownership category
- akta.pro rank
Engine Group industry classification
Industry- Product category
- Advertising Services
- NAICS
- Public Relations Agencies (54182), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Engine Group is headquartered
LocationHeadquarters
- HQ city
- Spring Hill
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Engine Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Integrated Advertising Campaigns: Full-service creative agency delivering integrated campaigns across TV, radio, outdoor, press, digital, and social channels. Revenue generated through project-based fees for campaign development and production, with ongoing client relationships for continued campaign work.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Engine Group product offering
Product offeringCore offering
Engine Group is a full-service creative advertising and communications agency delivering integrated campaigns across TV, radio, outdoor, press, digital and social channels. The agency develops brand strategy, campaign concepts, and behaviour-change communications for government departments, tourism boards, educational institutions, nonprofits and private-sector brands. Its work is grounded in research-led creative strategy and a proprietary behaviour-change methodology, producing purpose-led campaigns that drive attitudinal shifts, sales uplift and measurable behavioural outcomes.
Product overview
Engine Group is a fiercely independent Queensland-based creative advertising and communications agency founded in 1999. The agency operates as a full-service creative firm offering integrated campaign services spanning TV, radio, outdoor, press, digital, and social channels. Their portfolio includes behaviour change campaigns for government departments, destination branding for tourism boards (Vanuatu Tourism, Noosa Tourism, Queensland Global Business Brand), purpose-led charity campaigns (Bravehearts, RSPCA Queensland), university branding (University of New England), corporate rebranding (Timber Framing Collective, Providence town development), and public safety campaigns (Sunwater, Get Ready Queensland). The agency specializes in emotionally resonant creative work designed to achieve measurable behavioural outcomes across government, tourism, and private sector clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Advertising & Communications Services Full-service creative advertising agency providing integrated campaigns across TV, radio, outdoor, press, digital and social channels. Delivers brand strategy, campaign development and behaviour-change communications for government, tourism, charity, education and private-sector clients.
- Behaviture Behaviour-Change Methodology Proprietary behaviour-change methodology underpinning Engine Group's government and purpose-led campaigns, structuring insights and execution around the BMAP model, TTM staging and a five-step framework.
Quantifiable outcome
- Raised visitation to Vanuatu by >20% YOY (Jan-Feb 2020)
- +3 more outcomes
Companies that use Engine Group
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles5 records
Engine Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Engine Group partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major and minor.
- Leah PurcellcoreInternationally acclaimed filmmaker directed the Bravehearts 'Grooming Hides Behind Harmless' campaign film; awarded Best of Show at BADC 2025.
- Mark WarehammajorProduction partner on Bravehearts campaign; contributed to award-winning work.
- Rosco AudiomajorAudio production partner on Bravehearts campaign; picked up award recognition at BADC.
- JarsonicminorProduction partner contributing to Bravehearts campaign awards.
- Sam ScoufosmajorPhotographer who contributed to Bravehearts campaign; also undertook 11-day road trip for Get Ready Queensland campaign.
- TAXI Film ProductioncoreLong-standing production partnership; directed Bravehearts campaign film by internationally acclaimed filmmaker Leah Purcell. Collaborated on Queensland Energy and Jobs Plan, World Most Feel-Good Blanket, and multiple campaigns.
- WavemakercoreMedia agency led the largest coordinated pro bono media campaign for Bravehearts, delivering message across TV, OOH, press, radio and digital at scale.
- BraveheartscoreChild protection nonprofit; partnered on 12+ month behaviour change campaign on grooming recognition. Campaign resulted in 19 awards at BADC 2025 including Best of Show.
- UnLtdmajorBrought the grooming statistic (79% of child sexual abuse survivors knew their abuser) that informed the Bravehearts campaign insight.
- TAXI Film ProductioncoreProduction partner for Queensland Energy and Jobs Plan campaign; multiple production partners including Compadre Picture Co., The Voice Plant, 3P Studio, Mediacom Brisbane.
- Traffic Film ProductioncoreDirector Hannah Ariotti led Get Ready Queensland supermarket campaign with NRL legend Johnathan Thurston.
- Queensland Governmentcore14+ year relationship across 30+ departments including Dept. of Premier & Cabinet, QLD Health, Dept. of Education, Dept. of Energy and Public Works, Electoral Commission QLD, QLD Fire & Emergency Service, Department of Tourism, and more. Multiple campaigns for behaviour change, brand positioning, and public awareness.
- Chop Shop PostcorePost production partner for Ormiston College 'Spark Something Wonderful' campaign including cinema spot, outdoor, transit, digital and social.
- Israel RiveracoreDirector and cinematographer for Ormiston College campaign; shot over three month period.
- Australia for UNHCRmajorPro bono campaign 'World's Most Feel-Good Blanket' for refugee protection; each blanket sold helps displaced people feel safe and warm.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Engine Group competitors and assessment
Company assessmentDirect peers
- The Monkeys (Dentsu Creative): Australia's most awarded independent creative agency (now part of Dentsu Creative). Historically competed for the same brand-building, behaviour-change, and government-style mandates and serves as the benchmark for Australian creative excellence — comparable on craft and award profile.
- Thinkerbell: Brisbane-based independent creative agency of comparable size, founded in 2012 with a 'measured magic' integrated offering across advertising, PR, and experiential. Most geographically and structurally comparable peer — both serve Queensland-based government, tourism, and consumer clients without network affiliation.
- BMF: Australian independent creative agency headquartered in Sydney with offices in Melbourne and London. BMF is a comparable-sized independent competing for similar government, FMCG, and brand-building mandates and represents the closest analogue in scale and positioning within the Australian indie landscape.
- 303 MullenLowe: Independent MullenLowe-affiliated creative network in Perth with strong Western Australia government and tourism credentials. Comparable Australian indie competing on integrated campaigns for government, tourism, and purpose-led clients, similar to Engine's Queensland footprint.
Broad incumbents
- M&C Saatchi Australia: Australian arm of global creative network M&C Saatchi, with offices in Sydney, Melbourne, and Brisbane. Competes for the same government, tourism, and consumer mandates but with broader international network resources and scale advantages over an indie like Engine.
- Saatchi & Saatchi Australia: Publicis-owned Australian creative network competing in the same integrated brand and behaviour-change campaign space as Engine. Serves similar government, FMCG, and tourism clients but at significantly larger scale and with global holding-company backing.
- DDB Australia: Australian operations of DDB Worldwide (Omnicom). Competes with Engine on integrated government and brand campaigns at the national level, with significantly larger creative and media-trading scale — the type of network incumbent Engine must displace to win larger mandates.
- Ogilvy Australia: WPP-owned Australian network combining advertising, PR, and consulting capabilities. Closest direct overlap with Engine on government and behaviour-change work (Di Grice, Engine's CSD, is a former Ogilvy Brisbane leader); the incumbent Engine most frequently displaces in pitches.
- VMLY&R Australia: WPP-owned creative network with a strong Australian footprint integrating brand, customer experience, and technology. Competes with Engine on government and purpose-led mandates but brings technology-enabled delivery and digital experience capabilities Engine lacks.
- Clemenger BBDO Melbourne: One of Australia's most awarded network agencies, part of Omnicom. Competes for the same large-scale government, brand-building, and purpose-led work; sets the creative-excellence benchmark at the national level that Engine's award profile is now reaching.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Engine Group social profiles
Digital presenceEngine Group compliance and trust
Trust signalCompliance1 record
Engine Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Engine Group leadership team
Management profileNumber of profiles
Profiles8 records
Engine Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Engine Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Engine Group
What does Engine Group do?
Engine Group is a full-service creative advertising and communications agency delivering integrated campaigns across TV, radio, outdoor, press, digital and social channels. The agency develops brand strategy, campaign concepts, and behaviour-change communications for government departments, tourism boards, educational institutions, nonprofits and private-sector brands. Its work is grounded in research-led creative strategy and a proprietary behaviour-change methodology, producing purpose-led campaigns that drive attitudinal shifts, sales uplift and measurable behavioural outcomes.
Is Engine Group a public or private company?
Engine Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Engine Group founded?
Engine Group was founded in 1999. It employs 11 to 50 people.
Where is Engine Group based?
Engine Group is headquartered in Spring Hill, Australia, in the Oceania region.
How does Engine Group make money?
One revenue line is on record: integrated Advertising Campaigns.
Who are Engine Group's main competitors?
Direct peers on record are The Monkeys (Dentsu Creative), Thinkerbell, BMF and 303 MullenLowe. Broad incumbents are M&C Saatchi Australia, Saatchi & Saatchi Australia, DDB Australia, Ogilvy Australia, VMLY&R Australia and Clemenger BBDO Melbourne.
Does Engine Group have an API?
No public API is recorded for Engine Group.
What industry is Engine Group in?
Engine Group's product category is Advertising Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 54182 and its SIC code is 7311.